Clean Beauty Market Trends

The Growing Women Working Population

The growing women working population across different age groups from different regions has increased the usage of clean beauty which in turn has increased its sales and eventually contributing to its market growth. For instance, according to U.S. Bureau of Labor Statistics, in 2019, 57.4% of all women participated in the labour force. This was 2.6 percentage points below the peak of 60.0 percent in 1999, but it was an increase from the 57.1 percent who participated in 2018.

In comparison, the labour force participation rate for men was 69.2 percent in 2019, which was little different from the year before and 17.4 percentage points lower than its peak of 86.6 percent in 1948. The substantial increase in women's labour force participation throughout the second half of the 20th century was a significant change in the labour market. From the 1960s through the 1980s, women's labour market participation rose significantly overall before ebbing in the 1990s.

Women's labour market participation started to gradually decrease towards the turn of the twenty-first century, reaching a recent low of 56.7 percent in 2015.

Over the years, there have been some significant changes in how women participate in the labour market. Women, for instance, increased significantly in their likelihood to seek higher education: from 1970 to 2019, the proportion of women in the labour force between the ages of 25 and 64 who held a college degree quadrupled, whereas the percentage of men with a college degree hardly increased. Women are now more likely than men to work full-time, year-round jobs. Women with children are now far more prevalent in the labour sector.

Additionally, throughout time, women's wages as a percentage of men's earnings have increased: in 1979, women working full-time earned 62 percent of what men earned, and in 2019, that percentage rose to 82 percent. The baby-boom generation, defined as those born between 1946 and 1964, has just started to retire in large numbers, which has caused their labour market participation rate to decline during the past eight to ten years. Hence, the growing women working population has increased the usage of clean beauty which in turn is expected to boost its market growth.

Regulatory support plays a crucial role in the evolution of the Global Clean Beauty Industry. Governments worldwide are increasingly recognizing the need for stricter regulations on cosmetic ingredients, which fosters a safer environment for consumers. Initiatives aimed at banning harmful substances and promoting clean formulations are gaining traction. This regulatory landscape not only protects consumers but also incentivizes brands to innovate and reformulate their products. As a result, the market is expected to witness a compound annual growth rate of 19.91% from 2025 to 2035, reflecting the positive impact of regulatory measures on industry growth.

Sustainability remains a pivotal driver in the Global Clean Beauty Industry. As environmental concerns escalate, consumers increasingly favor brands that adopt eco-friendly practices. This encompasses sustainable sourcing of ingredients, recyclable packaging, and ethical production methods. The market is projected to reach 52.4 USD Billion by 2035, highlighting the potential for growth in this sector. Brands that align with sustainability principles often experience enhanced customer loyalty and brand reputation. Furthermore, regulatory bodies are beginning to implement stricter guidelines on environmental practices, compelling companies to innovate and adopt sustainable measures in their product lines.

The Global Clean Beauty Industry is characterized by an expanding array of product offerings that cater to diverse consumer needs. Brands are increasingly developing clean formulations across various categories, including skincare, makeup, and hair care. This diversification allows consumers to find products that align with their values and preferences. The growing demand for clean beauty products is evident in the market's projected growth, with a value of 7.11 USD Billion anticipated in 2024. As consumers seek holistic beauty solutions, brands that offer a wide range of clean products are likely to capture a larger market share.

The role of social media in shaping consumer preferences cannot be understated within the Global Clean Beauty Industry. Platforms such as Instagram and TikTok serve as powerful tools for brand promotion and consumer education. Influencers and beauty enthusiasts share their experiences with clean beauty products, creating a ripple effect that influences purchasing decisions. This trend is particularly significant among younger demographics, who prioritize authenticity and transparency. As a result, brands that effectively leverage social media strategies are likely to see increased engagement and sales, further propelling the market's growth trajectory.

The Global Clean Beauty Industry experiences a notable surge in consumer awareness regarding the ingredients in beauty products. As individuals become increasingly informed about the potential harmful effects of synthetic chemicals, they gravitate towards clean beauty alternatives. This shift is evidenced by the projected market value of 7.11 USD Billion in 2024, indicating a growing preference for products that prioritize safety and sustainability. Consumers are actively seeking transparency in ingredient sourcing and formulation, which drives brands to adapt their offerings. This trend not only reflects a change in purchasing behavior but also signifies a broader cultural shift towards health-conscious living.

Major market participants are spending a lot of money on R&D to increase the range of their products, which will drive the clean beauty market's future expansion. Market participants are also introducing new products, signing agreements, buying businesses, raising investments, and working with other organizations to broaden their worldwide reach. To grow and survive in a more cutthroat and competitive market climate, clean beauty business competitors must provide affordable products.

One of the primary business strategies adopted by manufacturers in the global clean beauty industry to benefit clients and expand the clean beauty market sector is to manufacture locally to reduce operating costs. In recent years, clean beauty has provided enormous benefits to its consumers.