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CBD Hemp Oil Market Share

ID: MRFR//5039-HCR | 100 Pages | Author: Rahul Gotadki| December 2024

In the burgeoning landscape of the CBD Hemp Oil Market, companies deploy diverse strategies to secure a competitive foothold and bolster their market share. A central strategy involves differentiation, where companies focus on developing unique and high-quality CBD hemp oil products. This might include innovative formulations, specific cannabinoid ratios, or targeted delivery methods to address varying consumer needs. By offering distinct and premium products, companies can carve out a niche within the market, attracting health-conscious consumers and securing a loyal customer base.

Cost leadership is a significant strategy in the CBD Hemp Oil Market, emphasizing the delivery of affordable CBD products without compromising on quality. Achieving economies of scale through efficient cultivation, extraction, and production processes enables companies to offer competitive pricing. This cost-effective positioning appeals to a broad consumer base and is crucial in a market where accessibility and affordability play key roles in attracting customers.

Market segmentation plays a crucial role in market share positioning strategies for CBD hemp oil products. Companies identify specific consumer demographics, preferences, or health concerns and tailor their products to meet the unique needs of these segments. Whether focusing on wellness products, therapeutic formulations, or pet-specific CBD oils, segmentation allows companies to effectively address the diverse requirements of different consumer groups. This targeted strategy can result in increased market share within the selected segments.

Strategic partnerships and collaborations are instrumental in expanding market reach and enhancing positioning in the CBD Hemp Oil Market. Partnering with health and wellness influencers, retailers, or entering collaborations with established brands can lead to increased visibility, credibility, and access to a broader customer base. Such alliances may also facilitate joint marketing efforts, fostering innovation within the industry and contributing to a stronger market position.

Embracing digital marketing and e-commerce is becoming increasingly vital for market share positioning in the CBD Hemp Oil Market. Companies that invest in online platforms, digital advertising, and e-commerce capabilities can reach a wider audience and enhance customer engagement. Leveraging digital channels not only improves the accessibility of CBD products but also positions companies as leaders in providing convenient and modern solutions for health and wellness.

Customer relationship management (CRM) is fundamental for market share positioning in the CBD Hemp Oil Market. Establishing strong relationships with consumers, ensuring transparent communication, and providing educational resources contribute to customer satisfaction and loyalty. A satisfied customer is more likely to remain loyal to a specific CBD brand, fostering repeat business and potentially expanding market share through positive reviews and recommendations.

Adapting to evolving regulatory frameworks is an imperative strategy for companies operating in the CBD Hemp Oil Market. Staying compliant with local and international regulations ensures the legality and safety of CBD products. Proactive engagement with regulatory bodies, adherence to quality standards, and transparent labeling are crucial components of this strategy. By demonstrating a commitment to compliance and consumer safety, companies can enhance their reputation and solidify their market position.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018 & 2021
Forecast Period 2023-2032
Growth Rate 17.2% (2023-2032)

Global CBD Hemp Oil Market Overview


CBD Hemp Oil Market Size was valued at USD 1.9 billion in 2023 and is projected to rise from USD 2.22 Billion in 2024 to USD 7.01 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 15.41% during the forecast period (2024 - 2032). Growing recognition of the health benefits and demand for the treatment of depression and anxiety amongst people with minimal side effects are the key market drivers fueling the market growth of CBD hemp oil.


CBD Hemp Oil Market Overview1


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


CBD Hemp Oil Market Trends



  • Growing prevalence of several infectious and chronic diseases to the market growth of CBD Hemp Oil


The rising prevalence of several infectious and chronic diseases like cancer and diabetes and rising health problems like depression, stress, lack of sleep, and mental disturbance, especially in the upcoming generation due to various factors like changing lifestyle, is expected to boost the growth of CBD hemp oil market in coming years. Further, the use of hemp oil in numerous forms like spray, tincture, and vape, especially in developed and developing economies main reason that would help the CBD hemp oil market growth.


