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Recent years have seen a dramatic transformation in the cold brew coffee market dynamics, mostly due to shifting customer preferences, an increase in convenience, and more awareness of the special qualities of cold pop. Cold brew coffee has become a popular option for customers looking for a caffeinated beverage that is stimulating due to its smooth and less acidic flavor profile. The shift in customer preferences toward cold pop as an even more delicious and enjoyable option to traditional hot coffee is a significant element driving the market's rise. The general trend of health-conscious consumption is closely linked to the desire for cold-brewed coffee.
Recent years have seen a dramatic transformation in the cold brew coffee market dynamics, mostly due to shifting customer preferences, an increase in convenience, and more awareness of the special qualities of cold pop. Cold brew coffee has become a popular option for customers looking for a caffeinated beverage that is stimulating due to its smooth and less acidic flavor profile. The shift in customer preferences toward cold pop as an even more delicious and enjoyable option to traditional hot coffee is a significant element driving the market's rise. The general trend of health-conscious consumption is closely linked to the desire for cold-brewed coffee.
The convenience element provides a rapid and thrilling pick-me-up without the need for medicine or fresh ingredients, which is in line with the fast-paced cultures of ultramodern customers. This has led to an increase in the availability of pre-packaged, ready-to-drink cold pop products with vibrant tastes and phrasings in the cold brew coffee industry. The market dynamics are being influenced by the coffee culture and the changing tastes of millennials and younger groups. A generation that appreciates artisanal coffee, distinct tastes, and high quality has evolved to associate cold pop with sophistication and artificer. Specialty and decorative cold pop immolations, often pressing single-origin sap, and creative brewing techniques have resulted from this.
The market reacts to consumers becoming more discriminating about their coffee preferences by offering a variety of extremely pricey cold-pop options to suit more affluent palates. Newer entrants aiming to rely on the popularity of the libation and established coffee brands coexist in the competitive landscape of the cold brew coffee industry. The artisanal and handmade elements of cold pop are usually emphasized in branding and marketing campaigns, building a story that appeals to customers looking for authenticity and a link to the coffee-making process. Coffee broilers, cafés, and cold pop directors working together adds even more vitality to the market and encourages innovation and originality.
The cold brew coffee business is growing due in part to globalization and the influence of various coffee organizations. As customers become more daring in their taste choices, the market witnesses the introduction of distinctive and localized cold-pop varieties. This feature of globalization facilitates the sharing of ideas and tastes, improving the cold-press coffee experience for customers all around the world.
Cold Brew Coffee Market Highlights:
Global Cold Brew Coffee Market Overview
Cold Brew Coffee Market Size was valued at USD 1.1 Billion in 2023. The Cold Brew Coffee industry is projected to grow from USD 1.33 Billion in 2024 to USD 3.25 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 11.74% during the forecast period (2024 - 2032). The love for cold coffee is worldwide, boosting the demand for the Cold Brew Coffee Market. With the rise in popularity of cold brew coffee consumption, the industrial players are focusing on product development. They are ensuring the rich flavour and taste which drives its demand are the key market drivers enhancing market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Cold Brew Coffee Market Trends
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Growing demand of cold brew coffee to boost market growth
Due to the popularity and growing demand to consume cold brew coffee, the manufacturers are looking for more and more key players in the market. The increasing number of coffee lovers encourages manufacturers to come together and innovate a new flavor that can help capture the attention of users. There are so many other factors that make a rise in the Cold Brew Coffee Market Revenue. The rising number of sales, increasing lifestyle, growth in population, fast-paced urbanization, developing economies, and brands' surging are a few factors that drive the market. Now the manufacturers of Cold Brew Coffee Market Trends are expanding their online presence to reach a targeted audience worldwide. The increasing knowledge among consumers, the taste and flavor of coffee beverages, and the humid climate are the minor factors that also increase the market share day by day. Now people are more concerned about the health and benefits of coffee beans which expanded the market growth in recent years. The growing number of people and their knowledge of the different types of coffee and their quality will expand the market at a faster rate.
The cold brew coffee market is expected to rise in the upcoming years. There is an expected register of significant growth in the forecast period. In recent years, the market has gained consumers because of its increasing popularity and rising awareness regarding its benefits. The market is a favorite of everyone just because of its low acidic nature and caffeine content. In addition, the ready-to-drink beverages product also hikes the market and contributes to a significant rise in the market share. Therefore, such factors related to Cold Brew Coffee have enhanced the Cold Brew Coffee market CAGR across the globe in recent years.
Cold Brew Coffee Market Segment Insights
Cold Brew Coffee Type Insights
The Cold Brew Coffee market segmentation, based on type, includes Arabica, Robusta and others. The Arabica segment held the majority share in 2021 of the Cold Brew Coffee market revenue. Arabica contains a variety of health benefits, including antibacterial characteristics that keep the mouth healthy, stress reduction, improved metabolism, and skin hydration. These elements are estimated to boost the segment's growth.
Cold Brew Coffee Category Insights
The Cold Brew Coffee market segmentation, based on category, includes Traditional and Decaf. The traditional segment held the majority share 2021 of the Cold Brew Coffee market revenue. The traditional cold brew coffee is made by steeping coffee grounds in cold water for an extended period, which results in a smoother, less acidic, and more flavorful coffee. This method of brewing is becoming increasingly popular among coffee enthusiasts, leading to the growth of the traditional segment in the Cold Brew Coffee market.
