info@marketresearchfuture.com   📞  +1 (855) 661-4441(US)   📞  +44 1720 412 167(UK)
Certified Global Research Member
Isomar fd.webp Wcrc 57.webp
Key Questions Answered
  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
  • To understand the capability of the major players based on products offered, financials, and strategies.
  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players’ financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
Why Choose Market Research Future?
  • Vigorous research methodologies for specific market.
  • Knowledge partners across the globe
  • Large network of partner consultants.
  • Ever-increasing/ Escalating data base with quarterly monitoring of various markets
  • Trusted by fortune 500 companies/startups/ universities/organizations
  • Large database of 5000+ markets reports.
  • Effective and prompt pre- and post-sales support.

Cosmetic Pigments Market Share

ID: MRFR//3613-HCR | 138 Pages | Author: Priya Nagrale| December 2024

In the vibrant and competitive arena of the cosmetic pigments market, companies employ a variety of strategies to establish their presence and capture market share. One prevalent strategy is differentiation, where companies highlight the unique properties or characteristics of their cosmetic pigments to distinguish themselves from competitors. For instance, some companies may emphasize the vibrant color range, long-lasting durability, or skin-friendly formulations of their pigments, making them particularly appealing to cosmetics manufacturers and consumers. By accentuating these distinctive features, companies can attract customers seeking high-quality and innovative pigments, thus carving out a niche within the market.


Cost leadership is another significant strategy, with companies aiming to offer competitive pricing while maintaining profitability. Through efficient manufacturing processes, strategic sourcing of raw materials, and economies of scale, these companies can provide cosmetic pigments at lower costs compared to their rivals. This approach appeals to cost-conscious cosmetics manufacturers looking to minimize production expenses without compromising on product quality or performance. By positioning themselves as cost leaders, companies can capture market share among budget-conscious buyers and strengthen their position in the market.


Moreover, companies may opt for a niche market strategy, targeting specialized segments or applications within the cosmetic pigments market. Instead of competing across the entire market spectrum, they focus their efforts on serving specific customer needs or addressing unique industry requirements. For example, a company might specialize in providing natural or organic pigments for eco-conscious cosmetics brands, where sustainability and safety are paramount. By catering to niche markets, companies can develop expertise, build strong customer relationships, and establish themselves as leaders within their chosen segments.


Branding and marketing play a pivotal role in market share positioning strategies within the cosmetic pigments market. Building a strong brand identity helps companies differentiate themselves, cultivate customer loyalty, and command premium pricing. Through targeted marketing campaigns, companies can raise awareness about their products, communicate key benefits, and influence consumer perceptions. Whether through social media, influencer collaborations, or participation in industry events, effective marketing efforts enhance visibility and drive demand for cosmetic pigments, ultimately contributing to market share expansion.


Strategic partnerships and collaborations also feature prominently in market share positioning strategies. By forming alliances with cosmetics manufacturers, raw material suppliers, or regulatory agencies, companies can leverage complementary strengths and resources to gain a competitive edge. Collaborative ventures enable companies to access new markets, enhance product development capabilities, and stay ahead of industry trends. Through strategic partnerships, companies can expand their market reach, capitalize on growth opportunities, and strengthen their position in the cosmetic pigments market.


Innovation serves as a cornerstone of market share positioning strategies in the cosmetic pigments market. Companies invest in research and development to introduce new color shades, improve formulation techniques, or develop pigments with unique effects and properties. Whether it's creating pigments with enhanced color intensity, light reflectivity, or texture, innovation drives differentiation and stimulates market growth. Companies that prioritize innovation can capture market share by offering cutting-edge pigments that meet the evolving demands of cosmetics brands and consumers.


Customer experience and service quality are also critical components of market share positioning strategies. Providing excellent technical support, color matching services, and timely delivery fosters trust and loyalty among customers. Companies that prioritize customer satisfaction can differentiate themselves from competitors and build long-lasting relationships with clients. Positive experiences lead to repeat business, referrals, and positive word-of-mouth, ultimately contributing to market share expansion and sustained growth.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation   2020
Historical Data 2019 & 2020
Forecast Period   2021-2028
Growth Rate   7.1% (2021-2028

Cosmetic Pigment Market Overview


The CAGR for the cosmetics pigment market is 7.1% from 2021 to 2028. The market was worth USD 10.15 billion in 2020 and is expected to be worth USD 16.90 billion by 2028. Cosmetics pigments are colors that deflect and reflect light depending on the skin tone and surface that they are applied to.


