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Citrus Oil Market Share

ID: MRFR//10994-HCR | 128 Pages | Author: Snehal Singh| September 2024

In the competitive citrus oil market, brands employ strategic market share positioning strategies to distinguish themselves, capture consumer attention, and establish a strong presence in the industry. One primary strategy revolves around product differentiation through unique flavor profiles and blends.
Companies seek to offer citrus oils with distinct aromatic characteristics, exploring exotic varieties such as yuzu, bergamot, and blood orange. By providing diverse citrus options, brands can attract consumers looking for novel taste experiences, ultimately differentiating themselves in a market where flavor innovation is a key driver of consumer choice.
Branding and storytelling are crucial in market share positioning within the citrus oil industry. Brands that effectively communicate their story, values, and commitment to quality create a distinct identity that resonates with consumers. Companies can establish a competitive edge and foster consumer trust by building a memorable brand image associated with authenticity, sustainability, and transparency.
This branding strategy contributes to increased market share by cultivating strong connections with consumers who align with the brand's narrative and values. Customization and versatility are integral to market share positioning in the citrus oil market. Brands that offer citrus oil products suitable for various applications, such as aromatherapy, culinary uses, and skincare, cater to a diverse consumer base.
By providing versatile solutions, companies can appeal to consumers seeking multipurpose products, expanding their market reach and potentially gaining a larger share of the overall citrus oil market. Sustainability initiatives are increasingly influencing market share positioning strategies. Brands prioritizing eco-friendly practices, including sustainable sourcing, ethical cultivation methods, and recyclable packaging, resonate with environmentally conscious consumers.
This strategy aligns with consumer values and positions brands as responsible and socially aware choices. Companies that emphasize sustainability can leverage this positioning to attract a growing market segment that prioritizes ethical and environmentally friendly products. Collaborations and partnerships emerge as effective market share positioning tactics within the citrus oil industry.
Brands that collaborate with renowned chefs, wellness influencers, or beauty experts can tap into existing audiences, leveraging the credibility and reach of their collaborators. Collaborative ventures provide opportunities for cross-promotion, introducing citrus oils to new consumer segments and solidifying the brand's position in the market through associations with trusted and influential figures.
Digital marketing and e-commerce optimization reshape market share positioning strategies in the citrus oil sector. Brands that invest in a strong online presence engage with consumers through social media platforms and optimize e-commerce platforms to reach a broader audience. Online shopping allows consumers to explore a wide range of citrus oil products, driving brand visibility and potentially capturing a larger market share in the digital marketplace.
Innovation in product formulations is a key strategy for market share positioning. Companies that invest in research and development to create new and unique citrus oil-based products, such as blends tailored for specific purposes or novel applications, can stand out in a saturated market. Introducing innovative products enhances brand relevance, attracts consumer interest, and positions the brand as a leader in the evolving citrus oil landscape.
Geographic expansion and global market penetration are strategic approaches to increasing market share in the citrus oil industry. Brands that successfully enter new markets regionally or internationally can capitalize on diverse consumer preferences and market demands. Adapting products to suit different cultural contexts and preferences allows brands to expand their reach, driving market share growth on a global scale.
Quality assurance and transparent sourcing practices are foundational elements of market share positioning in the citrus oil market. Brands prioritizing quality control adhere to industry standards and transparently communicate the sourcing and production processes to build consumer trust. Establishing a reputation for high-quality citrus oils positions a brand as a reliable choice, contributing to increased market share as consumers consistently choose products they can rely on for purity and authenticity.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018- 2022
Forecast Period 2023-2032
Growth Rate 5.50% (2023-2032)

Global Citrus Oil Market Overview


Citrus Oil Market Size was valued at USD 8.5 Billion in 2022. The Citrus Oil market industry is projected to grow from USD 8.97 Billion in 2023 to USD 13.76 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.50% during the forecast period (2023 - 2032). Growing customer preference for treatments focused on aroma and rising demand for natural components in beauty care goods are the key market drivers accelerating market expansion.


Citrus Oil Market


Source Primary Research, Secondary Research, MRFR Database and Analyst Review


Citrus Oil Market Trends


Growing expenditures for operations related to research and development is driving the market growth.


Market CAGR for citrus oil is being driven by the growing expenditures for operations related to research and development. Citrus oil, which is used in perfumery, beverage flavoring, and confections in the food and beverage sector, is extracted from citrus fruits like oranges, lemons, and grapefruits using the cold press method. With the growing market for plant-based and organic products, consumers are drawn to using natural fragrances instead of synthetic ones. Moreover, increasing demand for cosmetic procedures in spas and massage parlors is projected to propel citrus oil use globally throughout the course of the research period.


