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    Canned Soup Market

    ID: MRFR/F-B & N/20986-HCR
    100 Pages
    Snehal Singh
    September 2025

    Canned Soup Market Research Report By Soup Type (Clear Soup, Cream Soup, Condensed Soup), By Taste Profile (Savory, Sweet, Spicy), By Packaging Size (Small (8-16oz), Medium (18-24oz), Large (25oz or more)), By Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail), By Formats (Ready to Serve, Condensed, Dry) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2032

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    Canned Soup Market Research Report — Global Forecast till 2032 Infographic
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    Canned Soup Market Summary

    The global canned soup market is projected to grow from 20.5 USD billion in 2024 to 30.7 USD billion by 2035.

    Key Market Trends & Highlights

    Canned Soup Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 3.74 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 30.7 USD billion, indicating robust growth opportunities.
    • In 2024, the market is valued at 20.5 USD billion, reflecting a solid foundation for future expansion.
    • Growing adoption of convenient food options due to changing consumer lifestyles is a major market driver.

    Market Size & Forecast

    2024 Market Size 20.5 (USD Billion)
    2035 Market Size 30.7 (USD Billion)
    CAGR (2025 - 2035) 3.74%

    Major Players

    Apple Inc (US), Microsoft Corp (US), Amazon.com Inc (US), Alphabet Inc (US), Berkshire Hathaway Inc (US), Tesla Inc (US), Meta Platforms Inc (US), Johnson & Johnson (US), Visa Inc (US), Procter & Gamble Co (US)

    Canned Soup Market Trends

    The canned soup market has experienced notable growth, driven by several key factors. These include increasing disposable income, rising demand for convenience food, and changing lifestyles. The growing popularity of home cooking and restaurant closures during the COVID-19 pandemic further fueled market expansion.Opportunities in the canned soup market stem from the rising popularity of ethnic cuisines and the growing demand for healthier and organic options. Plant-based and gluten-free soups are gaining traction, catering to specific dietary preferences.

    Additionally, the use of innovative packaging and flavors presents opportunities for differentiation and market penetration.Recent trends in the canned soup market include the shift towards sustainable packaging solutions, the emergence of premium and gourmet offerings, and the rise of online grocery shopping. Consumers are becoming increasingly conscious of environmental concerns, leading to a growing demand for recyclable and biodegradable packaging. Premium and gourmet soups offer a culinary experience that appeals to discerning consumers.

    The convenience of online grocery shopping has also influenced market dynamics, enabling consumers to access a wider range of canned soup options from the comfort of their homes.

    The global canned soup market appears to be experiencing a resurgence in consumer interest, driven by a growing preference for convenient meal solutions that align with modern lifestyles.

    U.S. Department of Agriculture

    Canned Soup Market Drivers

    Market Growth Projections

    The Global Canned Soup Market Industry is projected to experience steady growth, with a compound annual growth rate (CAGR) of 3.74% anticipated from 2025 to 2035. This growth trajectory indicates a robust demand for canned soups, driven by various factors including convenience, health trends, and innovative product offerings. As the market evolves, it is expected to reach a valuation of 30.7 USD Billion by 2035. This upward trend reflects the industry's adaptability to changing consumer preferences and the ongoing efforts of manufacturers to enhance product quality and variety. Such projections underscore the potential for sustained growth in the canned soup sector.

    Health and Wellness Trends

    The Global Canned Soup Market Industry is influenced by the rising health consciousness among consumers. There is a growing preference for soups that are low in sodium, contain organic ingredients, and are free from preservatives. This shift towards healthier options aligns with broader dietary trends, as individuals become more aware of the nutritional content of their food. Manufacturers are responding by reformulating their products to meet these demands, which may enhance their market appeal. As a result, the industry is likely to see an increase in sales of health-oriented canned soups, contributing to the overall growth of the market.

