Body Worn Insect Repellent Market Size

Body Worn Insect Repellent Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

The body-worn insect repellents market is expected to reach US$4.48 billion by 2032, at a Compound Annual Growth Rate (CAGR) of 7.78% between 2023 and 2032. The increase in the growth rate of the market is due to the rising awareness of insect-borne diseases, and the increasing popularity of natural and skin-friendly repellents. The market will also grow in popularity in regions where mosquito-borne diseases are prevalent. In addition, the development of new formulations will also drive the market. Long-lasting, non-toxic repellents and smart wearables with integrated insect-repellent properties are gaining popularity. Among the major players in the industry are SC Johnson, Sawyer Products, and Insect Shield. They are launching new products and forming strategic alliances to increase their market share. SC Johnson’s recent launch of eco-friendly repellents reflects the growing demand for sustainable products and further strengthens its position in the market.

Regional Market Size

Regional Deep Dive

Body-Worn Insect Repellent Market is experiencing a rapid growth across several regions, owing to the growing awareness of insect-borne diseases and the growing demand for personal protection solutions. In North America, the market is characterized by a strong preference for natural and organic products, while Europe is focused on regulatory compliance and product safety. Asia-Pacific is characterized by rapid urbanization and a growing trend towards outdoor activities, which is driving the demand for effective insect repellents. Middle East and Africa are characterized by extreme climatic conditions and diverse consumer preferences. However, Latin America is experiencing a rapid growth in the market, driven by the rise in tourism and outdoor activities.

North America

• In view of the increase in the number of cases of Lyme disease and West Nile fever, and of the increasing public consciousness of the need for a repellent that really works, companies like Sawyer and Repel have had to develop new products.
• EPA’s regulatory changes have led to the development of safer, more eco-friendly formulations, which are influencing the market dynamics and consumers’ choices.
• Natural and organic products are gaining ground, such as Badger Balm and All Terrain.

Europe

• The Biocidal Products Regulation (BPR) has tightened the requirements for insect repellents, thereby causing manufacturers to invest in innovation and compliance, and thereby influencing the market landscape.
• Avon and Oriflame have introduced eco-friendly insect repellents, which appeal to the environmentally conscious consumers.
• The increasing popularity of outdoor activities, particularly in countries such as Germany and the United Kingdom, has led to a growing demand for body-applied insect repellents, thereby increasing competition between brands.

Asia-Pacific

• The increasing urbanization and the growing middle class in India and China have increased the outdoor activities and the demand for effective insect repellents.
• Wearable technology and smart repellents are also emerging, with companies such as Mosquitno introducing mosquito-repellent bracelets that can be worn around the wrist.
• Influencing the growth of the market are government measures against the mosquito and dengue fever, and the activities of organizations such as the World Health Organization.

MEA

• In the Middle East, especially in the Gulf, the unique climatic conditions call for effective insect repellents, especially during outdoor festivals and events.
• Local brands like Al-Haramain have developed herbal-based insect repellents.
• In the public health field, governmental efforts such as campaigns against malaria and dengue fever have led to a greater awareness of and a greater use of body-worn insect repellents.

Latin America

• In countries like Brazil and Costa Rica, the tourist industry is boosting demand for insect repellents as travellers seek protection from the local mosquito-borne diseases.
• The local manufacturers have formulated the products in accordance with the local conditions, e.g. OFF! and the like. These products are in great demand and are at the top of the market.
• The local population is now more aware of the dangers of mosquitoes, and is using insect repellents against them.

Did You Know?

“During the same period, about 700 million people are infected with these diseases, demonstrating the importance of insect repellents in public health.” — World Health Organization (WHO)

Segmental Market Size

Body-worn insect repellents have a crucial role in the overall insect repellent market, which is currently growing steadily as a result of the growing public awareness of the dangers of insect bites. A number of infectious diseases, such as the Zika virus and Lyme disease, have increased the demand for effective personal protection. Moreover, the trend towards natural and sustainable products is driving manufacturers to develop new plant-based formulations that can be marketed to health-conscious consumers.

The stage of development of the body-worn insect repellent is now at the stage of scaling-up. The leading companies are Thermacell and BugBand with their wearable devices. The main application areas are outdoor activities like hiking, camping, gardening, where a long-lasting protection is required. The increase in outdoor recreation during the pandemic and the government's health awareness campaign will also support growth. The development of microencapsulation and wearables is shaping the development of this field and is increasing the efficacy and user experience.

Future Outlook

The market for body-applied insect repellents will grow at a robust CAGR of 7.78% from 2023 to 2032. This will be mainly due to the growing awareness of the dangers of insect-borne diseases such as the Zika virus and Lyme disease, which is increasing the demand for effective personal protection solutions. In addition, as the popularity of outdoor activities continues to grow, especially after the pandemic, the use of insect repellents will increase further, and may reach a penetration rate of more than 30% by 2032, according to industry forecasts.

The market for self-powered watches will grow at a rate of 3% per year, the report says. The microencapsulation of active ingredients and the use of natural ingredients will be able to attract health-conscious consumers, while government support for the safer insect repellents will also encourage growth. The growth of e-commerce platforms has also increased the availability of body-worn insect repellents, enabling consumers to make their own choices based on product reviews and specifications. These factors are expected to drive the growth of the body-worn insect repellents market in the future, and the trend is for the industry to focus on a younger and more health-conscious consumer base.