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CBD Skincare Products Market Analysis

ID: MRFR//6951-HCR | 128 Pages | Author: Snehal Singh| December 2024

The CBD skincare products market is influenced by a variety of factors that have contributed to its rapid growth and popularity among consumers. One of the primary drivers of this market is the increasing awareness and acceptance of CBD (cannabidiol) as a natural ingredient with potential health and wellness benefits. CBD, derived from the cannabis plant, is known for its anti-inflammatory, antioxidant, and soothing properties, making it a popular choice for skincare products. As consumers seek natural and holistic alternatives to traditional skincare ingredients, the demand for CBD-infused skincare products continues to rise, driving market expansion.

Changing regulations and attitudes towards cannabis products have also played a significant role in shaping the CBD skincare market. As more countries legalize the production, sale, and use of cannabis-derived products, including CBD, there has been a proliferation of CBD skincare brands and products entering the market. Additionally, changing perceptions of cannabis as a medicinal plant rather than solely a recreational drug have contributed to increased consumer acceptance and adoption of CBD skincare products. As a result, the stigma surrounding cannabis-related products has diminished, further driving market growth.

Technological advancements in extraction and formulation techniques have contributed to the growth and innovation of the CBD skincare market. Manufacturers are continually developing new methods to extract CBD from the cannabis plant while preserving its beneficial properties. Advanced formulations and delivery systems enable CBD to be incorporated into a wide range of skincare products, including creams, serums, oils, and masks, catering to diverse consumer preferences and skin types. Moreover, the integration of other natural botanical extracts and ingredients alongside CBD enhances the efficacy and performance of CBD skincare products, further driving consumer interest and demand.

Distribution channels play a crucial role in the CBD skincare market, with various avenues available for consumers to access products. While traditional retail outlets such as beauty stores, pharmacies, and wellness shops carry CBD skincare products, online channels have become increasingly prominent. E-commerce platforms offer consumers a convenient way to browse a wide range of CBD skincare brands, compare prices, read reviews, and make purchases from the comfort of their homes. Additionally, direct-to-consumer brands and subscription-based services provide consumers with curated selections of CBD skincare products, further driving market accessibility and convenience.

Price competitiveness is another important market factor in the CBD skincare industry. CBD skincare products are available at various price points to cater to different consumer budgets and preferences. While some consumers may be willing to invest in premium CBD skincare brands that offer high concentrations of CBD and luxurious formulations, others may opt for more affordable options that provide basic skincare benefits. Promotional activities such as discounts, sales, and bundle offers also influence purchasing decisions and stimulate demand in the market. Moreover, as consumers increasingly prioritize value for money and seek products that offer visible results, manufacturers are focusing on offering high-quality CBD skincare products at competitive prices to maintain market share.

Consumer preferences and lifestyle trends also impact the CBD skincare market. As consumers become more health-conscious and seek natural and organic skincare solutions, CBD skincare products align with these preferences. Moreover, as individuals prioritize self-care and relaxation in their daily routines, CBD-infused skincare products offer an opportunity for pampering and stress relief. Additionally, as more consumers seek alternatives to traditional pharmaceuticals for skincare concerns such as acne, eczema, and inflammation, CBD skincare products offer a natural and holistic approach to addressing these issues, further driving market demand.

In conclusion, the CBD skincare products market is influenced by a combination of factors including consumer awareness of CBD benefits, changing regulations, technological advancements, distribution channels, price competitiveness, and consumer preferences. As consumers continue to seek natural, effective, and sustainable skincare solutions, the demand for CBD skincare products is expected to continue growing. Manufacturers and retailers that understand and respond to these market factors will be well-positioned to capitalize on opportunities for growth and innovation in the dynamic CBD skincare market.

Global CBD Skincare Products Market Overview


CBD Skincare Product Market Size was estimated at USD 5791.67 million in 2023. The CBD skincare products industry is projected to grow from USD 6069.45 million in 2024 to USD 8755.64million by 2032, exhibiting a compound annual growth rate (CAGR) of 4.69% throughout the forecast period (2024 - 2032). According to market research, the demand for the market is anticipated to increase throughout the forecast period due to the increased awareness of the advantages of CBD-infused personal care products. Additionally, the legalization of cannabis production is anticipated to assist the growing use of CBD skincare products in North America, which are the key market drivers enhancing the market.


