Bubble Wrap Packaging Market Trends

Global Bubble Wrap Packaging Market Overview

Bubble Wrap Packaging Market Size was valued at USD 3.00 Billion in 2023. The Bubble Wrap Packaging industry is projected to grow from USD 3.09 Billion in 2024 to USD 4.01 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.3% during the forecast period (2024 - 2032). The bubble wrap packaging market is growing rapidly with the rise in demand for consumer goods, mostly electronics are the key market drivers enhancing market growth.Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Bubble Wrap Packaging Market Trends

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  Rise in demand for consumer goods to boost the market growth

  
  

The rise in demand for consumer goods has contributed to the growth of the bubble wrap packaging market. Bubble wrap is a type of plastic packaging material that is widely used for cushioning and protecting products during transportation and storage. With the increase in online shopping and e-commerce, there has been a significant rise in the demand for bubble wrap packaging to protect fragile goods during shipping. Bubble wrap was originally intended to be wallpaper

The increasing demand for protective packaging materials in various end-use industries such as food & beverages, healthcare, electronics, and consumer goods. The growing popularity of online shopping and the increasing demand for eco-friendly and biodegradable bubble wrap materials as key trends in the market. Moreover, the COVID-19 pandemic has also contributed to the growth of the bubble wrap packaging market, as it has led to an increase in e-commerce activities and a surge in demand for safe and secure packaging materials for essential goods and medical supplies. Therefore, such factors related to Bubble Wrap Packaging have enhanced the Bubble Wrap Packaging market CAGR across the globe in recent years. April 2024- Cox & Co., for around 18 months, has been operating towards generating a paper flow wrap to substitute its compostable plastic packaging. Functioning nearly with a paper manufacturer in Sweden to find the right kind of material and reconfiguring its flow-wrap machine to accept it, this week witnessed the first 100% paper flow-wrapped chocolate bar roll off the production line. Providing a 12-month minimum shelf life, Cox & Co's innovative new paper flow wrap solution is a massive move on the right path to lowering the massive amount of chocolate packaging waste that presently ends up in landfills. The founder of Cox & Co, Gavin Cox, explained that at present, consumers are actively seeking brands that take sustainability seriously and easy to recycle products. He further added that chocolate is a famous household purchase, and yet so little of the packaging can be recycled at curbside. The company is ready to change all that with the advanced new packaging, providing a neat result without the use of plastic. Cox & Co., as a smaller brand, is capable of pivoting its manufacturing to test out new paper-based packaging solutions. It has taken several months of trial to get to this point, but it's been worth the effort. Watching the first bar roll off the manufacturing line was incredibly satisfying.

Bubble Wrap Packaging Market Segment Insights

Bubble Wrap Packaging Product Insights

The Bubble Wrap Packaging market segmentation, based on product, includes High-Grade Bubble Wraps, General Grade Bubble Wraps, Temperature Controlled Bubble Wraps, Limited Grade Bubble Wraps and others. The High-Grade Bubble Wraps segment held the majority share in 2022 of the Bubble Wrap Packaging market revenue. The high-grade bubble wrap segment could hold a significant share of the bubble wrap packaging market revenue, as high-grade bubble wraps are typically used for more demanding packaging applications, such as protecting fragile electronic devices and medical equipment during shipping.

Bubble Wrap Packaging Application Insights

Based on application, the Bubble Wrap Packaging market segmentation includes E-commerce, Automotive and Allied Industries, Consumer Goods, Pharmaceuticals, Food and Beverages, Personal Care, and others. The e-commerce segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2023-2030. The growth of online shopping has increased the demand for protective packaging materials such as bubble wraps to ensure the safe and secure delivery of goods to consumers. These all factors for Bubble Wrap Packaging positively impact the market growth.

Figure 2: Bubble Wrap Packaging Market, by Product, 2022 & 2030 (USD Billion)Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Bubble Wrap Packaging Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia-Pacific region is one of the fastest-growing markets for bubble wrap packaging, driven by the increasing demand for protective packaging materials in various end-use industries such as electronics, healthcare, and e-commerce. This can be attributed to the rapid growth of these industries in countries such as China, India, Japan, and South Korea.

Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil

Figure 3: BUBBLE WRAP PACKAGING MARKET SHARE BY REGION 2022 (%)Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe’s Bubble Wrap Packaging market accounts for the third-largest market share. There is a high demand for eco-friendly protective packaging and paper bubble wraps occupy a major share of the market. Further, the Germany Bubble Wrap Packaging market held the largest market share, and the UK Bubble Wrap Packaging market was the fastest-growing market in the European region.

North America, Bubble Wrap Packaging market, is expected to grow at the fastest CAGR from 2023 to 2030. The high demand for electronic items and packaged products including packaged foods generate significant demand for bubble wrap packaging. The greater penetration of e-commerce companies also makes up for the major demand in this region. Moreover, the U.S. Bubble Wrap Packaging market held the largest market share, and the Canada Bubble Wrap Packaging market was the fastest-growing market in the North American region.

Bubble Wrap Packaging Key Market Players & Competitive Insights

Major market players are spending a lot of money on R&D to increase their product lines, which will help the Bubble Wrap Packaging market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Bubble Wrap Packaging industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment. Bubble wrap for electronics: A cushioned cocoon for your precious gadgets

The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth for Bubble Wrap Packaging. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Bubble Wrap Packaging industry must offer affordable products.

Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the Bubble Wrap Packaging industry to benefit customers and expand the market sector. Major Bubble Wrap Packaging market players, including Veritiv Corporation, Sealed Air Corporation, Jiffy Packaging Co., Pregis Corporation, Smurfit Kappa, Barton Jones Packaging Ltd., IVEX Protective Packaging Inc, and Automated Packaging System, and others, are attempting to increase market demand by funding R&D initiatives.

Veritiv Corporation is a North American company that provides packaging, logistics, and supply chain management services. Veritiv has a diverse customer base across various industries, including healthcare, retail, manufacturing, and food service. Veritiv offers a range of packaging solutions, including corrugated boxes, retail packaging, custom packaging, and industrial packaging. The company also provides fulfillment and warehousing services, as well as printing and graphics solutions.

Sealed Air Corporation is a packaging and hygiene solutions provider. Sealed Air serves a range of industries, including food and beverage, healthcare, e-commerce, and industrial. Sealed Air's portfolio of packaging solutions includes bubble wrap, foam packaging, shrink films, and automated packaging systems. Sealed Air's hygiene solutions portfolio includes cleaning and disinfecting products, as well as personal protective equipment. The company is committed to sustainability and offers a range of sustainable packaging solutions, including recycled materials, biodegradable films, and reusable packaging.

List of the Key Companies in the Bubble Wrap Packaging market includes

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  Veritiv Corporation

  
  


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  Sealed Air Corporation

  
  


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  Jiffy Packaging Co.

  
  


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  Pregis Corporation

  
  


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  Smurfit Kappa

  
  


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  Barton Jones Packaging Ltd.

  
  


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  IVEX Protective Packaging Inc

  
  


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  Automated Packaging System among others

  
  

Bubble Wrap Packaging Industry Developments

January 2020: Sealed Air Corporation announced that it has launched a new version of the BUBBLE WRAP brand packaging material that is made with at least 90 percent recycled content.February 2024: Fourniture Industrie Service (FIS) has manufactured bubble wrap made using recycled kraft paper in a bid to fulfill sustainability-minded packaging with no negotiating on product protection. Intended to restore conventional plastic bubble wrap, FIS' paper substitutes are made of two layers of recycled kraft paper filled with air bubbles. It has been developed to be both flexible and lightweight, aiming to enhance shock absorption and protect fragile items in transit and storage.

Bubble Wrap Packaging Market Segmentation

Bubble Wrap Packaging Product Outlook

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  High-Grade Bubble Wraps

  
  


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  General Grade & Temperature Controlled Bubble Wraps

  
  


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  Limited Grade Bubble Wraps

  
  


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  Others

  
  

Bubble Wrap Packaging Application Outlook

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  E-commerce

  
  


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  Automotive and Allied Industries & Consumer Goods

  
  


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  Pharmaceutical, Food, and Beverages & Personal Care

  
  


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  Others

  
  

Bubble Wrap Packaging Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America