Additionally, growing health consciousness and a robust demand for natural ingredients are projected to drive expansion in the citrus oil market worldwide. Moreover, it is projected that rising consumer desire for organic goods would help the citrus oil industry grow internationally. Further factors that are expected to significantly fuel the expansion of the worldwide citrus oil market include the rising demand for cosmetic and personal care products, rising disposable income, and quick technological advancements. Furthermore, citrus fruits and vegetables—grapefruit, orange, and lemon, for example—are widely accessible and serve as the main sources of citrus oil. Citrus oil production has therefore increased significantly as a result of the widespread availability of citrus fruits and vegetables.


Over the course of the forecast period, rising investments in research and development activities aimed at finding new uses for citrus oil are projected to positively impact the growth of the citrus oil market. Additionally, the growing demand from the food and beverage industry to enhance the flavor and aroma of food goods like bread, salads, drinks, and other things is expected to propel the citrus oil market. The need for citrus in the food and beverage industry is also expected to rise due to rising demand for non-carbonated beverages, confectionary, baked goods, and carbonated beverages. This would help the expansion of the citrus oil market globally.


For instance, research indicates that taking these products frequently enhances blood circulation, collagen production, and vitamin C absorption—all of which are critical for delaying the start of aging signs. Furthermore, these products support the health of the skin, hair, and nails. It is projected that rising consumer awareness of these advantages would support category expansion. Thus, result in driving the Citrus Oil market revenue.


Citrus Oil Market Segment Insights


Citrus Oil Product Type Insights


The Citrus Oil market segmentation, based on Product Type includes Orange Oil, Lemon Lime Oil, and Others. The orange oil segment dominated the market. The market is expected to grow positively due to the increase in demand for skincare and cosmetics used for skin rejuvenation. Orange oil's antibacterial and anti-inflammatory properties make it the ideal ingredient for skin and hair care.


Figure 1: Citrus Oil Market, by Product Type, 2022&2032 (USD Billion)


Citrus Oil Market, by Product Type, 2022&2032


Source Primary Research, Secondary Research, MRFR Database and Analyst Review


 Citrus Oil Extraction Method Insights


The Citrus Oil market segmentation, based on Extraction Method, includes Distillation, Solvent extraction, Cold Pressing, and Other Extraction Method. The cold pressing category generated the most income. The reason for this is that the procedure preserves a greater portion of the oil's inherent qualities, including its nutritional value, flavor, and purity. Oil extracted with a heat source will produce more oil overall, but the quality of the oil will suffer since heat can destroy the oil's valuable antioxidants, vitamins, and minerals. For the extraction of oils, it comes down to quality vs. quantity.


Citrus Oil Application Insights


The Citrus Oil market segmentation, based on Application includes Personal Care, Cosmetic, Food and beverage, Pharmaceutical, Aromatherapy, Industrial, and Other Application. The aromatherapy segment dominated the market. This is due to changing consumer habits and rising customer awareness. Furthermore, patients in a variety of cultures have demonstrated the ability of essential oils, such as citrus oils, to improve their bodily, spiritual, and mental health.


Citrus Oil Sales Channel Insights


The Citrus Oil market segmentation, based on Sales Channel, includes Specialty Store, Modern Trade, Drug Stores, Online Store, and Other Sales Channel. The online store category generated the most income. Customers are investigating citrus oil options from the comfort of their homes due to the ease and accessibility of internet shopping. Customers looking for natural and adaptable products are drawn to the online marketplace since it is simple to browse through a large selection of citrus oil items, compare costs, and read customer reviews.


Citrus Oil Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American Citrus Oil market area will dominate this market, because of the growing interest in organic and natural goods as well as the growing knowledge of citrus oil's health advantages. Furthermore, the existence of many significant competitors in the area, including Mountain Rose Herbs, Inc. and Lionel Hitchen (Essential Oils) Ltd., is propelling the expansion of the citrus oil market in North America.


Further, the major countries studied in the market report are The US, German, France, the UK, Canada, Italy, Spain, India, Australia, South Korea, China, Japan, and Brazil.


Figure 2: CITRUS OIL MARKET SHARE BY REGION 2022 (USD Billion)


CITRUS OIL MARKET SHARE BY REGION 2022


Source Primary Research, Secondary Research, MRFR Database and Analyst Review


Europe Citrus Oil market has the second-largest portion of the market due to a rise in demand for the product brought about by its supposed health benefits. Further, the German Citrus Oil market maintained the most market share, and the UK Citrus Oil market was the European market with the quickest rate of growth.


