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Cruzer Bike Market Share

ID: MRFR//10160-HCR | 128 Pages | Author: Swapnil Palwe| November 2024

Several market share positioning strategies are adopted by the Cruzer bike with a view to establish and consolidate its own place in that competitive environment. A notable strategy is the differentiation, in which Cruzer focuses on the distinctive features and design elements that set its bikes apart from the rivals. Through the provision of novel technologies, fashionable design, and leading quality, Cruzer seeks to develop a unique brand that will be very loved by people. This approach also helps to increase the loyalty of the existing customers.
In addition, Cruzer applies a focused marketing approach to position the bikes in a particular market niches. This includes the process of identifying and understanding the needs and wants of various customer groups in order to direct marketing efforts appropriately. For instance, Cruzer may manufacture specialized bikes for urban commuters, mountain bike fanatics or even people who just ride around recreationally.
Through addressing the needs of every segment, Cruzer can maximize its market share among the various consumer populations. Competitive pricing is another very notable element of Cruzer’s market share positioning approach. Through an in-depth understanding of the pricing tactics employed by the rivals, and through analyzing market demand for these bikes Cruzer defines a competitive yet attractive price points.
This strategy tries to target the price-sensitive shoppers without compromising on perceived quality and value. Moreover, the sporadic promotions, price cuts and bundled packages might be implemented in an attempt to further strengthen the brand’s appeal and motivate more purchases. Cruzer’s market positioning is also made possible through the strategic partnerships and collaborations.
Working with reliable suppliers, distributors, or even the influencers from biking community may help boost brand credibility and recognizability. Working with the famous designers or approval from professional riders can really help to create a positive brand image, attract more customers, and also ensure the success of Cruzer in the market.
Cruzer sees the importance of a good distribution system in reaching its own target market. Cruzer achieves the broadest market penetration by strategically locating its bikes in the priority retail outlets, partnering with online platforms, and ensuring a wide availability. The availability of the discount increases sales and helps to enhance brand accessibility, which in turn builds up customer loyalty.
Providing for research and development is a very vital aspect of the Cruzer’s market share positioning strategy. This helps Cruzer keep up with the technological developments, consumer interest shifts and existing trends as well allow to develop newer products more often. Such a vision toward improvement keeps Cruzer ahead of the bike industry, attracting many customers desiring feature-rich bikes and innovative designs.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 5.90% (2023-2032)

Cruiser Bike Market Overview


Cruiser Bike Market Size was valued at USD 62.9 billion in 2022. The Cruiser Bike market is projected to grow from USD 66.61 Billion in 2023 to USD 105.36 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2023 - 2032). Customers rising demand for cutting-edge motorcycles, improvements to rider safety, and rising demand for advanced motorcycles are the key market drivers enhancing the market growth.


Cruiser Bike Market


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Cruiser Bike Market Trends




  • Growing technological advancements are driving the market growth




Motorcycles like sportbikes, cruiser bikes, touring bikes, and mopeds have become popular as they make commuting easier. As a result of their zero emissions, greater power output, low maintenance requirements, and distinctive looks, electric bikes are more popular with consumers today. This trend is projected to continue over the forecast period. Additionally, during the projected period, the demand for features in high-tech motorcycles, including enhanced navigation, infotainment, telematics, and autonomous technologies, is expected to expand. Therefore, it is anticipated that during the forecast period, the rise in demand for technologically advanced bikes will positively impact the market CAGR of the global cruiser bikes market.


Similarly, rising initiatives for the design and advancement of novel systems and the adoption of cutting-edge technology in bikes are anticipated to affect the market's expansion positively. The market for motorcycles is also fueled by an increase in sports bike riders, technological advancements in design, manufacturing, and electronics, and a rising need for safety measures and driver support to create a comfortable and safe environment. As a result, several manufacturers are developing methods to construct bicycles that can run on renewable resources like solar energy, gas, or electricity. Leading motorcycle producers have improved bike designs through substantial technology developments, which is anticipated to draw many buyers worldwide. As a result, bike makers like BMW, Kawasaki, Honda, and Yamaha are creating bikes with artificial intelligence (AI) and self-balancing technologies that can detect and react instantly to changes in the surroundings. Thus, such factors are driving the Cruiser Bike market revenue.


Cruiser Bike Market Segment Insights


Cruiser Bike Engine Capacity Insights


Based on Engine Capacity, the Cruiser Bike Market segmentation includes Less Than 500cc, 501cc to 1000 cc, and More Than 1000cc. The More Than 1000cc segment dominated the market, accounting for 35% of market revenue (78.48 billion). Due to factors including the rising popularity of touring among people worldwide and their increasing need for more power and torque, the demand for cruiser bikes with displacements of more than 1000cc is anticipated to rise. Therefore, these factors are anticipated to fuel market expansion over the forecast period.


Figure 1: Cruzer Bike Market by Engine Capacity, 2023 & 2032 (USD billion)


Cruzer Bike Market by Engine Capacity, 2023 & 2032


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Cruiser Bike Price Insights


Based on Price, the Cruiser Bike Market segmentation includes Low, Mid, and High. The Mid Price category generated the most income. Some key drivers propelling the market's expansion are the need for technically advanced automobiles and the rise in disposable income.


