Casein Caseinates Free Market Trends

Global Casein and Caseinates Free Market Overview

Casein and Caseinates Free Market Size was valued at USD 10.32 billion in 2023. The Casein and Caseinates Free industry are projected to grow from USD 11.51 Billion in 2024 to USD 45.1 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 10.26% during the forecast period (2024 - 2032). The wide sales of casein and caseinates free products through various distribution channels are expected to fuel its market growth during the forecast period.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Casein and Caseinates Free Market Trends

• The Growing Vegan Population

The growing vegan population across various regions of the world has increased the demand for casein and caseinates free market in the upcoming years. As a part of this, according to a recent survey of 1033 adults, 65% of Indians intend to eat more plant-based/vegan foods in the coming year. In the world, India is ranked third, only after the US and the UK. Over the past year, the two most important issues on everyone's attention have been climate emergency and health. Indians have shown that they are willing to act where it is most important by altering their eating habits.

Besides this, the recent government campaign across various regions of the world supporting the adoption of plant-based food and drinks is likely to fuel its market growth in the upcoming years. As a part of this, in December 2021, over 500,000 people participated in Veganuary 2021 from all over the world, with 60,000 of them coming from India, which will serve as the movement's official campaign headquarters starting in 2022.

India is now included in the official Veganuary activities, along with Germany, Chile, the United Kingdom, Argentina, and the United States. A program called Veganuary exhorts participants to consume only plant-based foods for 31 days in January. It is an initiative to spread and increase understanding of veganism. Since Veganuary began over eight years ago, more people have signed up than ever before. With 60,000 participants in 2021, India has risen to third place on the global list of Veganuary participants. As the new vegan campaign hub, India is working with Ahimsa Trust, a non-profit organization for social development. Bollywood actress and well-known Veganuary ambassador Soundarya Sharma will represent India in 2022. "Eating vegan is the best way to look out for an individual in these difficult times," the actress stated.  In addition, consumers will be healthier and experience a 23 percent decline in national mortality if all Indians switch to a plant-based diet. A vegan diet can help, and individuals reduce carbon footprint by up to 73 percent, which is the single biggest thing an individual can do to address climate disasters. Hence, the above factors have increased the consumption of casein and caseinates free products which in turn is expected to boost its market growth.

Casein and Caseinates Free Market Segment Insights

Casein and Caseinates Free Source Insights

The Casein and Caseinates Free Market segmentation, based on source, includes soy, almond, coconut, cashew and others. The cashew segment held the majority share in 2022 owing to the increasing awareness among consumers regarding the benefits associated with the consumption of cashew-based products such as boosting the heart and eye system, aid in weight loss, improve blood sugar control, boost immune health, prevent anemia and many more.

September 2022Chocomel launched plant-based drink made from cashew nuts and peas. Chocomel enthusiasts may now enjoy "The one and only" in a plant-based version while still getting the same rich, chocolatey flavour they've come to expect from the brand. Chocomel Plant-based's introduction marks a significant turning point for the brand because it must maintain the distinctive flavour that consumers have grown to expect from "The one and only" since 1936. Chocomel evaluated a variety of plant-based beverage recipes before submitting them to a taste panel. 97% of the taste panel's responses after tasting testing suggested that the product fulfilled their high expectations, proving that a basis of cashew nut and pea was the best combination.

Casein and Caseinates Free Nature Insights

The Casein and Caseinates Free Market segmentation, based on nature, includes organic and regular. The regular segment held the majority share in 2022 in respect to the Casein and Caseinates Free Market revenue. The production of regular or in other words synthetic chemicals kinds of stuff becoming a big business, but on the other hand, it is polluting the environment also. However, the organic segment is also expected to hold a significant share of the market, owing to the presence of key players providing organic casein and caseinates free products. For instance, Silk provides organic original almond milk which provides various benefits such as good source of antioxidant as well as free of cholesterol, carrageenan, dairy, gluten, and artificial colours and flavours.

Casein and Caseinates Free Flavor Insights

The Casein and Caseinates Free Market segmentation, based on flavor, includes flavored and plain/unflavored. The flavored segment dominated the Casein and Caseinates Free market in the upcoming years owing to the growing innovations by key players providing a range of plant based flavored drinks. For instance, in June 2022, Nestlé, under its SMA Nutrition line launched little steps plantygrow plant-based growing up drink, a new plant-based beverage. The manufacturer notes that the beverage is not a substitute for breast milk but rather a dietary supplement meant to be consumed by young children (ages 1-3) as part of a varied and balanced diet.

