There have been significant trends observed within the last few years in the bottled water packaging market that reflect changing consumer preferences and environmental concerns. One such trend is rising demand for sustainable packaging options. Consequently, more eco-friendly packaged drinking options are being sought by consumers as environmental consciousness rises thereby forcing industry players like to explore novel materials including recycled PET or plant-based plastics which can help reduce plastic pollution worldwide.
Another major trend witnessed on this market is a surge in demand for premium and functional packaging solutions. Beyond hydration, customers want added benefits such as enhanced flavors, nutritional elements or innovative ways of releasing liquid contents from bottles e.g., particularly designed caps; hence companies investing heavily on R&D looking at providing convenience value addition through new packaging innovations thus identifying themselves with premium bottled waters.
Convenience also serves as a key driver for trends within the bottled water packaging market today. Because people have become busier, they would like easy-to-carry drinks when they are moving from place to place sometimes walking over long distances while carrying light items other than heavy containers filled with liquids hence making single-serve packages among others popular formats for small, on-the-go hydration packs. Besides, the growth of online shopping and e-commerce has contributed to the rise in home delivered bottled water resulting in packaging changes that prioritize toughness and ease of carrying.
Considerations for health and wellness are also dictating market dynamics with consumers demanding bottled waters that align with their healthy lifestyles. As a result, there has been a surge in demand for functional drinks such as infused waters packaged in sleek visually attractive containers. The market has seen an influx of vitamin-enriched, electrolyte-infused and pH-balanced bottled water products that go beyond basic hydration desired by health-conscious customers.
Additionally, technological advancement has become an important trend in the field of bottled water packaging. An ever-increasing number of brands are incorporating smart packing solutions into their business processes including QR codes for product traceability; augmented reality labels; interactive packaging designs that fall under brand promotion or advertising strategies thus facilitating positive customer experience enhancement through differentiation tying it up with marketing campaigns in order to win customers.
Bottled Water Packaging Market Size was valued at USD 100.9 Billion in 2022. The Bottled Water Packaging industry is projected to grow from USD 108.0 Billion in 2023 to USD 187.0 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.10% during the forecast period (2024 - 2032). Increasing purified water consumption and promoting a healthy lifestyle in developing nations are the key market drivers enhancing market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The increasing number of chronic illnesses caused by dirty water is driving the market CAGR for bottled water packaging. Chronic sickness is common all throughout the world. Chronic illnesses are responsible for around 70% of all fatalities worldwide. Water contamination is a major contributor to the rise in chronic diseases. Water pollution causes cholera, typhoid, diarrhoea, and hepatitis A. Every year, the United States suffers from 2500- 3000 cases of hepatitis A. In contrast, 15-20 million typhoid cases are reported each year, with many of them attributed to polluted water. As a result, as people become more health-conscious, the overall demand for purified water is increasing. Furthermore, the health benefits of flavoured bottled water, which contains vitamins A, C, and E, as well as the increased taste, attract customers. Water is packaged in bottles, jugs, and cartons to protect it from contamination and make it easy to transport and store.
Moreover, plastics are the most commonly used materials in the production of water bottles. They account for 97.3% of the bottled packaging market, with glass accounting for the remainder. Plastic containers are a low-cost, lightweight, and long-lasting container material. The most popular type of plastic is polythene terephthalate (PET), which is also 100% recyclable. In addition, Customers are increasingly prioritising their health and wellness, which is increasing demand for bottled purified and ultra-purified solutions. Because these bottles offer a healthier alternative to high-calorie, sugary, carbonated beverages such as sports drinks and juices, consumers chose them when on the go. Bottled water sales climbed by 4.7% in 2020, according to the Beverage Industry in September 2021.
According to the National Association of Container Distributors, consumer and industry demand for lightweight packaging is driving the expansion of polythene terephthalate. Furthermore, lightweight has been a focus of the bottled water industry. From 2000 to 2014, the average weight of a 16.9-ounce PET (half-liter) plastic bottle reduced 48% to 9.89 grammes, according to the International Bottled Water Association. This decrease in weight is fueling the growth of the bottled water plastic packaging market.
May 2022: Amcor Limited announces next generation technology that allows bottles to be produced thirty percent lighter with one hundred percent recycled content - this innovation will improve consumer experience as well address wider sustainability commitments around reducing material use and lowering CO2 emissions.
The Bottled Water Packaging Market segmentation, based on material includes plastics (polyethylene terephthalate (PET), polycarbonate (PC) and high-density polyethylene (HDPE) plastics), glass and other. In 2022, the plastic bottled segment dominated the market. The use of plastic bottles to package drinking water is referred to as plastic bottled water packaging. Because of its lightweight, durability, and convenience of transportation, this style of packaging is gaining favour. Furthermore, plastic bottles are simple to recycle and can be reused several times. Plastic is a synthetic material classified as a Group 4 substance. It retains its physical qualities at high temperatures and does not melt or degrade.
