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    Canada B2C E commerce Market

    ID: MRFR/ICT/57258-HCR
    200 Pages
    Aarti Dhapte
    September 2025

    Canada B2C Ecommerce Market Research Report By Type (B2C Retailers, Classifieds) and By Application (Automotive, Beauty & Personal Care, Books & Stationery, Consumer Electronics, Clothing & Footwear, Home Décor & Electronics, Sports & Leisure, Media & Entertainment, Information Technology, Others) - Forecast to 2035

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    Table of Contents

    Canada B2C E commerce Market Summary

    The Canada B2C Ecommerce market is projected to grow from 30.5 USD billion in 2024 to 60.2 USD billion by 2035.

    Key Market Trends & Highlights

    Canada B2C Ecommerce Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 6.38 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 60.2 USD billion, indicating robust growth potential.
    • In 2024, the market is valued at 30.5 USD billion, reflecting a strong foundation for future expansion.
    • Growing adoption of digital payment solutions due to increasing consumer preference for online shopping is a major market driver.

    Market Size & Forecast

    2024 Market Size 30.5 (USD Billion)
    2035 Market Size 60.2 (USD Billion)
    CAGR (2025 - 2035) 6.38%

    Major Players

    Apple Inc (US), Microsoft Corp (US), Amazon.com Inc (US), Alphabet Inc (US), Berkshire Hathaway Inc (US), Tesla Inc (US), Meta Platforms Inc (US), Johnson & Johnson (US), Visa Inc (US), Procter & Gamble Co (US)

    Canada B2C E commerce Market Trends

    The Canada B2C Ecommerce Market is experiencing several important market trends shaped by changing consumer behaviors and technological advancements. A major driver includes the increasing penetration of high-speed internet and the widespread use of smartphones, which facilitate easy online shopping. Consumers in Canada are becoming more comfortable with digital payments and online transactions, especially post-pandemic, leading to a significant rise in ecommerce activities. 

    The growing preference for convenience and contactless shopping is pushing retailers to enhance their online presence and offer seamless purchasing experiences. Opportunities for businesses lie in expanding offerings related to sustainable products and services, as Canadian consumers are increasingly prioritizing eco-friendly options.The rise of local shopping trends, where consumers prefer to support local brands over larger international companies, presents a unique avenue for Canadian retailers to strengthen their market position. 

    In recent times, there has been a noticeable shift toward personalized shopping experiences driven by advancements in artificial intelligence and data analytics. Retailers are utilizing customer data to tailor their marketing strategies, which significantly increases customer engagement and loyalty. Additionally, the rise of social commerce in Canada, where consumers purchase directly through social media platforms, showcases a significant change in how consumers engage with brands.

    As these trends continue to evolve, Canadian ecommerce businesses that adapt to the changing landscape will likely find enhanced opportunities for growth.

    The Canadian B2C e-commerce landscape is characterized by a robust growth trajectory, driven by increasing consumer preference for online shopping and advancements in digital payment technologies.

    Government of Canada, Industry Canada

    Canada B2C E commerce Market Drivers

    Market Growth Chart

    Diverse Payment Options

    The Global Canada B2C Ecommerce Market Industry benefits from the availability of diverse payment options, which enhances consumer confidence and encourages online transactions. Canadians are increasingly inclined to shop online when they have access to multiple payment methods, including credit cards, digital wallets, and buy-now-pay-later services. This variety not only caters to consumer preferences but also mitigates concerns regarding security and fraud. As a result, the market is poised for growth, with a projected compound annual growth rate of 6.38 percent from 2025 to 2035, indicating a strong trajectory fueled by the convenience of payment flexibility.

    Shift in Consumer Behavior

    The Global Canada B2C Ecommerce Market Industry is witnessing a significant shift in consumer behavior, with an increasing preference for online shopping over traditional retail. Canadians are increasingly valuing convenience, variety, and competitive pricing, which online platforms readily provide. This behavioral change is reflected in the growing number of consumers who engage in online shopping, with estimates suggesting that over 70 percent of Canadians have made at least one online purchase in the past year. This trend is expected to contribute to the market's expansion, with projections indicating a growth to 60.2 USD Billion by 2035, driven by evolving consumer preferences.

