Market share positioning strategies in the carbon brakes commercial aircraft segment are dynamic approaches by manufacturers to build a strong presence and gain a competitive advantage within this industry. One common strategy is product differentiation. In order to separate themselves from other manufacturers, they aim to produce carbon brakes that have unique features such as increased durability, better heat resistance and lighter weight among others. This way, companies develop superior goods with an intent of luring large number of customers and signing contracts with big airlines thereby consolidating their position as leading players in the market for commercial aircraft carbon brakes.
Another factor crucial for market share positioning is cost-effectiveness. Companies are constantly looking for ways of making their production processes more efficient so that they can reduce the costs involved in manufacturing carbon brakes and ultimately offer them at competitive prices. By doing this, producers are able to target a wider customer base including low-cost carriers which potentially gives them an opportunity to increase their market shares hence these firms must strike a balance between being cost effective while at the same time delivering high-quality products that will give them competitive edge and make their brands become dependable options within the industry.
Aftermarket services form part of market share positioning strategies used in the commercial aircraft carbon brakes segment. Offering MRO (maintenance, repair and overhaul) services comprehensively provides a competitive edge. Airline relationships can be forged over time when manufacturers secure reliable after-sale support solutions. As airline operators focus on maintaining long lasting braking systems functionality, having substantial aftermarket presence becomes vital in attaining market shares. The importance of being able to meet customers’ changing needs even after sales cannot be sufficiently emphasized because it has great implications for marketing.
Market share positioning strategies need innovations coupled with continuous research and development endeavours as components within them if they are to succeed in any given business environment.. Being ahead through technology advancements allows such manufacturers to introduce modernized state-of-the-art carbon brakes which either meet or outperform industrial standards set by associations like the International Civil Aviation Organization (ICAO). The ability to make available cutting-edge solutions puts a company in a position of an industry leader that will attract customers who need products and services with higher technological advancements. This is more important for this market that is driven by rapid technological changes influencing customer preferences and taste.
Carbon brakes are primarily used in military aircraft applications. The and higher heat absorption and lower weight of carbon brakes make them more preferable than conventional steel brakes to be used in aircraft. However, due to the high cost of steel brakes, carbon brakes are used largely on larger, long-haul commercial aircraft rather than short-haul commercial aircraft. Recent developments in overhaul techniques and carbon brake manufacturing have reduced the pre-landing cost of these brakes—they are cost-effective as compared to steel brakes. Improved operations along with performance enhancements provided by carbon brakes have enabled a rise in usage of carbon brakes on commercial aircraft. Carbon brakes have multiple benefits compared to steel brakes, such as high-performance, longevity, and lightweight. Moreover, carbon brakes are able to withstand high braking demands of commercial aircraft. Carbon brake materials have characteristics such as high-temperature stability, high thermal conductivity, and higher specific heat.Â
The market has been segmented on the basis of aircraft type, material, manufacturing process, and end user. Based on aircraft type, the commercial aerospace carbon brakes market has been segmented as fixed-wing and rotary-wing. The fixed-wing segment has been further sub-segmented as wide-body and narrow-body aircraft. The narrow-body aircraft market is expected to be the largest segment during the forecast period. A rise in new low-cost carriers is expected to generate demand for narrow-body aircraft.Â
Furthermore, growing focus on fuel efficiency is also expected to enhance the growth of the carbon brakes market during the forecast period. Based on the material, the market has been segmented as polyacrylonitrile and rayon/petroleum pitch. The polyacrylonitrile segment was the largest market in 2018 whereas rayon/petroleum is expected to register the higher CAGR during the forecast period. Based on the manufacturing process, the market has been segmented as Chemical Vapor Infiltration (CVI) and Liquid Phase Infiltration (LPI). The Liquid Phase Infiltration (LPI) segment was the is expected to register higher CAGR during the forecast period. Airline and aerospace companies are actively investing in energy-efficient technologies that act as an effective measure to lower fuel consumption. For instance, in Feb 2018, UTC Aerospace Systems' patented carbon heat sink brake material called Duracarb, which allows an aircraft to perform 2,000 landings before it is taken for overhaul. The lifespan of the brakes is eight times longer thereby, significantly reducing maintenance cost and time. Moreover, these brakes are capable to handle high stress and absorb heat energy than carbon brakes, which improves safety margin when stopping airplanes that are heavily loaded. Presently, carbon brake disks are being largely used in landing gear systems due to their enhanced lifecycle, weight reduction capabilities, and low maintenance cost.
Growing commercial aircraft fleets and improved operational performance of carbon are the key drivers for the global commercial aircraft carbon brakes market. By region, the market has been segmented into North America, Europe, Asia-Pacific, the Middle East & Africa, and Latin America. North America is expected to be the largest market for carbon brakes owing to key manufacturing plants of largest commercial OEM and retrofit aircraft companies have their presence in North America. However, Asia Pacific is expected to grow at the highest rate during the forecast period. Both OEM and aftermarket carbon brake systems are likely to offer opportunities during the forecast period.
The key players in the global commercial aircraft carbon brakes market are Crane Aerospace & Electronics (US), Honeywell International Inc. (US), Maritime Goodrich (US), Meggitt (UK), Parker Hannifin (US), Safran (France), Speedwerks (US), SGL Group (Germany), TAE Aerospace, and UTC Aerospace Systems (US).
The market values and forecasts are derived using MRFR research methodology, which includes secondary research, primary interviews, data triangulation, and validation from an in-house data repository and statistical modeling tools.Â
In this process, data is collected from various secondary sources, including annual reports, SEC filings, journals, government associations, aerospace & defense magazines, white papers, corporate presentations, company websites, and paid databases.
In this process, both the demand- and supply-side parties are interviewed to extract facts and insights into the market forecast, production, trends, and projected market growth. Industry stakeholders such as CEOs, VPs, directors, and marketing executives across the value chain are approached to obtain key information.
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