Casein and Caseinates Free Consumer Group Insights

The Casein and Caseinates Free Market segmentation, based on consumer group, includes gen x, gen z millennials and baby boomers. The Gen Z segment held the majority share in 2022 and is expected to be the fastest growing segment during the forecast period. This is mainly owing to the increased Gen Z inclination towards casein and caseinates free food which in turn is contributing to its segmental growth. According to the International Food Information Council's 2022 Food and Health Survey, Gen Z is more inclined than Baby Boomers to buy products made of plants or with a minimal carbon footprint. They are also the only generation to link food's numerous health advantages with psychological and emotional wellbeing. Most non-dairy drink consumers are in Britain, where 33% of those buying plant-based beverages are between the ages of 16 and 24. Even during the pandemic, when many customers opted for comfort or more familiar meals, the sector was able to flourish due to the deeply ingrained ideals of gen zs and millennials that drove their preference for plant-based cuisine. Throughout the pandemic, the demand for plant-based diets remained steady. According to NPD's newly released The Future of Plant-based Snapshot: 2020 Report, about one in five respondents stated that they wish to include more plant-based foods in their diets.

Casein and Caseinates Free End User Insights

The Casein and Caseinates Free Market segmentation, based on end user, includes residential and commercial. The residential segment held the majority share in 2022 in respect to the Casein and Caseinates Free Market revenue. This is mainly owing to increasing population across the various regions of the world, coupled with their increased inclination towards casein and casein free food and beverages owing to the various benefits associated with its consumption which in turn is driving its market growth during the forecast period. As a part of this, many people think that dairy substitutes lower their risk of developing diseases like diabetes and obesity. The dairy replacement market is ripe for innovation, and consumers can typically choose the beverage of their choice at a reasonable price. Manufacturers are constantly releasing new plant-based dairy substitutes that, in terms of flavour and nutritional content, are difficult to distinguish from cow's milk. As an example, in November 2021, CP Kelco unveiled kelcogel dfa gellan gum, a single-ingredient, dual-purpose product for making beverages made from plants to replace dairy. Soy milk, on the other hand, is quickly becoming the most popular dairy substitute because of how nutritionally similar it is to cow's milk.

Casein and Caseinates Free Distribution Channel Insights

The Casein and Caseinates Free Market segmentation, based on distribution channel, includes supermarkets & hypermarkets, convenience stores, specialty stores, online and others. The specialty stores segment dominated the Casein and Caseinates Free Market revenue during the forecast period with a share of around 40% in 2032. This is mainly owing to the increased sales through specialty stores as well as followed by supermarket & hypermarket, online stores, and others. Sales of plant-based foods increased by almost twice as much as overall retail food sales in the United States, which increased 15% in 2020 due to COVID-19 lockdowns that caused temporary restaurant closures and encouraged shoppers to stock up on supplies. According to PBFA and GFI, the coronavirus pandemic increased retail sales of plant-based foods at a time when consumers were paying more attention to their own health, sustainability, food safety, and animal welfare. Sales of plant-based foods increased by 90% during the height of the panic purchasing period, which is around 25% more than the growth in food sales. Consumers haste to stock up on a variety of essential food categories, such as meat, dairy, and frozen foods, left store shelves and cases empty.

Figure 2: Casein and Caseinates Free Market, by Distribution Channel, 2023 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Casein and Caseinates Free Regional Insights

By Region, the market has been bifurcated into North America, Europe, Asia-Pacific and Rest of the World. Asia-Pacific Casein and Caseinates Free market accounted for USD 14.90 billion in 2032 and is expected to exhibit an 8.24% CAGR during the study period. Asia-Pacific is expected to hold the largest share in the Casein and Caseinates Free Market during the forecast period, owing to the growing vegan population across the region. In terms of appearance and texture, plant-based meats have improved throughout time. In Asia, soy-based meat substitutes have captured the highest market share. Other more recent proteins are also expanding in this area, including pea, mycoproteins, and cultured meat created in a lab. Plant-based meat products have been created to resemble popular dishes in well-known formats, such as burger patties and sausages, to appeal to mainstream meat consumers. The growing concern for ethical, environmental, and health-related issues has an impact on consumers' eating habits. Since they are doing it responsibly, many people are consuming fewer animal products. 4.98 million people in APAC identify as vegetarians, according to Euromonitor. In fact, with 3.68 million people, India has the biggest population of vegetarians in this area. Further, the Casein and Caseinates Free Market in India held the largest market share, and the China Casein and Caseinates Free market was the fastest-growing market in the Asia-Pacific region.

