Content Analytics Market, By Application (Web Analytics, Text Analytics, Social Media Analytics, Speech Analytics), By Deployment (Cloud, On-Premise), By Vertical (Retail & Consumer Goods, Travel & Hospitality, IT & Telecommunication) - Forecast 2032

Content Analytics Market Overview:

As the demand for the content analytics market is soaring up to optimum levels, the market value is estimated to reach USD 20.2 Billion by the end of 2030, along with a CAGR of 19.20% between 2024 and 2032.Content Analytics is the method of implementing business intelligence data and business analytics practices into digital content. The content analytics market enables enterprises to get numerous benefits. Through content analytics software, companies can easily access and view the content creation amount, the nature of the content, and in which way it can empower the businesses and lead to their growth. Over the years, the technology has emerged to a greater extent, and with the surge in advanced technologies, the content analytics market growth is escalating.

It has become a greater need for companies to access trend analysis, predictive analytics, contextual discovery, and many more to uncover patterns of their unstructured content like documents, emails, etc. As the world is progressing rapidly towards digitization, the demand for content market analytics is also increasing to greater heights. With the constant developments in the content analytics market trends, a large number of companies are willing the adopt and implementation of this software. The cloud-based content analytics software of deployment type is going to have the highest market share compared to all other market segments. Moreover, the rise in cloud technologies is propelling the expansion of content analytics market size upwards.

The content analytics market players across the globe are also putting their complete effort to produce as much software as possible to fulfill the increasing demand of everyone. In the past few years, a substantial rise in the growth of the content analytics market is witnessed. The reason for this is the increasing demand for such software by different industries for having content visibility and enhancing decision-making power.

The report provides deep insights into the content analytics market structure and gives an idea about market valuation and growth rate in the upcoming years. It describes the COVID19 effect on the content analytics industry and explains the market dynamics, including several opportunities and challenges. The report sheds light on different segments of the market and tells about the key market players that have a major impact on the global market. Along with that, it includes the regional analysis of different geographies that can influence the market growth in the near future.

COVID19 Analysis:

The outbreak of COVID19 created havoc in the entire world. The global economic growth rate stooped down to the lowest points. Every sector and business faced numerous challenges in continuing its day-to-day operations. Industrial operations and production units remained closed due to the lockdown impositions. The content analytics market also encountered certain difficulties as the world was going through major health and financial crisis. However, the efforts of key market players helped the market to maintain stable growth even in these tough circumstances.

During the pandemic, enterprises inclined towards implementing more and more automated systems and opted for digitization. The increased usage of cloud-based technologies has escalated the demand for content analytics software. Many businesses and companies shifted towards the adoption of such software, which led to the elevation of content analytics market growth. The effect of COVID19 is slowly fading out, and this is accelerating the market potential again.

Content Analytics Market Dynamics:

As the impact of the coronavirus pandemic is decreasing in different countries, the content analytics market is now surging up to stupendous heights. With the attempt of the key players of the market, the growth of the market is again restored. These tech giants are bringing new developments that can push the market potential to a greater extent. In recent times, the world has progressed more towards digitization, and this has subsequently increased the growth of the market.

Over the years, cloud technologies have emerged to a whole new level, and enterprises are looking for software that can ease their business operations. Therefore, the demand for content analytics is soaring up in today’s day and age. Moreover, content analytics not only helps businesses to gather information about their customers but also enables them to know about other industries’ growth. All these factors combinedly fuel the progression of the content analytics industry.

Significant Opportunities for The Market:

With the emergence of advanced technologies, the content analytics market is expected to attain its maximum momentum. The rising popularity of social media applications like Facebook, Snapchat, LinkedIn, Twitter, YouTube, and many more is exhilarating in recent times. People are inclining more and more towards these applications, which are going to upsurge the demand for social media analytics in the application segment of the market. As the world is shifting towards the adoption of cloud-based technologies, the growth of the content analytics business is also rising at a breakneck pace.

Most companies are adopting content analytics as it benefits in enhancing all the business marketing campaigns. Moreover, the software is used in various sectors, which increases the chances of getting immense demand. Such advantageous features are the reason for the humongous development of the content analytics industry.

Market Restraints:

The devastating consequences of coronavirus pandemic are the biggest restraint in the growth path of the content analytics market. The lockdown restrictions put a halt in the industrial operations and created a huge disruption in the supply chain. The inability to function properly slowed down the growth rate and incurred immense financial losses. However, the increased demand for content analytics software and the constant efforts of the market players has helped to make a substantial rise in the global content analytics market value.Market Growth Challenges:There are innumerable factors that drive the overall content analytics market.

However, the market has certain limitations too. One of such constraints is the resistance to adoption due to a lack of awareness. The concern of data breaches can also be a reason for limiting the growth of the content analytics industry.Cumulative Growth Analysis:The demand for content analytics is soaring up in the past couple of years. This also resulted in a rise in the content analytics market revenue.

Even though the market has some limitations, the key players are constantly making developments to overcome these constraints. Several organizations are immensely demanding for the software as it is benefiting in elevating their businesses. It is evident that the content analytics business demand is not going to stop sooner. As per the content analytics market analysis, the value of the market is going to be impeccably high, with a growth rate of 22 percent in the forecast years.

