The cheese powder market has witnessed significant trends and shifts in recent years, reflecting changing consumer preferences and the dynamic nature of the food industry. One notable trend driving the market is the increasing demand for convenience foods. As consumers lead busier lifestyles, the need for quick and easy meal solutions has surged, and cheese powder has emerged as a versatile ingredient to enhance the flavor of various dishes. Its long shelf life and easy storage make it a convenient choice for manufacturers of packaged and processed foods.
Another key trend in the cheese powder market is the rising popularity of snacks and ready-to-eat products. Cheese-flavored snacks, such as popcorn, chips, and crackers, have gained widespread acceptance among consumers of all ages. The savory and indulgent taste of cheese powder adds a flavorful punch to these snacks, contributing to their widespread appeal. This trend aligns with the growing snacking culture globally, where consumers seek on-the-go, portable, and tasty options.
Health consciousness is increasingly influencing market dynamics, prompting manufacturers to innovate and introduce healthier alternatives. As consumers become more mindful of their dietary choices, there is a growing demand for low-fat and reduced-sodium cheese powder options. Manufacturers are responding to this trend by developing products that cater to health-conscious consumers without compromising on taste. This includes incorporating natural and organic ingredients, as well as exploring new production methods to enhance nutritional profiles.
The global trend toward plant-based and vegan diets has also impacted the cheese powder market. With an increasing number of consumers adopting plant-based lifestyles, there is a growing demand for dairy-free alternatives. This has led to the development of cheese powders made from plant-based sources, such as nuts, seeds, and nutritional yeast. These products not only cater to vegan consumers but also appeal to individuals looking for allergen-free options.
The cheese powder market is also influenced by regional and cultural preferences. Different regions have unique taste preferences, and manufacturers are tailoring their products to cater to these diverse palates. For example, the demand for spicy and exotic cheese flavors is on the rise in some markets, while others prefer traditional and classic cheese varieties. This regional variation is prompting companies to offer a wide range of cheese powder options to meet the specific tastes of different consumer segments.
Furthermore, the impact of technology on the cheese powder market is notable. Advancements in food processing and packaging technologies have played a crucial role in extending the shelf life of cheese powder products while maintaining their quality. Additionally, e-commerce platforms have facilitated easier access for consumers to a diverse range of cheese powder products from various manufacturers, contributing to the market's growth.
Cheese Powder Market Size valued at USD 0.534 billion in 2023. The Cheese Powder market industry is projected to grow from USD 0.570312 Billion in 2024 to USD 0.903 billion by 2032, manifesting a compound annual growth rate (CAGR) of 5.91% throughout the forecast period (2024 - 2032). Increased convenience and the fast-food industry, improved standard of living, and rapid urbanization are the key market drivers enhancing the growth of market.
Source: Primary & Secondary Research, MRFR Database, and Analyst Review
Market CAGR for Cheese Powder is being driven by the increase in demand for cheese in convenience food products. Cheese has become an important ingredient in the modern pattern of consumption. The cheese powder has a large range of applications as a flavor enhancer and a filter in varied products, like soup, sauces, dressings, and ready-to-eat and ready-to-cook meals. The bigger edge that powdered cheese has over conventional cheese is its storage, handling, and longer shelf-life, favoring the ease of transportation, storage, and handling.
The increasing demand for convenience foods and processed food items is anticipated to enhance the rise of the cheese powder market during the forecast period. The major industrial users of cheese powder are soups, snacks, frozen products, souses, and ready-to-eat and ready-to-cook meal producers. Snacks are the major applications for cheese powder because of their longer shelf life and easy handling. Their utilization of powdered cheese in dry snacks and rising application to create the new product has boosted the growth of the market. Powdered cheese is majorly utilized as a flavoring agent in various recipes, increasing the demand for cheese powder and boosting the market globally. The manufacturers add whey, salt, milk fat, and even non-dairy components for the cheese powder that diminish or increase the minerals, fats, and protein as per the requirement of the consumers. The shift from staple food to packaged & processed food is being recognized in developing countries and is boosting the market.
The increase in factors like busy lifestyles, changing demographics, and spreading access to technology is anticipated to expand the market. Cheese powder has become crucial ingredients in both the industrial and domestic sectors owing to its high nutritional content and smell. The rapidly changing buying pattern because of advancing lifestyle has increased the consumption of quick meals throughout the world. Cheese powder is a perfect alternative for hard cheeses due to its convenient handling, storage, and shelf stability.
The cheese powder has many health benefits, like blood pressure regulation, improved bone health, muscle and nerve function, and immunity, among others. The manufacturers also emphasize enhancing the product quality and flavor by providing personalized flavors in the cheddar cheese powder segment, like sweet, buttery, or savory flours and also provide durable packaging. Thus, driving the Cheese Powder market revenue.