Figure1: Bottled Water Packaging Market, by Material, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The Bottled Water Packaging Market segmentation, based on application, includes still bottled water, carbonated bottled water, flavored bottled water, functional bottled water. In 2022, still bottled water had the biggest market share. Still Bottled packaging is the most popular type of packaged water packaging across all geographies. Still water is simply non-carbonated water. A few prominent examples include conventional tap water, spring water, natural mineral water, and the majority of bottled water seen in huge containers. It is critical to remember that, while still water comes from nature, it is only safe to drink from a trustworthy, tested, and filtered water source.
For instance, Nestlé created two new container designs for its Vittel natural mineral water bottles in June 2021. The new bottles perform similarly to traditional bottles but produce less plastic.
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American Bottled Water Packaging Market area will dominate this market, because of a variety of issues, including increased desire for convenience, health-consciousness, and environmental sustainability. Customers are growing interested in bottled water packed in recyclable materials such as aluminium and PET plastic. The advent of new product innovations, such as single-serve bottles, which are becoming increasingly popular, is also driving the industry.
Further, the major countries studiedin the market reportare The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure2: BOTTLED WATER PACKAGING MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Bottled Water Packaging Market accounts for the second-largest market share due to a number of factors, including increasing health consciousness, rising disposable incomes, and the convenience of bottled water. Further, the German Bottled Water Packaging Market held the largest market share, and the UK Bottled Water Packaging Market was the fastest growing market in the European region
The Asia-Pacific Bottled Water Packaging Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the increasing demand for bottled water in the region, driven by the rising health consciousness among consumers. Moreover, China’s Bottled Water Packaging Market held the largest market share, and the Indian Bottled Water Packaging Market was the fastest growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Bottled Water Packaging Market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Bottled Water Packaging industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Bottled Water Packaging industry to benefit clients and increase the market sector. In recent years, the Bottled Water Packaging industry has offered some of the most significant advantages to medicine. Major players in the Bottled Water Packaging Market, including American Pacific Corporation (U.S.), Berry , Inc. (U.S.), CKS Packaging (U.S.), Sidel Group (Italy), and Kaufman Container (U.S.) and others, are attempting to increase market demand by investing in research and development operations.
Nestlé S.A. is a Swiss multinational food and beverage industry firm based in Vevey, Vaud, Switzerland. Since 2014, it has become the world's largest publicly traded food firm in terms of revenue and other measures. It was placed No. 64 on the Fortune 500 in 2017 and No. 33 on the Forbes 2000 list of the world's largest public corporations in 2016. Nestlé's products include baby food (some of which contain oligosaccharides derived from human milk), medical food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet meals, and snacks. In Feb 2021, Nestlé sold its bottled brands in North America, including Poland Spring, Deer Park, Arrowhead, Ozarka, Zephyrhills, and Pure, to a subsidiary of One Rock Capital Partners and investment company Metropoulos & Co. in order to revitalise individual brand sales.
PepsiCo, Inc. is an American multinational food, snack, and beverage firm headquartered in Harrison, New York, in the town of Purchase. PepsiCo's business spans the entire food and beverage industry. It is in charge of the manufacturing, distribution, and marketing of its products. The greatest and most recent acquisition was Pioneer Foods in 2020 for US$1.7 billion, with the Quaker Oats Company in 2001 adding the Gatorade brand to the Pepsi portfolio and Tropicana Products in 1998 preceding it. June 2020, PepsiCo introduced the first paper bottle for its Aquafina water brand.
In July 2022 Amcor Limited is now making spirits bottles from polyethylene terephthalate (PET) resin that can be recycled and meet newly authorized US Tax and Trade Bureau (TTB) sizes. The company's latest innovation allows customers greater flexibility in exploring different markets.
June 2023: Coca-Cola India introduced a new bottle in Andhra Pradesh that is 100% recycled PET (rPET), with the assistance of ALPLA. This marks the first time ever that a 100% rPET bottle has been used for food or drink in India. In this regard, it was launched as Kinley’s new rPET bottle, now available in1 l bottles.
October 2022– Sidel has launched their future environmentally friendly packing solution for delicate beverages; it is known as 1SKIN bottle. A truly unique PET bottle without labels was developed by Sidel to help customers achieve their sustainability goals and increase sales of premium products through the fusion of outstanding shelf appeal and top-notch green credentials.
For example, in September 2022, Waterloo Sparkling Water brand, that manufactures flavored sparkling water drinks, expanded its lineup with two new flavors called "Sweater Weather." These added tastes are meant to replicate the autumnal feeling and other popular seasonal tastes linked with it, such as “Pumpkin Spice” and “Caramel Apple.”
July 2022- Amcor Limited recently released samples of spirits bottles composed of recyclable polyethylene terephthalate (PET) meeting newly approved US Tax and Trade Bureau (TTB) sizes. The idea behind Amcor’s latest range is to provide users with an opportunity to venture into other markets.
May 2022: Next-generation technology announced by Amcor Limited making possible production of lighter bottles -30% and filled entirely using recycled material. Additionally, innovativeness will boost consumer experience while tackling concerns about reducing the use of materials and curbing greenhouse gas emissions.
© 2024 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)