2023 saw the London-based startup Pronounced win-win, WNWN intends to move beyond a direct-to-consumer model of operation by entering the retail space, initially in the UK and subsequently throughout Europe. The cocoa-free chocolate substitute business WNWN is getting ready to join the EU and UK retail markets after securing a $5.6 million investment. The choice was made after a $5.6 million (โฌ5.2 million) fundraising round that was spearheaded by VC PeakBridge and included participation from FoodLabs, Investbridge, Mustard Seed Maze, PINC, AgriTech, and HackCapital.
According to Neill Barston, ingredients specialist AAK made a significant industry advancement in 2023 when they developed a premium cocoa butter replacement (CBS) compound that allegedly allows for previously unheard-of quantities of cocoa in chocolate compounds to give a better flavour for finished products. The company, which has its headquarters in Sweden, has developed a variety of plant-based products for the confectionery industry and operates in global markets for bakeries and other food industries.
Cocoa Butter Alternatives Market Highlights:
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