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Confectionery Packaging Market Share

ID: MRFR//0973-HCR | 117 Pages | Author: Pradeep Nandi| December 2024

Confectionery packaging is a dynamic sub-sector within the larger packaging industry which is characterized by cutthroat competition between different players vying for market leadership. Market share positioning strategies are critical in this industry. For instance, differentiation as a commonly used tactic where firms aim at distinguishing their candy packaging solutions from competitors using unique materials, styles or features.The strategy is aimed at creating a loyal clientele base by making shoppers feel like they are getting some value out of purchasing candy.

Cost leadership as one of the strategic approaches applied in gaining a competitive edge over other companies involved in confectionary packing. To have affordable wrapping materials firms use this method to optimize production processes, source materials effectively while achieving economies of scale. Firms can also appeal to customers who consider price before buying products but at the same time increase their market shares by offering alternatives which may not necessarily be low priced goods.

There are more instances of firms getting into strategic alliances and partnerships in the confectionery packaging market as they try to improve their market shares. This information can help packaging players form mutually beneficial relationships with candy manufacturers who can use it to make bespoke products. Parties involved in such collaborations may come up with exclusive agreements that provide for a stable portion of the market within them.

Tech is one of the determinants of market share for companies in Confectionery Packaging Market. Staying ahead means putting money into R&D in innovative packaging technologies. These range from smart packages, green materials and improvements on preservative processes that attract customers and differentiate a firm’s services from other service providers’. It helps these firms to capture bigger portions of their markets by keeping pace with technological advancements making them sectoral leaders.

Global expansion is another key strategy used by players within the confectionary packaging industry. By entering new geographical regions, companies are able to access an entirely different clientele base characterized by diverse preferences. Developing economies offer an ideal platform for creating strong foundation due to their significant potential growth rates as far as market shares are concerned. Such issues must be considered by any company venturing into a new market while developing their packages so as to be relevant or suitable there.

In order to do well in the Confectionery Packaging Market you should focus on customer needs. In order for businesses dealing with sweets producers or final consumers themselves could handle them best, they need to know what they really want first of all. Thus this approach is mainly based on establishing long-term relations with buyers which not only leads to high levels’ consumer satisfaction but also sustainment at a given enterprise’s target position (Retail Industry).

Any customer centric response should have two basic elements; regular feedback systems and adapting to changing customer trends.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation   2023
Forecast Period   2024 to 2032
Growth Rate   2030: 3.30%

Confectionery Packaging Market Overview


Confectionery Packaging Market Size was valued at USD 14.12 Billion in 2023. The confectionery packaging industry is projected to grow from USD 14.97 Billion in 2024 to USD 23.48 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.79% during the forecast period (2024 - 2032). Owing to the increasing demand for food and beverages, mostly sweet items propel the growth of the market in the global market. Also, the increasing urbanization and changing preference towards sugar-free products fuel the global market in the global market. Moreover, the growing innovation in the packaging industry also facilitates the growth of the market. Changing tastes and preferences, and habits is another contributing factor for the growth of the market analysis in the global market.


Confectionery Packaging Market Overview


In October 2023, the Adapa Group, a European flexible packaging company, launched PaperTwister as a new paper-based twist-wrap packaging solution for use in confectionary and sweets. The new twist-wrap solution has an easy-release feature that makes it more convenient for customers to unwrap it smoothly instead of traditionally sticky packs within the industry. PaperTwister is available in different forms, such as white, printed, and metalized versions, and it supports up to eight colors during printing. In order to cater to the needs of their manufacturers, PaperTwister can be used as either a folded pack or single or double twisted wraps.


Mars China took another big step toward sustainable packaging by launching its Snickers bar with dark chocolate cereal in December 2023. With a mono PP material-based individual packaging that follows the “Designed for Recycling” concept that can be easily recycled from specific collection points, this completely innovative product not only provides a low-sugar and low-glycemic index (GI) option.


Crown Confectionery said that it would roll out a new edition of its snack called ‘Pour and Enjoy Jolly Pong Marshmallow Cup’ in February 2024. The product is instantaneously consumable and will exclusively be sold in all Emart stores nationwide as a special edition lasting two weeks beginning on February 2nd, 2024, with only limited supplies amounting to eighty thousand units being made available. The cup cereal is packed uniquely with original jolly pong and marshmallows individually wrapped and placed in a cup with an attached folding spoon. A pack of milk is enough for consumers to have a full cereal experience instantly without using a bowl anymore. It’s worth mentioning that this is the first cup product with paper teaspoons among similar cup packaging products.

The first pack containing 100% rPET in its local chocolate brand was launched by Mars Wrigley China in February 2023. The lid of CXM’s 216g canister is made with 100% rPET. It represents just one of several ways that Mars Wrigley China’s package portfolio is turning over a new leaf when it comes to recycled content usage.

Billerud Korsnas collaborated with Syntegon Technology in September 2020 to launch a paper-flow wrap that is recyclable, challenging the norm prevailing in the confectionary packaging sector. The recyclable Flow Wrap is an innovative paper packaging solution based on primary fibers from well-managed forests with high barrier performance that can be recycled as paper.

Crescendo paperboard was approved for packing chocolates and sweets by MeadWestvaco Corporation in February 2012. This material has high tear resistance and rigidity, which suits the taste of the European market as far as chocolate and sweets are concerned; there is also another version called Crescendo C1S, where there is no coating on one side and Crescendo C2S, where the coating is on both sides.


Competitive Landscape:


List of most prominent major key companies in the global confectionery packaging market are mentioned below:



  • Crown Holdings, Inc.

  • Graphic Packaging International Inc.

  • Aptar Group Inc.

