Coffee Substitute Market Research Report By Type (Roasted Grains, Chicory, Roasted Fruits and Vegetables, Teff, Dandelion Root, Barley, Rye, Wheat, Other), By Form (Ground, Whole, Powder, Syrup, Extract, Capsules), By Flavor Profile (Nutty, Earthy, Chocolatey, Roasted, Spiced, Floral, Citrusy, Fruity, Other), By Packaging (Bags, Jars, Cans, Pods, Capsules, Other) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2032

Coffee Substitute Market Overview

Coffee Substitute Market Size was estimated at 16.77 (USD Billion) in 2022.The Coffee Substitute Market Industry is expected to grow from 17.89 (USD Billion) in 2023 to 32.1 (USD Billion) by 2032. The Coffee Substitute Market CAGR (growth rate) is expected to be around 6.71% during the forecast period (2024 - 2032).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key Coffee Substitute Market Trends Highlighted

The Coffee Substitute Market is experiencing a surge in demand due to increasing health consciousness and dietary restrictions. Plant-based substitutes, such as chicory root, dandelion root, and mushroom coffee, are gaining traction as replacements for traditional coffee. Moreover, the rise of specialty coffee shops is creating opportunities for innovative and premium substitutes.Key drivers behind this growth include the growing popularity of plant-based diets, concerns about caffeine intake, and the search for healthier alternatives to coffee. Opportunities lie in the development of new and improved plant-based substitutes tailored to specific dietary needs and taste preferences. Recent trends indicate a shift towards functional coffee substitutes, which offer additional health benefits beyond caffeine replacement.Manufacturers are focusing on creating low-caffeine, sugar-free, and nutrient-rich substitutes to meet consumer demand for healthier options. Additionally, there is a growing emphasis on eco-friendly and sustainable production practices in the coffee substitute industry. By aligning with these evolving trends, market players can position themselves to capture the growing opportunities in the Coffee Substitute Market.

Coffee Substitute Market Drivers

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  Growing Health Consciousness

  
  

Consumer interest in the reduction of the consumption of caffeine is growing. Today, those who avoid it because of the potential benefits for their health choose various coffee substitutes. They are a selection of beverage options based on the dry mix, which gives you the opportunity to enjoy a warm drink without being exposed to caffeine. Postum, Pero, caro, and chicory-flavored drinks are the popular representatives of such products on the market.These products are often perceived as healthy due to their possible content of useful components, such as antioxidants, as well as vitamins and dietary fiber. According to the press release provided by MarketWatch, the increasing demand for alternatives brings about the growth of the Coffee Substitute Market since people prefer healthier drinks. Another reason for choosing the alternatives lies in the industry’s influence on nature, as the production of coffee is accompanied by an increase in deforestation, soil erosion, water pollution, and climate change.The market sector is also driven by people’s increasing interest in the consumption of vegetarian or vegan products. The consistent consumption of animal foods is considered harmful, so the demand for safe, healthy, and alternative options is growing. The latter is based on chicory root, dandelion root, and roasted grains, which create a rich and bitter flavor of coffee. This segment of the economy is expected to grow since the interest in plant-based diets and the associated products increases.However, productivity might also be stimulated by those manufacturers who contribute to the diversity of the assortment and offer new high-quality alternatives to the consumers.

Expansion of Distribution Channels

Distribution Channels Expansion of distribution channels is fueling the growth of the Coffee Substitute Market. Coffee substitutes are available at supermarkets, health food stores, and online retailers. This allows consumers to easily access and buy the product, which is a major factor driving the growth of the market. Increased popularity of e-commerce: Another factor driving the expansion of distribution channels is the growing popularity of e-commerce.Online retailers offer a wide range of coffee substitutes from various brands, allowing consumers to compare prices and read reviews before purchasing a product. According to an article published by Investopedia, increased usage of online shopping is one of the main reasons for facilitating market growth. The accessibility of buying and discovering the product increases the chances of the market industry growth.

Product Innovation and Variety

Producers in the coffee substitute market are likely to create numerous new products worldwide. The characteristics of these new products will be unique, as they will have unique flavors, ingredients, and functions. For example, some of the new coffee substitutes will include functional ingredients such as probiotics or adaptogens. In other cases, they may be new types of coffee beans with a flavor inspired by a popular dessert. The overall effect is likely to be the expansion of the coffee substitute market.

