Cosmetology Market Size was valued at USD 109.2 Billion in 2022. The Cosmetology market industry is projected to grow from USD 121.43 Billion in 2023 to USD 283.90 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 11.20% during the forecast period (2024 - 2032).Growing consumer demand for personalized beauty solutions and advanced skincare products is the key market driver fueling the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Market CAGR for Cosmetology is being driven by the dynamic nature of beauty standards and evolving consumer preferences. In recent years, there has been a notable shift in societal perceptions of beauty, moving towards a more inclusive and diverse definition. As a result, consumers are increasingly seeking beauty products and services that cater to a wide range of skin tones, hair types, and individual preferences. This shift has led to a surge in demand for specialized cosmetic products and services, including those designed for various ethnicities, unique skin concerns, and personal style choices. Cosmetology brands that embrace diversity and offer a broad spectrum of products to meet these diverse needs are positioned for success in this evolving landscape. The market responds to the demand for inclusivity, driving innovation and expansion within the cosmetology sector.
Rapid technological advancements play a pivotal role in driving the cosmetology market. The beauty industry has witnessed groundbreaking innovations in cosmetic formulations, manufacturing processes, and application techniques. The integration of technology, such as artificial intelligence and augmented reality, has revolutionized the way consumers interact with beauty products, allowing for virtual try-ons and personalized recommendations.
The rise of social media platforms has profoundly impacted consumer behavior and, consequently, the cosmetology market. Social media serves as a powerful tool for brand promotion, product discovery, and consumer education. Influencers and beauty enthusiasts share their experiences, tutorials, and product recommendations, influencing a vast audience and driving trends in the beauty and cosmetic industry. Consumers often discover new products through social media platforms, leading to an increased demand for trendy and aesthetically pleasing cosmetic items. The visual nature of the industry makes it highly shareable on platforms like Instagram, Pinterest, and YouTube, creating a virtual community around beauty and skincare.
According to a survey by GlobalWebIndex, 54% of social media users use these platforms to research beauty products. Additionally, beauty-related content on platforms like Instagram and YouTube has seen a substantial increase, with a 70% year-over-year growth in beauty-related searches on YouTube. As a result, it is anticipated that throughout the projection period, demand for Cosmetology will increase due to social media influence and digital marketing. Thus, driving the Cosmetology market revenue.
The Cosmetology market segmentation, based on Procedure includes Surgical and Non-Surgical. The Non-Surgical segment dominated the market, accounting for more than half of market revenue. Non-surgical procedures have gained popularity due to their accessibility, lower cost, and minimal downtime, attracting a significant share of individuals seeking cosmetic enhancements.
The Cosmetology market segmentation, based on Application includes Breast Enhancement, Facial Contouring and Rejuvenation, Body Contouring, Skin Rejuvenation, Hair Transplant, and Buttock Enhancement. The Facial Contouring and Rejuvenation segment dominated the market, accounting for around half of the market revenue. Facial contouring and rejuvenation, including treatments like dermal fillers and Botox, are often dominant due to the high demand for facial aesthetic enhancements.
Figure 1: Cosmetology Market, by Application, 2023 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The North American Cosmetology market area will dominate this market due to a high level of disposable income and a culture that places a significant emphasis on personal grooming contributing to a robust demand for cosmetic procedures and products. The region is home to a well-established beauty and wellness industry, with advanced technologies and a wide range of cosmetic services.
Further, the major countries studied in the market report are The US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: COSMETOLOGY MARKET SHARE BY REGION 2023 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Cosmetology market accounts for the second-largest market share driven by a combination of cultural factors, technological advancements, and a mature beauty industry. European countries have a long history of valuing aesthetics and personal care, contributing to a steady demand for cosmetic procedures. The region is characterized by a sophisticated consumer base that seeks high-quality and innovative cosmetic solutions. Further, the German Cosmetology market held the largest market share, and the UK Cosmetology market was the fastest-growing market in the European region
The Asia-Pacific Cosmetology Market is expected to grow at the fastest CAGR from 2024 to 2032 due to a combination of cultural influences, a rapidly growing middle class, and a strong emphasis on beauty standards. In many Asian cultures, there is a historical appreciation for skincare and traditional beauty practices. With economic development and rising incomes, there is an increasing willingness to spend on cosmetic procedures and premium beauty products. Moreover, China’s Cosmetology market held the largest market share, and the Indian Cosmetology market was the fastest-growing market in the Asia-Pacific region.
Cosmetology Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development to create innovative products that cater to emerging trends and consumer preferences. Introduction of new and advanced formulations, incorporating cutting-edge ingredients and technologies to enhance product efficacy and appeal. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, Brand Diversification and Portfolio Expansion, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Cosmetology industry must offer cost-effective items.
Implementing customer-centric strategies, such as loyalty programs, to retain existing customers is one of the key business tactics used by manufacturers in the Cosmetology industry to benefit clients and increase the market sector. In recent years, the Cosmetology industry has offered some of the most significant advantages to Consumers. Major players in the Cosmetology market, including GC Aesthetics, Mentor Worldwide LLC, Allergan, Inc., Implantech Associates Inc., Institut Straumann AG, Nobel Biocare Holding AG, Spectrum Designs Medical, Sientra Inc., Zimmer Holdings Inc., 3M Health Care, and others, are attempting to increase market demand by investing in product development to increase their product line and cater to diverse consumer needs.
