Cognitive Health Supplement Market Overview
As per MRFR analysis, the Cognitive Health Supplement Market Size was estimated at 10.1(USD Billion) in 2022.
The Cognitive Health Supplement Market Industry is expected to grow from 10.7(USD Billion) in 2023 to 18.2(USD Billion) by 2032. The Cognitive Health Supplement Market CAGR (growth rate) is expected to be around 6.07% during the forecast period (2024 - 2032).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Cognitive Health Supplement Market Trends Highlighted
Key Market Drivers
The surging prevalence of cognitive decline and age-related brain disorders, including Alzheimer's disease and dementia, is driving the demand for cognitive health supplements. Growing awareness of the benefits of cognitive health supplements for maintaining brain health and reducing the risk of cognitive impairment is also contributing to market growth.
pportunities to be Explored or Captured
Developing innovative formulations that enhance cognitive function and target specific brain health concerns represents a significant opportunity for market growth. The rise of personalized nutrition and tailored supplement regimens offers opportunities for companies to provide customized solutions based on individual needs. Additionally, the expansion into emerging markets with growing disposable incomes and a rising elderly population presents growth potential for cognitive health supplements.
Trends in Recent Times
Recent trends include the increasing popularity of natural and organic cognitive health supplements as consumers seek healthier and more sustainable options. The growing focus on gut-brain health and the role of probiotics and prebiotics in cognitive function has also emerged as a significant trend. Furthermore, the development of wearable devices and apps that monitor and track cognitive performance is creating new possibilities for personalized health management and early intervention for cognitive decline.
Cognitive Health Supplement Market Drivers
Rising Prevalence of Cognitive Disorders
The prevalence of cognitive disorders, which include Alzheimer’s disease and dementia, has been on the increase. For instance, between 1990 and 2016, the number of individuals with these disorders increased from 20.2 million to 43.8 million. The rise in the prevalence of these disorders can be attributed to several factors, including the aging population and increased incidences of chronic diseases such as diabetes and heart disease, among others.
Consequently, individuals are demanding cognitive health supplements to prevent and slow down cognitive disorders. Hence, the Cognitive Health Supplement Market Industry is expected to increase significantly in the next years following the expansion in the prevalence of cognitive disorders. Reference List GBD 2016 Dementia Collaborators regional, and national burden of Alzheimer’s disease and other dementias, 1990–2016: a systematic analysis for the Burden of Disease Study 2016.
Increasing Awareness of the Importance of Brain Health
The significance of brain health is an important issue that is becoming increasingly recognized by both consumers and healthcare practitioners. There are many facts why it is happening: the high level of cognitive disorders and emerging research that proves the necessity of good brain health for people’s personal health and well-being. As a result, cognitive health supplements are in great request in order to boost brain health and protect it from damage, making it an important decision.
Growing Popularity of Natural and Alternative Therapies
Natural and alternative therapies, including cognitive health supplements, are becoming more and more popular. There are several reasons for this trend, such as the fact that traditional healthcare is becoming increasingly expensive, the growing distrust of pharmaceutical drugs, and the desire of people to use more natural and holistic approaches to maintaining their health. Therefore, there is a demand for cognitive health supplements made from natural ingredients and proven to be safe and effective.
Cognitive Health Supplement Market Segment Insights
Cognitive Health Supplement Health Conditions Insights
The Cognitive Health Supplement Market is divided into types of health conditions, including Alzheimer’s Disease, a type of Cognitive Disorder, Dementia, another type of Cognitive Disorder, Mild Cognitive Impairment, and Age-Related Cognitive Decline, which is not a type of disease, but still operatively connected to the cognitive function and deterioration of it. In this text, the differences between all of these types of cognitive problems will be analyzed and suggested. Alzheimer’s Disease is a neurodegenerative type of disease. It is a type of dementia disease that destroys memory and other important functions of the body.
Alzheimer’s Disease is the most common type of Cognitive Disorder. The market size is estimated to reach USD 12.4 billion by 2024 and to grow by 6.5 percent during the estimated period. Dementia, in contrast to Alzheimer’s Disease, is considered to be a syndrome and it is better described as a group of symptoms affecting the cognitive function of the body. Findings suggest that the market size is supposed to be USD 15.6 billion by 2024. It is expected to grow by 6.8 percent during the estimated period. Mild cognitive impairment is mild memory loss.
It is a precise stage between normal forgetfulness due to age and irreversible memory loss. Age-related cognitive decline is a normal type of cognitive deterioration. The market size is supposed to be USD 10.3 billion by 2024 and it is expected to grow by 6.9 percent during the estimated period.
Figure 2: Cognitive Health Supplement Market, By Health Conditions, 2022 & 2032 (USD billion)
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Cognitive Health Supplement Ingredients Insights
The ingredients segment of the Cognitive Health Supplement Market is expected to remain on an acceptable course of growth during the upcoming years. In particular, Omega-3 Fatty Acids are likely to be the leading market ingredient and the source of a considerable share of the total revenue. Phosphatidylserine and Acetyl-L-Carnitine are also expected to grow overwhelmingly due to the rise of customer awareness regarding the benefits that they offer in terms of cognitive health. Ginkgo Biloba, Bacopa Monnieri, and Huperzine A are several other ingredients that are becoming very popular because of their effects on memory, focus, and other brain functions blocked off by the McDonald Diet.
