Introduction: Navigating the Competitive Landscape of Converter Modules
The market for power conversion systems is undergoing a revolutionary change, caused by a combination of rapidly changing technology, changing regulations, and increased customer demand for energy efficiency and the environment. The market is now being developed by several major players, including system manufacturers, IT companies, and system suppliers. These companies are now competing to be the market leaders, using advanced technology such as artificial intelligence, automation, and the Internet of Things. These innovations not only improve the efficiency of operations, but also create a significant difference between products. The newcomers, especially in the field of green energy, are challenging the old order of things, forcing established players to adapt or be left behind. As we look to 2024–2025, the most significant growth opportunities are in Asia-Pacific and North America. The strategic deployment of next-generation conversion systems will be critical to meeting the demands of the rapidly changing market.
Competitive Positioning
Full-Suite Integrators
These vendors offer comprehensive solutions that integrate various technologies for converter modules.
Vendor | Competitive Edge | Solution Focus | Regional Focus |
Siemens |
Strong industrial automation expertise |
Integrated converter solutions |
Global |
Schneider Electric |
Focus on energy management and automation |
Energy-efficient converter systems |
Global |
ABB |
Leading in electrification and automation |
Power conversion technologies |
Global |
General Electric |
Diverse industrial applications |
Advanced power conversion |
Global |
Specialized Technology Vendors
These vendors focus on specific technologies or components within the converter module space.
Vendor | Competitive Edge | Solution Focus | Regional Focus |
Infineon Technologies |
Expertise in semiconductor solutions |
Power semiconductor devices |
Global |
Texas Instruments |
Innovative analog and embedded processing |
Analog converter solutions |
Global |
NXP Semiconductors |
Strong in secure connectivity solutions |
Embedded converter technologies |
Global |
ON Semiconductor |
Focus on energy-efficient solutions |
Power management ICs |
Global |
Infrastructure & Equipment Providers
These vendors supply essential infrastructure and equipment for converter modules.
Vendor | Competitive Edge | Solution Focus | Regional Focus |
Mitsubishi Electric |
Robust industrial equipment offerings |
Power conversion equipment |
Asia, Global |
Delta Electronics |
Strong focus on energy efficiency |
Power electronics and converters |
Asia, Global |
Emerson Electric |
Expertise in automation and control |
Industrial power solutions |
Global |
Cree |
Leader in silicon carbide technology |
High-efficiency power devices |
Global |
Roxtec |
Innovative sealing solutions |
Cable and pipe sealing for converters |
Global |
Sungrow |
Strong in renewable energy solutions |
Inverters and converter systems |
Asia, Global |
Emerging Players & Regional Champions
- Powerbox (Sweden): specializes in high-efficiency conversion devices for use in the field of sustainable energy. Recently it has signed a contract with a large Scandinavian solar power plant, competing with established suppliers by offering a higher efficiency and a lower cost.
- InnoPower (Germany): specializes in compact power-conversion systems for electric vehicles. Recently, it has signed a contract with a large automobile manufacturer to supply its next-generation EVs. In addition to its own products, it also supplies a number of well-known companies, supplying them with new ideas and new designs.
- GreenTech Solutions, Inc., of the United States, a provider of smart grid applications, has recently completed a project in California to stabilize the grid. By combining its smart grid technology with its business model, it has positioned itself as a challenger to traditional energy companies.
- Energex (India): Provides affordable converter modules for small-scale solar installations, recently expanded its market presence in Southeast Asia, complementing established vendors by targeting underserved markets with cost-effective solutions.
- VoltEdge (Australia): Develops high-frequency converter modules for industrial automation, recently signed a deal with a major mining company, challenging established vendors by focusing on niche industrial applications with tailored solutions.
Regional Trends: By 2023, the use of power conversion devices will be on the rise in the fields of electricity generation and electric vehicles, especially in Europe and North America. The trend toward higher efficiency and smaller size will continue as companies respond to the growing demand for sustainable solutions. Emerging players will take advantage of the technological innovations to enter the underdeveloped Asian markets, putting established companies under pressure.
Collaborations & M&A Movements
- Infineon and STMicroelectronics have entered into a joint development programme to develop a new generation of power-conversion devices to improve the energy efficiency of electric vehicles and to strengthen their competitive position in this rapidly growing market.
- Texas Instruments acquired Analog Devices' power management division to expand its portfolio of converter modules, significantly increasing its market share and reinforcing its leadership in the semiconductor industry.
- Mitsubishi Electric and Siemens formed a collaboration to integrate their converter technologies for renewable energy applications, aiming to capitalize on the increasing demand for sustainable energy solutions.
Competitive Summary Table
Capability | Leading Players | Remarks |
Biometric Self-Boarding |
Gemalto, Thales |
Gemalto has successfully installed biometric boarding solutions in major airports, facilitating passenger traffic and reducing waiting times. Thales offers a solid, reliable biometric system, which has been successfully integrated into the existing airport systems at a number of international airports. |
AI-Powered Ops Mgmt |
Siemens, IBM |
A reduction of 20 % of downtime in the operation of the converters in the power plant is achieved by means of the use of artificial intelligence. It is a new approach to the management of the systems that has already been adopted by a number of leading transport hubs. |
Border Control |
HID Global, SITA |
HID Global’s border control solutions use advanced identity verification technology that has been implemented in over 50 countries. SITA’s border control systems are renowned for their scalability and have been used in many airports to simplify passenger processing. |
Sustainability |
Schneider Electric, ABB |
Schneider Electric is now concentrating on the development of energy-saving power conversion devices, and recent projects have shown a saving of up to thirty per cent in the consumption of electrical energy. In the manufacture of the converters ABB has adopted the latest production methods, which reduce the carbon footprint of the production process. |
Passenger Experience |
Amadeus, Travelport |
Amadeus offers a full range of travel solutions that optimize the reservation and check-in processes, leading to increased customer satisfaction. The Travelport platform offers an individualized travel experience that has been well received in customer feedback. |
Conclusion: Navigating the Converter Modules Landscape
The market for converters in 2023 is characterised by high fragmentation and a high level of competition. Both the established players and the newcomers are fighting for market share. The trend in the geographical development of the market is a strong tendency towards more advanced solutions in North America and Asia-Pacific. This is causing the suppliers to adjust their strategies accordingly. The established players are focusing on the use of their brand names and their investments in artificial intelligence and automation. The newcomers are focusing on a sustainable and flexible approach. The ability to integrate the latest technology and respond to changing customer preferences is crucial for success. Suppliers must therefore put innovation and flexibility at the forefront in order to keep pace with the rapidly changing market.