Brain Health Supplements Market

Rising awareness regarding mental health issues is driving the market growth

The development is related to greater awareness of mental health conditions such inability to concentrate, memory loss, anxiety, and depression. Additionally, it is predicted that the business would rise during the forecast period due to the rising popularity of natural and herbal health products. More R&D efforts are anticipated in this sector due to the growing desire for multi-efficacy medications that may combat anxiety, boost energy, treat depression, and improve brain function. Additionally, the global market is anticipated to see expansion because to the sports industry's growing demand to increase athletes' brain effectiveness.

Over the next few years, it is anticipated that individuals connected to the academic and professional worlds will help fuel demand for brain health supplements. Additionally, these items are likely to be well received by those who experience a variety of brain disorders, including depression, dementia, anxiety, and sleeplessness, to mention a few.

In September 2021, the World Health Organisation (WHO) reported that roughly 280 million people worldwide, of all ages, suffered from depression. Anxiety disorders are among the most prevalent mental ailments in the US. According to a report from the Anxiety & Depression Association of America dated October 2022, 40 million adult Americans, or around 19.1% of the population, experienced anxiety. In the near future, it is anticipated that growing public awareness of mental diseases will expand the range of applications for brain health supplements.

Additionally, these medications are used to treat Parkinson's disease as well as other cognitive and age-related issues like hyperactivity.The market for brain health supplements is anticipated to expand as awareness of mental wellness and cognitive development grows. The market penetration for supplements promoting brain health and memory improvement was highest in 2022. These items have been expanding as academic and professional domains face increasing competition. Additionally, one of the causes that propelled the development of such supplements was the ageing population's growing desire for memory enhancement.

Additionally, it is anticipated that the affordability and accessibility of these items would increase consumer product acceptance. These elements could help to segment growth. fueling the brain health supplements' market revenue.

The demographic shift towards an aging population significantly influences the Global Brain Health Supplements Market Industry. As the global population ages, the prevalence of age-related cognitive decline and neurodegenerative diseases increases, prompting a surge in demand for brain health supplements. This trend is particularly pronounced in developed nations, where a larger proportion of the population is over 65. The market is expected to expand substantially, with projections indicating a growth to 46.2 USD Billion by 2035. This demographic factor underscores the necessity for effective cognitive support solutions, driving innovation and product development in the sector.

The Global Brain Health Supplements Market Industry is poised for remarkable growth, with projections indicating a market size of 11.3 USD Billion in 2024 and an anticipated increase to 46.2 USD Billion by 2035. This growth trajectory suggests a robust compound annual growth rate (CAGR) of 13.7% from 2025 to 2035. Such figures highlight the escalating demand for brain health supplements, driven by various factors including an aging population, rising awareness of cognitive health, and advancements in supplement formulation. The market's expansion reflects a broader trend towards prioritizing mental well-being and preventive healthcare.

The increasing awareness surrounding cognitive health is a primary driver for the Global Brain Health Supplements Market Industry. As individuals become more informed about the importance of maintaining cognitive function, particularly in aging populations, the demand for supplements that support brain health is likely to rise. This trend is evident in various regions, where educational campaigns and health initiatives emphasize the significance of mental well-being. The market is projected to reach 11.3 USD Billion in 2024, reflecting a growing consumer base that prioritizes cognitive enhancement and preventive health measures.

The growing interest in preventive healthcare is reshaping consumer behavior and driving the Global Brain Health Supplements Market Industry. Individuals are increasingly seeking proactive measures to maintain cognitive health rather than relying solely on reactive treatments. This shift is reflected in the rising sales of supplements that claim to enhance memory, focus, and overall brain function. As consumers prioritize wellness, the market is anticipated to grow at a CAGR of 13.7% from 2025 to 2035. This trend indicates a broader societal movement towards holistic health, where brain health supplements play a pivotal role in preventive strategies.

Increased investment in research and development is a crucial driver for the Global Brain Health Supplements Market Industry. As scientific understanding of brain health expands, companies are allocating more resources to develop evidence-based products. This focus on R&D is essential for creating innovative supplements that meet consumer demands and regulatory standards. The influx of funding into neuroscience research is likely to yield new insights into cognitive function, further driving market growth. As a result, the industry is positioned for significant advancements, with a growing number of products backed by scientific research entering the market.

