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Clear Aligners Market Share

ID: MRFR//5509-CR | 110 Pages | Author: Rahul Gotadki| January 2024

The Clear Aligners market, revolutionizing orthodontic remedy, demands strategic market share positioning to fulfill the increasing demand for discreet and convenient tooth straightening solutions. Companies in this space deploy various sfashiotrategies to differentiate their products in an aggressive panorama. Continuous innovation in the aligner era is an essential method for market leaders. Companies invest in studies and improvements to decorate fabric technology, precision in production, and common remedy efficiency. Advancements consisting of SmartTrack® fabric and 3-D printing contribute to the efficacy and comfort of Clear Aligners, differentiating them from traditional braces. Successful groups invest in complete affected person schooling packages to increase awareness of Clear Aligner advantages and right utilization. Educational initiatives, which include online assets, testimonials, and interactive content material, empower capability users to make informed selections. Informed sufferers are much more likely to pick Clear Aligners, undoubtedly impacting market percentage.
With a global consumer base, businesses strategize for international market expansion. This entails adapting advertising procedures to one-of-a-kind cultural contexts, expertise nearby possibilities, and navigating diverse regulatory landscapes. A robust international presence is vital for capturing various markets and maximizing overall market share. Addressing affordability worries is important in orthodontic markets. Companies increase pricing strategies that balance product best with accessibility. Flexible fee plans and financing alternatives make Clear Aligners extra conceivable for a broader demographic, ensuring wider market penetration and competitiveness. Companies make use of online channels for focused marketing, attractive content material, and interactive structures that facilitate client interplay. A sturdy online presence is vital for logo visibility and attracting tech-savvy consumers.
To stay in advance in a rapidly evolving market, groups often update their product offerings. New releases with greater functions, stepped-forward aesthetics, and shorter treatment periods hold the product portfolio sparkling and appealing. This strategy now not only keeps current clients but also draws new ones seeking contemporary improvements in the Clear Aligner era. Aligning with global sustainability tendencies, agencies in the Clear Aligners market adopt green practices. This includes sustainable packaging, decreased environmental impact in production, and accountable disposal alternatives. Embracing sustainability not only aligns with purchaser values but also complements the corporate photograph, undoubtedly influencing market percentage positioning.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2023
Forecast Period 2024-2032
Growth Rate 19.73% (2024-2032)

Global Clear Aligners Market Overview


The Clear Aligners Market size was valued at USD 4.6 billion in 2023 and is projected to grow from USD 5.2 Billion in 2024 to USD 13.6 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 19.73% during the forecast period (2024 - 2032). Increasing healthcare expenditure, surge in the youth and older population, and rising prevalence of dental diseases are driving market growth.


Clear Aligners Market


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


In August 2023, Ormco Corporation launched Spark clear aligners release 14, which seamlessly integrates with DEXIS loss and offers the new Spark approver web.


In July 2023, Angelalign Technology Inc. introduced custom-made, clear aligners to the U.S. market. This move is designed to promote an international presence for the company.


During May 2023, SmileStories partnered with Clear Correct, bringing concierge service for clear aligner treatments to Australia.


According to an article published by Colgate-Palmolive Company in November 2022, very few leading organizations engage actively in creating awareness about oral health among populations, including ADA, Authority Dental (formerly Oral Health America), and the American Academy of Pediatric Dentists (AAPD).


SimplyClear launched Orthobrain in August 2022; it is a complete solution to orthodontic growth that combines high-quality clear aligners with a successful support model, orthodontic programs and long-term revenue growth.


In August 2022, China had its approval on ClearCorrect from Straumann Group as well as set up a Beijing-based production facility in order to achieve better coverage in its orthodontic business globally.


 In February 2022, Bausch Health Companies Inc. introduced the OraFit custom clear aligner system into the United States market through its oral healthcare business, OraPharma. The new three-layered OraFit aligner system made from cutting-edge materials provides orthodontists as well as their patients the latest technology in Invisalign-trained indicated for correcting malocclusion 


Malocclusion impacts nearly 56% of people worldwide each year, according to an article published by Star Orthodontics in September 2021, while malocclusions are prevalent in Africa at a rate of 81%. In addition, malocclusion can affect both primary teeth and permanent dentition and adults are most commonly affected, according to the same source mentioned above.


Clarity Aligners Flex + Force is a next-generation alignment system launched by 3M Oral Care in July 2021. Through the use of the Clarity Aligner Flex+Force System, the firm will strengthen its portfolio of digital solutions by advancing TX design through the 3M oral care portal. Therefore, this development is estimated to foster growth in clear aligners market


Clear Aligners Market Trends



  • The increasing healthcare expenditure boosted the market growth.


