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    Bluetooth Low Energy in Automotive Market

    ID: MRFR/AM/57624-CR
    209 Pages
    Sejal Akre
    June 2025

    Bluetooth Low Energy (BLE) in Automotive Market Research Report Information by Vehicle Propulsion (ICE and Electric Vehicles), by Sales Channel (OEM and Aftermarket), by Vehicle Type (Passenger Car, Light Commercial Vehicle, Heavy Commercial Vehicle, Motorcycles), by Standard (BLE 4.2, BLE 5.0, BLE 5.2, BLE 5.3, BLE 6.0, Others), by Application (Infotainment, Telematics, Keyless Entry, Rear Seat Entertainment System, Tire Pressure Monitoring Systems (TPMS), Battery Management System, Smart Parking, Others) and Region - Forecast till 2035

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    Summary Table of Contents Segmentation Infographic

    Bluetooth Low Energy in Automotive Market Summary

    The Global Bluetooth Low Energy (BLE) in Automotive Market is projected to experience substantial growth from 2024 to 2035.

    Key Market Trends & Highlights

    Bluetooth Low Energy (BLE) in Automotive Key Trends and Highlights

    • The market valuation is expected to rise from 7.17 USD Billion in 2024 to 58.8 USD Billion by 2035.
    • A compound annual growth rate (CAGR) of 21.09% is anticipated for the period between 2025 and 2035.
    • The increasing integration of BLE technology in automotive applications is likely to drive market expansion.
    • Growing adoption of Bluetooth Low Energy technology due to the rising demand for connected vehicles is a major market driver.

    Market Size & Forecast

    2024 Market Size 7.17 (USD Billion)
    2035 Market Size 58.8 (USD Billion)
    CAGR (2025-2035) 21.09%

    Major Players

    Texas Instruments Incorporated, Qualcomm Incorporated, Infineon Technologies AG, NXP B.V., Toshiba Corporation, Silicon Labs, Onsemi, Nordic Semiconductor, STMicroelectronics, Renesas Electronics Corporation, Senasic Electronic Technology Co., Ltd., Dialog Semiconductor, Broadcom Inc., MediaTek Inc., Marvell Technology Group

    Bluetooth Low Energy in Automotive Market Drivers

    Rising Demand for Connected Vehicles

    The Global Bluetooth Low Energy (BLE) in Automotive Market Industry experiences a surge in demand for connected vehicles. As consumers increasingly seek advanced connectivity features, automakers are integrating BLE technology to enhance user experience. This trend is evidenced by the projected market value of 7.17 USD Billion in 2024, reflecting a growing inclination towards smart automotive solutions. BLE facilitates seamless communication between vehicles and mobile devices, enabling functionalities such as remote diagnostics and over-the-air updates. This integration not only improves vehicle performance but also enhances safety features, making connected vehicles more appealing to consumers.

    Market Segment Insights

    Bluetooth Low Energy (BLE) in Automotive

    Based on Vehicle Propulsion, this segment includes ICE and Electric Vehicles. The ICE segment dominated the global market in 2024, while the Electric Vehicles segment is projected to be the fastest–growing segment during the forecast period. ICE vehicles, despite their dominance, are seeing a gradual decline in sales, as stricter emission regulations and fuel efficiency concerns drive consumers toward electrified alternatives. 

    In November 2024, petrol car sales dropped by 7.8%, and diesel car sales fell by 15.3% across the EU. Despite this decline, ICE vehicles continue to utilize BLE for wireless infotainment, keyless entry, and predictive maintenance. BLE technology enhances the driving experience by enabling remote vehicle diagnostics, anti-theft tracking, and automated driver alerts, making it a critical component in modern ICE-powered cars.

    FIGURE 2: BLUETOOTH LOW ENERGY (BLE) IN AUTOMOTIVE MARKET SHARE BY VEHICLE PROPULSION  2024 AND 2035 (USD BILLION)

    Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

    Bluetooth Low Energy (BLE) in Automotive

    Based on Sales Channel, this segment includes OEM and Aftermarket. The OEM segment dominated the global market in 2024, while the Aftermarket segment is projected to be the fastest–growing segment during the forecast period. OEMs incorporate BLE technology during vehicle production, ensuring seamless connectivity across infotainment, telematics, and security features. 

    In November 2024, Volkswagen Group remained the market leader in the EU, with a 27.8% share and a 4.1% increase in new vehicle registrations. Other major players included Toyota (+17.3%), Renault (+8.3%), and Stellantis (-10.1%). Automakers investing in BLE-enabled digital key systems, real-time vehicle analytics, and wireless over-the-air (OTA) updates are expected to gain a competitive edge, as consumers increasingly demand smart, connected car experiences.