    Technological Advancements

    The Global Canada B2C Ecommerce Market Industry is significantly influenced by technological advancements that enhance the online shopping experience. Innovations such as artificial intelligence, augmented reality, and personalized marketing are transforming how consumers interact with e-commerce platforms. For instance, AI-driven recommendations and chatbots improve customer service and engagement, while augmented reality allows consumers to visualize products before purchase. These advancements not only improve user experience but also drive sales, as they create a more engaging shopping environment. The integration of such technologies is likely to propel the market forward, contributing to its anticipated growth.

    Growing Internet Penetration

    The Global Canada B2C Ecommerce Market Industry is experiencing a notable surge in internet penetration, which is a critical driver of online shopping. As of 2024, approximately 95 percent of Canadians have access to the internet, facilitating a seamless shopping experience. This increased connectivity allows consumers to browse and purchase products from the comfort of their homes. The rise of mobile devices further enhances this trend, as more Canadians utilize smartphones for online shopping. Consequently, the Global Canada B2C Ecommerce Market is projected to reach 30.5 USD Billion in 2024, indicating a robust growth trajectory fueled by enhanced digital accessibility.

    Logistics and Delivery Improvements

    The Global Canada B2C Ecommerce Market Industry is benefitting from significant improvements in logistics and delivery systems, which are essential for meeting consumer expectations. Efficient supply chain management and advancements in last-mile delivery services are enabling faster and more reliable shipping options. Canadians increasingly expect quick delivery times, and companies are responding by optimizing their logistics operations. This focus on efficiency is likely to enhance customer satisfaction and loyalty, thereby driving sales growth. As the market evolves, these logistics improvements will play a crucial role in supporting the projected growth of the Global Canada B2C Ecommerce Market.

    Market Segment Insights

    Get more detailed insights about Canada B2C E-commerce Market Research Report - Forecast till 2035

    Regional Insights

    Key Players and Competitive Insights

    The Canada B2C Ecommerce Market is characterized by a vibrant, competitive landscape fueled by rapid technological advancements and changing consumer behaviors. The rise of digital shopping has led to an influx of businesses striving to capture the attention of online consumers by enhancing their offerings and tailoring their strategies to meet the unique needs of Canadian shoppers. In this environment, companies are continuously innovating their product and service lines while deploying aggressive marketing tactics to ensure they stand out in an increasingly crowded marketplace.

    The competitive dynamics shape not only pricing strategies but also fulfillment processes, customer engagement activities, and the integration of omnichannel approaches to cater to both urban and rural demographics across Canada.

    Home Depot has established a strong foothold in the Canada B2C Ecommerce Market, leveraging its extensive experience in home improvement and construction products. The company enjoys the advantage of a well-recognized brand name, which engenders trust and loyalty among Canadian consumers. Home Depot's strengths include its broad product assortment that addresses various customer needs, competitive pricing strategies, and an efficient delivery model that ensures timely fulfillment of online orders.

    The company's commitment to enhancing its online presence reflects a focus on delivering exceptional customer service through comprehensive online resources, expert advice, and DIY project guidance, making it highly competitive within the e-commerce sector.Shopify represents a unique player in the Canada B2C Ecommerce Market by empowering small to medium-sized businesses to establish their own online storefronts with ease. 

    Centrally based in Canada, Shopify emphasizes user-friendly solutions that offer a vast array of e-commerce functionalities, such as payment processing, marketing tools, and customizable templates that cater to diverse industries. The company's strength lies in its strong technological capabilities combined with a commitment to providing entrepreneurs with the means to manage their own businesses effectively. Shopify's robust market presence is bolstered by strategic partnerships and acquisitions, which enhance its service offerings and extend its influence in the Canadian market.

    By constantly innovating and expanding its product features, Shopify supports a thriving ecosystem for Canadian merchants looking to capitalize on the growing trend of e-commerce.

