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    Canada Fast Moving Consumer Goods Market

    ID: MRFR/CR/42609-HCR
    128 Pages
    Pradeep Nandi
    September 2025

    Canada Fast Moving Consumer Goods Market Research Report: By Product Type (FoodBeverages, Tobacco Products, BeautyPersonal Care, Healthcare, Home Care, Electronics, Office Supplies), By Production Type (Inhouse, Contract Based), andBy Distribution channel (Store-Based, Non-Store Based)- Forecast to 2035

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    Canada Fast Moving Consumer Goods Market Research Report — Forecast till 2035 Infographic
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    Table of Contents

    Canada Fast Moving Consumer Goods Market Summary

    The Canada Fast Moving Consumer Goods market is projected to grow from 235.94 USD Billion in 2024 to 341.25 USD Billion by 2035.

    Key Market Trends & Highlights

    Canada Fast Moving Consumer Goods Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 3.41 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 341.25 USD Billion, indicating robust growth potential.
    • In 2024, the market is valued at 235.94 USD Billion, reflecting a strong foundation for future expansion.
    • Growing adoption of sustainable practices due to increasing consumer awareness is a major market driver.

    Market Size & Forecast

    2024 Market Size 235.94 (USD Billion)
    2035 Market Size 341.25 (USD Billion)
    CAGR (2025 - 2035) 3.41%

    Major Players

    Royal Bank of Canada (CA), Toronto-Dominion Bank (CA), Enbridge Inc (CA), Suncor Energy Inc (CA), Shopify Inc (CA), Canadian National Railway (CA), BCE Inc (CA), Thomson Reuters Corporation (CA), Barrick Gold Corporation (CA)

    Canada Fast Moving Consumer Goods Market Trends

    The fast-moving consumer goods (FMCG) market in Canada is experiencing several notable trends driven by changing consumer behaviors and preferences. One significant trend is the increasing demand for health-conscious and organic products. Canadians are becoming more aware of nutrition and are opting for products with clean labels, natural ingredients, and minimal processing. This shift in consumer attitude emphasizes the need for companies to innovate in their product offerings to meet the evolving expectations of health-minded shoppers. Additionally, the growth of e-commerce has transformed the retail landscape in Canada.

    More consumers are turning to online platforms for their FMCG purchases, especially in the wake of the pandemic, which has accelerated the adoption of digital shopping.Companies need to modify their approaches to improve their online presence and make online shopping easier if they want to successfully capture this emerging segment. Additionally, sustainability is an important factor in the FMCG market. A greater number of Canadians appear to be environmentally conscious and are opting for brands that showcase sustainable practices, including responsible packaging and product sourcing.

    Those brands that show sustainability as a priority are engaging consumers who want to protect the environment. Furthermore, there is still a high demand for convenience, which stems from busy consumers looking for fully cooked or easily cooked meals.This trend presents opportunities for brands to expand their offerings in the prepared food category. Overall, the Canadian FMCG market is witnessing a dynamic shift toward health, convenience, sustainability, and digitalization, signaling a need for brands to continually innovate and align their strategies with these evolving consumer desires.

    Canada Fast Moving Consumer Goods Market Drivers

    Market Segment Insights

    Fast Moving Consumer Goods Market Product Type Insights

    The Canada Fast Moving Consumer Goods Market is experiencing a diversified landscape characterized by its various product types, each contributing uniquely to the market's overall dynamics. Among these, the Food Beverages category holds a significant position, being a staple in consumer spending, as Canadians prioritize nutritious and convenient options, leading to an escalation in demand for organic and plant-based products.

    The Tobacco Products segment, though facing regulatory challenges and health considerations, still manages to maintain a substantial consumer base driven by brand loyalty and innovative product offerings like e-cigarettes and vaping products.The Beauty Personal Care sector is witnessing a transformation spurred by shifting consumer preferences towards natural ingredients and sustainable packaging, reflecting a broader trend toward health-conscious and eco-friendly products. Healthcare products are increasingly gaining traction, particularly in the wake of heightened health awareness among Canadians, leading to increased consumption of supplements and health-oriented goods.

