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The market factors influencing connected motorcycles reflect a blend of technological advancements, safety considerations, consumer preferences, regulatory standards, and industry trends within the motorcycle industry. One significant factor is the rapid integration of smart and connected technologies into motorcycles, contributing to the emergence of connected motorcycles. These technologies include embedded sensors, GPS navigation, wireless connectivity, and smartphone integration, providing riders with real-time information, enhanced safety features, and connectivity on the road.
Safety considerations play a pivotal role in the market dynamics of connected motorcycles. Connected features, such as collision warning systems, blind-spot detection, and adaptive cruise control, contribute to overall rider safety. Manufacturers and riders alike prioritize technologies that enhance situational awareness, reduce the risk of accidents, and provide emergency assistance when needed. As safety standards and rider expectations evolve, the incorporation of connected features becomes integral to shaping the market for motorcycles.
Technological advancements are key drivers in the market factors of connected motorcycles. The development of advanced telematics systems, Internet of Things (IoT) connectivity, and artificial intelligence (AI) applications enables motorcycles to offer a range of smart features. These may include real-time traffic updates, weather information, and the ability to connect with other smart devices. The continuous evolution of these technologies influences the market dynamics, with manufacturers striving to stay at the forefront of innovation in the connected motorcycle segment.
Consumer preferences for seamless connectivity and enhanced riding experiences contribute to the market factors of connected motorcycles. Riders increasingly seek motorcycles that offer integration with smartphones, allowing for hands-free communication, music streaming, and navigation. The demand for intuitive user interfaces, touchscreens, and voice controls reflects consumer expectations for a connected and user-friendly riding experience. Manufacturers must align their offerings with these preferences to remain competitive in the connected motorcycle market.
Regulatory standards and compliance with safety regulations impact the market dynamics of connected motorcycles. Governments and regulatory bodies are increasingly recognizing the potential of connected technologies to improve road safety. As a result, standards related to vehicle-to-vehicle communication, emergency calling systems, and cybersecurity measures are becoming more prevalent. Manufacturers must ensure that their connected motorcycles comply with these standards, influencing the design, development, and market positioning of their products.
Economic factors, including the cost of connected technologies and affordability for consumers, shape the market for connected motorcycles. The integration of sophisticated connectivity features can contribute to the overall cost of motorcycles. Manufacturers must strike a balance between offering advanced features and maintaining affordability to appeal to a broad consumer base. Pricing strategies, cost-effective technologies, and the value proposition of connected features influence the market acceptance of connected motorcycles.
Environmental considerations and sustainability are emerging as noteworthy market factors for connected motorcycles. As the automotive industry places increased emphasis on eco-friendly practices, manufacturers are exploring ways to integrate connected technologies that contribute to sustainable mobility. Connected features, such as route optimization for fuel efficiency and emission monitoring, align with environmental consciousness and influence consumer choices in the market for connected motorcycles.
The evolving landscape of mobility services and urban transportation trends also impacts the market factors of connected motorcycles. Manufacturers are exploring ways to integrate connected motorcycles into broader transportation ecosystems, including shared mobility services and smart city initiatives. Connectivity features that enable remote diagnostics, maintenance alerts, and seamless integration with urban infrastructure contribute to the adaptability of connected motorcycles within evolving mobility paradigms.
The market factors of connected motorcycles are driven by a combination of technological advancements, safety considerations, consumer preferences, regulatory standards, economic factors, environmental considerations, and urban mobility trends. As the motorcycle industry embraces connectivity and smart technologies, manufacturers must navigate these multifaceted factors to deliver products that meet safety standards, align with consumer expectations, and contribute to the overall evolution of connected and sustainable mobility. The dynamic nature of these market factors underscores the ongoing transformation within the motorcycle industry towards a connected and tech-savvy future.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Market Size Value In 2022 | USD 0.055 Billion |
| Market Size Value In 2023 | USD 0.085 Billion |
| Growth Rate | 55.90% (2023-2032)Base Year2022Market Forecast Period2023-2032Historical Data2018- 2022Market Forecast UnitsValue (USD Billion)Report CoverageRevenue Forecast, The Market Competitive Landscape, Growth Factors, and TrendsSegments CoveredCommunication Type, Network Type, Service and RegionGeographies CoveredNorth America, Europe, Asia Pacific, and the Rest of the WorldCountries CoveredThe US, Canada, Germany, France, UK, Italy, Spain, Japan, China, India, Australia, South Korea, and BrazilKey Companies ProfiledContinental AG,Robert Bosch GmbH, Telit, Yamaha Motors, KTM, Ducati, Honda, Panasonic Corporation, BMW Motorrad, Harley DavidsonKey Market Opportunities·      The expansion of the Internet of Things (IoT) ecosystem.Key Market Dynamics·      Increased the demand for advanced safety and security features in motorcycles. |
Connected Motorcycle Market Highlights:
Connected Motorcycle Market Overview
Connected Motorcycle Market Size valued at USD 0.055 Billion in 2022. The Global Connected Motorcycle market is projected to grow from USD 0.085 Billion in 2023 to USD 2.99 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 55.90% during the forecast period (2023 - 2032). Increased demand for advanced safety and security features in motorcycles and expansion of the Internet of Things (IoT) ecosystem are the key market drivers enhancing growth of the market.