    Bluetooth Low Energy (BLE) in Automotive

    Based on Vehicle Type, this segment includes Passenger Car, Light Commercial Vehicle, Heavy Commercial Vehicle, Motorcycles. The Passenger Car segment dominated the global market in 2024, while the Heavy Commercial Vehicle segment is projected to be the fastest–growing segment during the forecast period. Passenger cars remain the largest segment for BLE adoption, as they integrate infotainment, smart key systems, telematics, and advanced safety features. 

    BLE technology has enhanced wireless smartphone connectivity, allowing seamless access to features like remote locking, navigation, and vehicle health monitoring. Given that petrol car sales dropped by 7.8% in November 2024, the rising demand for hybrid-electric vehicles (HEVs), which saw an 18.5% growth, indicates a higher reliance on BLE-powered battery monitoring systems and smart energy management. Automakers such as Volkswagen (+4.1%) and Toyota (+17.3%), which dominate the passenger car market, are increasingly integrating BLE solutions into their vehicles to improve connectivity, security, and fuel efficiency.

    Bluetooth Low Energy (BLE) in Automotive

    Based on Standard, this segment includes BLE 4.2, BLE 5.0, BLE 5.2, BLE 5.3, BLE 6.0, Others. The BLE 5.0 segment dominated the global market in 2024, while the others segment is projected to be the fastest–growing segment during the forecast period. BLE 5.0, released in 2016, was a major breakthrough in Bluetooth technology, offering 2x faster data transfer speeds (2 Mbps), 4x extended range (200 meters in open environments), and 8x higher broadcasting capacity. 

    These improvements made it ideal for modern automotive applications such as real-time vehicle diagnostics, remote monitoring, and tire pressure monitoring systems (TPMS). The increased range allowed BLE to function efficiently in large vehicles, including trucks and buses, ensuring seamless connection between sensors and control units. Additionally, the enhanced broadcasting capacity supported better communication between vehicle systems, enabling smooth software updates over-the-air (OTA).

    Bluetooth Low Energy (BLE) in Automotive

    Based on Application, this segment includes Infotainment, Telematics, Keyless Entry, Rear Seat Entertainment System, Tire Pressure Monitoring Systems (TPMS), Battery Management System, Smart Parking, Others. The Infotainment segment dominated the global market in 2024, while the Smart Parking segment is projected to be the fastest–growing segment during the forecast period. 

    BLE technology powers modern infotainment systems by facilitating wireless audio streaming, hands-free calling, and smartphone connectivity. Many vehicles use BLE for Apple CarPlay and Android Auto, allowing drivers to access navigation, music, and calls without the need for wired connections. The low latency and power efficiency of BLE ensure uninterrupted media playback while preserving battery life in portable devices like smartphones and smartwatches. BLE also enables multi-device connectivity, allowing passengers to stream media to individual rear-seat displays.

    Get more detailed insights about Bluetooth Low Energy (BLE) in Automotive Market Research Report – Forecast Till 2035

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    Regional Insights

    Based on the Region, the global Bluetooth Low Energy (BLE) in Automotive are segmented into North America, Europe, Asia-Pacific, South America and Middle East & Africa. The Asia-Pacific dominated the global market in 2024, while the Europe is projected to be the fastest–growing segment during the forecast period. Major demand factors driving the Asia-Pacific market are the integration of smartphone connectivity in cars and increased investment in smart vehicles. 

    The Asia-Pacific region is at the forefront of the electric vehicle (EV) revolution, accounting for more than 60% of global EV sales over the next five years. As countries in the region push for decarbonization, automotive manufacturers are integrating BLE technology to enhance vehicle connectivity, security, and energy efficiency. BLE plays a crucial role in EVs, enabling features such as keyless entry, wireless diagnostics, and smart battery monitoring. 

    FIGURE 3: BLUETOOTH LOW ENERGY (BLE) IN AUTOMOTIVE MARKET VALUE BY REGION 2024 AND 2035 (USD BILLION)

    BLUETOOTH LOW ENERGY (BLE) IN AUTOMOTIVE MARKET VALUE BY REGION 2024 AND 2035

    Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

    Further, the countries considered in the scope of the Application Tracking System Market are the US, Canada, Mexico, Germany, UK, France, Russia, Italy, Spain, China, India, Japan, South Korea, Malaysia, Thailand, Indonesia, GCC Countries, South Africa, Brazil, Argentina and others.

    Key Players and Competitive Insights

    Many global, regional, and local vendors characterize the Bluetooth Low Energy (BLE) in the Automotive Market. The market is highly competitive, with all the players competing to gain market share. Intense competition, rapid advances in technology, frequent changes in government policies, and environmental regulations are key factors that confront market growth. The vendors compete based on cost, product quality, reliability, and government regulations. Vendors must provide cost-efficient, high-quality products to survive and succeed in an intensely competitive market.