Technological advancements in supplement formulation are revolutionizing the Global Brain Health Supplements Market Industry. Innovations in extraction methods, bioavailability, and ingredient sourcing are enhancing the efficacy of brain health products. For instance, the development of nootropic compounds and plant-based ingredients has led to the creation of more effective formulations that appeal to health-conscious consumers. These advancements not only improve product performance but also contribute to increased consumer trust and market growth. As a result, the industry is likely to witness a surge in new product launches that leverage these technological innovations.

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Brain Health Supplements Market dominated this market in 2022 (45.80%). In recent years, there has been a significant increase in consumer demand for items that enhance cognitive health in North America. This demand has been fueled by the rising trend of health consciousness, particularly among young people.

Americans aged 50 and older regularly consume large amounts of brain health supplements due to growing concerns over their brain and cognitive health, according to a June 2019 survey on brain health and dietary supplements by the American Association of Retired Persons (AARP).  Further, the U.S. market of Brain Health Supplements held the largest market share, and the Canada market of Brain Health Supplements was the fastest growing market in the North America region.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: BRAIN HEALTH SUPPLEMENTS MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe Brain Health Supplements market accounts for the significant market share. The increase in brain disease prevalence is primarily to blame for this. The presence of a well-established healthcare infrastructure and growing awareness of brain illnesses would further contribute to the market growth in this area. Further, the German market of Brain Health Supplements held the largest market share, and the U.K market of Brain Health Supplements was the fastest growing market in the European region

The Asia Pacific Brain Health Supplements market, is expected to register fastest growth from 2023 to 2032. Due to rising consumer awareness of the advantages of these supplements, a growing preference for natural supplements over pharmaceuticals, and an increase in the incidence of Alzheimer's disease, the market for brain supplements has demonstrated exceptional penetration in the Asia Pacific region, particularly in China, India, and Japan. Moreover, China’s market of Brain Health Supplements held the largest market share, and the Indian market of Brain Health Supplements was the fastest growing market in the Asia-Pacific region.

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the market of Brain Health Supplements, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Brain Health Supplements industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Brain Health Supplements industry to benefit clients and increase the market sector. In recent years, the Brain Health Supplements industry has offered some of the most significant advantages to medicine. Major players in the Brain Health Supplements market, including Natural Factors Nutritional Products Ltd, Onnit Labs, Inc., Purelife Bioscience Co. Ltd, Intelligent Labs, Accelerated Intelligence Inc., NOW Foods, HVMN Inc., Teva Pharmaceutical Industries Ltd., Peak Nootropics;, and Alternascript, are attempting to increase market demand by investing in research and development operations.

Services for healthcare are offered by Elysium Health, Inc. Medicines for metabolic repair and improvement are provided by the company. Customers in the US are catered to by Elysium Health. In June 2020, Elysium Health, Inc. released a longevity supplement for brain health on the market in partnership with the University of Oxford. The supplement is made up of a formulation of particular B vitamins that was developed in a clinical setting to reduce brain shrinkage and age-related memory loss.

Additionally, it contains a bilberry extract rich in anthocyanins to provide supplementary cognitive advantages and a powdered omega-3 lysine complex with higher bioavailability to increase the efficiency of the B-vitamin complex.

Manufacturer and distributor of nutrition, toiletry, personal care, household and specialised products is Reckitt Benckiser Group Plc (RB). Air fresheners, laundry products, dishwashing detergents, disinfectant sprays, household cleansers, and personal care items are among the company's product lines. Additionally, it offers over-the-counter (OTC) medications, nourishment for adults, children, and infants, dietary supplements, painkillers, hair removal treatments, and pest control items. Strepsils, Dettol, Lysol, Move, Air Wick, Calgon, Durex, Veet, Harpic, Mortein, Nutramigen, Finish, and Vanish are some of the brands that RB sells these items under. The company operates in the Americas, the Middle East, Africa, Asia Pacific, and Europe.

The U.K.'s Slough, Berkshire, is home to RB's headquarters. A clinically validated "Neuriva" brain health supplement based on a patented coffee bean extract was launched in the U.S. market by Reckitt Benckiser Group plc. in February 2019. They also developed a mobile application to offer this supplement personalised and unique brain training programmes.