Source: The Secondary Research, Primary Research, MRFR Database and Analyst Review
Connected Motorcycle Market Trends
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Growing demand for advanced safety and the security features in motorcycles is driving the market growth
Market CAGR for connected motorcycles is being driven by the rising demand for advanced safety and security features in motorcycles. Connected motorcycle technology enables riders to access a wide range of safety and the security features that enhance their riding experience and reduce the risks associated with motorcycling. Connected motorcycles can offer features like real-time GPS navigation, collision warning systems, blind-spot detection, and adaptive cruise control. These features help riders avoid accidents and stay safe on the road, appealing to safety-conscious consumers.
Connected motorcycle systems can automatically detect accidents or crashes and send out alerts to emergency services or designated contacts. This quick response can save lives and reduce the severity of injuries, making it an attractive feature for riders and their families. Many systems include tracking and anti-theft features. If a motorcycle is stolen, these systems can help authorities locate and recover the vehicle quickly, providing peace of mind to owners. Connected motorcycles allow riders to remotely monitor their bikes through mobile apps. This includes checking the bike's status and location and receiving maintenance alerts. Such capabilities are convenient for riders and can extend the lifespan of their motorcycles. Some insurance companies provides discounts to riders who use connected motorcycle systems because they can track riding behavior and offer insights into risk assessment. This provides an incentive for riders to adopt connected technology.
As consumers become more accustomed to connected technology in their daily lives through smartphones and smart homes, they increasingly expect similar features in their vehicles, including motorcycles. This rising consumer demand drives manufacturers to incorporate connected features into their motorcycle models. Further, the government regulations and safety standards in various regions may encourage or require the incorporation of certain features to improve road safety. Compliance with these regulations can drive manufacturers to invest in connected technology. This systems often include social and community features, such as group ride coordination, sharing ride data with friends, and connecting with other riders. These features can generate a sense of community and enhance the overall riding experience, attracting more riders to adopt.
The broader adoption of IoT technology across various industries has led to the development of interconnected ecosystems. Motorcycles are becoming an integral part of this larger IoT ecosystem, which includes vehicles, infrastructure, and smart cities. As more devices and systems become interconnected, the motorcycle industry is compelled to integrate with this ecosystem to stay competitive and relevant. Thus driving the Connected Motorcycle market revenue.
Connected Motorcycle Market Segment Insights:
Communication Type Insights
The Connected Motorcycle Market segmentation, based on communication type, includes V2V and V2I. The V2V segment dominates the market, accounting for the largest market revenue. V2V communication enables motorcycles to exchange real-time information with nearby vehicles, including cars and trucks; this capability helps in accident prevention by providing warnings about potential collisions or hazardous road conditions. V2V communication contributes to smoother traffic flow and reduced congestion, leading to more efficient lane sharing and traffic management. Further, government authorities and safety organizations increasingly recognize the potential of V2V communication to reduce accidents and save lives, thus driving its dominance in the market. The V2I segment is anticipated to experience the fastest growth due to the rising adoption and development of connected infrastructure.
Figure 1: Connected Motorcycle Market By Communication Type, 2023 & 2032 (Usd Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Network Type Insights
The Connected Motorcycle Market segmentation, based on network type, includes C-V2X and DSRC. The DSRC category dominates the market due to its proven track record in providing low-latency, high-reliability communication, which is crucial for safety-critical applications. Its established infrastructure and compatibility with existing transportation systems make it a preferred choice for vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2I) communications in the market. Additionally, regulatory support and standardization efforts for DSRC further solidify its dominance by ensuring interoperability and facilitating widespread adoption among motorcycle manufacturers and infrastructure providers.
Service Insights
The Connected Motorcycle Market segmentation, based on service includes driver assistance systems, safety, Vehicle management and telematics, Infotainment and Insurance. The infotainment category dominates the market by offering riders a rich and immersive digital experience through features such as touchscreen displays, navigation systems, music streaming, and smartphone integration. This enhances the overall riding experience, attracting tech-savvy riders and creating a competitive edge for motorcycle manufacturers. Additionally, infotainment systems can serve as a platform for over-the-air updates, enabling continuous improvement and customization, which further solidifies their significance in the Connected Motorcycle market.
Regional Insights
By region, the study gives market insights into the North America, Europe, Asia-Pacific and the Rest of the World. The North American market area dominates this market due to its strong technological infrastructure, well-established motorcycle industry, and high consumer demand for advanced connected features. Additionally, the region benefits from a regulatory environment that promotes safety and encourages the integration of connected technology in vehicles.