CBD Skincare Products Market Overview1


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


CBD Skincare Product Market Trends



  • Rise of Skin Conditions and Impact of Social Media to Drive Market Growth


Consumers are turning to CBD-infused cosmetics and skin care products because of the worrisome increase in pollution and the strong UV radiation, which can result in skin burns, blackening, and skin cancer. Every year, SCC instances are anticipated to affect 1.8 million people in the US. According to market dynamics, consumers' increasing awareness of the newest solutions available on the market that address particular skin concerns is helping to boost sales of skin care products.


Social media websites like YouTube and Instagram are hugely popular today and are recognized as major influences. ly, there will be 4.48 billion users of social media in 2021, up from 3.69 billion in 2020, a growth of 13.13 percent annually. These sites let customers learn about the many CBD skincare products available. Therefore, such expansion of social media has enhanced the market CAGR across the globe in recent years.


Figure 1:  growth of social media users from 2017-2027 in billion


growth of social media users from 2017-2027 in billion


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


A growing understanding of the advantages of natural and organic ingredients is causing a substantial shift in consumer preference for clean-label personal care products. Consumers are increasingly opting for greener products because hazardous substances are included in synthetic personal care products. As per the market forecast, natural and organic skin care products were projected to have a  market value for CBD skincare products of over 9.9 billion dollars in 2021 and around 20.4 billion dollars in 2030. Such a factor drives the growth of the CBD skincare product market revenue.


According to the market report, people are learning more about the advantages of CBD skincare products, such as putting it in their daily coffee, using it on their skin to relieve pain, taking it internally to reduce anxiety, and using it during sex, as literacy and social media usage have increased. Since they contain natural components, 20% of consumers will favor creams created with cannabis seed extract in December 2020, including moisturizers, BB cream, and others, according to a National Center for Biotechnology Information article.  demand for higher-quality goods, such as natural and organic personal care products, is rising, expanding the market size.


CBD Skincare Product Market Segment Insights


CBD Skincare Products Material Insights


The  market segmentation, based on product type, includes lotions & creams, masks & serums, baths & soaps, oils and others. The oils segment led the  CBD skincare product market revenue due to the great efficacy of CBD derived from hemp for treating various skin diseases, including dryness, aging, and acne. The use of hemp products for a wide range of applications has increased due to a rising number of technological innovations to lower manufacturing costs and waste and increase industrialization. During the projection period, the sector for masks and serums is expected to grow the fastest. With the rising demand for face mask sheets and serums that easily absorb into the skin and have a deep penetrating effect, these products are anticipated to positively impact the market growth.


CBD Skincare Products Product Insights


The  market data has been bifurcated by type into hemp and marijuana. The hemp-based products category held the greatest share in the CBD skincare product industry due to its high fatty acid content, which helps rejuvenate wrinkled skin, offers moisture-free radical protection, and encourages good cell function. By calming and reviving dry, damaged skin, hemp-infused cosmetics also aid in easing discomfort.


November 2022: Lotus debuted a new product line, 'Hemp Youth Glow,' focusing on organic cold-pressed hemp seed oil. Furthermore, they aid in regulating aging issues, which is likely to drive the use of this source in the coming years. This creation has further broadened the growth opportunity for the CBD skincare product industry.


Figure 2:  CBD Skincare Products Market, by Source, 2021 & 2030 (USD Million)CBD Skincare Products Market, by Source, 2021 & 2030


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


The second fastest-growing segment in the CBD skincare products industry is marijuana. Products made from marijuana are anticipated to experience rapid growth shortly. Skin care products developed from marijuana are advantageous in reducing sebum production, cellular inflammation, redness, and itching, thus driving the growth of the CBD skincare product industry.


CBD Skincare Product Market Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. According to market statistics, the North American CBD skincare product market accounted for USD 2,257.7 million in 2021 and is expected to exhibit a major CAGR of 43.10% growth during the study period. The presence of a huge client base, as well as the legalization of cannabis in the United States and Canada, are projected to keep demand for CBD skincare products in North America strong. According to an Esquire article, by July 2021, about 33 states in the US and the District of Columbia will have legalized cannabis, making the United States the world's largest market. As a result, legalization and the presence of major beauty care manufacturers are projected to help the industry's growth in the next years.