    Key Companies in the Canada B2C E commerce Market market include

    Industry Developments

    Recent developments in the Canada B2C Ecommerce Market have highlighted the growing dominance of major players such as Shopify, Amazon, and Lululemon. In September 2023, Shopify announced a strategic partnership with Walmart to enhance cross-platform sales, allowing Canadian retailers greater access to Walmart's expansive customer base. Additionally, in August 2023, Lululemon reported significant growth, with a 30% increase in its e-commerce sales year-over-year, reflecting the brand's successful adaptation to changing consumer behaviors. 

    The market saw a year-on-year growth of 15% in 2022, showcasing strong consumer demand for online shopping. In the mergers and acquisitions front, Home Depot completed its acquisition of a smaller Canadian tech firm in July 2023, aiming to bolster its digital services for Canadian customers. The rise of companies like Canadian Tire and Best Buy in the e-commerce sector also showcases the competitive landscape, as they continue to expand their online offerings. Overall, the Canada B2C Ecommerce Market remains robust, driven by innovation and evolving market strategies among its players.

    Future Outlook

    Canada B2C E commerce Market Future Outlook

    The Canada B2C Ecommerce Market is projected to grow at a 6.38% CAGR from 2024 to 2035, driven by technological advancements, changing consumer behaviors, and enhanced logistics.

    New opportunities lie in:

    • Leverage AI-driven personalization to enhance customer engagement and conversion rates.
    • Expand mobile commerce capabilities to capture the growing segment of mobile shoppers.
    • Invest in sustainable practices to attract environmentally conscious consumers.

    By 2035, the Canada B2C Ecommerce Market is expected to be robust, reflecting evolving consumer preferences and technological integration.

    Market Segmentation

    Outlook

    • Automotive
    • Beauty & Personal Care
    • Books & Stationery
    • Consumer Electronics
    • Clothing & Footwear
    • Home Décor & Electronics
    • Sports & Leisure
    • Media & Entertainment
    • Information Technology
    • Others

    Report Scope

     
    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 439.51(USD Billion)
    MARKET SIZE 2024 482.58(USD Billion)
    MARKET SIZE 2035 905.0(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 5.883% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Home Depot, Shopify, Lululemon, eBay, Costco, Amazon, Hudson's Bay, Indigo Books and Music, Canadian Tire, Wayfair, Etsy, Alibaba, Best Buy, Walmart, Staples
    SEGMENTS COVERED Type, Application
    KEY MARKET OPPORTUNITIES Mobile commerce growth, Eco-conscious consumer purchasing, Personalized shopping experiences, Expansion of payment options, Subscription service popularity
    KEY MARKET DYNAMICS growing mobile commerce, increasing internet penetration, consumer preference for convenience, competitive pricing strategies, emphasis on personalized shopping experiences
    COUNTRIES COVERED Canada

    Market Highlights

    Author
    Aarti Dhapte
    Team Lead - Research

    She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    FAQs

    What is the expected market size of the Canada B2C Ecommerce Market in 2024?

    The Canada B2C Ecommerce Market is expected to be valued at 482.58 USD Billion in 2024.

    What is the projected market size of the Canada B2C Ecommerce Market by 2035?

    The market is projected to reach 905.0 USD Billion by 2035.

    What is the expected compound annual growth rate (CAGR) for the Canada B2C Ecommerce Market from 2025 to 2035?

    The expected CAGR for the market is 5.883% during the forecast period from 2025 to 2035.

    Which segment of the Canada B2C Ecommerce Market has the largest valuation in 2024?

    The B2C Retailers segment is valued at 300.0 USD Billion in 2024.

    What is the market value of the Classifieds segment in the Canada B2C Ecommerce Market in 2024?

    The Classifieds segment is valued at 182.58 USD Billion in 2024.

    Who are some of the key players in the Canada B2C Ecommerce Market?

    Major players include Amazon, eBay, Costco, and Home Depot among others.

    What is the anticipated market value of B2C Retailers in 2035?

    The B2C Retailers segment is expected to grow to 570.0 USD Billion by 2035.

    What market value will the Classifieds segment reach by 2035?