Increasing expenditure on healthcare has minimized human efforts and increased the quality of patient care services. Moreover, advanced technology in the healthcare industry has improved and provided many facilities to patients as per their needs. For instance, in recent years, the Middle East and Africa region has witnessed huge growth in healthcare expenditures by government and private sectors. According to the report from the advisory board in 2020, national health care spending reached USD 3.81 trillion in 2019 and is expected to increase to USD 4.01 trillion in 2020. Factors such as increasing urbanization and developing healthcare infrastructure have led to the rise in healthcare funding in this region.


Furthermore, increasing product launches is driving the clear aligners market. Furthermore, in recent years, the Asia-Pacific region has witnessed a significant rise in healthcare expenditures by government bodies and private sectors. According to the Statista report in 2017, Japan was reported to hold the highest healthcare expenditure of 10.94% of its GDP. Therefore, rising healthcare expenditures globally is expected to increase the standard of living and would lead to a rise in healthcare spending, which would eventually propel market growth.


Clear Aligners Market Segment Insights:


Clear Aligners Type Insights


The Clear Aligners Market segmentation, based on type, includes hard type, medium type, and soft type. The hard type of segment held the majority share in 2022 in the Clear Aligners Market revenue. This is due to the effective and smooth alignment of teeth, the advent of escalating dental diseases, easy removal, and natural appearance is expected to drive the growth of this segment. A hard type of clear aligners significantly requires more force for removal. The extraordinary pressure applied by hard type aligners helps the teeth align faster in an efficient manner.


3M Oral Care introduced Clarity Aligners Flex+ Force. It is the next generation clear aligner system for empowering orthodontists to choose unique aligner materials for the alignment of teeth.


Envista Holdings Corporation formed cooperation with Curaeos Clinics to offer them the most recent dental technology. The Netherlands, Denmark, Germany, Belgium, and Italy are just a few of the countries where Curaeos Clinics maintains a sizable network of dental offices.


Clear Aligners Age Insights


The Clear Aligners Market segmentation is based on an age that includes adults, and teenagers. The adult segment has dominated the market in 2022 and is projected to be the fastest-growing segment during the forecast period, 2023-2032. This is attributed to the clear braces becoming palpable as a growing number of adult patients are now pursuing dental care. For instance, according to the published article in the Journal of Dental & Oro-facial Research in 2019, Orthodontists practice is composed of more than 50% of adults. Acceptable aesthetic appearance, including dental appearance, plays an important role in society.


Figure 2: CLEAR ALIGNERS MARKET SIZE, BY AGE, 2023 & 2032 (USD Billion)


CLEAR ALIGNERS MARKET SIZE, BY AGE, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Clear Aligners Distribution Channel Insights


The Clear Aligners Market segmentation is based on a distribution channel that includes direct sales, and distributor. The direct sales segment has dominated the market in 2022 and is projected to be the fastest-growing segment during the forecast period, 2023-2032. This is due to selling products directly to consumers in a non-retail environment. Direct selling consists of two main business models, namely, single-level marketing and multi-level marketing. Also, the demand potential from the emerging economies is projected to increase the growth of the direct sales segment in the clear aligners market.


Clear Aligners Regional Insights


By Region, the study segments the market into North America, Europe, Asia-Pacific, and the Rest of the World. The North America clear aligners market accounted for the largest market share in 2022. This is due to the largest market share due to aesthetic dentistry and other vast specialized services present in the countries of North America. Additionally, rising health expenditure per person and increasing demand for advanced technologies are driving the growth of the clear aligners market in the countries. Furthermore, the presence of a large number of noticeable players such as Align Technology, Inc. (US), Dentsply Sirona (US), Danaher Corporation (US), and 3M (US) in this region is the major driving factor of the market in North America.


Further, the major countries studied are the U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3: CLEAR ALIGNERS MARKET SIZE, BY REGION 2023 & 2032 (USD Billion)


CLEAR ALIGNERS MARKET SIZE, BY REGION 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe clear aligners market accounts for the second-largest market share due to the increasing demand for dental procedures and high acceptance by dental professionals further, UK clear aligners market was attributed to hold the largest market share, and the France clear aligners market is expected to fastest-growing market in the European region.


The Asia-Pacific clear aligners market is expected to grow at a significant share from 2023 to 2032. This is due to the presence of rapidly developing economies of China, India, and South Korea. The region provides many opportunities for market players to grow. The high prevalence of dental diseases such as dental caries is expected to drive the market growth.