The Asia-Pacific Citrus Oil Market is anticipated to expand between 2023 and 2032 at the quickest CAGR. This is because of the region's growing demand for goods from beauty, cosmetics, spas, and parlors. Moreover, China’s Citrus Oil market maintained the most market share, and the Indian Citrus Oil market was the Asia-Pacific market with the quickest rate of growth.


Citrus Oil Key Market Players& Competitive Insights


Leading market players are making significant investments in R&D to broaden their product ranges, which will contribute to the industry's continued growth for citrus oil. Additionally, market players are engaging in a range of calculated initiatives to increase their worldwide presence, with important market developments involving the introduction of new products, contracts, M&A transactions, increased investment, and cooperation with other enterprises. To grow and endure in an increasingly cutthroat and dynamic market, Citrus Oil industry must provide reasonably priced goods.


One of the main business strategies employed by manufacturers is to manufacture locally in order to reduce operating expenses in the Citrus Oil industry to help customers and expand the market segment. In recent years, the Citrus Oil industry has provided the cosmetic business with some of the biggest benefits. Major players in the Citrus Oil market, including Citrus and Allied Essences Ltd., Lionel Hitchen Essential Oils Ltd., Symrise AG, Young Living Essential Oils LC, Bontoux S.A.S., Mountain Rose Herbs, Citromax Flavors Inc., Ultra International B.V., Citrus Oleo, Citrus Fragrance Oil Co., Inc., and others, are making investments in R&D activities in an effort to raise market demand.


Symrise AG is a significant manufacturer of flavors and perfumes, with projected sales of €4.618 billion in 2022. Givaudan, Takasago Corporation, Flavors and Fragrances, and Döhler are among of the company's main rivals. The European Flavor Association has Symrise as a member. According to FoodTalks' Top 50 Food Flavours and Fragrances Companies ranking, Symrise came in at number four in 2021. In 2003, Symrise was established by the union of Dragoco and Haarmann & Reimer (H&R), two German companies owned by Bayer, both located in Holzminden. In November 2020, Symrise declared its intent to buy Sensient Technologies Corporation's fragrance and scent division.


Mountain Rose Herbs is Originating in Eugene, Oregon, the business was founded in 1987. Organic, responsibly sourced, and wild-harvested products are what Mountain Rose Herbs is famous for. For these products, the company was the first in the US to receive fair trade certification. When it came to dried herbs that were organic, it was the country's second-biggest distributor by 2010. In 2016, Mountain Rose Herbs Mercantile, the e-commerce company's first physical store, opened its doors in downtown Eugene, selling DIY tools and organic botanicals. In December 2020, the business has outgrown its buildings four times in the last twenty years when Mountain Rose Herbs bought the Phoenix Industrial Park in Eugene.


Key Companies in the Citrus Oil market include:



  • Citrus and Allied Essences Ltd.

  • Lionel Hitchen Essential Oils Ltd.

  • Symrise AG

  • Young Living Essential Oils LC

  • Bontoux S.A.S.

  • Mountain Rose Herbs

  • Citromax Flavors Inc.

  • Ultra International B.V.

  • Citrus Oleo

  • Citrus Fragrance Oil Co., Inc.

  • Florachem Corp.

  • Citrus and Allied (USA) Ltd.

  • Lebermuth Company

  • Viva Corporation

  • Citrus Tropic

  • Falcon Essential Oils

  • Citrus and Allied Essences (Canada) Ltd.

  • Lime Essential Oil Co.

  • P. Essential Oils & Aromatics

  • Citrosuco


Citrus Oil Industry Developments


For Instance, January 2023 Givaudan declared its intention to buy out the bulk of Naturex, a French manufacturer of natural products, which includes citrus oils.


For Instance, March 2019 Archer Daniels Midland Company (ADM) acquired the European company Ziegler Group in order to increase the variety of citrus oils it offers in the market.


For Instance, June 2022 Firmenich declared that it would purchase Flavorchem Corporation, a US-based manufacturer of natural perfumes and tastes, which includes citrus oils.


Citrus Oil Market Segmentation


Citrus Oil Product Type Outlook



  • Orange Oil

  • Lemon Lime Oil

  • Others


Citrus Oil Extraction Method Outlook



  • Distillation

  • Solvent extraction

  • Cold Pressing

  • Other Extraction Method

  • Citrus Oil Application Outlook

  • Personal Care

  • Cosmetic

  • Food and beverage

  • Pharmaceutical

  • Aromatherapy

  • Industrial

  • Other Application


Citrus Oil Sales Channel Outlook



  • Specialty Store

  • Modern Trade

  • Drug Stores

  • Online Store

  • Other Sales Channel


Citrus Oil Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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