Cookies Market Trends

Global Cookies Market Overview

Cookies Market Size was valued at USD 25.34 Billion in 2023. The Cookies industry is projected to grow from USD 27.56 Billion in 2024 to USD 45.4 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.43% during the forecast period (2024 - 2032). There has been a constant demand in the market on a  level due to the increasing demand for creative and different types of cookies. The launch of various flavors and packages has made it even more demanding among the younger population are the key market drivers enhancing market growth.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Cookies Market Trends

• Increase the demand for oats and digestive cookies to boost market growth

The cookie sales statistics will increase the demand for oats and digestive cookies. The demand for gluten-free cookies will also increase as per the changing lifestyle and population. Oats are a common ingredient in many types of cookies, including oatmeal and oatmeal raisin cookies, and digestive cookies are often marketed as a healthier option. The demand for gluten-free cookies is also likely to increase as more people adopt gluten-free diets for health reasons or due to gluten sensitivities. This is a trend that has been growing in recent years and is expected to continue in the future. As more people become aware of the health benefits of gluten-free products, the demand for gluten-free cookies is likely to increase.

Some major driving factors of the cookies market research are the huge population, changing lifestyle and flavors, taste, shape, and packaging innovations with healthy and safety concerns. More than that, the consumers demand exotic add-on ingredients that also drive the cookies Industry size. To meet the requirements of people, cookie manufacturers are experimenting with new flavors and ingredients. Therefore, such factors related to cookies have enhanced the market for cookies CAGR across the globe in recent years.

Segment Insights

Cookies Type Insights

The  Cookies market segmentation, based on type, includes Bar Cookies, Molded Cookies, Rolled Cookies, and Others. The Bar cookies segment held the majority share in 2021 of the  cookies industry revenue. Bar cookies, which include popular varieties such as chocolate chip and oatmeal raisin, are the most widely consumed type of cookie and therefore hold the largest share of the market. Bar cookies are convenient, easy to pack and store, and have a long shelf-life. They also come in a wide variety of flavors and ingredients, which appeals to consumers with diverse tastes. Molded cookies, which include shortbread and spritz cookies, are also popular, but they generally have a smaller market share than bar cookies. Rolled cookies, such as sugar cookies and ginger snaps, and other types of cookies, such as macaroons and wafers, also have a smaller share of the market.

Cookies Packaging Insights

The  Cookies market segmentation, based on packaging, includes Rigid, Flexible, and Others. The Rigid segment held the majority share 2021 of the market of cookies revenue. Rigid packaging is preferred by many manufacturers as it provides protection to the cookies and helps to maintain their freshness, shape, and texture. This type of packaging also allows for easy stacking and storing, making it ideal for transportation and distribution. Flexible packagings, such as bags and pouches, is also popular in the market, but generally holds a smaller share than rigid packaging. Flexible packaging is preferred by some manufacturers as it takes up less space and is more cost-effective than rigid packaging. However, it does not provide the same level of protection for the cookies.

Cookies Distribution Channels Insights

Based on distribution channels, the  Cookies market segmentation includes store-based and non-store-based. The store-based segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. The reason for the dominance of store-based distribution channels is that they allow for easy access and purchase for consumers. Supermarkets and hypermarkets, for example, offer a wide variety of products and have a high footfall, making it convenient for consumers to purchase cookies along with other groceries. Convenience stores, on the other hand, are located in areas with high footfall, making it easy for people to purchase on the go. Specialty stores are also popular among consumers looking for high-end or premium varieties of cookies. These all factors for Cookies positively impact the market growth.

Figure 2:  Cookies Market, by Distribution Channels, 2021 & 2030 (USD Billion)Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Cookies Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia Pacific region is one of the largest markets for cookies and is expected to continue to dominate the  market in the forecast period. Countries such as China, India, Japan, and Australia are major contributors to the growth of the market in this region. The increasing population, rising disposable incomes, and changing consumer lifestyles are some of the major factors driving the cookies market in the Asia Pacific region. The growing urbanization and increasing number of working women are also driving the demand for convenient, ready-to-eat food products, such as cookies. In addition, the region has a large number of small and medium-sized enterprises that manufacture and distribute a wide variety of cookies, catering to the diverse tastes and preferences of consumers. The region is also home to a large number of multinational companies that have a strong presence in the region, which also drives the market.

Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil

Figure 3:  COOKIES MARKET SHARE BY REGION 2021 (%)Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe’s Cookies market accounts for the Third-largest market share. The changing consumer lifestyle and the growing health consciousness are driving the demand for healthier and organic options in the cookie market. Further, the Germany marlet for cookies held the largest market share, and the UK cookies industry was the fastest-growing market in the European region.

North America, Cookies market, is expected to be the 2nd largest market. North America is the second-largest region in the cookie market, following the Asia Pacific region. The increasing demand for convenience foods, the high purchasing power of consumers, and the presence of major players in the market are some of the key factors driving the growth of the cookie market in North America. In addition, the region has a strong e-commerce sector, which is driving the growth of the online sales of cookies. The region is also home to a large number of multinational companies that have a strong presence in the region, which also drives the market. Moreover, the U.S. cookies industry held the largest market share, and the Canada market of cookies was the fastest-growing market in the North Americanthir region.

Cookies Key Market Players & Competitive Insights

Major market players are spending a lot of money on R&D to increase their product lines, which will help the Cookies market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Cookies industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth for Cookies. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their  presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Cookies industry must offer affordable products.

Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the  Cookies industry to benefit customers and expand the market sector. The Cookies market has recently given medicine some of the most important advantages. Major cookies industry players, including Mondelēz International, Britannia Industries, Jiashili Group Limited, Nestlé SA, Burton's Biscuit Company, Lotus Bakeries NV, Leibniz-Keks, Kellogg Co, Kraft Foods, Mars Inc., United Biscuits, and Want Want Group, and others, are attempting to increase market demand by funding R&D initiatives.

Mondelez International, Inc. is a multinational confectionery, food, and beverage conglomerate based in Illinois, United States. The company's portfolio includes several well-known brands such as Cadbury, Milka, Toblerone, Ritz, Oreo, LU, Triscuit, and Wheat Thins. Mondelez International operates in approximately 150 countries and has a diversified product portfolio that includes chocolate, biscuits, gum, candy, and powdered beverages. Mondelez International operates through four business segments: Europe, Asia, Middle East and Africa, Latin America and North America.

Britannia Industries Limited is one of the leading food and beverage company. The company is one of the oldest and most respected brands in India and is known for its biscuits, bread, cakes, and dairy products. Britannia Industries' portfolio includes a wide range of products, such as biscuits, bread, cakes, rusk, dairy products, and others. The company's main brands include Britannia, Good Day, Tiger, NutriChoice, Little Hearts, and Marie Gold. Britannia Industries has a strong presence in the domestic market and exports its products to over 60 countries. The company operates through its retail, institutional and industrial channels. It also focuses on R&D and innovation to develop new products and improve existing ones to meet the changing needs of customers. With a strong brand portfolio, Britannia Industries is one of the leading players in the Indian food and beverage market.

Key Companies in the Cookies market includes

• Mondelēz International


• Britannia Industries


• Jiashili Group Limited


• Nestlé SA


• Burton's Biscuit Company


• Lotus Bakeries NV


• Leibniz-Keks


• Kellogg Co


• Kraft Foods


• Mars Inc.


• United Biscuits


• Want Want Group among others

Cookies Industry Developments

August 2022 Mondelez International company announced the launch of eight HFSS-free products in the categories of biscuits, desserts, and chocolate drinks under the brands BelVita, Cadbury Drinking Chocolate, Maynards Bassetts, and the Natural Confectionery Company.

July 2022 Britannia company announced the launch of all-new Good Day Harmony biscuit that are available in four variants Hazelnut, Cashew, Pista, and Almond.

Cookies Market Segmentation

Cookies Type Outlook

• Bar Cookies


• Molded Cookies


• Rolled Cookies


• Others

Cookies Packaging Outlook

• Rigid


• Flexible


• Others

Cookies Distribution Channel Outlook

• Store-Based


• Non-Store-Based

Cookies Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America