Moreover, China clear aligners market is expected to hold the largest market share, and India clear aligners market is expected fastest-growing market in the Asia-Pacific region.


The Rest of the World is segmented into the Middle East, Africa, and Latin America. Clear aligners market in the above-mentioned regions is likely to witness growth due to the presence of countries such as Egypt and Saudi Arabia. The Middle East & Africa region has less economic developments and extremely low-income due to which the region accounts for the least market share but is expected to grow with the increasing cases of dental abnormalities and demand for better treatments in the countries.


Clear Aligners Key Market Players & Competitive Insights


The Clear Aligners Market is characterized by the presence of many global, regional, and local vendors. Developments in the healthcare industry and growing research and development make the clear aligners market lucrative. To expand their reach and optimize their operational costs, the major players focus on obtaining regulatory authorizations from government agencies for their products and emphasize acquisitions and product launches to gain a substantial market share. The market comprises tier-1, tier-2, and local players. The tier-1 and tier-2 players have reached across the globe with diverse product portfolios. Companies such as Align Technology (California, US), Dentsply Sirona (Pennsylvania, US), Institute Straumann (Basel, Switzerland), Clarus Company (Egypt) dominate the Clear Aligners Market due to product differentiation, financial stability, strategic developments, and diversified regional presence. The players are focused on investing in research and development. Furthermore, they adopt strategic growth initiatives, such as expansion, product launches, joint ventures, and partnerships, to strengthen their market position and capture a large customer base.


One of the primary business strategies adopted by manufacturers in the global clear aligners industry to benefit clients and expand the clear aligners market sector is to manufacture locally to reduce operating costs.


Dentsply Sirona (Pennsylvania, US) is the world’s largest manufacturer of professional dental products and technologies, empowering dental professionals to provide better, safer, and faster dental care. Dentsply Sirona provides dental professionals with a comprehensive end-to-end solution. It develops, manufactures, and markets a complete line of dental and oral health products, including general dental supplies and devices, computer-aided design (CAD)/ computer-aided manufacturing (CAM) restoration systems (CEREC and inLab), and dental specialty products in orthodontics, endodontics, and implants. The company also spends over USD 125 million every year on advanced dentistry and has the largest R&D platform, with over 600 scientists and engineers. For instance, In January 2021, Dentsply Sirona acquired Straight Smile LLC (BYTE) a leading provider in the direct-to-consumer, doctor-directed Clear Aligners market. This will assist the company to strengthen its SureSmile aligner business.


The clear aligners market experienced a decline in growth rate in 2020, due to COVID-19. COVID-19 forced to shut various dentists' services due to delays in appointments that are leading to increased complications. However, the market has been analyzed to bounce back to its original growth rate by the end of 2022 and is expected to continue this trend during the analysis period mainly due to increasing healthcare expenditure coupled with rising non-invasive procedures.


Key Companies in the Clear Aligners Market Include



  • Align Technology Inc. (California, US)

  • Dentsply Sirona (Pennsylvania, US)

  • Institute Straumann (Basel, Switzerland)

  • Clarus Company (Egypt)

  • 3M (North Carolina, US)

  • Envista Holdings Corporation (California, US)

  • DynaFlex (Missouri, US)

  • SCHEU-Dental GmbH (Missouri, Germany)

  • Argen Corporation (California, US)

  • Henry Schein, Inc. (Melville, New York, US)


Clear Aligners Industry Developments


April 2023: Henry Schein Inc. (New York, United States) entered into a partnership with Biotech Dental Group for making expansion in its digital workflow, provide clear aligner solutions to customers, and improve clinical results for dental professionals.


May 2021 Henry Schein Reveal Clear Aligners, which are recommended by dentists, are an easy way for patients to improve their smile. The aligners lessen or eliminate the need for connections in mild to moderate instances and have a smooth scalloped edge that improves patient comfort. They were created with patient convenience and aesthetics in mind, a clear aligner solution that not only enhances patient convenience and aesthetics but also offers first-rate customer service and a distinctive selection of promotional materials.


January 2022 Ervista Holdings Corporation expanded its business partnership with Pacific Dental Services (PDS), a preeminent dental support organization, for an additional five years. Envista's Spark clear aligners, implants, and imaging systems are now a part of this partnership.


Clear Aligners Market Segmentation


Clear Aligners Type Outlook



  • Hard Type

  • Medium type

  • Soft type


Clear Aligners Age Outlook



  • Adults

  • Teenagers


Clear Aligners Distribution Channel Outlook



  • Direct Sales

  • Distributor


Clear Aligners Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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