Further, the main countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, Japan, China, India, Australia, South Korea, and Brazil.
Figure 2: Connected Motorcycle Market Share By Region 2023 (Usd Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The Europe market accounts for the second-largest market share due to the stringent safety regulations, a growing awareness of road safety, and increasing demand for advanced features, such as real-time navigation and communication systems, among European riders. Further, the Germa market held the largest market share, and the UK market was the fastest-growing market in European region.
The Asia-Pacific connected motorcycle Market is expected to grow at a rapid CAGR from 2023 to 2032. This is due to the region's rapid urbanization, congested traffic conditions, and a growing middle-class population seeking advanced mobility solutions, leading to increased demand for connected and smart motorcycle features. Moreover, China’s Connected Motorcycle market held the largest market share, and the Indian Connected Motorcycle market was the fastest-growing market in Asia-Pacific region.
Connected Motorcycle Key Market Players and Competitive Insights
Leading market players are investing heavily in the research and development in order to expand their product lines, which will help the Connected Motorcycle market grow even more. Market players are also undertaking a variety of strategic activities to spread their global footprint, with important market developments including contractual agreements, new product launches, mergers and acquisitions, higher investments, and collaboration with other organizations. To spread and survive in a more competitive and rising market climate, the Connected Motorcycle industry must offer cost-effective items.
Manufacturing locally to minimize the operational costs is one of the key business tactics used by the manufacturers in the global Connected Motorcycle industry to benefit clients and grow the market sector. In recent years, the Connected Motorcycle industry has offered some of the most significant advantages to motorcycles. Major players in the Connected Motorcycle market, including Continental AG, Robert Bosch GmbH, Telit, Yamaha Motors, KTM, Ducati, Honda, Panasonic Corporation, BMW Motorrad, Harley Davidson, and others, are trying to increase market demand by investing in the research and development operations.
Harley-Davidson is an American motorcycle maker founded in Milwaukee, Wisconsin, in 1903. It is one of the most well-known and respected motorcycle brands globally, famous for its heavyweight cruiser and touring motorcycles. Harley-Davidson introduced its first electric motorcycle, the Harley-Davidson LiveWire, in an effort to tap into the growing market for electric vehicles and appeal to environmentally conscious riders. In 2022, Harley-Davidson and Google announced a partnership to develop new connected motorcycle Market features. The partnership will leverage Google's expertise in cloud computing, artificial intelligence, and to create new ways for riders to interact with their motorcycles and the world around them.
Bosch, or Robert Bosch GmbH, is a multinational engineering and technology company based in Germany. It is one of the largest suppliers of automotive components and industrial technology, globally, with a wide range of products and the services in different sectors. Bosch is known for its commitment to innovation and research. The company invests heavily in research and development to create cutting-edge technologies, including those related to the Internet of Things, the connected devices, and automation. Qualcomm is a pioneer in the development of wireless technologies and is best known for its contributions to the development of 3G, 4G, and 5G wireless standards. It produces a range of semiconductor products, including mobile processors and modem chips used in smartphones and other wireless devices. In January 2023, Bosch and Qualcomm announced a partnership to develop a new platform for connected motorcycles. The platform will be based on Qualcomm's Snapdragon Ride platform and will integrate Bosch's motorcycle sensors, software, and services. The goal of the partnership is to develop a comprehensive and scalable platform for that can be used by a variety of manufacturers.
Key Companies in the Connected Motorcycle market include
- Continental AG
- Robert Bosch GmbH
- Telit
- Yamaha Motors
- KTM
- Ducati
- Honda
- Panasonic Corporation
- BMW Motorrad
- Harley Davidson
Connected Motorcycle Industry Developments
February 2023: Harley-Davidson announced a partnership with AWS to develop new connected motorcycle services. The partnership will leverage AWS's cloud computing platform to develop new features such as remote diagnostics, predictive maintenance, and over-the-air software updates.
December 2022: BMW Motorrad announced a partnership with Vodafone to develop new connected motorcycle services. The partnership will leverage Vodafone's cellular network to provide services such as real-time traffic information, weather updates, and emergency assistance.
February 2021: BMW Motorrad and AWS announced a partnership to develop new connected motorcycle services. The partnership will focus on developing new cloud-based services that will enhance the safety, security, and convenience of BMW Motorrad motorcycles.
Connected Motorcycle Market Segmentation
By Communication Type Outlook
- V2V
- V2I
By Network Type Outlook
- C-V2X
- DSRC
By Service Outlook
- Driver Assistance
- Safety
- Vehicle Management & Telematics
- Infotainment
- Insurance
By Regional Outlook
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
- Rest of the World
- Middle East
- Africa
- Latin America
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