Carob Market Share

Carob Market Share Analysis

In 2021, the Powder segment held a significant market share of 33.77%, and it is anticipated to maintain robust growth with a projected Compound Annual Growth Rate (CAGR) of 4.49% in the coming years. Concurrently, the Gum segment is expected to register a CAGR of 4.48%, while the Others category is likely to see a slightly higher CAGR of 4.79% during the forecasted period.

Gluten intolerance, stemming from a reaction to gluten—a protein present in wheat, barley, and rye—has emerged as a prevalent health concern. Celiac disease, recognized as the most severe form of gluten intolerance, has witnessed a global upsurge. In cases of celiac disease, the consumption of gluten can lead to the destruction of the individual's immune system. Previously perceived as a rare affliction confined to Europe, recent observations reveal its widespread prevalence worldwide. Although the prevalence rates vary across regions, North America and Europe stand out as the regions with the highest incidence of celiac disease. Shockingly, more than 3 million people in the United States are reported to suffer from celiac disease, with an additional 30-40% of cases potentially going undiagnosed. This underlines the possibility of an even larger population being affected by gluten intolerance.

Consequently, the escalating prevalence of gluten intolerance has prompted a growing preference for gluten-free foods, positioning carob as a significant driver in the market for gluten-free food additives. Carob powder, being both vegan and gluten-free, emerges as an ideal food additive, especially catering to the needs of individuals with gluten intolerance, and is expected to witness increased demand as a result.
The rise in gluten intolerance has instigated a notable shift in consumer dietary preferences, leading to an increased inclination towards gluten-free alternatives. Carob powder, with its vegan and gluten-free attributes, aligns seamlessly with this burgeoning demand for dietary products that cater to individuals with gluten intolerance.