    By 2035, the Classifieds segment is projected to reach 335.0 USD Billion.

    What factors are driving growth in the Canada B2C Ecommerce Market?

    Growth drivers include increased internet penetration and changing consumer behavior.

    How is competition affecting the Canada B2C Ecommerce Market?

    Intense competition among key players is leading to innovation and better services in the market.

    1. EXECUTIVE
    2. SUMMARY
    3. Market Overview
    4. Key Findings
    5. Market Segmentation
    6. Competitive Landscape
    7. Challenges and Opportunities
    8. Future Outlook
    9. MARKET INTRODUCTION
    10. Definition
    11. Scope of the study
    12. Research Objective
    13. Assumption
    14. Limitations
    15. RESEARCH
    16. METHODOLOGY
    17. Overview
    18. Data
    19. Mining
    20. Secondary Research
    21. Primary
    22. Research
    23. Primary Interviews and Information Gathering
    24. Process
    25. Breakdown of Primary Respondents
    26. Forecasting
    27. Model
    28. Market Size Estimation
    29. Bottom-Up
    30. Approach
    31. Top-Down Approach
    32. Data
    33. Triangulation
    34. Validation
    35. MARKET
    36. DYNAMICS
    37. Overview
    38. Drivers
    39. Restraints
    40. Opportunities
    41. MARKET FACTOR ANALYSIS
    42. Value chain Analysis
    43. Porter's
    44. Five Forces Analysis
    45. Bargaining Power of Suppliers
    46. Bargaining
    47. Power of Buyers
    48. Threat of New Entrants
    49. Threat
    50. of Substitutes
    51. Intensity of Rivalry
    52. COVID-19
    53. Impact Analysis
    54. Market Impact Analysis
    55. Regional
    56. Impact
    57. Opportunity and Threat Analysis
    58. Canada
    59. B2C Ecommerce Market, BY Type (USD Billion)
    60. B2C
    61. Retailers
    62. Classifieds
    63. Canada
    64. B2C Ecommerce Market, BY Application (USD Billion)
    65. Automotive
    66. Beauty
    67. & Personal Care
    68. Books & Stationery
    69. Consumer
    70. Electronics
    71. Clothing & Footwear
    72. Home
    73. Décor & Electronics
    74. Sports & Leisure
    75. Media
    76. & Entertainment
    77. Information Technology
    78. Others
    79. Competitive Landscape
    80. Overview
    81. Competitive
    82. Analysis
    83. Market share Analysis
    84. Major
    85. Growth Strategy in the B2C Ecommerce Market
    86. Competitive
    87. Benchmarking
    88. Leading Players in Terms of Number of Developments
    89. in the B2C Ecommerce Market
    90. Key developments and growth
    91. strategies
    92. New Product Launch/Service Deployment
    93. Merger
    94. & Acquisitions
    95. Joint Ventures
    96. Major
    97. Players Financial Matrix
    98. Sales and Operating Income
    99. Major
    100. Players R&D Expenditure. 2023
    101. Company
    102. Profiles
    103. Home Depot
    104. Financial
    105. Overview
    106. Products Offered
    107. Key
    108. Developments
    109. SWOT Analysis
    110. Key
    111. Strategies
    112. Shopify
    113. Financial
    114. Overview
    115. Products Offered
    116. Key
    117. Developments
    118. SWOT Analysis
    119. Key
    120. Strategies
    121. Lululemon
    122. Financial
    123. Overview
    124. Products Offered
    125. Key
    126. Developments
    127. SWOT Analysis
    128. Key
    129. Strategies
    130. eBay
    131. Financial
    132. Overview
    133. Products Offered
    134. Key
    135. Developments
    136. SWOT Analysis
    137. Key
    138. Strategies
    139. Costco
    140. Financial
    141. Overview
    142. Products Offered
    143. Key
    144. Developments
    145. SWOT Analysis
    146. Key
    147. Strategies