Coffee Substitute Market Segment Insights:

Coffee Substitute Market Type Insights

Type Insights Roasted Grains accounted for 35.0% of the market value in 2023. This segment is expected to grow at a CAGR of 6.5% from 2023 to 2032 to reach a valuation of USD 11.9 billion by 2032. Chicory is anticipated to witness a CAGR of 6.3% from 2023 to 2032. Roasted Fruits and Vegetables are likely to account for 15.0% of the market value in 2023. This segment is expected to grow at a CAGR of 6.1% from 2023 to 2032. Teff, Dandelion Root, Barley, Rye, Wheat and Others accounted for 25.0% of the market value in 2023. Type Market value (%) Roasted Grains 35.0 Chicory 25.0 Roasted Fruits Vegetables 15.0 Teff, Dandelion Root, Barley, Rye, Wheat, Others 25.0 Market driver: Coffee substitutes offered by the leading manufacturers are free from caffeine and possess a unique quality that is equivalent to the taste of natural coffee.Leading players are engaged in product development, which is influencing the growth of the market positively. Packaged coffee substitutes offer convenience and are widely consumed by working professionals.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Coffee Substitute Market Form Insights

The form segment is categorized into Ground, Whole, Powder, Syrup, Extract, and Capsules. Among these, the Ground segment held the largest market share in 2023, accounting for around 35% of the global revenue. Powder and Capsules are also significant segments, each capturing over 20% of the market in the same year. The growing popularity of single-serve coffee makers and the convenience of pre-packaged coffee grounds have significantly contributed to the dominance of the Ground segment. Whole-bean coffee is preferred by consumers who value freshness and the ability to grind beans to their desired coarseness.Powdered coffee is convenient for instant consumption and is often used in commercial settings. Syrups and extracts are niche products primarily used in specialty coffee drinks and culinary applications. Market growth in the coming years will likely be driven by increasing health consciousness, rising disposable incomes, and the expansion of the food and beverage industry.

Coffee Substitute Market Flavor Profile Insights

The Flavor Profile segment plays a crucial role in driving the Coffee Substitute Market's growth. The diverse range of flavor profiles offered by coffee substitutes caters to the evolving consumer preferences for unique taste experiences. Nutty and Earthy flavors, reminiscent of roasted nuts and freshly brewed coffee, hold a significant market share. Chocolatey and Roasted flavors, providing a rich and decadent taste, are also highly sought after. Spiced flavors, often infused with exotic spices like cinnamon and cardamom, add a warm and aromatic dimension to coffee substitutes.Floral and Citrusy flavors, with their delicate and refreshing notes, appeal to consumers seeking a lighter and more invigorating taste. Fruity flavors, capturing the essence of various fruits, offer a vibrant and refreshing twist to the coffee substitute experience. Other flavor profiles, such as Smoky and Caramel, further expand the market's offerings, providing consumers with a wide range of options to choose from. The Coffee Substitute Market revenue is expected to witness substantial growth in the coming years, driven by the increasing demand for flavorful and healthier alternatives to traditional coffee.

Coffee Substitute Market Packaging Insights

Packaging plays a crucial role in the marketing and distribution of coffee substitutes. The choice of packaging material and format can impact consumer perception, product quality, and shelf life. The Coffee Substitute Market segmentation by packaging includes various formats such as bags, jars, cans, pods, capsules, and others. Each packaging type offers unique advantages and is tailored to specific consumer needs and preferences. Bags are a popular packaging option for coffee substitutes due to their flexibility, low cost, and ease of customization.They come in different sizes and materials, allowing manufacturers to cater to varying product quantities and target markets. Jars provide a more premium and airtight packaging solution, preserving the freshness and aroma of coffee substitutes. Cans offer durability and extended shelf life, making them suitable for bulk packaging and long-distance transportation. Pods and capsules are single-serve packaging formats gaining popularity due to their convenience and compatibility with popular coffee machines. They offer precise dosing, ensuring consistent flavor and quality.Other packaging options include flexible pouches, stand-up bags, and bulk containers, each designed to meet specific product requirements and distribution channels.