GC Aesthetics, a leading player in the aesthetic surgery industry, boasts over 40 years of experience and excellence. With a commitment to safety and quality, the company has fitted more than 3 million implants in the last decade. Supported by compelling 10-year clinical data demonstrating superior safety and effectiveness, GC Aesthetics exceeds health authority standards. Known for providing high-quality, safe, and reliable implants for diverse body types, the company operates in 70+ countries, reflecting its reach. GC Aesthetics is dedicated to its partnership with surgeons and patients worldwide, ensuring product safety through rigorous pre-clinical testing, ongoing clinical studies, and a robust post-market surveillance system. On May 17, 2022, GC Aesthetics introduced FixNip NRI, an Innovative Nipple Areola Complex (NAC) Reconstruction Implant, in an exclusive partnership with FixNip LTD. This medical breakthrough addresses a longstanding clinical need for a sustainable aesthetic solution in nipple-areola complex reconstruction.
Allergan Aesthetics, a subsidiary of AbbVie, is a leading force in the aesthetics industry, specializing in the development, manufacturing, and marketing of a diverse portfolio of top-tier aesthetics brands and products. Their comprehensive range spans facial injectables, body contouring solutions, plastics, and skincare. Rooted in a history of prioritizing patient care, education, and customer support, Allergan Aesthetics is dedicated to empowering confidence. With an unwavering commitment to putting patients first, the company unites its team daily with the singular purpose of fostering confidence—transforming lives, businesses, and careers for customers, patients, and each other. On October 7, 2022, Allergan Aesthetics, an AbbVie company, shared the presentation of eight scientific abstracts at the American Society for Dermatologic Surgery (ASDS) meeting in Denver from October 6-10. These abstracts highlight the company's leading aesthetic products and treatments, emphasizing its dedication to advancing scientific knowledge within the dermatologic surgery domain.
Key Companies in the Cosmetology market include
GC Aesthetics
Mentor Worldwide LLC
Allergan, Inc.
Implantech Associates Inc.
Institut Straumann AG
Nobel Biocare Holding AG
Spectrum Designs Medical
Sientra Inc.
Zimmer Holdings Inc.
Cosmetology Industry Developments
April 2023:The introduction of Volux, a new dermal filler, was announced by Dr. Jeffrey Schreiber, a board-certified plastic surgeon based in Maryland. The innovative product, tailored for facial contouring, aims to augment volume and definition in key areas such as the cheeks, chin, and jawline within his practice.
January 2021:Allergan Aesthetics, a subsidiary of AbbVie, unveiled CoolSculpting Elite, its cutting-edge fat reduction system. Engineered with applicators that harmonize with the body's natural contours, CoolSculpting Elite utilizes established CoolSculpting technology to target, freeze, and eliminate treated fat cells. The FDA-cleared system is designed to address visible fat bulges in nine areas, encompassing the thigh, abdomen, flank, bra fat, back fat, underneath the buttocks (banana roll), upper arm, and submental and submandibular regions. This launch reflects Allergan Aesthetics' commitment to advancing non-invasive aesthetic solutions for body contouring.
Surgical
Non-Surgical
Breast Enhancement
Facial Contouring and Rejuvenation
Body Contouring
Skin Rejuvenation
Hair Transplant
Buttock Enhancement
North America
US
Canada
Europe
Germany
France
UK
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Australia
Rest of Asia-Pacific
Rest of the World
Middle East
Africa
Latin America
| Report Attribute/Metric | Details |
| Market Size 2022 | USD 109.2 Billion |
| Market Size 2023 | USD 121.433 Billion |
| Market Size 2032 | USD 283.905 Billion |
| Compound Annual Growth Rate (CAGR) | 11.20% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Procedure, Application, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | GC Aesthetics, Mentor Worldwide LLC, Allergan, Inc., Implantech Associates Inc., Institut Straumann AG, Nobel Biocare Holding AG, Spectrum Designs Medical, Sientra Inc., Zimmer Holdings Inc., and 3M Health Care. |
| Key Market Opportunities | Technological advancements and innovative formulations provide new avenues for market growth |
| Key Market Dynamics | Evolving beauty standards and consumer preferences are driving market growth |
Frequently Asked Questions (FAQ) :
The Cosmetology market size was valued at USD 109.2 Billion in 2022.
The market is projected to grow at a CAGR of 11.20% during the forecast period, 2024-2032.
North America had the largest share of the market
The key players in the market are GC Aesthetics, Mentor Worldwide LLC, Allergan, Inc., Implantech Associates Inc., Institut Straumann AG, Nobel Biocare Holding AG, Spectrum Designs Medical, Sientra Inc., Zimmer Holdings Inc., and 3M Health Care.
The non-surgical category dominated the market in 2022.
The Facial Contouring and Rejuvenation had the largest share in the market.
Assistant Manager He holds an experience of about 7+ years in market research and business consulting, working under the spectrum of life sciences and healthcare domains. rahul conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. his expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc. in addition to the above, his other responsibility includes strategic tracking of high growth markets & advising clients on the potential areas of focus they could direct their business initiatives
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