  • Sonoco Products Company

  • Bemis Company Inc.

  • Amcor Limited

  • Silgan Holdings

  • West Rock Company

  • Solo Cup

  • Sweetheart Holdings


These major key players use various strategies to sustain their market position in the confectionery packaging market in the global market by collaborating, by going for mergers, and acquisitions, setting up a new joint venture, establishing a partnership, developing a new production process, innovation in the existing product, developing a new product line, and many others to expand their customer base in the untapped market of the confectionery packaging all across the globe.


Nestlé International Travel Retail (NITR) announced its latest innovation for its Quality Street line this March 2024. These colorful new paper-sharing packs have been unveiled with the global travel retail sector as the launch pad for subsequent products following FSC-certified recyclable paper packaging for twist-wrapped sweets in October 2022. “I am paper” is clearly marked on all packs weighing 750 grams, and it has been introduced since January.


Confectionery Packaging Market Dynamics


Drivers:


The rise in demand for confectionery packaging in the global market. Owing to the increasing personal disposable income, changing lifestyle, and increasing consumption of confectionery products are some of the factors which drive the growth of the market in the global market. With the increasing young population in the global market, the demand for market increases all across the globe. Moreover, the market of sugar-free confectionery items is gaining higher popularity which fuels the growth of the market in the global market.


Opportunities:


The demand for confectionery packaging market analysis is increasing constantly in the global market. The increasing concerns among people regarding health and fitness and adopting a healthy lifestyle provide various growth opportunities for the market in the global market during the forecasted period. Moreover, the penetration of the e-commerce industry in various augments provides various growth opportunities for the market in the global market. Innovation done in the packaging industry is another growth opportunity available during the estimated period.


Restraints:


The demand for the confectionery packaging market growth is increasing rapidly in the global market but some factors restrict the growth of the market in the global market. The fragmentation of the market hinders the growth of the market all across the globe. The strong competition among the competitors in the domestic market hampers the growth of the market in the global market. Also, the strict rules regarding the use of plastic are another factor that restricts growth.


Value Chain Analysis:


The demand for confectionery packaging is increasing tremendously in the global market owing to various benefits associated and hence adds value to society. Owing to the increasing problem of obesity among people, various sugar-free products are included in the confectionery packaging market. Also, various healthier snack bars were launched that are tasty and healthy.


Confectionery Packaging Market Segmentation:


The confectionery packaging market in the global market has been divided based on the material, type, application, confectionery items, and many others.


Based on the Material:


The confectionery packaging report in the global market has been divided based on the material into plastic material, paper material, metal material, and many other materials.


Based on the Type:


The global market has been divided based on the type into flexible packaging type and rigid packaging type.


Based on the Application:


The global market has been divided based on the application into assorted chocolates, toffies and candies, sugar and bread confectionery, chocolate bars, and many others.


Based on the Confectionery Items:


The global market has been divided based on the confectionery items into sugar confections, chocolate confections, flour confections, and many other confectionery items.


Based on the Region:


The confectionery packaging market in the global market has been divided based on the region into Asia-Pacific region, European region, North American region, Latin American region, the Middle East and African region, and the rest of the world.


Regional Analysis:


The confectionery packaging in the global market has been divided based on the region into Asia-Pacific region, European region, North American region, Latin American region, the Middle East and African region, and the rest of the world. The largest market share in the confectionery packaging in the global market is held by the Asia-Pacific region as this region is the fastest-growing region in the global market owing to increasing urbanization. Also, the preference regarding consumption of food and beverages is constantly changing in this region and hence dominates in the global market. Moreover, the increasing investment in the packaging industry anticipated more growth opportunities in the Asia-Pacific region.


The second-largest market share in the global confectionery packaging market in the global market is held by the North American region owing to the presence of various giant countries like the US and Canada. Also, the North American region is anticipated to grow rapidly during the forecasted period. The third-largest market share in the market in the global market is held by the European region owing to increasing investment in the packaging industry by various countries like Italy, France, Germany, and the UK.


The Latin American region and the Middle East and African region also show steady growth in the confectionery market during the forecasted period. Various countries like Brazil, Argentina, and others are investing funds towards the improvement of infrastructure, and hence the market flourishes in this region.


Recent Developments:


In October 2023, the Adapa Group introduced a certified repulpable twist wrap for sweets such as soft caramels and toffees. This revolutionary packaging comprises 90 percent paper with a plant-based coating that meets the reliability criteria of CEPI (4EverGreen) and OPRL (CPI) standards in terms of recyclability, according to Adapa.

In March 2023, Melodea, a consumer-packaged goods sustainable coating products supplier based in Israel, introduced VBseal as their latest packaging solution. This package provided resistivity to heat sealing and resistance to water vapor, aromas and oils. The ability is used to replace single-use plastics in fast food packaging, fresh food packaging, cereal boxes and confectionary wrappers.

In March 2023, Parkside released a new recyclable mono-polymer film. It has better performance than old films with respect to oil, gas light UV and water barrier attributes that enhance the shelf life of products, hence reducing waste food. In this regard, the products are suitable for the packaging of soup, coffee and confectionery.

Report Overview:


The global confectionery packaging market research report consists of the following elements:



  • Market Overview

  • COVID 19 Analysis

  • Market Dynamics

  • Value Chain Analysis

  • Market Segmentation

  • Regional Analysis

  • Competitive Landscape

  • Recent Developments


This global confectionery packaging market research report contains factors that drive the growth of the market in the global market along with the factors that restrict the growth of the market in the global market. The opportunities available for the growth of the market during the forecasted period are mentioned. The impact of COVID 19 on the sales revenue of the market all across the globe is mentioned. The future growth rate of the market during the forecasted period is estimated and mentioned.

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