    Home Care remains essential, supported by a growing emphasis on cleanliness and hygiene, which has surged in response to recent global events, propelling demand for effective cleaning solutions.The Electronics segment is continuously evolving, adapting to the tech-savvy preferences of Canadian consumers, highlighted by the rising popularity of smart home devices and innovative household appliances that enhance convenience and efficiency. Lastly, Office Supplies, while challenged by the digitalization of work processes, still finds relevance among consumers looking to maintain productivity in home and traditional office settings.

    Overall, the juxtaposition of these segments reflects a dynamic interplay of consumer behaviors, preferences, and market trends, underpinning the growth narratives within the Canada Fast Moving Consumer Goods Market.Emerging opportunities, driven by technological advancements and a shift toward sustainability, present avenues for innovation and engagement across the various product types, positioning the market for sustained growth in the coming years.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Fast Moving Consumer Goods Market Production Type Insights

    The Canada Fast Moving Consumer Goods Market is diversely segmented by Production Type, primarily featuring Inhouse and Contract Based production methods. Inhouse production is where companies maintain complete control over manufacturing processes, ensuring quality and rapid response to market trends. This method is significant for brands aiming to maintain a strong identity and customer loyalty while also adapting quickly to shifts in consumer preferences.

    Conversely, Contract Based production allows businesses to leverage the expertise of third-party manufacturers, which can lead to cost savings and increased efficiency.This approach is particularly beneficial for new entrants in the market who may not have the initial capital or infrastructure to manage production independently. The combination of these production types contributes to the overall expansion and dynamism of the Canada Fast Moving Consumer Goods Market, as each offers unique advantages that align with varying business strategies.

    Moreover, the evolving consumer landscape and increasing demand for sustainable and locally produced goods are influencing the dynamics within these production methods, driving innovation and strategic partnerships across the industry.

    Fast Moving Consumer Goods Market Distribution

    The Distribution channel segment of the Canada Fast Moving Consumer Goods Market plays a crucial role in determining how products reach consumers efficiently. In recent years, this market has exhibited robust growth, driven by the increasing demand for convenience and quick access to FMCG products. Store-Based channels have maintained a significant presence, capitalizing on the traditional shopping experience while being complemented by technological advancements that enhance in-store services.

    Meanwhile, Non-Store Based channels have gained traction, reflecting the shift in consumer preferences towards e-commerce and home delivery services.This shift is evident as many Canadians increasingly opt for online shopping due to its convenience and flexibility. The evolution of the retail landscape, influenced by changing consumer behaviors and advancements in technology, opens up numerous opportunities. Challenges within these channels, such as supply chain disruptions or competition, also necessitate adaptability among retailers to stay competitive.

    Overall, the dynamic interplay between Store-Based and Non-Store Based channels shapes the way consumers interact with the brands they choose, highlighting the importance of effective distribution strategies.

    Get more detailed insights about Canada Fast Moving Consumer Goods Market Research Report — Forecast till 2035

    Regional Insights

    Key Players and Competitive Insights

    The Canada Fast Moving Consumer Goods Market is characterized by its dynamic and competitive nature, influenced by shifting consumer preferences, innovation, and the ongoing evolution of retail landscapes. Companies in this sector engage in a race to ensure product availability, affordability, and accessibility while responding to modern consumer demands for sustainability and quality. The interplay between established brands and emerging players further intensifies the competitive atmosphere, encouraging continuous adaptation and strategic planning.

    Overall, understanding the competitive landscape in this market requires analytical insight into the various brands, their product offerings, and how they leverage strengths and weaknesses against each other to capture market share.Unilever Canada presents a robust presence in the Fast Moving Consumer Goods sector, distinguished by its diverse portfolio that includes personal care, home care, and food products. The company capitalizes on its established brands with strong consumer loyalty, supported by a commitment to innovation and sustainability that resonates well within the Canadian market.

    Unilever Canada's ability to adapt quickly to market trends and consumer preferences gives it a competitive edge, allowing the company to efficiently respond to evolving demands. Its efficient distribution network, coupled with effective marketing strategies, strengthens its position in the market, ensuring that its products are widely accessible to consumers across various retail formats.Walmart Canada Corp. plays a significant role in the Fast Moving Consumer Goods landscape, where it offers a broad range of key products and services, including groceries, household essentials, and personal care items.