Furthermore, the major countries studied in the CBD skincare product market report are The U.S, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3:  CBD Skincare Product Market SHARE BY REGION 2021 (%)CBD Skincare Product Market SHARE BY REGION 2021


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe CBD skincare product market accounts for the second-largest market. Products containing cannabidiol have varying legal standing around the world. Authorities' approval procedures are biased in favor of medical and related purposes, which has restricted recreational use. The Court of Justice of the European Union ruled in November 2020 that CBD is not a narcotic substance, citing the growing market potential. With this decision, CBD products can now be freely sold throughout the European Union. Further, the German CBD skincare product market held the largest market share, and the UK CBD skincare product market was the fastest-growing market in the European region


The Asia-Pacific CBD skincare product market is expected to grow at the fastest CAGR from 2022 to 2030. Leading countries in the beauty sector, like China, India, Japan, and Korea, could offer opportunities for market expansion. According to the World Bank and the International Monetary Fund, China is one of the major manufacturers of cannabis-derived from hemp, and it is expected to dominate the  market over the forecast period. Moreover, China's CBD skincare product market had the largest market, and the Indian CBD skincare product market was the fastest-growing market in the Asia-Pacific region


CBD Skincare Products Key Market Players& Competitive Insights


The market for rigid packaging will continue to rise due to major market players spending a lot of money on R&D to diversify their product lines. Market participants engage in various strategic activities to increase their  presence in conjunction with key market developments such as new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. According to the market competitive landscape, the players must offer reasonably priced products if they want to expand and survive in a market that is getting increasingly cutthroat.


One of the primary business strategies utilized by the market industry to service clients and expand the market sector is local manufacturing to reduce operational costs. Market major players, including Abbott Laboratories (US), Stryker Corporation (US), Medtronic Inc. (Ireland), and others, are supporting R&D projects to boost market demand.


Avicanna is a Canadian biopharmaceutical company with vertical integration and diversification with a primary focus on the research, development, and commercialization of medicines derived from plants that contain cannabinoids for the worldwide pharmaceutical, medical, and consumer markets. Avicanna is a recognized pioneer in the field of cannabis R&D. For instance, in May 2021, Avicanna announced the introduction of CBD dermo-cosmetic products under the name "Pura Earth." Before being on sale, the product line is reported to have undergone clinical testing and commercialization. As a result, these creative product introductions are increasing the demand for CBD-based skincare products worldwide.


Also, Sephora is an international retailer of personal care and cosmetic items based in France. Sephora sells various beauty products, including cosmetics, skincare, body care, fragrance, nail color, beauty tools, body lotions, and haircare, under the over 340 brands it carries, in addition to its private label, Sephora Collection. For instance, in February 2020, Sephora created a specific department dedicated only to CBD skin care items in its stores. Also, Ulta Beauty, renowned for its extensive network of cosmetics and skincare stores, plans to designate a separate section for such goods in the upcoming years.


Key Companies in the CBD skincare product market include



  • L'Oréal S.A.

  • Cannuka LLC

  • Elixinol Global Limited

  • Medical Marijuana Inc.

  • Endoca BV

  • Redwood Wellness LLC

  • Leef Organics

  • Green Growth Brands

  • The CBD Skincare Company

  • Kana Skincare

  • Vertly Hemp

  • Myaderm

  • Marijuana Company Of America Inc.

  • CBD For Life LLC

  • Estée Lauder Companies


CBD Skincare Products Industry Developments


April 2022: Icanic Brands Company, Inc., a multi-state brand operator of premium cannabis brands in California, announced the acquisition of all of the common stock (the "Leef Shares") of LEEF Holdings, Inc. ("LEEF"), a California-based extractions company, under the terms of a merger agreement (the "Merger Agreement") between the Company and its wholly-owned subsidiary.


July 2021: Bombay Hemp Company, an Indian company specializing in hemp and CBD health and wellness products, has expanded its skin care product line as consumer interest in hemp oils and CBD beauty products grows. To address diverse skin concerns, the product line comprises facial creams, balms, and lotions.


CBD Skincare Product Market Segmentation


CBD Skincare Products Type Outlook



CBD Skincare Products Source Outlook

  • Hemp

  • Marijuana


CBD Skincare Products Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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