    The major competitors in the market are Texas Instruments Incorporated, Qualcomm Incorporated, Infineon Technologies AG, NXP B.V., Toshiba Corporation, Silicon Labs, Onsemi, Nordic Semiconductor, STMicroelectronics, Renesas Electronics Corporation, Senasic Electronic Technology Co., Ltd., Dialog Semiconductor, Broadcom Inc., MediaTek Inc., Marvell Technology Group are among others. The Bluetooth Low Energy (BLE) in the Automotive Market is a consolidated market due to increasing competition, acquisitions, mergers and other strategic market developments and decisions to improve operational effectiveness.

    Key Companies in the Bluetooth Low Energy in Automotive Market market include

    Industry Developments

    January 2024: MediaTek and Sensory announce a collaboration to introduce cutting-edge speech AI technology into automobiles. Initially aimed at improving in-car speech technology, the partnership is poised to revolutionize the driving experience. The partnerships first demonstration will be held from January 9–12 2024 at the Consumer Electronics Show (CES) the world’s premier platform for cutting-edge technology. At their booth in Venetian Suites MediaTek will present two demonstrations. The entire automotive solution from Sensory including wake word STT NLU and TTS will be demonstrated in one demo. Sensorys Speech-To-Text with MediaTeks Large Language Model will be demonstrated in the other.

    March 2024: For the supply of Infineon’s AURIX TC3x 40 nanometer automotive microcontrollers GlobalFoundries and Infineon Technologies have announced a new multi-year agreement. The extra capacity will help ensure Infineons business expansion between 2024 and 2030. A highly dependable embedded non-volatile memory (eNVM) technology solution that satisfies the strict safety and security requirements for next-generation vehicle systems and is ideal for enabling mission-critical automotive applications is at the heart of this partnership.

    October 2024: With the R-Car V4M and V4H Renesas unveiled new automotive system-on-chips (SoCs) aimed at automated driving (AD) and advanced driver-assistance (ADAS) L2 L2+ and L3. With the addition of the V4H-3 and V4H-5 to the current V4H-7 the V4M is a new series that evolved from previous platforms. While the V4M handles less expensive L2 and L2+ ADAS applications, the V4H supports ADAS L2+ and L3. Pin and code compatibility are shared by the two SoC lines.

    For high-speed processing and reliable image recognition the V4M processors can produce up to 17 TOPS while the V4H processor can produce up to 34 TOPS from multiple Arm Cortex A76 cores. The chips also have Arm Cortex R52 cores which enable real-time operations without the need for external microcontrollers and support Automotive Safety Integrity Level (ASIL)-D. The most advanced classification of safety measures is ASIL-D. Systems made to prevent potentially fatal malfunctions are referred to by this term.

    June 2023: A comprehensive end-to-end cellular IoT solution that supports DECT NR+ (NR+) was announced by Nordic Semiconductor. Nordics new cellular IoT offering which consists of new products built on the successful and award-winning nRF91 Series Systems-in-Package (SiPs) offers cost-effectiveness simplicity and stability through chipsets modules software and services that are created managed and provided by Nordic. This is the first instance of a single company offering a comprehensive top-tier cellular IoT solution.

    The three nRF91 Series SiPs that make up Nordics cellular IoT solution with NR+ support now include two new devices, the nRF9161TM and nRF9131TM as well as development software evaluation and development tools nRF Cloud Services and top-notch support. The world’s first non-cellular 5G technology standard is called NR+.

    Bluetooth Low Energy (BLE) in Automotive Market Segmentation

    Bluetooth Low Energy (BLE) in Automotive by Vehicle Propulsion Outlook

    • ICE
    • Electric Vehicles

    Bluetooth Low Energy (BLE) in Automotive by Sales Channel Outlook

    • OEM
    • Aftermarket

    Bluetooth Low Energy (BLE) in Automotive by Vehicle Type Outlook

    • Passenger Car
    • Light Commercial Vehicle
    • Heavy Commercial Vehicle
    • Motorcycles

    Bluetooth Low Energy (BLE) in Automotive by Standard Outlook

    • BLE 4.2
    • BLE 5.0
    • BLE 5.2
    • BLE 5.3
    • BLE 6.0
    • Others

    Bluetooth Low Energy (BLE) in Automotive by Application Outlook

    • Infotainment
    • Telematics
    • Keyless Entry
    • Rear Seat Entertainment System
    • Tire Pressure Monitoring Systems (TPMS)
    • Battery Management System
    • Smart Parking
    • Others

    Bluetooth Low Energy (BLE) in Automotive Regional Outlook

    • North America
      • US
      • Canada
    • Mexico
      • Europe
      • Germany
      • UK
      • France
      • Russia
      • Italy
      • Spain
      • Rest of Europe
    • Asia-Pacific
      • China
      • India
      • Japan
      • South Korea
      • Malaysia
      • Thailand
      • Indonesia
      • Rest of Asia-Pacific
    • South America
      • Brazil
      • Argentina
      • Rest of South America
    • Middle East & Africa
      • GCC Countries
      • South Africa
      • Rest of MEA

    Future Outlook

    Bluetooth Low Energy in Automotive Market Future Outlook

    The Bluetooth Low Energy (BLE) in Automotive Market is projected to grow at a 21.09% CAGR from 2024 to 2035, driven by advancements in connectivity and smart vehicle technologies.