    148. Amazon
    149. Financial
    150. Overview
    151. Products Offered
    152. Key
    153. Developments
    154. SWOT Analysis
    155. Key
    156. Strategies
    157. Hudson's Bay
    158. Financial
    159. Overview
    160. Products Offered
    161. Key
    162. Developments
    163. SWOT Analysis
    164. Key
    165. Strategies
    166. Indigo Books and Music
    167. Financial
    168. Overview
    169. Products Offered
    170. Key
    171. Developments
    172. SWOT Analysis
    173. Key
    174. Strategies
    175. Canadian Tire
    176. Financial
    177. Overview
    178. Products Offered
    179. Key
    180. Developments
    181. SWOT Analysis
    182. Key
    183. Strategies
    184. Wayfair
    185. Financial
    186. Overview
    187. Products Offered
    188. Key
    189. Developments
    190. SWOT Analysis
    191. Key
    192. Strategies
    193. Etsy
    194. Financial
    195. Overview
    196. Products Offered
    197. Key
    198. Developments
    199. SWOT Analysis
    200. Key
    201. Strategies
    202. Alibaba
    203. Financial
    204. Overview
    205. Products Offered
    206. Key
    207. Developments
    208. SWOT Analysis
    209. Key
    210. Strategies
    211. Best Buy
    212. Financial
    213. Overview
    214. Products Offered
    215. Key
    216. Developments
    217. SWOT Analysis
    218. Key
    219. Strategies
    220. Walmart
    221. Financial
    222. Overview
    223. Products Offered
    224. Key
    225. Developments
    226. SWOT Analysis
    227. Key
    228. Strategies
    229. Staples
    230. Financial
    231. Overview
    232. Products Offered
    233. Key
    234. Developments
    235. SWOT Analysis
    236. Key
    237. Strategies
    238. References
    239. Related
    240. Reports
    241. LIST
    242. OF ASSUMPTIONS
    243. Canada B2C Ecommerce Market SIZE ESTIMATES
    244. & FORECAST, BY TYPE, 2019-2035 (USD Billions)
    245. Canada
    246. B2C Ecommerce Market SIZE ESTIMATES & FORECAST, BY APPLICATION, 2019-2035 (USD
    247. Billions)
    248. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    249. ACQUISITION/PARTNERSHIP
    250. LIST
    251. Of figures
    252. MARKET SYNOPSIS
    253. CANADA
    254. B2C ECOMMERCE MARKET ANALYSIS BY TYPE
    255. CANADA B2C ECOMMERCE
    256. MARKET ANALYSIS BY APPLICATION
    257. KEY BUYING CRITERIA OF
    258. B2C ECOMMERCE MARKET
    259. RESEARCH PROCESS OF MRFR
    260. DRO
    261. ANALYSIS OF B2C ECOMMERCE MARKET
    262. DRIVERS IMPACT ANALYSIS:
    263. B2C ECOMMERCE MARKET
    264. RESTRAINTS IMPACT ANALYSIS: B2C
    265. ECOMMERCE MARKET
    266. SUPPLY / VALUE CHAIN: B2C ECOMMERCE
    267. MARKET
    268. B2C ECOMMERCE MARKET, BY TYPE, 2025 (% SHARE)
    269. B2C
    270. ECOMMERCE MARKET, BY TYPE, 2019 TO 2035 (USD Billions)
    271. B2C
    272. ECOMMERCE MARKET, BY APPLICATION, 2025 (% SHARE)
    273. B2C
    274. ECOMMERCE MARKET, BY APPLICATION, 2019 TO 2035 (USD Billions)
    275. BENCHMARKING
    276. OF MAJOR COMPETITORS

    Canada B2C Ecommerce Market Segmentation

     

     

     

    • B2C Ecommerce Market By Type (USD Billion, 2019-2035)

      • B2C Retailers
      • Classifieds

     

    • B2C Ecommerce Market By Application (USD Billion, 2019-2035)

      • Automotive
      • Beauty & Personal Care
      • Books & Stationery
      • Consumer Electronics
      • Clothing & Footwear
      • Home Décor & Electronics
      • Sports & Leisure
      • Media & Entertainment
      • Information Technology
      • Others

     

     

     

     

     

     

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    Customer Strories

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