    Innovative Flavors and Varieties

    Innovation plays a crucial role in the Global Canned Soup Market Industry, as manufacturers introduce new flavors and varieties to attract diverse consumer preferences. The incorporation of global cuisines and unique ingredients can differentiate products in a competitive landscape. For instance, the introduction of ethnic flavors such as Thai coconut curry or Moroccan spiced lentil soup caters to adventurous eaters seeking novel experiences. This trend not only enhances consumer interest but also drives sales, as unique offerings can capture the attention of a broader audience. The continuous evolution of product lines is likely to support the industry's growth trajectory.

    Rising Demand for Convenience Foods

    The Global Canned Soup Market Industry experiences a notable increase in demand for convenience foods, driven by the fast-paced lifestyles of consumers. As individuals seek quick meal solutions, canned soups offer a practical option that requires minimal preparation time. This trend is particularly evident in urban areas where busy schedules leave little room for traditional cooking. In 2024, the market is projected to reach 20.5 USD Billion, reflecting the growing preference for ready-to-eat meals. Additionally, the convenience factor is likely to propel the market further, as consumers increasingly prioritize ease of use in their food choices.

    E-commerce Growth and Online Availability

    The Global Canned Soup Market Industry is witnessing a surge in e-commerce growth, as online shopping becomes a preferred method for consumers. The convenience of purchasing canned soups through digital platforms allows for easy access to a wide range of products. This trend is particularly relevant in the context of changing shopping behaviors, where consumers appreciate the ability to compare options and read reviews before making purchases. As e-commerce continues to expand, it is anticipated that the market will benefit from increased sales through online channels. This shift may contribute to the projected growth of the industry, with expectations of reaching 30.7 USD Billion by 2035.

    Sustainability and Eco-Friendly Packaging

    Sustainability has become a pivotal concern within the Global Canned Soup Market Industry, as consumers increasingly favor brands that prioritize eco-friendly practices. The shift towards sustainable packaging solutions, such as recyclable materials and reduced plastic usage, resonates with environmentally conscious shoppers. Companies that adopt these practices may enhance their brand image and attract a loyal customer base. Furthermore, as sustainability becomes a key differentiator in the market, it is expected to influence purchasing decisions significantly. This trend could potentially lead to a more substantial market share for brands that align with these values, fostering growth in the industry.

    Market Segment Insights

    Canned Soup Market Soup Type Insights

    Canned Soup Market is segmented by soup type into clear soup, cream soup, and condensed soup. Clear soup is a type of broth-based soup that is made from water, vegetables, meat, or poultry. The cream soup is a thick soup made from milk or cream. This type of soup usually contains vegetables, meat, or poultry. A condensed soup can be defined as a concentrated soup, as it is made from a higher proportion of ingredients, including meats or vegetables. When consumed, this type of soup is boiled with water or milk.

    Clear Soup is the largest segment of the Canned Soup Market and accounts for 40% of total market revenue.The increased number of health-conscious consumers is driving the growth of clear soup. Cream soup is the second largest segment of the Canned Soup Market and accounts for approximately 30% of the total market revenue. The increased number of consumers seeking indulgent and luxurious food drives the growth of cream soup. The condensed soup is the third largest segment of the Canned Soup Market and accounts for 25% of the total market revenue.

    The growth of this segment is driven by the increased number of consumers seeking affordable food options.With the increased number of consumers leading busy lives and the need to save time, the ready-to-eat soup category is expected to grow faster. Overall, Canned Soup Market is expected to grow at a CAGR of 3% in the next five years.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Canned Soup Market Taste Profile Insights

    Introduction The Taste Profile segment is one of the factors that have a significant effect on the Canned Soup Market revenue. The savory taste profile holds more than 55% market share due to the fact that a traditional and classical taste of the soup is still widespread, such as tomato, chicken noodle, and beef. In addition, savory soups are one of the most versatile types of soups available for consumers among others.