Figure 1: Prevalence of cancer in US populationPrevalence of cancer in US populationSource: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Further, CBD hemp oil is highly used to make skincare products to treat various face-related problems like acne and wrinkles. A few skincare companies had recently launched a cannabidiol or CBD skincare line in stores. CBD oil is used to cure disorders such as depression and anxiety treatment, diabetes prevention, stress relief, pain relief, cancer symptom relief, and inflammation. Owing to the rising adoption of CBD-based products to treat problems, the  market is anticipated to rise at a significant rate over the forecast period.


Additionally, increasing digitalization and various medical applications of CBD hemp oil are major growth-stimulating factors. Rising awareness among the people to balance health and diet is also stimulating the CBD hemp oil market CAGR in the coming years.


However, prohibition for the use of CBD in some countries on a large scale and scarcity of procurement of seeds for agricultural use of hemp are some reasons restraining the growth but to overcome this; market players are coming up with innovative solutions using this opportunity, implants growth of the CBD hemp oil market revenue.


CBD Hemp Oil Market Segment Insights


CBD Hemp Oil Source Insights


In the  CBD hemp oil’s market segmentation, the source type is segmented into Hemp and Marijuana. The marijuana segment dominates the market due to the growing acceptance of refined CBD products combined with the rising legalization of Marijuana. Products from Marijuana for various medical applications are driving growth in this segment. Moreover, the high effectiveness of the cannabidiol obtained from Marijuana is a key factor in capturing a large market share with respect to the  CBD hemp oil market revenue.


However, the hemp segment to expected to show a significant rise owing to the rising demand from the pharmaceutical sector and increasing awareness among consumers regarding health, Thus it will have a positive impact on the CBD hemp oil.


Figure 2:  CBD Hemp Oil Market, by Source, 2023 & 2032 (USD billion)CBD Hemp Oil Market, by Source, 2021 & 2030Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


CBD Hemp Oil Distribution Channel Insights


The  CBD hemp oil segmentation is based on B2B, B2C, hospital pharmacies, and online and retail stores. The business-to-business segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period owing increase in the number of bulk or wholesale cannabidiol oil providers and an increase in the demand for CBD hemp oil as a raw material. Hence, the rising legalization of CBD products implants for positive impact on the market growth of the CBD hemp oils.


CBD Hemp Oil End User Insights


The  CBD hemp oil market data is based on end-users; this market is segmented into medical, chronic pain, mental disorders, and cancer. The mental disorders segment dominated the market in 2022 and is expected to be the faster-growing segment during the forecast period, 2023-2030. CBD helps in reducing various psychiatric symptoms like anxiety and insomnia and medical symptoms such as patients suffering from pain with substance use disorders, showing that CBD may be an effective treatment for opioid addiction.


November 2021: Nextleaf Solutions launched Distilled CBD 100 Oil & Distilled CBD 200 Oil under the Company’s prohibition-era brand Glacial Gold in Canada. This approval has further broadened the growth opportunity for the CBD hemp oil industry.


CBD Hemp Oil Personal Use Insights


Based on personal use, the CBD hemp oil industry has been segmented into pharmaceuticals, wellness, food & beverages, personal care & cosmetics, nutraceuticals, and others. The pharmaceuticals segment is expected to witness the fastest growth over the study period. This instantly progressive transformation of cannabidiol from herbal preparations to prescription drugs is projected to enhance the market growth.


Further, rising awareness regarding the medical benefits of cannabidiol, including its healing properties, is expected to drive product demand in the pharmaceutical industry. And thus contributing to the CBD hemp oil industry.


CBD Hemp Oil Regional Insights


By region, the data provides market insights into North America, Europe, Asia-Pacific, and the rest of the world. The North American market for CBD hemp oils accounted for USD 0.7 billion in 2022 and is expected to show a significant CAGR growth during the forecast period. This is owing to a large number of health-conscious people in the region, increasing acceptance of CBD-based products, the presence of major producers, and a permit from the U.S. Farm Bill in 2020 are few of the major factors enhancing the regional market.


Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3:  CBD HEMP OIL MARKET SHARE BY REGION 2023 (%)CBD HEMP OIL MARKET SHARE BY REGION 2022Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe's CBD hemp oil market accounts for the second-largest market share due to the cultivation of hemp in three states for cannabidiol extraction purposes. Further, the German CBD hemp oil market held the largest market share, and the U.K. CBD hemp oil market was the fastest-growing market in the European region.


The Asia-Pacific CBD hemp oil Market is expected to rise at the fastest CAGR from 2024 to 2032. This is because of the setup of hemp-producing plants. Moreover, China's CBD hemp oil market held the largest market share, and the Indian CBD hemp oil market was the fastest-growing market in the Asia-Pacific region.


CBD Hemp Oil Key Market Players & Competitive Insights


Major market players are spending a lot of money on research and development to boost their product lines, which will further assist the CBD hemp oils rising even more. Competitors are also taking a variety of strategic initiatives to grow their worldwide trace, with key market developments such as the new launch of products, partnerships, mergers and acquisitions, increased investments, and collaboration with other companies. Participants in the CBD hemp oil industry must offer cost-effective items to enlarge and survive in the highly competitive and rising market environment.


One of the primary business strategies adopted by producers in the CBD hemp oil industry to benefit clients and capture the market sector is to produce locally to reduce costs. In recent years, the CBD hemp oil industry provided oils with some of the most significant benefits. The CBD hemp oil markets’ major players, such as ENDOCA and NuLeaf Naturals LLC and others, are working to capture the market demand by investing in R&D activities.


In 2014, NuLeaf Naturals was formed by a group of health-conscious plant medicine aficionados. It is one of America's great pioneering cannabinoid wellness companies. Their vision is to open the way for a line of CBD wellness products that promote a healthy body and mind. The ultimate purpose is to help people and their loved ones have a happier and healthier life.


Endoca was founded in 2010, and it was one of the world's first CBD oil companies to start selling CBD products online. They believed that their premium products and extensive hemp plant knowledge enabled them to provide the world with great hemp extracts that harness the goodness found directly in nature. For instance, in August 2021, Endoca, the leading organic CBD oil company, made an announcement to title sponsorship of a Times Square takeover on National CBD Day, presented by Sublime Communications powered by Five Tier, Inc.


Key Companies in the CBD Hemp Oil market include



  • ENDOCA

  • Medical Marijuana Inc.

  • Folium Biosciences

  • Elixinol

  • NuLeaf Naturals LLC

  • Isodiol International Inc.

  • Freedom Leaf Inc. (US)Green Roads of Florida LLC (US)

  • Charlotte's Web Holdings Inc. (US)

  • ENDOCA (Netherlands), among others


CBD Hemp Oil Industry Developments


January 2021: Nano Hydrate has unveiled marketing services leveraging advanced technologies to provide natural healing through branding services of pharmaceutical-grade cannabidiol (CBD). Furthermore, Nano Hydrate aims to create a collaborative program that would allow them to introduce existing brands to the market for niche CBD products while enlarging options for cannabis-infused beverages to the cannabis industry.


January 2021: Next leaf has been allowed a patent by the U.S. Trademark and Patent Office for a process that contributes to the Company's dynamic and growing U.S. patent portfolio resulting in a solventless cannabis concentrate.


September 2021: Aurora Cannabis Inc. introduced Bidiol, the medical cannabis oil in Uruguay that is wholly produced domestically. The CBD oil is available in 3% and 10% concentrations and comes in 10mL and 30mL bottles, available in pharmacies across the country.


CBD Hemp Oil Market Segmentation


CBD Hemp Oil Source Outlook



  • Hemp

  • Marijuana


CBD Hemp Oil Distribution Channel Outlook



  • B2B

  • B2C

  • Hospital Pharmacies

  • Online

  • Retail Stores


CBD Hemp Oil End-User Outlook



  • Medical

  • Chronic Pain

  • Mental Disorders

  • Cancer


CBD Hemp Oil End User Outlook



  • Pharmaceuticals

  • Wellness

  • Food & Beverages

  • Personal Care & Cosmetics

  • Nutraceuticals


CBD Hemp Oil Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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