Crunchy Chocolate Market Analysis

Global Crunchy Chocolate Market Overview

Crunchy Chocolate Market Size was valued at USD 17.3 Billion in 2023. The Crunchy Chocolate industry is projected to grow from USD 18.3 Billion in 2024 to USD 28.0 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.50% during the forecast period (2024 - 2032). The rising demand for chocolates, particularly crunchy chocolate, and the widespread availability of chocolate products, along with the rising popularity of confectionery items among consumers, are the key market drivers enhancing the market growth.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Crunchy Chocolate Market Trends

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  The increase in demand for chocolates including crunchy chocolate is driving the market growth

  
  

The rise in demand for chocolates, notably crunchy chocolate, is a primary driver of the confectionary business. Due to the rise in consumption, chocolate varieties like dark, milk, and white have become more popular throughout time. The demand for chocolates has also been boosted by the widespread availability of chocolate products as well as a rise in customer preferences for confectionery items. The increased demand for cocoa in chocolate goods has prompted manufacturers to combine premium grade items to satisfy consumers' expanding demands. Additionally, chocolate has been identified as one of the top pressure-suppressants and anti-aging confections, which is anticipated to increase demand for products made with chocolate. Additionally, it is anticipated that consumers will favour such novelty products more as milk-flavored chocolate and confectionary products gain popularity. For instance, milk shakes and cold coffees frequently contain gritty chocolate. Additionally, consumers' demand for crunchy chocolate is rising due to the market's increasing affordability, which will probably lead to attractive expansion chances.

A wide variety of beverages are served in hotels, restaurants, and cafes, including shakes and smoothies that call for crispy chocolate. Crunchy chocolate with wafers, almonds, dry fruits, and rice crisps gives the beverage the necessary grit and aids in thickening the texture. To achieve a smooth consistency, it is frequently blended with ice cream, milk, cream, chocolate syrup, ice, coffee, and different kinds of fruits. Protein shakes and other nutritious beverages frequently have dark, crunchy chocolate added to them to improve the flavour. They also give gym visitors and fitness fanatics enough energy for working out in the gym. Additionally, the practise of conducting meetings at restaurants or working from cafes is becoming more popular. The market for crunchy chocolate is expanding as a result of this and the general public's rising travel habits.

Currently, one of the key reasons supporting the market's growth is the rising demand for crunchy chocolate, which is tasty, practical, and readily available. In addition, the market is expanding due to the growing popularity of energy or protein bars made of quinoa, rice crisps, corn flakes, dry fruits, and dark chocolate. In addition, the rise of e-commerce companies providing vegan and organic chocolate manufactured from cacao beans and devoid of any animal milk is assisting the market's expansion. Thus, driving the Crunchy Chocolate market revenue.

Crunchy Chocolate Market Segment Insights

Crunchy Chocolate Type Insights

The Crunchy Chocolate Market segmentation, based on Type, includes bar, toffee bites, truffles, balls, and others. Bar segment dominated the global market in 2022. Over the coming years, market expansion is anticipated to be aided by growing consumer awareness of crunchy dark chocolate bars as healthy confectionary items that include antioxidants that shield the skin from damaging UV radiation. Due to its crispiness and addition of fun to the snack, crunchy chocolate bars are becoming increasingly popular among customers. For instance, the Nestlé Company sells the Crunch Bar, a candy bar with the name "Nestlé Crunch" printed in moulded chocolate on the front and shaped like a somewhat flat square of milk chocolate. A common ingredient in chocolate sweets, crisped rice is incorporated into the Crunch Bar.

Crunchy Chocolate Distribution Channel Insights

The Crunchy Chocolate Market segmentation, based on Distribution Channel, includes supermarket/hypermarket, convenience stores, dollar stores, food services, duty-free outlets, e-commerce, and others. Supermarket/hypermarket segment dominated the global market in 2022. The expansion of supermarket and hypermarket use in both developed and developing economies is credited with driving the growth of the supermarket/hypermarket segment in the crunchy chocolate market. Additionally, the one-stop shopping experience offered by these retail formats makes it a very well-liked option for consumers.

Crunchy Chocolate Age Group Insights

The Crunchy Chocolate Market segmentation, based on Age Group, includes millennial, gen a/z, and gen x/boomers. Millennial segment dominated the Crunchy Chocolate Market in 2022. Chocolates are an important part of many millennial-focused celebrations around the world. Most Western millennials include a tiny but likely expanding amount of chocolate in their diets.

Crunchy Chocolate Price Point Insights

The Crunchy Chocolate Market segmentation, based on Price Point, includes mainstream and premium. Mainstream segment dominated the Crunchy Chocolate Market in 2022. Products in the mainstream market sector are those that are deemed affordable by bigger populations in developing nations. Crunchy chocolate is typically offered at discounts and falls into the entry level of any product category. Although confectionery items, particularly chocolates and candies, may be considered impulsive purchases, they have evolved into commonplace items for mass consumers.