    The sweet and spicy taste profiles, in turn, have less than 20% combined market share primarily because the Sweet taste profile does not cater to many consumers, and the Spicy ones are rising in popularity due to the fact that there has been a significant increase in the demand for hot ethnic soups.The Sweet Taste Profile The Sweet Taste Profile has less than 10% of the total market share. 

    This segment is not popular with species of consumers because the offer is limited and does not have a wide variety of tastes. The sweet soups provide tastes such as apples or strawberries. However, these are limited to a very specific type of consumers, such as children or grownups who prefer dessert to the main meal.

    Therefore, there are specific companies, such as The Hain Celestial Group with Imagine brand or Wolfgang Puck and his Organic soups, who produce this type of soup.However, the dependent growth rate is 4.6% annually, which is considered to be above average for this segment of the market. One of the factors contributing to it is the fact that companies continue to develop new tastes in soups, which are also quite popular since, in the latter half of the 20th century, the taste of the soup was bland.

    However, in the near future, the growth rate is most likely to decline slowly to 4.3% or so.

    Canned Soup Market Packaging Size Insights

    The Canned Soup Market is segmented by Packaging Size into Small (8-16oz), Medium (18-24oz), and Large (25oz or more). Among these, the Small segment is expected to hold the largest market share in 2023, accounting for over 40% of the global revenue. This is primarily due to the convenience and affordability of small-sized cans, which are ideal for single servings or small families. The Medium segment is projected to grow at a steady pace, driven by increasing demand from restaurants and foodservice establishments.

    The Large segment is expected to witness moderate growth as consumers increasingly opt for smaller package sizes for convenience and portion control.

    Canned Soup Market Distribution Channel Insights

    The distribution channel segment plays a pivotal role in the Canned Soup Market, as it determines the accessibility and availability of canned soup products to consumers. 'Supermarkets and Hypermarkets' emerged as the leading distribution channel, capturing a significant share of the market revenue in 2023.

    These retail giants offer a wide assortment of canned soup brands and flavors, providing consumers with convenient shopping experiences and access to various promotional offers. 'Convenience Stores' represents another notable distribution channel, offering quick and easy access to canned soup products for consumers on the go.Their strategic locations near residential areas and transportation hubs contribute to their growing popularity. 'Online Retail' is gaining traction as a distribution channel, driven by the increasing penetration of e-commerce and the convenience of doorstep delivery.

    This channel offers a vast selection of canned soup products, often at competitive prices, and allows consumers to compare and choose from a wider range of options.

    Canned Soup Market Formats Insights

    The Formats segment of the Canned Soup Market is classified into Ready to Serve, Condensed, and Dry. Among these, the Ready to Serve segment held the largest market share in 2023, accounting for nearly half of the Canned Soup Market revenue. This is attributed to the convenience and ease of use associated with Ready to Serve soups, making them a popular choice for busy consumers. The Condensed segment is expected to witness significant growth in the coming years, owing to its affordability and longer shelf life.

    Dry soups, on the other hand, are expected to gain traction due to their portability and ease of storage.The Canned Soup Market segmentation data provides valuable insights into the market dynamics and helps stakeholders identify potential growth opportunities.

    Get more detailed insights about Canned Soup Market Research Report — Global Forecast till 2032

    Key Companies in the Canned Soup Market market include

    Industry Developments

    The Canned Soup Market is projected to reach USD 21.2 billion by 2032, exhibiting a CAGR of 3.13% during the forecast period (2024-2032). The market growth is attributed to the rising demand for convenience foods, expanding retail distribution channels, and increasing disposable income in developing economies. Recent news developments in the market include the launch of plant-based canned soups by major brands, such as Campbell's and Amy's Kitchen, catering to the growing vegan and flexitarian consumer base. Additionally, the introduction of innovative flavors and packaging formats is expected to further drive market growth.

    Future Outlook

    Canned Soup Market Future Outlook

    The Global Canned Soup Market is projected to grow at a 3.74% CAGR from 2024 to 2035, driven by convenience, health trends, and innovative flavors.