    Walmart Canada's strategic focus on affordability and convenience makes it a favored shopping destination among Canadian consumers. The company has strengthened its market presence through continual expansion of its store network and enhancing its e-commerce capabilities in response to growing online shopping trends. Walmart Canada's strengths lie in its strong supply chain management, extensive product offerings, and the ability to negotiate favorable terms with suppliers, all of which contribute to its competitive pricing strategies.

    Moreover, through various mergers and acquisitions, Walmart Canada has enhanced its product range and market penetration, reinforcing its position as a leading player in the Fast Moving Consumer Goods market in Canada.

    Key Companies in the Canada Fast Moving Consumer Goods Market market include

    Industry Developments

    Recent developments in the Canada Fast Moving Consumer Goods (FMCG) market show significant activity among major players such as Unilever Canada, Walmart Canada Corp., and Procter Gamble Co. As of October 2023, and there have been notable advancements in sustainability practices across these companies, where Unilever Canada aims to eliminate plastic waste by investing in eco-friendly packaging solutions. Walmart Canada has been expanding its e-commerce capabilities, enhancing online grocery delivery services to meet increased consumer demand. Furthermore, in September 2023, Procter Gamble Co. announced a partnership with local suppliers to bolster its supply chain in Canada.

    The Coca-Cola Company also reported growth in its plant-based beverages segment, reflecting a shift in consumer preferences. In terms of mergers and acquisitions, Loblaw Companies Limited acquired a smaller competitor to expand its market footprint in August 2023, while Nestlé Canada is focusing on health and wellness products, responding to changing consumer trends. The rapid growth in the Canadian FMCG market, valued at approximately CAD 37 billion as of mid-2023, has been driven by shifting consumer behaviors toward health-conscious and environmentally sustainable products.

    Market Segmentation

    Outlook

    • Store-Based
    • Non-Store Based

    Report Scope

    Report Scope:,,,,,,,,,,,,,
    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 802749.0(USD Million)
    MARKET SIZE 2024 854.25(USD Million)
    MARKET SIZE 2035 1322.0(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 4.05% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED Unilever Canada, Walmart Canada Corp., Procter and Gamble Co., General Mills, Inc., The CocaCola Company, Loblaw Companies Limited, Reckitt Benckiser Group plc, Costco Wholesale Canada Ltd., ColgatePalmolive Company, Johnson and Johnson, Metro Inc., PepsiCo Canada, Nestlé Canada, KimberlyClark Corporation, Sobeys Inc.
    SEGMENTS COVERED Product Type, Production Type, Distribution channel
    KEY MARKET OPPORTUNITIES E-commerce growth acceleration, Sustainable product demand, Health-conscious consumer trends, Personalized marketing strategies, Expansion in urban areas
    KEY MARKET DYNAMICS increasing e-commerce penetration, health and wellness trends, competitive pricing strategies, sustainable packaging demand, product innovation and variety
    COUNTRIES COVERED Canada

    Market Highlights

    Author
    Pradeep Nandi
    Senior Research Analyst

    I have a bachelor's degree in mechanical engineering and an MBA. I have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. A firm believer in lifelong learning and sharing of knowledge. Having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. Introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest. 

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    FAQs

    What is the projected market size of the Canada Fast Moving Consumer Goods Market in 2024?

    The Canada Fast Moving Consumer Goods Market is projected to be valued at 854.25 million USD in 2024.

    What is the expected market value of the Canada Fast Moving Consumer Goods Market by 2035?

    By 2035, the overall value of the Canada Fast Moving Consumer Goods Market is expected to reach 1322.0 million USD.

    What is the CAGR for the Canada Fast Moving Consumer Goods Market from 2025 to 2035?

    The expected compound annual growth rate (CAGR) for the Canada Fast Moving Consumer Goods Market from 2025 to 2035 is 4.05%.

    Which segment is projected to have the highest value in the Canada Fast Moving Consumer Goods Market by 2035?

    The Food & Beverages segment is expected to have the highest value at 550.0 million USD in 2035.

    What are the expected market values for Home Care in 2024 and 2035?

    The Home Care segment is projected to be valued at 149.25 million USD in 2024 and 242.0 million USD by 2035.

    Who are the major players in the Canada Fast Moving Consumer Goods Market?