They’re used in various types of makeup because they can give more color, hue, and shine to various women’s (and men’s) faces. Cosmetics pigments are also heavily used in various personal care products, once again, to produce an unnatural and beautiful sheen and glow.


These pigments can either occur naturally or they can be made in a lab. Natural pigments are made from scented hydrocarbons. Man-made pigments are made from coal tar and other substances. Cosmetics pigments are the element of choice to incorporate into various types of cosmetics and personal care products because they make them thicker, more resistant to water, and they make them last longer.


COVID-19 analysis


COVID-19 has changed the destiny of the world in the same way that the Black Death did in the 14th century. COVID-19 is a dangerous virus that has made many people very sick, caused many long-term health problems, and even killed a few people. Governments around the world realized this early on. That’s why they imposed lockdowns and quarantines in an attempt to contain the spread of COVID-19. This had limited effect. Therefore, they were temporary.


The companies in the cosmetics pigment market suffered some of the casualties due to Covid-19. Many companies found that the raw materials needed to produce these pigments were in short supply. Therefore the prices of cosmetics went up dramatically.


Market dynamics


Drivers


This world is rapidly urbanizing and as it is doing so, many men and women are becoming more and more conscious about the state of their skin. This is a key factor that’s driving cosmetics pigment market growth. Cosmetics pigments are quality substances. It’s this factor alone that’s accounting for their sudden popularity and the fact that they’re being used in a variety of products ranging from organic hair color to eyeshadow.


Makeup and various types of cosmetics are becoming much more popular with men. This is also a major factor that’s driving cosmetics pigment market growth. Men are visiting grooming centers more often. These centers use products that incorporate large quantities of cosmetics pigments.


Opportunities


Many cosmetics still use man-made and natural cosmetics pigments that are harmful to the environment. These pigments and other ingredients can harm humans when combined. People are indicating to cosmetics manufacturers that they are concerned about this. They are also only buying products that have more natural and harmless combinations of ingredients. Manufacturers are responding by using organic pigments which are safe for humans and the environment and can be used safely around animals as well.


Restraints


The cosmetics market is highly regulated by many national governments. Therefore, cosmetics manufacturers have to follow many protocols and procedures when they use these pigments in cosmetics products. Cosmetics manufacturers can only use a small amount of these pigments when making their products. They also have to go through a cumbersome and lengthy process of having their products approved by various regulatory agencies around the world.


Challenges


Perhaps the biggest challenge that manufacturers in the cosmetics pigments market lie in continuing to make safer pigments while keeping the price of cosmetics in a range that most people around the world can afford.


Cumulative growth analysis


The CAGR for the cosmetics pigment market is expected to be 7.1% from 2021 to 2028. The market was worth USD 10.15 billion in 2020. It is expected to be worth USD 16.90 billion in 2028.


Technology analysis


Sun Chemicals Inc is a major American company. It has managed to retain a superior market position by investing heavily in research and development. This has allowed it to develop and market a new generation of cosmetics pigments. It has allowed the company to develop a sustainable competitive advantage.


Segment overview


By composition


The cosmetics pigments market can be grouped into the following sub-segments based on composition:



  • Organic

  • Inorganic


The inorganics sub-segment had the largest cosmetics pigments market share in the composition segment in 2019. Many different compounds are used to make inorganics cosmetics pigments. These include zinc oxide, titanium dioxide, iron oxide, and chromium oxide.


Zinc oxide is used heavily in the manufacture of lip balms and nail polish because it is white in color. Therefore, it has a more reflective nature. White objects tend to reflect the light from the Sun.


Many people are becoming better educated about the benefits of organic products. That’s why the CAGR for organic pigments is expected to increase dramatically in the next few years.


By type


The cosmetics pigments market segment can be grouped into the following sub-segments based on type:



  • Special effect

  • Surface treated

  • Nano segments


By application


The cosmetics pigments market can be grouped into the following sub-segments based on application:



  • Facial makeup

  • Eye makeup

  • Lip makeup

  • Nail polishes and related products

  • Hair color

  • Others


The facial makeup sub-segment had the highest cosmetics pigments market share in 2019. It also had a CAGR of 6.57%. This was expected to remain constant until 2028. Facial makeup includes foundation, blush, face bronzing lotions and creams, powders - loose, pressed, and mineral, among other products.