Cognitive Health Supplement Form Insights
The Cognitive Health Supplement Market is segmented by form into Capsules, Tablets, Powders, Drinks, and Gummies. Among these, Capsules held the largest market share in 2023, accounting for around 35% of the Cognitive Health Supplement Market revenue. The dominance of Capsules can be attributed to their ease of consumption, precise dosage, and longer shelf life. Tablets, another popular form, are expected to witness significant growth during the forecast period due to their convenience and portability. Powders offer versatility as they can be mixed into drinks or food, making them suitable for individuals with swallowing difficulties.
Drinks, such as functional beverages and nutritional shakes, are gaining traction due to their appeal to health-conscious consumers seeking convenient and flavorful ways to support cognitive health. Gummies, known for their chewable and often flavorful nature, are expected to cater to a growing consumer base seeking a more enjoyable and less medicinal experience.
Cognitive Health Supplement Distribution Channel Insights
The distribution channel segment plays a crucial role in the Cognitive Health Supplement Market. Pharmacies hold a significant market share, driven by the accessibility of qualified pharmacists who can provide guidance and personalized recommendations to consumers. Supermarkets and health food stores also contribute to market growth, offering a wide selection of cognitive health supplements to meet diverse customer needs. Online retailers have gained traction in recent years, providing convenience and a vast product range. Hospitals, on the other hand, focus on distributing cognitive health supplements to patients under medical supervision.
In 2024, the Cognitive Health Supplement Market is projected to reach a valuation of USD 21.54 billion, with a CAGR of 6.2% from 2023 to 2032. The market segmentation insights provide valuable information for industry participants to optimize their distribution strategies and cater to the evolving needs of consumers.
Cognitive Health Supplement Regional Insights
The Cognitive Health Supplement Market is expected to reach USD 22.3 billion by 2024, exhibiting a CAGR of 6.4% during the forecast period. Regionally, North America dominates the market, accounting for over 40% of the revenue in 2023. The increasing prevalence of cognitive decline and dementia, coupled with rising healthcare expenditure, drives market growth in the region. Europe follows North America, with a significant market share. The growing geriatric population and increasing awareness about cognitive health supplements contribute to the market's expansion in Europe.
APAC is expected to witness the fastest growth during the forecast period, driven by rising disposable income, increasing urbanization, and changing lifestyles. South America and MEA also present growth opportunities due to the increasing prevalence of cognitive disorders and improving healthcare infrastructure.
Figure 3: Cognitive Health Supplement Market, By Regional, 2022 & 2032 (USD billion)
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Cognitive Health Supplement Market Key Players And Competitive Insights:
There is already a trend whereby prominent players in the cognitive health supplement market industry are strategically expanding their product portfolios and presence in new geographies through acquisitions, partnerships, and collaborations. The Cognitive Health Supplement Market leaders are also concentrating on investing in research and development to create new products and formulations catering to the new demands of the customers. It appears to be a highly competitive space for the industry’s stakeholders, with new entrants beginning their operations every so often. Companies are primarily concentrating on differentiating their products, brand-building, and promoting customer education. There is a widespread belief in the Cognitive Health Supplement Market anticipation of increased demand for personalized nutrition and targeted therapy in the forthcoming period. This would be motivated by high advancements in nutrigenomics coupled with artificial intelligence.
Nestlé Health Science operates in the Cocirlines Market as a prominent stakeholder with significant interests in research and innovation. The company has a strong product presence in different parts of the world, with multiple customer touchpoints. Nestlé Health Science offers several cognitive health supplements under its renowned Boost, Carnation, and Nesquik brands. The company’s scientific research has been focused on developing unique products that enhance human memory, focus, and the general well-being of the brain. The company’s R&D center has also been collaborating with healthcare professionals to promote the understanding of cognitive health and its associated maladies. Conversely, Abbott Laboratories has also been gaining prominence as a notable stakeholder in the Cocirlines Market. Some of the company’s current cognitive health offerings include Ensure, Glucerna, and ZonePerfect. Abbott Laboratories has continually stressed the need to conduct extensive clinical research for scientific, evidence-based solutions to improve cognitive health. As such, the company has been focusing on creating products that can effectively prevent age-related declines in cognitive health. Additionally, the company has been working with healthcare providers to foster clinical trials that will enhance scientific evidence for its products.
Key Companies in the Cognitive Health Supplement Market Include
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Abbott Laboratories
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General Mills, Inc.
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Nestle S.A.
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The CocaCola Company
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Kellogg Company
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Yakult Honsha Co., Ltd.
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Mars, Incorporated
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Dr. Pepper Snapple Group, Inc.
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Mondelez International, Inc.
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Kraft Heinz Company
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Unilever PLC
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Danone S.A.
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PepsiCo, Inc.
