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The changing landscape of information management and business intelligence is driving dynamic shifts in the Cloud Analytics market. The demand for cloud-based analytics solutions has surged as organizations become increasingly aware of how important data-driven insights are for informed decision-making. One such driver is the growing adoption of cloud infrastructure, which offers flexible scalability along with affordable pricing models that are highly flexible (Mehrabi et al., 2021). Another key driver for this dynamic growth trend is the big data explosion, where businesses are desperate for next-generation analytics tools capable of processing vast datasets quickly enough to extract valuable insights from them (Gupta et al., 2021). To conduct big data analysis requiring significant computational power as well as storage capabilities, most businesses find themselves relying on cloud-based analytics solutions that enable them to reveal meaningful patterns, trends, or associations hidden within their information.
Moreover, the competitive landscape of the Cloud Analytics market is characterized by rising innovations such as artificial intelligence (AI) and machine learning. These technologies boost the analytical capabilities of cloud solutions, enabling predictive and prescriptive analytics. The drive for real-time analytics also shapes the Cloud Analytics market. In today's fast-paced business environment, organizations require instant insights to respond quickly to shifting market conditions and consumer behaviors. By offering real-time data processing capabilities, cloud analytics platforms help businesses make data-driven decisions on the fly and remain agile in an ever-changing landscape.
Additionally, security and data privacy concerns play a crucial role in the dynamics of the Cloud Analytics marketplace. Ensuring robust security measures and compliance with regulations become paramount when companies share confidential information via cloud-based platforms. Additionally, the democratization of analytics influences the dynamics of this market as firms aim to make data-driven insights available to a wider range of customers (Li et al., 2021). With easy-to-use interfaces, intuitive dashboards, and self-service analytic capabilities, cloud analytical tools permit non-technical users to conduct their explorations on data without much IT support. This trend encourages decision-making based on empirical evidence throughout organizations, thereby promoting better self-guidance at each organizational level.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Segment Outlook | Deployment, Organisation Type, End-User, and Region |
Cloud Analytics Market Highlights:
Cloud Analytics Market Overview
The Cloud Analytics Market is projected to grow from USD 23.82 billion in 2024 to USD 98.19 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 19.36% during the forecast period (2024 - 2032). Additionally, the market size for cloud analytics was valued at USD 19.46 billion in 2023.
Increased demands for such technology to provide accurate data for crucial decisions are fuelling the market growth and are the key market drivers enhancing the market growth.
Figure 1: Cloud Analytics Market Size, 2024-2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Cloud Analytics Market Trends
Increased demand for analytics solutions is driving the market growth
The rising digitization, availability of a wide range of data, and the desire to remain at the forefront of competition have led organizations to focus on analytics solutions to adopt the strategic decision-making process. Businesses are moving towards digitization to improve business strategies by analyzing a large amount of unstructured data flowing through various platforms. With real-time insights gained from cloud-based analytics solutions, businesses can now understand a large amount of data, enabling them to better customer experience, accelerate digital business, and improve communications network, security, and application performance.
Cloud-based analytics platforms help organizations make better strategic decisions, enabling them in high operational efficiency, improved customer satisfaction, and vigorous profit and revenue levels. Thus, as unstructured data increases, there will be a robust demand for cloud-based data storage and analytics tools. This factor drives the market CAGR.
Additionally, the increasing rate of digitalization and the advancement in technology are the major drivers, according to the cloud analytics market analysis. A sudden surge in the demand for such technology to provide accurate data for crucial decisions is fuelling market growth. Various companies now focus on collecting data and strategizing their plans according to customer preferences. In this way, the businesses can improve their business and increase customer satisfaction and brand.
The rising dependency on artificial intelligence and machine learning is gradually positively changing the market. Various businesses grow more revenue and capture the market with accurate and real-time data. Hence, these cloud analytics market opportunities will enhance the data collection for the business along with integrated ai and ml for analysis. Thus, driving the Cloud Analytics market revenue.
Cloud Analytics Market Segment Insights
Cloud Analytics Deployment Insights
Based on Deployment, the global Cloud Analytics market segmentation includes Private Cloud, Hybrid Cloud, and Public. The private cloud segment dominated the market; the benefits, such as customization of services and higher control, as the cloud infrastructure are dedicated to a single-user organization that enables privacy and greater security, especially for large enterprises, are expected to fuel the growth.
Figure 2: Cloud Analytics Market, by Deployment, 2022&2032(USD billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Cloud Analytics Organisation Type Insights
Based on Organisation Type, the global Cloud Analytics market segmentation includes Large Enterprises, Medium and Small Enterprises. The large enterprises segment dominated the market; the enterprises are adopting cloud analytics to increase profitability and identify under performing and over performing areas to shape future business strategies. Cloud analytics solutions regularly create a data backup on servers in multiple locations, and the data is password-protected, resulting in improved security. Moreover, the benefits, such as increased collaboration and sharing, are anticipated to boost the industry's growth over the forecast period.