Cruzer Bike Application Insights


Based on Application, the Cruiser Bike Market segmentation includes Daily Commute and Touring. The Daily Commute category generated the most income (65.4%). Cruiser motorcycles are more opulent and comfortable than other types of motorcycles, but because they are not fuel-efficient, they are more frequently used for everyday commuting than for travel.


Cruiser Bike Regional Insights


By Region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The North American Cruiser Bike market area will dominate this market in 2022. Customers increased comfort and rising per capita income are anticipated to fuel market expansion.


Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: Cruzer Bike Market Share By Region 2023 (%)


Cruzer Bike Market Share By Region 2023


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe’s Cruiser Bike market accounts for the second-largest market share. Over the forecast period, Europe is anticipated to hold a sizable market share and expand quickly due to factors like the cruiser bikes' scope for customization, improved designs, and the adoption of cutting-edge technologies. Further, the German Cruiser Bike market held the largest market share, and the UK Cruiser Bike market was the fastest-growing market in the European region


The Asia-Pacific Cruiser Bike Market is expected to grow at the fastest CAGR from 2023 to 2032. The market is anticipated to grow for some key reasons, including the local auto industry's expansion and the demand for high-end motorcycles. China is thought to be the region's top revenue-producing nation as a result of the presence of significant market players. Moreover, China’s Cruiser Bike market held the largest market share, and the Indian Cruzer Bike market was the fastest-growing market in the Asia-Pacific region.


Cruiser Bike Key Market Players & Competitive Insights


Leading market players invest heavily in R&D activities to expand their products, which will assist the Cruiser Bike market. Companies are also undertaking strategic activities to develop their global market share, with important market developments such as new product launches, agreements, higher investments, mergers & acquisitions, and collaboration with other companies.


One of the key business strategies manufacturers use in the global Cruzer Bike industry is manufacturing locally to minimize manufacturing costs. Major players in the Cruiser Bike market include BMW AG, Harley Davidson, Hero Motocorp, Honda Motor Company, Piaggio, Suzuki Motor Company, Triumph Motorcycle, TVS, Yamaha, and Zero Motorcycle.


Automotive firm Bayerische Motoren Werke AG is involved. It creates, produces, and markets bikes, cars, replacement parts, other vehicles, and engines. Additionally, the business provides services for insurance, fleet management, retail customer and dealer financing, deposit business, and automobile leasing. It sells goods under the labels Motorrad, BMW, MINI, Rolls-Royce, Alphabet, John Cooper Works, and YOUR NOW. The business caters to customers from Europe, the Americas, Asia, and other continents. It has factories for production and assembly and a global sales network. The headquarters of BMW is located in Munich, Bavaria.


The luxury motorbike maker Harley-Davidson Inc. The business creates, assembles, and sells bikes, motorcycle components, and accessories. On a wholesale basis, it also provides general products relating to motorcycles. Harley-Davidson offers its dealers and customers options for wholesale and retail finance and insurance in the US and Canada. It has an online store where it sells motorbike accessories, parts, and other related goods and services. The business also offers electric bikes for sale. The company sells and markets motorcycles through a network of independent dealers in the US, Europe, the Middle East, Africa, Japan, Canada, Australia, New Zealand, and other countries. Milwaukee, Wisconsin, in the US, serves as Harley-Davidson's corporate headquarters.


Key Companies in the Cruiser Bike market include



  • BMW AG

  • Harley Davidson

  • Hero Motocorp

  • Honda Motor Company

  • Piaggio

  • Suzuki Motor Company

  • Triumph Motorcycle

  • TVS

  • Yamaha

  • Zero Motorcycle


Cruiser Bike Industry Developments


July 2021 Kawasaki introduced the W175 in India. It includes disc brakes and a 175cc engine, giving a strong performance.


April 2021 The Royal Enfield Meteor 350 was introduced in North America, and the motorcycles are anticipated to be available at dealers in both the US and Canada. The RE Meteor 350 starts at $4,400 in the US.


September 2020 The R18, BMW Motorrad's first flagship cruiser motorcycle, was introduced in India. The 1965 R5 served as a stylistic inspiration for the R18. However, BMW made sure to keep the classic and retro design cues. With a long wheelbase and a low stance, it adheres to the classic cruiser design language.


Cruiser Bike Market Segmentation


Cruiser Bike Engine Capacity Outlook



  • Less Than 500cc

  • 501cc to 1000 cc

  • More Than 1000cc


Cruiser Bike Price Outlook



  • Low

  • Mid

  • High


Cruiser Bike Application Outlook



  • Daily Commute

  • Touring


Cruiser Bike Regional Outlook


North America



  • US

  • Canada



Europe



  • Germany

  • France

  • UK

  • Italy

  • Spain

  • Rest of Europe



Asia-Pacific



  • China

  • Japan

  • India

  • Australia

  • South Korea

  • Australia

  • Rest of Asia-Pacific



Rest of the World



  • Middle East



  • Africa



  • Latin America


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