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Coating Resins Market Share

ID: MRFR//5016-HCR | 100 Pages | Author: Priya Nagrale| November 2024

Market share positioning strategies are crucial in the competitive landscape of the Coating Resins Market. This sector encompasses various industries such as construction, automotive, aerospace, and packaging, where coatings are essential for protection, aesthetics, and functionality. To excel in this market, companies employ diverse strategies to carve out their niche and gain a competitive edge.

Coating resins are layering spread on the plane of the object to attain corrosion resistance, hardness, stain resistance, and weather resistance. Resins provide rapid drying times, shine retention, and superior weather coatings. The rise in structural coatings needs to drive market growth. Additionally, an increase in demand for eco-friendly and environment-provided coating systems in building designs is anticipated to enhance market growth.

One common approach is differentiation. Companies strive to distinguish their coating resins from competitors' offerings by emphasizing unique features such as superior durability, environmental friendliness, or innovative formulations. For instance, a company might develop resins with enhanced UV resistance, making them ideal for outdoor applications. By highlighting these distinct qualities, companies can attract customers seeking specific benefits, thus securing a loyal customer base and expanding their market share.

Another strategy involves focusing on specific market segments. Instead of targeting the entire market broadly, companies may concentrate their efforts on niche segments where they can excel. For example, a company might specialize in coatings for high-performance sports equipment or niche industrial applications where specialized properties are required. By catering to the unique needs of these segments, companies can become leaders in their chosen niches, commanding higher prices and solidifying their market position.

In addition to differentiation and niche targeting, pricing strategies play a pivotal role in market share positioning. Some companies opt for a cost leadership approach, offering coating resins at competitive prices to capture a larger portion of the market. This strategy requires efficient operations and cost-effective production methods to maintain profitability while undercutting competitors' prices. Conversely, other companies may adopt a premium pricing strategy, positioning their resins as high-quality, premium products. These companies focus on delivering superior value to customers through product performance, service, and brand reputation, allowing them to capture market share among customers willing to pay a premium for quality.

Moreover, partnerships and collaborations are becoming increasingly important in market share positioning within the coating resins market. Companies may form strategic alliances with suppliers, manufacturers, or distributors to strengthen their market presence and reach new customers. Collaborations can also facilitate access to complementary technologies or expertise, enabling companies to develop innovative products and solutions that differentiate them from competitors. By leveraging the strengths of their partners, companies can enhance their competitiveness and expand their market share more effectively.

Furthermore, technological innovation plays a significant role in market share positioning within the coating resins market. Companies invest in research and development to create novel formulations, improve product performance, and meet evolving customer demands. By staying at the forefront of technological advancements, companies can introduce breakthrough products that set new industry standards and capture the attention of customers seeking innovative solutions. Continuous innovation also allows companies to adapt to changing market dynamics, maintain relevance, and sustain their market share over the long term.

Lastly, effective marketing and branding strategies are essential for market share positioning in the coating resins market. Companies invest in building strong brands that resonate with customers and convey value and quality. Through targeted marketing campaigns, companies can raise awareness about their products, educate customers about their benefits, and influence purchasing decisions. By cultivating a strong brand image and reputation, companies can differentiate themselves from competitors, build customer loyalty, and ultimately capture a larger share of the market.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 5.3% (2023-2030)

Global Coating Resins Market Overview


The coating resins market size was valued at USD 19.1 Billion in 2022 and is projected to grow from USD 20.1 Billion in 2023 to USD 30.66 Billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.3% during the forecast period (2023 - 2030). The coating resins industry is layering spread on the plane of the object to attain corrosion resistance, hardness, stain resistance, and weather resistance. Resins provide rapid drying times, shine retention, and superior weather coatings. The rise in structural coatings needs to drive market growth. Additionally, an increase in demand for eco-friendly and environment-provided coating systems in building designs is anticipated to enhance the coating resin market. In the pathways marking, a high requirement for coating resins market due to their meteorology resistance properties is accountable for minimizing the maintenance cost of pathway roads. The rise in the manufacture of automobiles is the other factor anticipated to increase the coating resins market growth.Coating Resins Market Overview


 Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Coating Resins Market Trends




  • Increasing demand in the electrical and electronics industry to boost the market growth




Advances in dust coating technology, for instance, the development of thin-coating dust, Ultra Violet-cured specks of dust, less-temperature cured specks of dust, and specks of dust that are usually resistant to excessive-heat clear coating materials are driving the growth of the market. Advanced technology in powder coating elements, their innovative applications, and modern curing strategies have boosted the usage of dust coating in heat-fragile substrates. Medium Density Fibreboard, a mixture of bonding synthetic resin made by wood particles, is the most significant advancement in dust coatings. It is appropriate for dust coating apps due to its less porosity and similar surface. Dust coatings are rising on Medium Density Fireboard products for completion. These materials include kitchen, doors, and bath cabinets, store installation, office furniture, and displays, and ready-made furniture for homes and offices.


Additionally, Emerging economies in Asia-Pacific, Africa, the Middle East, and South & North America are spending on architectural development in long-term and large-scale projects. The market of coating resins in this society is witnessing huge growth between the market trend in Europe and North America. The increasing coating resin market firms are funding huge in this coating resin market.


The market in Asia-Pacific, specifically India, and China, is generating extraordinary opportunities for these firms. The rising income and acquiring authority in the developing regions of Asia-Pacific are reminding higher funds in automobile, construction, electronics & electrical, user goods, and decorative appliance industries. For instance, factors like the development of bio-oriented coating and strict regulations and factory participants observing environment-friendly coating to keep the image of the corresponding company are anticipated to have future rising opportunities to the market trends.