Segment Overview:

The global content analytics market is fragmented into several segments on the basis of deployment, application, and verticals.

By Deployment:

This market segment mainly constitutes two deployment types are on cloud and on-premise. The cloud-based content analytics software in this segment is going to reach greater heights in the near future and will hold the highest market share.By Application:In the application segment, the content analytics market includes social media analytics, web analytics, text analytics, speech analytics, and many more. Out of all the content analytics market segments, social media analytics will surge the most as people are spending a lot of time on these platforms.

Even enterprises utilize these platforms for enhancing their business growth. All this will lead to a huge demand for the market.By Verticals:The global content analytics market segmentation based on verticals comprises different sectors such as IT and Telecommunication, media and entertainment, retail and consumer goods, healthcare, government, BFSI, travel and hospitality, and others.

Content Analytics Market Regional Analysis:

The entire content analytics market is studied on several geographies such as North America, Europe, Asia Pacific, and the remaining part of the world. The increased number of content analytics firms and major players’ presence makes North America the leading player in the global market. The rising usage of content analytics software across different sectors is also boosting the market growth of this region. In the Asia Pacific region, the high adoption of digitization and developments in IT infrastructure will surge the market growth to optimum levels in the upcoming years.

Competitive Landscape:

The key market players of the content analytics market are:

• Oracle Corporation (U.S.)


• SAS Institute, INC. (U.S.)


• International Business Machine Corporation (U.S.)


• SAP SE (Germany)


• Adobe Systems, INC. (U.S.)


• Opentext Corporation (Canada)


• Nice Systems LTD. (Israel)


• Clarabridge, INC. (U.S.)


• Verint Systems (U.S.)


• Interactive Intelligence Group, INC. (U.S.)

Recent Development

The latest enhancements to NetSuite Analytics Warehouse were announced by Oracle NetSuite in October 2023, the first and only AI-enabled pre-built cloud data warehouse as well as an analytics solution for NetSuite clients. The new updates enable businesses to better manage their information, allowing clients to quickly build reports that will improve efficiency while reducing costs, get insights into what their customers are like and make it easier for them to innovate and scale faster.

In September 2023, Oracle added AI capabilities Generative AI service to OAC–the new capabilities empower self-service analytic users with faster and more efficient methods to conduct sophisticated analysis, thus making better business decisions without waiting for data scientists or IT teams.

Moreover, Synthetaic, one of the top providers of advanced artificial intelligence (AI) solutions made a partnership announcement with Microsoft on the transformation of AI data and cloud solutions in August 2023. Under this agreement, Microsoft grants Synthetaic almost 1 million hours (approximately 114 years) of cloud computing resources. This strategic alliance opens up a new chapter in computer vision and data analytics that has multiple advantages spanning defense and intelligence, commercial sectors as well as non-US government agency use cases.

Amazon recently introduced improvements to the Manage User's Experiments tool, which can increase conversion rates on product detail pages by up to 25% by enabling sellers to customize content. In addition, Amazon included additional features within its Search Analytics Dashboard plus Product Opportunity Explorer that enable brands to analyze marketing campaigns including finding opportunities where they could attract new customers so that they buy again. With this most comprehensive set of market-leading offerings merchants are able to access higher levels of analytical information along with customer insights needed in launching new products as well as increasing sales volumes.

VisualCortex Company launched VisualCortex Intercontinental in June 2022; it is a video analytics platform. According to the company’s claim about enterprise-grade platforms being able to support any real-time or historical video analytics use case, it is different from single-use-case solutions that might be less scalable or more adaptable with the company’s existing data stack.

For example, in 2022, Canvs AI, an AI-based text analytics company added new tracking features to its Canvs MRX. This release enhances the standard text analytic functions of Canvs MRX and enables tracker applications such as emotion measurement, tracking collections and longitudinal comparison.

Report Overview:

The global content analytics market outlook is mentioned in the following:

• Market Overview


• COVID19 Analysis


• Market Dynamics


• Segment Overview


• Regional Analysis


• Competitive Landscape

The report clearly explains the growth aspects of the global content analytics market and portrays the factors that are going to propel the market potential in the near future. It also includes the competitive landscape that can play a significant role in uplifting the market potential.

Report Attribute/Metric	Details
Market Size	USD 20.2 Billion
CAGR	19.2%
Base Year	2023
Forecast Period	2024-2032
Historical Data	2018
Forecast Units	Value (USD Billion)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered	By Application, By Deployment
Geographies Covered	North America, Europe, Asia-Pacific, and Rest of the World (RoW)
Key Vendors	International Business Machine Corporation (U.S.), Adobe Systems, INC. (U.S.), Clarabridge, INC. (U.S.), Interactive Intelligence Group, INC. (U.S.), Opentext Corporation (Canada), Oracle Corporation (U.S.), Verint Systems (U.S.), Nice Systems LTD. (Israel), SAP SE (Germany), and SAS Institute, INC. (U.S.).
Key Market Opportunities	The rising popularity of social media applications like Facebook, Snapchat, LinkedIn, Twitter, YouTube, and many more is exhilarating in recent times.
Key Market Drivers	·  As the impact of the coronavirus pandemic is decreasing in different countries, the content analytics market is now surging up to stupendous heights. \r\n ·  With the attempt of the key players of the market, the growth of the market is again restored.