By end-user


The cosmetics pigments market can be grouped into the following sub-segments based on end-user:



  • organic

  • Inorganic


Regional analysis


The global cosmetics pigments market can be divided into the following regions:



  • Asia-Pacific

  • North America

  • The European Union

  • Latin America

  • The Middle East and North Africa


The Asia-Pacific region is expected to have the highest growth rate in the cosmetics pigments market. The reason being that organic pigments are being used more often in cosmetics and personal care products. The masses, in general, are becoming weather in the Asia-Pacific region. As they grow richer, they want to buy products that enhance their overall looks and appearance. This is why they are buying more cosmetics products more often.


Women, in particular, have more disposable income in India and China. This is because more and more women are working and earning their own money. They want to look more like who they perceive to be their glamorous Western counterparts. That’s why hair color product and cosmetics products sales are taking off in this region.


The North American region has the highest cosmetics pigments market growth rate because demand for basic cosmetics staples is increasing dramatically. This includes various types of eyeshadows, lipstick, eyeliners, and other products.


Manufacturers in Mexico, Canada, and the United States of America, in particular, have been using cosmetics pigments more often in waterproof products. This is especially true with eyeliners and mascaras.


The economies in Latin American nations are growing, albeit not as fast as they are in the Asia-Pacific region. This is beginning to create a new middle class in many Latin American nations. The women and men in these middle classes increasingly want to copy-cat their wealthier Western counterparts. That’s the reason why cosmetics sales and the usage of cosmetics pigments in makeup and related products are taking off in this region.


The Middle East and North Africa are manufacturing more cosmetics pigments, cosmetics, and personal care products. This is why the CAGR for the regional cosmetics pigment market is taking off.


Competitive landscape


There is a lot of competition in the cosmetics pigments market. The reason being that the market is very lucrative and there are few barriers to entry. Hence, there is every incentive for companies to enter and they face little resistance when trying to do so.


Companies find that they must invest heavily in research and development, merge with and acquire other successful companies, and enter into strategic partnerships with other successful companies if they want to survive. Many companies find that they must incorporate at least 2-3 of these strategies if they want to survive.


Sun Corporation Inc is a major American company that has been very successful. It has managed to become successful and remain that way by investing heavily in research and development. This allowed it to develop and market a new generation of cosmetics products that have superior applications and are more innovative in usage than their predecessors. Incidentally, they are also safer for human use.


List of companies



Recent developments




  • July 2021 : Sun Chemical has introduced two color travel effect pigments, Reflecks MD Midnight Sapphire and Reflecks MD Midnight Cherry, additions to its Reflecks MultiDimensions range. These blackened metallic-like effect cosmetic pigments are based on calcium sodium borosilicate, make use of the advanced multilayer technology that offers intense color travel, sparkle, and chroma. In addition to the latest patent-pending technique, the pigments’ coating is embedded with the absorption colorant, which facilitates faster and easier formulation coupled with the provision of minimally stained skin. With the use of effect pigments that are based on calcium sodium borosilicate helps eliminate the requirement for extra absorption colorants, with respect to the cosmetic formula. This cutting-edge technology further facilitates reduction in skin staining, especially in comparison to the blended absorption pigments.

  • Merck recently expanded its cosmetics pigments plant in Germany

  • Sun Chemical recently introduced a new pigment that has more reflective qualities.


Report overview


The CAGR for the cosmetics pigments market is 7.1%. The cosmetics pigments market value was USD 10.15 billion in 2020. This is projected to be USD 16.90 in 2028.

Leading companies partner with us for data-driven Insights
client_1 client_2 client_3 client_4 client_5 client_6 client_7 client_8 client_9 client_10
Kindly complete the form below to receive a free sample of this Report
Please fill in Business Email for Quick Response

We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

Purchase Option
Single User $ 4,950
Multiuser License $ 5,950
Enterprise User $ 7,250
Compare Licenses
Tailored for You
  • Dedicated Research on any specifics segment or region.
  • Focused Research on specific players in the market.
  • Custom Report based only on your requirements.
  • Flexibility to add or subtract any chapter in the study.
  • Historic data from 2014 and forecasts outlook till 2040.
  • Flexibility of providing data/insights in formats (PDF, PPT, Excel).
  • Provide cross segmentation in applicable scenario/markets.