    Key players include Unilever Canada, Walmart Canada Corp., and Procter and Gamble Co.

    What is the expected value for the Tobacco Products segment in 2024?

    The Tobacco Products segment is expected to be valued at 150.0 million USD in 2024.

    How much is the Beauty & Personal Care segment projected to grow by 2035?

    The Beauty & Personal Care segment is projected to grow from 120.0 million USD in 2024 to 180.0 million USD by 2035.

    What is the projected market size for Healthcare within the Canada Fast Moving Consumer Goods Market in 2024?

    The Healthcare segment is projected to be valued at 85.0 million USD in 2024.

    What opportunities exist for the Canada Fast Moving Consumer Goods Market in the coming years?

    Emerging trends include increasing demand for sustainable products and e-commerce growth in the market.

    1. EXECUTIVE SUMMARY
    2. Market Overview
    3. Key Findings
    4. Market Segmentation
    5. Competitive Landscape
    6. Challenges and Opportunities
    7. Future Outlook
    8. MARKET INTRODUCTION
    9. Definition
    10. Scope of the study
    11. Research Objective
    12. Assumption
    13. Limitations
    14. RESEARCH METHODOLOGY
    15. Overview
    16. Data Mining
    17. Secondary Research
    18. Primary Research
    19. Primary Interviews and Information Gathering Process
    20. Breakdown of Primary Respondents
    21. Forecasting Model
    22. Market Size Estimation
    23. Bottom-Up Approach
    24. Top-Down Approach
    25. Data Triangulation
    26. Validation
    27. MARKET DYNAMICS
    28. Overview
    29. Drivers
    30. Restraints
    31. Opportunities
    32. MARKET FACTOR ANALYSIS
    33. Value chain Analysis
    34. Porter's Five Forces Analysis
    35. Bargaining Power of Suppliers
    36. Bargaining Power of Buyers
    37. Threat of New Entrants
    38. Threat of Substitutes
    39. Intensity of Rivalry
    40. COVID-19 Impact Analysis
    41. Market Impact Analysis
    42. Regional Impact
    43. Opportunity and Threat Analysis
    44. Canada Fast Moving Consumer Goods Market, BY Product Type (USD Million)
    45. Food Beverages
    46. Tobacco Products
    47. Beauty Personal Care
    48. Healthcare
    49. Home Care
    50. Electronics
    51. Office Supplies
    52. Canada Fast Moving Consumer Goods Market, BY Production Type (USD Million)
    53. Inhouse
    54. Contract Based
    55. Canada Fast Moving Consumer Goods Market, BY Distribution channel (USD Million)
    56. Store-Based
    57. Non-Store Based
    58. Competitive Landscape
    59. Overview
    60. Competitive Analysis
    61. Market share Analysis
    62. Major Growth Strategy in the Fast Moving Consumer Goods Market
    63. Competitive Benchmarking
    64. Leading Players in Terms of Number of Developments in the Fast Moving Consumer Goods Market
    65. Key developments and growth strategies
    66. New Product Launch/Service Deployment
    67. Merger Acquisitions
    68. Joint Ventures
    69. Major Players Financial Matrix
    70. Sales and Operating Income
    71. Major Players RD Expenditure. 2023
    72. Company Profiles
    73. Unilever Canada
    74. Financial Overview
    75. Products Offered
    76. Key Developments
    77. SWOT Analysis
    78. Key Strategies
    79. Walmart Canada Corp.
    80. Financial Overview
    81. Products Offered
    82. Key Developments
    83. SWOT Analysis
    84. Key Strategies
    85. Procter and Gamble Co.
    86. Financial Overview
    87. Products Offered
    88. Key Developments
    89. SWOT Analysis
    90. Key Strategies
    91. General Mills, Inc.
    92. Financial Overview
    93. Products Offered
    94. Key Developments
    95. SWOT Analysis
    96. Key Strategies
    97. The CocaCola Company
    98. Financial Overview
    99. Products Offered
    100. Key Developments
    101. SWOT Analysis
    102. Key Strategies
    103. Loblaw Companies Limited
    104. Financial Overview