Coating Resins Market Segment Insights


Coating Resins Type Insights


The coating resins market segmentation, based on Resin Type, includes Acrylic, Alkyd, Vinyl, Epoxy, Unsaturated Polyester, Saturated Polyester, Amino, and Others. Acrylic resin has the biggest market share in the coating resins market. Because of its application in architectural coatings, floor finishes, and automobile coatings, acrylic is the most popular resin type. Polyurethane is the second most used form of resin. The appliances industry is the largest end-user of powdered polyurethane, which is utilized in refrigerators, dryer drums, and range cabinets. The high cost of polyurethane is mitigated by its good performance features, ability to cure at lower baking temperatures, and low volatile organic compound (VOC) concentration.


Coating ResinsTechnology Insights


Based on Technology, the coating resins market segmentation includes Waterborne Coatings, Solvent-borne Coatings, Powder Coatings, and Others. In the market for coating resins, powder coatings are anticipated to develop at the fastest rate. Powder coating technology uses dry resin powders to coat substrates with thermoplastic or thermoset films. Thermoplastic or thermoset films are applied to surfaces using powder coating techniques. After a layer of powder has been applied to the substrate using a fluidized bed tank or powder spray cannon and heated, melting the powder, the coating is produced. Powder coatings are widely employed in building and construction, automotive, appliance finishing, outdoor furniture manufacturing, and other industries. A major force behind the growth of the powder coatings technology sector is the proliferation of stricter environmental regulations requiring zero- or non-VOC coatings.


Coating Resins Application Insights


Based on Application, the global coating resins market segmentation includes Architectural Coatings, Marine & Protective Coatings, Packaging Coatings, Coil Coatings, and Others. The architectural coatings segment holds the highest share of the market. Growing infrastructure spending and a rise in the demand for high-performance, long-lasting coating materials for construction components are projected to be the primary drivers of the market. The metallic parts of tanks, radiators, fences, and metal furniture are protected by these coatings from rust and corrosion.



Figure 2: Global Coating Resins Market, by Resin Type, 2022 & 2030 (USD Billion) Global COATING RESINS Market, by Resin Type, 2022 & 2030


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review 


Coating Resins Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia Pacific has increased its production results with the leading manufacturers and also clients of the coating resins market. Asia-Pacific encloses a different range of businesses with varying levels of economic development. The rise of the region is majorly featured in the huge economic hike rate combined with high investments in industries like automotive, appliances and consumer goods, construction and building, and furniture.


Figure 3: GLOBAL COATING RESINS MARKET SHARE BY REGION 2022 (%)GLOBAL COATING RESINS MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


The major player in the coating resin market is extending their manufacturing size in Asia-Pacific, specifically in India and China. The benefits of exchanging production to Asia-Pacific are a decrease in cost for the manufacturing materials, huge acquirable of expertise and cheap labor, and the capability to help the local boosting market trend.


Coating Resins Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the coating resins market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the coating resins industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth for coating resins. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their global presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the coating resins industry must offer affordable products.


Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the coating resins industry to benefit customers and expand the market sector. The Coating Resins Market has recently given medicine some of the most important advantages. Major coating resins market players, including Arkema SA (France), DowDuPont (US), BASF SE (Germany), Allnex Group (Germany), Wacker Chemie AG (Germany), and others, are attempting to increase market demand by funding R&D initiatives.

Arkema is a producer of specialty chemicals, advanced materials, and coating solutions. It offers acrylics, hydrogen peroxide, rheology additives, biochemicals, coating resins, molecular sieves, specialty adhesives, fluorochemicals, oxygenated solvents, surfactants, additives, etc. The company caters to agriculture and food, packaging, Powder Coatings Solvent-borne Coatings printing, chemical and plastic, pulp and paper, building and construction, and automotive.

Also, Wacker Chemie AG is a German multinational chemical company that was founded in 1914 by Alexander Wacker. The company is controlled by the Wacker family holding more than 50 percent of the shares. The corporation is operating more than 25 production sites in Europe, Asia, and the Americas.


Key Companies in the Coating Resins Market Include



  • Hexion Inc

  • Arkema Group

  • Bayer AG

  • The Sherwin-Williams Company

  • Allnex Group

  • The Dow Chemical Company

  • BASF SE

  • Polynt SPA

  • Royal DSM

  • Evonik Industries AG


Coating Resins Industry Developments


Jan 2022, SI Group, a leading performance additives company, has renewed its distribution partnership with Brenntag. Its plastics solutions products in Europe, the Middle East, and Africa have expanded the partnership scope to include SI Group's chemical intermediates and coatings resins, effective immediately. SI Group's performance intermediates and coating resins market will be more widely available in this vital industry thanks to its increasing cooperation with Brenntag, the market leader in chemicals and ingredient distribution.

Jan 2022, GEO's Di-Methylolpropionic acid business has been acquired by Perstorp recently. With the acquisition of GEO's Di-Methylolpropionic Acid business, Perstorp improves its position in the resins and coatings sector. This acquisition aims to strengthen the company's strategic position in polyurethane and alkyd dispersions and position it as a specialist leader in a variety of waterborne coating markets.

Coating Resins Market Segmentation


Coating Resins Resin Type Outlook



  • Acrylic

  • Alkyd


Coating Resins Technology Outlook



  • Waterborne Coatings

  • Powder Coatings Solvent-borne Coatings


Coating Resins Application Outlook



  • Architectural Coatings

  • Packaging Coatings


Coating Resins Regional Outlook




  • North America

    • US

    • Canada




  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific




  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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