    New opportunities lie in:

    • Develop integrated BLE solutions for vehicle-to-everything (V2X) communication.
    • Leverage BLE for enhanced in-car user experience through personalized applications.
    • Invest in BLE-enabled fleet management systems for real-time monitoring and analytics.

    By 2035, the BLE in Automotive Market is expected to be a pivotal component of smart mobility solutions.

    Market Segmentation

    Regional Outlook

    • US
    • Canada

    Bluetooth Low Energy (BLE) in Automotive Regional Outlook

    • US
    • Canada

    Bluetooth Low Energy (BLE) in Automotive by Standard Outlook

    • BLE 4.2
    • BLE 5.0
    • BLE 5.2
    • BLE 5.3
    • BLE 6.0
    • Others

    Bluetooth Low Energy (BLE) in Automotive by Application Outlook

    • Infotainment
    • Telematics
    • Keyless Entry
    • Rear Seat Entertainment System
    • Tire Pressure Monitoring Systems (TPMS)
    • Battery Management System
    • Smart Parking
    • Others

    Bluetooth Low Energy (BLE) in Automotive by Vehicle Type Outlook

    • Passenger Car
    • Light Commercial Vehicle
    • Heavy Commercial Vehicle
    • Motorcycles

    Bluetooth Low Energy (BLE) in Automotive by Sales Channel Outlook

    • OEM
    • Aftermarket

    Bluetooth Low Energy (BLE) in Automotive by Vehicle Propulsion Outlook

    • ICE
    • Electric Vehicles

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 USD 7.17 Billion
    Market Size 2025 USD 8.63 Billion
    Market Size 2035 USD 58.83 Billion
    Compound Annual Growth Rate (CAGR) 23.0% (2025-2035)
    Base Year 2024
    Forecast Period 2025-2035
    Historical Data 2019-2023
    Forecast Units Value (USD Billion)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Segments Covered By Vehicle Propulsion, By Sales Channel, By Vehicle Type, By Standard, By Application
    Geographies Covered North America, Europe, Asia Pacific, South America, Middle East & Africa
    Countries Covered The US, Canada, Mexico, Germany, UK, France, Russia, Italy, Spain, China, India, Japan, South Korea, Malaysia, Thailand, Indonesia, GCC Countries, South Africa, Brazil, Argentina
    Key Companies Profiled Texas Instruments Incorporated, Qualcomm Incorporated, Infineon Technologies AG, NXP B.V., Toshiba Corporation, Silicon Labs, Onsemi, Nordic Semiconductor, STMicroelectronics, Renesas Electronics Corporation, Senasic Electronic Technology Co., Ltd., Dialog Semiconductor, Broadcom Inc., MediaTek Inc., Marvell Technology Group
    Key Market Opportunities ·         The rising interest in autonomous driving and smart cities
    Key Market Dynamics ·         Integration of smartphone connectivity in cars ·         Increased investment in smart vehicles

    FAQs

    How much is the Bluetooth Low Energy (BLE) in Automotive Market?

    USD 7.17 Billion is the Bluetooth Low Energy (BLE) in Automotive Market in 2024

    Which Application holds the largest market share?

    The Infotainment segment by Application holds the largest market share and grows at a CAGR of 22.3 % during the forecast period.

    Which region holds the largest market share in the Global Bluetooth Low Energy (BLE) in the Automotive Market?

    Asia-Pacific holds the largest market share in the Global Bluetooth Low Energy (BLE) in the Automotive Market.

    Who are the prominent players in the Global Bluetooth Low Energy (BLE) in the Automotive Market?

    Texas Instruments Incorporated, Qualcomm Incorporated, Infineon Technologies AG, NXP B.V., Toshiba Corporation, Silicon Labs, Onsemi, Nordic Semiconductor, STMicroelectronics, Renesas Electronics Corporation, Senasic Electronic Technology Co., Ltd., Dialog Semiconductor, Broadcom Inc., MediaTek Inc., Marvell Technology Group are prominent players in the Bluetooth Low Energy (BLE) in Automotive Market.

    Which Vehicle Type segment led the Global Bluetooth Low Energy (BLE) in the Automotive Market?

    The Passenger Car segment dominated the market in 2024.

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