The Cheese Powder market segmentation, based on type, includes Cheddar, Mozzarella, Parmesan, Blue Cheese, Swiss, and Others. Cheddar category dominated the cheese powder market due to the high demand for its flavor, aroma, and taste. Cheddar cheese is broadly used in a variety of processed food products as per the consumer's demand. The Swiss cheese segment is the fasted growing cheese powder due to its unique flavor, making it popular among consumers.
The Cheese Powder market segmentation, based on applications, includes Ready-to-eat, Dressings & dips, Bakery & Confectionery, Snacks, and Others. The snacks segment for the application of cheese powder dominated the market as it is used as a meal replacement which is getting popular in the developed regions. The ready-to-eat segment is the fastest growing segment as the cheese powder added in convenience food has a longer shelf life. The bakery and confectionery are anticipated to grow as consumers are shifting to baked goods.
Figure 1: Cheese Powder Market, by Applications, 2022 & 2032 (USD billion)
Source: Secondary & Primary Research, MRFR Database, and Analyst Review
By region, the study gives market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Cheese Powder market dominates this market, owing to the increase in the preference of consumers towards ready-to-eat food products, the presence of established cheese processors, and changing dietary habits of consumers.
Further, major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: CHEESE POWDER MARKET SHARE BY REGION 2022 (%)
Source: Secondary & Primary Research, MRFR Database, and Analyst Review
Europe's Cheese Powder market accounts for the second-largest market share due to an increase in demand for quick meals, consumers' demand for fresh flavors, and utilization of processed cheese products in cafes and restaurants. Further, the German Cheese Powder market held the largest market share, and the UK Cheese Powder market was the fastest-growing market in the European region.
The Asia-Pacific Cheese Powder Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to expanding of the food service sector in the region and nutrition and rising per capita disposable income. Moreover, China’s Cheese Powder market held the largest market share, and the Indian Cheese Powder market was the fastest-growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Cheese Powder market grow even more. Market participants are also undertaking different strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, collaboration and acquisitions, higher investments with other organizations. To expand and survive in a more competitive and rising market climate, the Cheese Powder industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Cheese Powder industry to benefit clients and increase the market sector. In recent years, the Cheese Powder industry has offered some of the most significant advantages to the food industry. Major players in the Cheese Powder market, including Land O'Lakes, Inc., Kerry Group PLC, Kraft Heinz Company, Lactosan A/S, Commercial Creamery Company, Kanegrade Limited, Aarkay Food Products Ltd., Archer Daniels Midland, All American Foods, Dairiconcepts, L.P, and others, are attempting to increase market demand by investing in research and development operations.
The Kraft Heinz Company, one of the leading food and beverage companies globally, trusted to produce high quality, great tasting, and nutritious food for 150 years. It is headquartered in Chicago and Pittsburgh, providing food products in over 40 countries. The product line consists of condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition product, and more than 200 emerging brands and legacies. They provide meals with brands like Kraft, Oscar Mayer, Heinz, Philadelphia, Launchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico. In August 2022, the company made an agreement to sell its cheese powder manufacturing business to Kerry Group for USD 107.5 million. The deal consists of Kraft Heinz's powdered cheese production facility in Albany, Minnesota. Kraft Heinz was focusing on core business, and Kerry Group was looking for an opportunity to spread its ingredients offerings. In November 2015, H.J. Heinz Company merged with Kraft Food Company, which was facilitated by 3G Capital and Bershire Hathway Inc. Hence formed one of the major food and beverage corporations.
All America Foods, Inc. Manufactures over 100 dairy and non-dairy food ingredients, headquartered on 14-acre corporate campus in Mankota, Minnesota. Their Pro Mix line provides cheese powders and cheese flavorings, dried cultured ingredients, egg replacement powder, replacers and substitutes for non-fat dry milk powder, and many more. It has completed the expansion of its technical center in Minnesota, which consists of a wide range of pilot plants, food preparation, and testing facilities, aiding the company's effort to improve its product development process.
Cheese Powder Industry Developments
March 2021: ADM, a leader in nutrition and agricultural origination and processing, completed its acquisition of Sojaprotein, a leading European provider of non-GMO soy ingredients, hence strengthening its plant based-protein capabilities in Chicago, US.
November 2019: Germantown, First Choice Ingredients, developed a toasted cheese line that consisted of toasted cheddar and toasted Parmesan concentrate in the form of powder.
February 2017: New Zealand Milk Products, owned by Fonterra, launched a Tasty Cheese Powder which was made of natural cheese and milk solids that can be utilized in a variety of convenience food applications.
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