Cold Brew Coffee Distribution Channel Insights
Based on distribution channels, the Cold Brew Coffee market segmentation includes store-based and non-store-based. The store-based segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. This is due to the high accessibility and availability of cold brew coffee in these types of retail outlets. The store-based segment includes supermarkets, hypermarkets, convenience stores, and others. These all factors for Cold Brew Coffee positively impact the market growth.
Figure 2: Cold Brew Coffee Market, by Distribution Channels, 2021 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Cold Brew Coffee Regional Insights
By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. Asia Pacific is anticipated to witness substantial growth due to rapid urbanization along with the increasing purchasing power of the consumers is anticipated to act as a fuelling agent for the growth of the market within the region. The increasing popularity of café culture is anticipated to boost the sales of cold brew coffee. The prominent players are expanding their consumer base in Asia Pacific with the launch of new products. Hence, Asia-Pacific is anticipated to register the highest growth rate over the forecast period from 2022–2030.
Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Figure 3: COLD BREW COFFEE MARKET SHARE BY REGION 2021 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe’s Cold Brew Coffee market accounts for the second-largest market share. Europe has a large consumer base for coffee and a strong culture of coffee consumption. The increasing trend of specialty coffee and the growing awareness of the health benefits of cold brew coffee are some of the major factors driving the growth of the Cold Brew Coffee market in Europe. Additionally, the presence of a large number of coffee shops and cafes, particularly in countries like Italy, and the United Kingdom also contributes to the growth of the Cold Brew Coffee market in Europe. Further, the German Cold Brew Coffee market held the largest market share, and the UK Cold Brew Coffee market was the fastest-growing market in the European region.
North America, Cold Brew Coffee market, is expected to be the largest market. The increasing popularity of cold brew coffee over carbonated drinks due to the adverse health effect of carbonated drink consumption is expected to propel the market growth of cold brew coffee in the forthcoming years. The escalating consumer inclination towards craft beverages across North America along with the presence of prominent market players is expected to leverage the market positively. Moreover, the U.S. Cold Brew Coffee market held the largest market share, and the Canadian Cold Brew Coffee market was the fastest-growing market in the north America region.
Cold Brew Coffee Key Market Players & Competitive Insights
Major market players are spending a lot of money on R&D to increase their product lines, which will help the Cold Brew Coffee market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Cold Brew Coffee industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth for Cold Brew Coffee . With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Cold Brew Coffee industry must offer affordable products.
Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the Cold Brew Coffee industry to benefit customers and expand the market sector. The Cold Brew Coffee market has recently given medicine some of the most important advantages. Major Cold Brew Coffee market players, including Nestlé S., KonaRed Corp, Seaworth Coffee Co., JAB Holding Company, Califia Farms LP, Sandows London Limited, La Colombe Torrefaction, Inc., Starbucks Corporation, Grady's Cold Brew, Wandering Bear Coffee, ZoZozial Coffee Roasters ApS, 1degreeC Pte. Ltd, Venice Cold Brew, LLC, Red Thread Coffee Co., Lucky Jack, LLC, Station Cold Brew Company, High Brew Coffee, Groundwork Coffee Company Inc., and others, are attempting to increase market demand by funding R&D initiatives.
Nestle is a multinational food and beverage company based in Switzerland. It is one of the largest food and beverage companies in the world. The company was founded in 1866 by Henri Nestle and today it operates in 191 countries. Nestle's portfolio includes a wide range of products including baby food, medical food, bottled water, cereals, coffee, confectionery, frozen food, pet food, and snacks. Nestle has a wide range of brands such as Nestle, Gerber, Perrier, San Pellegrino, Nescafe, KitKat, and many more. The company's headquarters is in Vevey, Switzerland, and it employs over 2,000 people worldwide. Nestle's mission is to enhance the quality of life and contribute to a healthier future, through their products and services.
Groundwork Coffee Company Inc. is a specialty coffee roaster and retailer based in Los Angeles, California. It was founded in 1990 and its mission is to source, roast, and serve the highest quality organic and fair-trade coffee. The company is committed to sustainability and ethical sourcing practices, and it works closely with farmers and cooperatives to ensure that the coffee is grown in a way that is good for the environment and the communities that grow it. Groundwork Coffee Company offers a wide range of products including coffee beans, cold brew coffee, coffee beverages, coffee equipment and accessories. The company operates its own retail stores, coffee bars and cafes, as well as wholesales its coffee to other businesses and online platforms.
Key Companies in the Cold Brew Coffee market includes
- Nestle
- KonaRed Corp
- Seaworth Coffee Co.
- JAB Holding Company
- Califia Farms LP
- Sandows London Limited
- La Colombe Torrefaction, Inc.
- Starbucks Corporation
- Grady's Cold Brew
- Wandering Bear Coffee
- ZoZozial Coffee Roasters ApS
- 1degreeC Pte. Ltd
- Venice Cold Brew, LLC
- Red Thread Coffee Co.
- Lucky Jack, LLC
- Station Cold Brew Company
- High Brew Coffee
- Groundwork Coffee Company Inc among others
Cold Brew Coffee Industry Developments
June 2022: SYSTM Foods, a food and beverage brand platform, has unveiled its acquisition from Nestlé USA, Inc of Chameleon Organic Coffee.
Cold Brew Coffee Market Segmentation
Cold Brew Coffee Type Outlook
- Arabica
- Robusta
- Others
Cold Brew Coffee Category Outlook
- Traditional
- Decaf
Cold Brew Coffee Distribution Channel Outlook
- Store-Based
- Non-Store-Based
Cold Brew Coffee Regional Outlook
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North America
- US
- Canada
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Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
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Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
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Rest of the World
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Middle East
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Africa
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Latin America
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