    New opportunities lie in:

    • Develop plant-based canned soup options to cater to health-conscious consumers.
    • Leverage e-commerce platforms for direct-to-consumer sales strategies.
    • Introduce premium, gourmet canned soup lines targeting upscale markets.

    By 2035, the market is expected to demonstrate robust growth, reflecting evolving consumer preferences and innovative product offerings.

    Market Segmentation

    Canned Soup Market Formats Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Canned Soup Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Canned Soup Market Soup Type Outlook

    • Savory
    • Sweet
    • Spicy

    Canned Soup Market Taste Profile Outlook

    • Small (8-16oz)
    • Medium (18-24oz)
    • Large (25oz or more)

    Canned Soup Market Packaging Size Outlook

    • Supermarkets and Hypermarkets
    • Convenience Stores
    • Online Retail

    Canned Soup Market Distribution Channel Outlook

    • Ready to Serve
    • Condensed
    • Dry

    Report Scope

    Report Attribute/Metric Details
    Market Size 2023 15.58 (USD Billion)
    Market Size 2024 8.94 (USD Billion)
    Market Size 2032 12.45 (USD Billion)
    Compound Annual Growth Rate (CAGR) 4.23% (2024 - 2032)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2023
    Market Forecast Period 2024 - 2032
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Key Companies Profiled Mars, Incorporated, Unilever, B Foods, Dean Foods, Amy's Kitchen, Hormel Foods, Conagra Brands, McCormick Company, Pacific Foods, Progresso, General Mills, The Kraft Heinz Company, Campbell Soup Company, Nestlé, Del Monte Foods
    Segments Covered Soup Type, Taste Profile, Packaging Size, Distribution Channel, Formats, Regional
    Key Market Opportunities 1 Increasing demand for convenient and affordable meal options2 Growing popularity of plant-based and organic canned soups3 Expansion of retail channels and ecommerce platforms4 Rising income levels and changing consumer preferences5 Health-conscious consumers opting for low-sodium and low-fat options
    Key Market Dynamics Growing Health Consciousness Rising Demand for Convenience Food Expanding Retail Landscape Innovations in Product Development Increasing Online Sales Channels
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What is the expected market size of the Canned Soup Market in 2023?

    The Canned Soup Market is expected to reach a valuation of 15.58 Billion USD in 2023.

    What is the projected CAGR of the Canned Soup Market from 2024 to 2032?

    The Canned Soup Market is projected to grow at a CAGR of 4.23% from 2024 to 2032.

    Which region is expected to hold the largest market share in the Canned Soup Market in 2023?

    North America is expected to hold the largest market share in the Canned Soup Market in 2023.

    What are the key applications of Canned Soup?

    Canned Soup is primarily used for quick and convenient meals, as a base for other dishes, and as an ingredient in various recipes.

    Who are some of the key competitors in the Canned Soup Market?

    Some of the key competitors in the Canned Soup Market include Campbell Soup Company, Kraft Heinz Company, and Unilever.

    What are the major factors driving the growth of the Canned Soup Market?

    The major factors driving the growth of the Canned Soup Market include increasing urbanization, rising disposable income, and changing consumer lifestyles.

    What are some of the challenges faced by the Canned Soup Market?

    Some of the challenges faced by the Canned Soup Market include intense competition, fluctuating raw material prices, and changing consumer preferences.

    What is the expected market size of the Canned Soup Market in 2032?

    The Canned Soup Market is expected to reach a valuation of 21.2 Billion USD by 2032.

    What is the impact of COVID-19 on the Canned Soup Market?

    The COVID-19 pandemic had a positive impact on the Canned Soup Market due to increased demand for convenient and shelf-stable food options.

    What are the emerging trends in the Canned Soup Market?

    Emerging trends in the Canned Soup Market include the growing popularity of organic and clean-label products, as well as the increasing demand for plant-based and gluten-free options.

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