    105. Products Offered
    106. Key Developments
    107. SWOT Analysis
    108. Key Strategies
    109. Reckitt Benckiser Group plc
    110. Financial Overview
    111. Products Offered
    112. Key Developments
    113. SWOT Analysis
    114. Key Strategies
    115. Costco Wholesale Canada Ltd.
    116. Financial Overview
    117. Products Offered
    118. Key Developments
    119. SWOT Analysis
    120. Key Strategies
    121. ColgatePalmolive Company
    122. Financial Overview
    123. Products Offered
    124. Key Developments
    125. SWOT Analysis
    126. Key Strategies
    127. Johnson and Johnson
    128. Financial Overview
    129. Products Offered
    130. Key Developments
    131. SWOT Analysis
    132. Key Strategies
    133. Metro Inc.
    134. Financial Overview
    135. Products Offered
    136. Key Developments
    137. SWOT Analysis
    138. Key Strategies
    139. PepsiCo Canada
    140. Financial Overview
    141. Products Offered
    142. Key Developments
    143. SWOT Analysis
    144. Key Strategies
    145. Nestlé Canada
    146. Financial Overview
    147. Products Offered
    148. Key Developments
    149. SWOT Analysis
    150. Key Strategies
    151. KimberlyClark Corporation
    152. Financial Overview
    153. Products Offered
    154. Key Developments
    155. SWOT Analysis
    156. Key Strategies
    157. Sobeys Inc.
    158. Financial Overview
    159. Products Offered
    160. Key Developments
    161. SWOT Analysis
    162. Key Strategies
    163. References
    164. Related Reports
    165. Canada Fast Moving Consumer Goods Market SIZE ESTIMATES & FORECAST, BY PRODUCT TYPE, 2019-2035 (USD Billions)
    166. Canada Fast Moving Consumer Goods Market SIZE ESTIMATES & FORECAST, BY PRODUCTION TYPE, 2019-2035 (USD Billions)
    167. Canada Fast Moving Consumer Goods Market SIZE ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019-2035 (USD Billions)
    168. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    169. ACQUISITION/PARTNERSHIP
    170. MARKET SYNOPSIS
    171. CANADA FAST MOVING CONSUMER GOODS MARKET ANALYSIS BY PRODUCT TYPE
    172. CANADA FAST MOVING CONSUMER GOODS MARKET ANALYSIS BY PRODUCTION TYPE
    173. CANADA FAST MOVING CONSUMER GOODS MARKET ANALYSIS BY DISTRIBUTION CHANNEL
    174. KEY BUYING CRITERIA OF FAST MOVING CONSUMER GOODS MARKET
    175. RESEARCH PROCESS OF MRFR
    176. DRO ANALYSIS OF FAST MOVING CONSUMER GOODS MARKET
    177. DRIVERS IMPACT ANALYSIS: FAST MOVING CONSUMER GOODS MARKET
    178. RESTRAINTS IMPACT ANALYSIS: FAST MOVING CONSUMER GOODS MARKET
    179. SUPPLY / VALUE CHAIN: FAST MOVING CONSUMER GOODS MARKET
    180. FAST MOVING CONSUMER GOODS MARKET, BY PRODUCT TYPE, 2024 (% SHARE)
    181. FAST MOVING CONSUMER GOODS MARKET, BY PRODUCT TYPE, 2019 TO 2035 (USD Billions)
    182. FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2024 (% SHARE)
    183. FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2019 TO 2035 (USD Billions)
    184. FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2024 (% SHARE)
    185. FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2019 TO 2035 (USD Billions)
    186. BENCHMARKING OF MAJOR COMPETITORS

    Canada Fast Moving Consumer Goods Market Segmentation

    • Fast Moving Consumer Goods Market By Product Type (USD Million, 2019-2035)

      • Food Beverages
      • Tobacco Products
      • Beauty Personal Care
      • Healthcare
      • Home Care
      • Electronics
      • Office Supplies
    • Fast Moving Consumer Goods Market By Production Type (USD Million, 2019-2035)

      • Inhouse
      • Contract Based
    • Fast Moving Consumer Goods Market By Distribution channel (USD Million, 2019-2035)

      • Store-Based
      • Non-Store Based
    Report Infographic
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    Customer Strories

    “I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

    Victoria Milne Founder
    Case Study

    Chemicals and Materials