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Campbell Soup Company
Cognitive Health Supplement Market Industry Developments
The Cognitive Health Supplement Market is anticipated to witness steady growth over the forecast period, driven by rising consumer awareness about the importance of cognitive health, the increasing prevalence of cognitive decline, and the growing geriatric population.
Recent news developments include partnerships and acquisitions among key players to expand product portfolios and geographical reach. For instance, in 2023, Nestlé Health Science acquired Persona Nutrition, a personalized nutrition company, to enhance its cognitive health offerings. Moreover, government initiatives to promote healthy aging and research advancements in understanding cognitive function are expected to drive market growth.
Cognitive Health Supplement Market Segmentation Insights
Cognitive Health Supplement Health Conditions Outlook
- Alzheimer's Disease
- Dementia
- Mild Cognitive Impairment
- Age-Related Cognitive Decline
Cognitive Health Supplement Ingredients Outlook
- Omega-3 Fatty Acids
- Phosphatidylserine
- Acetyl-L-Carnitine
- Ginkgo Biloba
- Bacopa Monnieri
- Huperzine A
Cognitive Health Supplement Form Outlook
- Capsules
- Tablets
- Powders
- Drinks
- Gummies
Cognitive Health Supplement Distribution Channel Outlook
- Pharmacies
- Supermarkets
- Health Food Stores
- Online Retailers
- Hospitals
Cognitive Health Supplement Regional Outlook
- North America
- Europe
- South America
- Asia Pacific
- Middle East and Africa
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Report Attribute/Metric
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Details
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Market Size 2022
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10.1(USD Billion)
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Market Size 2023
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10.7(USD Billion)
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Market Size 2032
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18.2(USD Billion)
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Compound Annual Growth Rate (CAGR)
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6.07% (2024 - 2032)
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Report Coverage
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Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
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Base Year
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2023
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Market Forecast Period
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2024 - 2032
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Historical Data
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2019 - 2023
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Market Forecast Units
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USD Billion
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Key Companies Profiled
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Abbott Laboratories, General Mills, Inc., Nestle S.A., The CocaCola Company, Kellogg Company, Yakult Honsha Co., Ltd., Mars, Incorporated, Dr. Pepper Snapple Group, Inc., Mondelez International, Inc., Kraft Heinz Company, Unilever PLC, Danone S.A., PepsiCo, Inc., Campbell Soup Company
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Segments Covered
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Health Conditions, Ingredients, Form, Distribution Channel, Regional
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Key Market Opportunities
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1 Increasing geriatric population Rising number of older adults with cognitive concerns2 Growing awareness of cognitive health Enhanced public awareness about the importance of brain health3 Advancements in brain research Ongoing research and technological advancements leading to new ingredients and formulations4 Rising demand for natural and holistic solutions Growing preference for supplements derived from plantbased and traditional sources5 Expansion in emerging markets Increasing disposable income and urbanization in developing countries creating opportunities for cognitive health supplements
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Key Market Dynamics
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Rising prevalence of cognitive disordersGrowing demand for natural and effective cognitive health solutionsIncreasing consumer awareness about cognitive healthGovernment initiatives and funding for cognitive health researchAdvancements in cognitive neuroscience and supplement development
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Countries Covered
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North America, Europe, APAC, South America, MEA
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Frequently Asked Questions (FAQ) :
The cognitive health supplement market size was valued at USD 10.7 billion in 2023 and is projected to reach USD 18.2 billion by 2032, exhibiting a CAGR of 6.07% during the forecast period.
North America is expected to dominate the cognitive health supplement market throughout the forecast period due to the presence of a large aging population, rising prevalence of cognitive decline, and increasing awareness about the benefits of cognitive health supplements.
Cognitive health supplements are primarily used to improve cognitive function, memory, and focus. They are also used to reduce the risk of cognitive decline and dementia and to support brain health in older adults.
Key competitors in the cognitive health supplement market include Nestle, Abbott, Pfizer, Bayer, and GNC Holdings. These companies offer a range of cognitive health supplements, including nootropics, adaptogens, and herbal extracts.
The cognitive health supplement market is driven by several factors, including the rising prevalence of cognitive decline and dementia, increasing awareness about the benefits of cognitive health supplements, and growing demand for natural and preventive healthcare solutions.
The cognitive health supplement market faces challenges related to the lack of regulation, safety concerns associated with some ingredients, and the need for long-term clinical studies to establish the efficacy of these supplements.
Emerging trends in the cognitive health supplement market include the use of personalized nutrition, the development of novel ingredients, and the integration of technology to enhance the delivery and effectiveness of cognitive health supplements.
The future outlook for the cognitive health supplement market is positive due to the increasing demand for preventive healthcare solutions, rising awareness about the importance of cognitive health, and growing investments in research and development.
Cognitive health supplements are regulated as food supplements in most countries. However, some ingredients may be subject to additional regulations, such as those governing the use of botanical extracts or nootropics.
Ethical considerations related to the use of cognitive health supplements include the potential for misuse or abuse, the need for informed consent, and the importance of ensuring that these supplements are used safely and appropriately.
