Cider Market Trends

Global Cider Market Overview

The Cider Market Size was valued at USD 2.48 Billion in 2023. Cider industry is projected to grow from USD 2.93 Billion in 2024 to USD 9.52 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 15.85% during the forecast period (2024 - 2032). Increased demand for alcoholic beverages and increasing research and development operations are the key market drivers enhancing growth of market.

Source: The Secondary Research, Primary Research, MRFR Database, and Analyst Review

Cider Market Trends

• Growing demand for alcoholic beverages is driving the market growth

The market CAGR for cider is being driven by the rising demand for alcoholic beverages. The increase in the growth of the cider market is due to the peaking demand for premium spirits brought on by rising per capita income and drinking as a status symbol. Consumers are increasingly drawn to quality, traditions, and innovation for alcoholic beverages. Further, the popularity of low-alcohol beverages is boosting the growth of the cider globally.

The rising demand, particularly from the millennial, for premium products. The increasing general standards of living are fueling this demand. Millennials who are leaning towards the more health-conscious than previous generations have a strong preference for beverages made out of fruit. The reduced popularity of beer in industrialized nations has contributed to the expansion of the market for high-quality craft ciders. Cider, devoid of gluten, can be significantly more refreshing and sweeter than beer and is attaining popularity as the choice of beverage among consumers of alcoholic beverages. The demand for gluten-free products is being fueled by the rising prevalence of celiac disease, related to the intolerance to gluten, and an increase in the awareness in consumers towards the requirement to consume high-quality food and drink in addition, these gluten-free beverages help in reducing the cholesterol levels and improve the digestive health.

The key and leading companies active in manufacturing craft cider are focusing their efforts on establishing their presence in the growing economies of Asia Pacific regions to enhance cider sales globally. The researchers have shown that cider is a functional beverage with the presence of the bioactive polyphenols. The bioactive polyphenols have all the features of strong anti-platelet activities against the inflammatory and thrombotic lipid mediator PAF. The PL from all cider product sources was found to be enriched with PUFA and also MUFA. The availability of polyphenols generated a structural analogy, creating properties of strong antagonism on different cell receptors. Thus, driving the Cider market revenue.

However, as per the reports, the high consumption of cider can lead to unwanted impacts. Regular consumption of cider can cause tooth decay. Therefore, it is suggested to dilute it with water for immediate consumption. The cultural variations in the market can make it tougher for it to be consumed on a scale. Thus, all these factors may restrain the growth of the market globally.

Segment Insights

Cider Product Insights

The Cider market segmentation, based on product, includes Sparkling Cider, Still, and Apple Wine. The sparkling cider segment dominates the market, accounting for the largest market revenue. The non-alcoholic and carbonated form of apple juice is also considered a celebratory beverage when compared to champagne. These carbonated drinks also offer different nutritional advantages due to their potassium, antioxidant, vitamin B, and carbohydrate contents. Vitamin B containing riboflavin and niacin which are present in sparkling cider, is good for eyesight, healthy skin, digestion, and neurological functioning.

Figure 1: Cider Market by Product, 2022 & 2032 (USD Billion)

Source: The Secondary Research, Primary Research, MRFR Database, and Analyst Review

Cider Source Insights

The Cider market segmentation, based on source, includes Apple, Fruit Flavoured, Perry, and Others. The apple segment dominates the market as this product offers the advantages of having apples in terms of health. As per the report of brewing international scientists, apple-based products consist of antioxidants that improve health. It is considered that half a pinch of cider gives the same amount of antioxidants as a glass of red wine does. Thus, it is regarded as better than red wine. Further, the fruit-flavored segment is expected to grow at a rapid CAGR during the forecast years because of the increasing consumer awareness of fruit ingredients in several product categories.

Cider Regional Insights

By region, the study offers market insights into North America, Europe, Asia-Pacific, and The Rest of the World. The Asia Pacific Cider market area dominates the market due to the increase in consumption of cider for its health benefits by health-conscious consumers. The rising trend of fruit-sourced product categories, mainly in beverages, has increased the demand for cider in the Asia Pacific region. China is the largest contributor to the growth of the market of cider in this region.

Further, the prime countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, Japan, India, China, Australia, South Korea, and Brazil.

Figure 2: CIDER MARKET SHARE BY REGION 2022 (USD Billion)

Source: The Secondary Research, Primary Research, MRFR Database, and Analyst Review

Europe's Cider market accounts for the second-largest market share due to the capacity to produce the highest amount of apples and the prevalence of drinking alcoholic beverages as a social norm. Further, the German Cider held the largest market share, and the UK cider industry was the fastest-growing market in the European region.

The Asia-Pacific Cider Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to a shift towards cider and an increasing trend of fruit-based ingredients and alcohol in the region. Moreover, China’s market of cider held the largest market share, and the Indian cider industry was the fastest-growing market in the Asia-Pacific region.

Cider Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Cider market grow even more. Market participants are also undertaking a various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Cider industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Cider industry to benefit clients and increase the market sector. In recent years, the Cider industry has offered some of the most significant advantages to the beverage industry. Major players in the Cider market, including Aston Manor Cider, Bryant’s Cider, Hawkes Cider Limited, Heineken NV, Carlsberg Breweries AS, Ashi Premium Ltd, Seattle Cider Company, Vander Mill Ciders, Thatcher Cider, and others, are attempting to increase market demand by investing in research and development operations.

Aston Manor Cider, headquartered in England, is a former brewery and current cider producers and bottling company. The company is the operator of the largest solo-owned cider manufacturer in the UK, offering a large range of cider brands, winning over 25 taste awards in the last three years, making the consumers buy the cider of the company in more than 20 countries globally. The company now manufactures exclusively perry and cider. It is the third largest cider company in the UK, and in 2018, it was acquired by French co-operative Agrial. In 2016, the company made an investment of 4 million dollars in its production facilities. Through this investment, the company aims to expand its capacity and capability to enhance and improve the loading and shipping facilities at its Devon production sites.

Hawkes Cider Limited, founded in 2012, is a live company situated in London. The company operates in the production of cider and other fruit wines section. Hawkes manufactures and distributes craft ciders and alcoholic ginger beer. The company's largest shareholder is Brewdog Plc, with a 100% stake; it is an established, small-sized company. In October 2019, Hawkes extended its business by making its presence in the United States and launched Slam Funk English cider apples blended with American apples. It consists of 6.7% ABV. The Dead& Berried mixed berry and Doom &Bloom rose style are the other two cider =s launched by the company.

Key Companies in the Cider market include

• Aston Manor Cider


• Bryant’s Cider


• Hawkes Cider Limited


• Heineken NV


• Carlsberg Breweries AS


• Ashi Premium Ltd


• Seattle Cider Company


• Vander Mill Ciders


• Thatcher Cider

Cider Industry Developments