Figure 1: Crunchy Chocolate Market, by Price Point, 2024 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Crunchy Chocolate Regional Insights

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. Europe Crunchy Chocolate market dominated this market in 2022 (45.80%). Manufacturers of crunchy chocolate in Spain make significant investments in innovation and research to develop marketable goods that provide customers with distinctive experiences. European customers are becoming more aware of new sugar replacements and sugar-free products as they worry about the negative health implications of consuming large amounts of sugar. Additionally, innovation in terms of flavours, forms, textures, and pack sizes supports the expansion of the crunchy chocolate sector. Further, the German Crunchy Chocolate market held the largest market share, and the U.K Crunchy Chocolate market was the fastest growing market in the European region

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: CRUNCHY CHOCOLATE MARKET SHARE BY REGION 2024 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

The North America Crunchy Chocolate Market is expected to register significant growth from 2023 to 2032. The North American crunchy chocolate market is primarily driven by the region's large population base, shifting consumer tastes and preferences, and rising demand for confectionery, particularly chocolate, due to its health benefits, including improved blood flow, lowered blood pressure, and a lower risk of heart disease. Further, the U.S. Crunchy Chocolate market held the largest market share, and the Canada Crunchy Chocolate market was the fastest growing market in the North America region.

The Asia Pacific Crunchy Chocolate market accounted for the healthy market share in 2022. This increase can be ascribed to both the expanding influence of Western culture and rising health consciousness around chocolate. Demand in the region is expected to be driven by seasonal and holiday purchases, which are predicted to have a stronghold in developing Asian nations like India. Moreover, China’s Crunchy Chocolate market held the largest market share and the Indian Crunchy Chocolate market was the fastest growing market in the Asia-Pacific region.

Crunchy Chocolate Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Crunchy Chocolate market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Crunchy Chocolate industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Crunchy Chocolate industry to benefit clients and increase the market sector. In recent years, the Crunchy Chocolate industry has offered some of the most significant advantages to medicine. Major players in the Crunchy Chocolate market, including Nestle SA, Mars Inc., Mondelez International, Ferrero Group, A. Loacker Spa, Lindt & Spruengli AG, Yıldız Holding, Pierre Hermé Paris, Maison Chaudun, and Неrѕhеу'ѕ, are attempting to increase market demand by investing in research and development Types.

The holding company for the Ferrero Group is Ferrero International SA (Ferrero). The business manufactures and sells chocolates and other confectionery goods, along with its subsidiaries. The company's product line includes spreads, pralines, mints and bread goods. The brands Nutella, Kinder, Tic-Tac, Ferrero Rocher, Thorntons, Fannie May, Butterfingure, and Eat Natural are used by Ferrero to sell its goods. Ferrero also sells completed and semi-finished goods made from hazelnuts. The company conducts business in Africa, Asia, Oceania, Europe, and the Americas. Senningerberg, Luxembourg serves as the headquarters of Ferrero.

Manufacturer and marketer of foodstuffs and beverages is Nestle SA (Nestle). Baby foods, bottled water, cereals, chocolates and confectionary, coffee, culinary products, plant-based meals, chilled and frozen foods, dairy products, nutritional products, ice cream, and pet care items are all included in the company's product line-up. Aero, Purina Alpo, Milkybar, Cerelac, Nescafe, Nespresso, Nido, Perrier, S.Pellegrino, Acqua Panna, Nestea, Milo, Maggi, Buitoni, Cailler, Movenpick, Purina, Boost, Gerber, and Kit Kat are some of the brand names under which Nestle sells its goods. Asia, Oceania, the Americas, Europe, the Middle East, and Africa are all commercial hubs for the company. In Vevey, Waadt, Switzerland, Nestle has its headquarters.

Key Companies in the Crunchy Chocolate market include

• Nestle SA


• Mars Inc.


• Mondelez International


• Ferrero Group


• Loacker Spa


• Lindt & Spruengli AG


• Yıldız Holding


• Pierre Hermé Paris


• Maison Chaudun


• Неrѕhеу'ѕ

Crunchy Chocolate Industry Developments

September 2021 A 6-ounce bag of Lindor Double Chocolate, which costs $5.48 and contains 14 individually wrapped truffle pieces, was introduced by Lindt & Sprüngli. It is a milk chocolate truffle shell with a smooth, decadent melting filling made from the finest dark Lindt chocolate with a taste of sweet caramel.

Crunchy Chocolate Market Segmentation

Crunchy Chocolate Type Outlook

• Bar


• Toffee Bites


• Truffles


• Balls


• Others

Crunchy Chocolate Distribution Channel Outlook

• Supermarket/Hypermarket


• Convenience stores


• Dollar Stores


• Food Services


• Duty-free Outlets


• E-Commerce


• Others

Crunchy Chocolate Age Group Outlook

• Millennial


• Gen A/Z


• Gen X/Boomers

Crunchy Chocolate Price Point Outlook

• Mainstream


• Premium

Crunchy Chocolate Regional Outlook

• North America
  
  
  
  • U.S.
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America