Cloud Analytics Organisation End-User Insights
The global Cloud Analytics market segmentation, based on End-User, includes Banking, Government, Retail, Consumer Electronics, Healthcare, Education, and Media. The banking segment dominates the market; Companies use cloud analytics to find better customer engagement, acquisition, and targeting. Sales Analytics, Website Analytics, Performance Analytics, and Financial Analytics are some cloud analytics tools the BFSI sector is adopting to improve the user experience and gain a competitive edge. In January 2022, RBL Bank announced using Google Cloud services to improve security, consumer data analytics, and management and reduce customer acquisition costs.
Cloud Analytics Regional Insights
By Region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American Cloud Analytics market will dominate this market, owing to the increased adoption of the latest technologies in postal services and the presence of key players in the region.
Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: CLOUD ANALYTICS MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe's Cloud Analytics market accounts for the second-largest market share due to the rising labor costs and labor shortages that are driving companies to adopt automation resulting in the market's growth. Further, the German Cloud Analytics market held the largest market share, and the UK Cloud Analytics market was the fastest-growing market in the European region.
The Asia-Pacific Cloud Analytics Market is expected to grow fastest from 2023 to 2032. This is due to increasing demand from the BFSI sector is creating numerous growth opportunities for postal automation systems in the region. Moreover, China’s Cloud Analytics market held the largest market share, and the Indian Cloud Analytics market was the fastest-growing market in the Asia-Pacific region.
Cloud Analytics Key Market Players& Competitive Insights
Leading market players are investing heavily in research and development to expand their product lines, which will help the Cloud Analytics market grow even more. Market participants are also undertaking various strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The Cloud Analytics industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the global Cloud Analytics industry to benefit clients and increase the market sector. In recent years, the Cloud Analytics industry has offered some of the most significant advantages to medicine. Major players in the Cloud Analytics market, including Microsoft Corporation (U.S.) Hewlett-Packard Development Company (US) IBM Corporation (US) Oracle Corporation (U.S.) SAP (Germany) Google LLC (US) com Inc. (US) Tableau Software (US) TIBCO Software Inc. (US) Good Data Corporation (US) Cloud 9 Business Analytics Ltd. (US) Rackspace Inc. (US) Panorama Software (Canada)., and others, are attempting to increase market demand by investing in research and development operations.
Google LLC is an American multinational technology company focusing on artificial intelligence, online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, and consumer electronics. Google LLC, a technology company, launched BigQuery Omni. This multi-cloud analytics solution enables enterprises to access and securely analyze the data across Amazon Web Services, Google Cloud, and Microsoft Azure.
TIBCO Software Inc. is an American business intelligence software company founded in 1997 in Palo Alto, California. It has headquarters in Palo Alto and offices in North America, Europe, Asia, the Middle East, Africa and South America. TIBCO Software Inc., a leading enterprise data solution providing company TIBCO Hyperconverged Analytics. The Hyperconverged Analytics solution and services the company offers aid in combining data science, visual analytics, and streaming analytics to provide companies with expanded analytical strategies.
Key Companies in the Cloud Analytics market include
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Microsoft Corporation (U.S.)
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Hewlett-Packard Development Company (US)
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IBM Corporation (US)
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Oracle Corporation (U.S.)
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SAP SE (Germany)
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Google LLC (US)
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Tableau Software (US)
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TIBCO Software Inc. (US)
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Good Data Corporation (US)
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Cloud 9 Business Analytics Ltd. (US)
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Rackspace Inc. (US)
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Panorama Software (Canada)
Cloud Analytics Industry Developments
July 2020: Google LLC, a technology company, launched BigQuery Omni, a multi-cloud analytics solution that enables enterprises to access and securely analyze the data across Amazon Web Services, Google Cloud, and Microsoft Azure.
September 2020: TIBCO Software Inc., a leading enterprise data solution providing company TIBCO Hyperconverged Analytics. The Hyperconverged Analytics solution and services the company offers aid in combining data science, visual analytics, and streaming analytics to provide companies with expanded analytical strategies.
Cloud Analytics Market Segmentation
Cloud Analytics Deployment Outlook
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Private Cloud
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Hybrid Cloud
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Public
Cloud Analytics Organisation Type Outlook
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Large Enterprises
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Medium and Small Enterprises
Cloud Analytics Organisation End-User Outlook
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Banking
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Government
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Retail
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Consumer Electronics
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Healthcare
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Education
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Media
Cloud Analytics Regional Outlook
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North America
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US
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Canada
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Europe
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Germany
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France
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UK
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Italy
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Spain
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Rest of Europe
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Asia-Pacific
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China
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Japan
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India
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Australia
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South Korea
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Australia
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Rest of Asia-Pacific
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Rest of the World
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Middle East
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Africa
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Latin America
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