Coffee Substitute Market Regional Insights

The Coffee Substitute Market is segmented by region into North America, Europe, APAC, South America, and MEA. North America is the largest regional segment, with revenue of USD 6.93 billion in 2023. Europe is the second-largest region, with a revenue of USD 5.35 billion in 2023. APAC is the third-largest region, with a revenue of USD 3.21 billion in 2023. South America is the fourth-largest region, with revenue of USD 1.23 billion in 2023. MEA is the fifth-largest region, with a revenue of USD 1.17 billion in 2023. The Coffee Substitute Market is expected to grow at a CAGR of 6.71% from 2023 to 2032.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Coffee Substitute Market Key Players And Competitive Insights:

The Coffee Substitute Market’s Major players are continuously focusing on research and development to create innovative products to cater to the changing demands and preferences of consumers. Leading players in the Coffee Substitute Market adopt various market strategies to increase their consumption and supply rates according to demand-supply derivatives. The Coffee Substitute Market is driven by the rising health consciousness and the increasing demand for healthier substitutes for Coffee. The Coffee Substitute Market is highly competitive, involving well-established players and the emergence of startups, players are engaging in the development of a wide range of coffee substitutes. The coffee substitutes include chicory, dandelion roots, and barley. “Dandelion Roots” is one of the leading competitors in the Coffee Substitute Market that has established itself as a leading player in the market.The company has a significant market share with its superior quality organic coffee substitutes and high distribution channel, along with highly sustainable sourcing practices. The company’s high production and distribution efficiency allows the company to cater to the rising demands of the consumer effectively. The company has a high research and development capability enabling it to create innovative products for the market demands. Another Leading competitor in the Coffee Substitute Market, “Teeccino,” is one of the leading coffee substitute market players known for its unique blends of herbs, nuts, and roasted grain products. The company has a high focus on health and currently offers a wide range of coffee substitutes available in the market. The wide product range has helped the company to cater to the diverse demands of the consumer. The high focus on ethical sourcing and supply chain has created a strong brand reputation in the market.

Key Companies in the Coffee Substitute Market Include:

• Keurig Dr Pepper


• Mondelez International


• Nestlé


• Kraft Heinz


• JM Smucker Company


• Post Holdings


• The CocaCola Company


• Danone


• Unilever


• PepsiCo


• General Mills


• Mars, Incorporated


• Associated British Foods


• Kellogg Company


• Campbell Soup Company

Coffee Substitute Market Industry Developments

The Coffee Substitute Market is projected to reach USD 32.1 billion by 2032, exhibiting a CAGR of 6.71% during the forecast period. Rising consumer awareness about the health benefits of coffee substitutes, such as reduced caffeine intake and improved digestion, is driving market growth. Additionally, the increasing popularity of plant-based diets and the growing demand for sustainable alternatives to coffee are contributing to the market's expansion. Key industry participants are investing in product innovation and expanding their distribution networks to cater to evolving consumer preferences. Recent developments include the launch of new coffee substitutes made from chicory root, roasted dandelion root, and mushroom extracts, offering a wider range of flavors and health benefits.

Coffee Substitute Market Segmentation Insights

• Coffee Substitute Market Type Outlook
  
  
  
  • Roasted Grains
  
  
  • Chicory
  
  
  • Roasted Fruits and Vegetables
  
  
  • Teff
  
  
  • Dandelion Root
  
  
  • Barley
  
  
  • Rye
  
  
  • Wheat
  
  
  • Other
  
  
  
  

• Coffee Substitute Market Form Outlook
  
  
  
  • Ground
  
  
  • Whole
  
  
  • Powder
  
  
  • Syrup
  
  
  • Extract
  
  
  • Capsules
  
  
  
  

• Coffee Substitute Market Flavor Profile Outlook
  
  
  
  • Nutty
  
  
  • Earthy
  
  
  • Chocolatey
  
  
  • Roasted
  
  
  • Spiced
  
  
  • Floral
  
  
  • Citrusy
  
  
  • Fruity
  
  
  • Other
  
  
  
  

• Coffee Substitute Market Packaging Outlook
  
  
  
  • Bags
  
  
  • Jars
  
  
  • Cans
  
  
  • Pods
  
  
  • Capsules
  
  
  • Other
  
  
  
  

• Coffee Substitute Market Regional Outlook
  
  
  
  • North America
  
  
  • Europe
  
  
  • South America
  
  
  • Asia Pacific
  
  
  • Middle East and Africa