Further, the major countries studied are: The U.S, Mexico, Canada, Germany, UK France, Italy, Spain, China, Japan, India, Australia & New Zealand, and Brazil.

Figure 3: CASEIN AND CASEINATES FREE MARKET SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

North America Casein and Caseinates Free market accounts for the second-largest market share in 2022. According to a recently published analysis, US consumer demand for plant-based meals remained robust in 2022 despite inflation. According to the study, 70% of Americans now eat plant-based foods, and certain categories, such as plant-based creamers and eggs, witnessed notably rapid growth in the previous years. Further, the US Casein and Caseinates Free market held the largest market share, and the Canada Casein and Caseinates Free market was the fastest-growing market in the North America region.

The Europe Casein and Caseinates Free Market is expected to grow at a CAGR of 5.23% from 2023 to 2032. This is mainly owing to the growing innovations by the key players. As a part of this, in March 2022, Abbot Kinney's is owned by Ecotone, an Amsterdam-based company that specialises in delicious, organic, and plant-based cuisine and beverages. Abbot Kinney's 'Best of Plants' line of beverages, famous for its delectable vegan yoghurt, ice cream and desserts, will be made accessible in UK health food stores for the first time. Making delicious vegan-friendly items is Abbot Kinney's main priority. Three plant-based drinks are about to go on sale: Mild (RRP $2.19), Chocolate (RRP £2.29), and Barista (RRP £2.49), all of which are designed to appeal to different palates. Abbot Kinney's is manufactured using a mixture of rice, soya, and coconut, unlike other products in the dairy-free market, providing a crucial point of differentiation in the category. Moreover, UK Casein and Caseinates Free market held the largest market share, and the Germany Casein and Caseinates Free market was the fastest-growing market in the Europe region.

Casein and Caseinates Free Key Market Players & Competitive Insights

Major market participants are spending a lot of money on R&D to increase the range of their products, which will drive the Casein and Caseinates Free market's future expansion. Market participants are also launching new goods, concluding contracts, purchasing companies, raising funds, and collaborating with other organizations to increase their global reach. To grow and survive in a more cutthroat and competitive market climate, Casein and Caseinates Free business competitors must provide affordable products.

One of the primary business strategies adopted by manufacturers in the global Casein and Caseinates Free industry to benefit clients and expand the Casein and Caseinates Free market sector is to manufacture locally to reduce operating costs. In recent years, Casein and Caseinates Free has provided enormous benefits to its consumers.

Key Companies in the Casein and Caseinates Free market includes

• Danone


• Atlantic Natural Foods


• Beyond Meat


• ADM


• Living Harvest Foods Inc.,


• Sunopta


• Hain Celestial


• GEA


• Tetra Pak


• Adisoy

Casein and Caseinates Free Industry Developments

October 2021: Bagrry's, a well-known brand of morning cereals and healthy meals on the Indian subcontinent, celebrates its expansion, with the release of its long-awaited plant-based drinks.

Casein and Caseinates Free Market Segmentation

Casein and Caseinates Free Source Outlook

• Soy


• Almond


• Coconut


• Cashew


• Others

Casein and Caseinates Free Nature Outlook

• Organic


• Regular

Casein and Caseinates Free Flavor Outlook

• Flavored
  
  
  
  • Strawberry
  
  
  • Vanilla
  
  
  • Mango
  
  
  • Blueberry
  
  
  • Others
  
  
  
  


• Plain/Unflavored

Casein and Caseinates Free Consumer Group Outlook

• Gen X


• Gen Z


• Millennials


• Baby Boomers

Casein and Caseinates Free End User Outlook

• Residential


• Commercial

Casein and Caseinates Free Distribution Channel Outlook

• Supermarkets & Hypermarkets


• Convenience Stores


• Specialty Stores


• Online


• Others

Casein and Caseinates Free Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  • Mexico
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia & New Zealand
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • South America
  
  
  • Middle East
  
  
  • Africa