Blockchain In Media Advertising Entertainment Market Overview
As per MRFR analysis, the Blockchain In Media Advertising Entertainment Market Size was estimated at 26.59 (USD Billion) in 2022. The Blockchain In Media Advertising Entertainment Market Industry is expected to grow from 34.4(USD Billion) in 2023 to 350.0 (USD Billion) by 2032. The Blockchain In Media Advertising Entertainment Market CAGR (growth rate) is expected to be around 29.4% during the forecast period (2024 - 2032).
Key Blockchain In Media Advertising Entertainment Market Trends Highlighted
The increasing demand for accountability and transparency among the advertising audience, growing programmatic advertising, and the increasing need for more efficient and effective tools for the evaluation of advertising campaigns are some of the key market drivers. These include the arrival of new growth spheres or behaviors, such as the creation of blockchain-based systems for advertisement, the adoption of AI into existing blockchain technologies, and the horizon of the usage of blockchain in advertisement and media. Recent developments and market prospects include the growing application of blockchain technology in tackling advertisement fraud issues, the rising uptake of blockchain advertising platforms by major parties, and the creation of novel advertisement blockchain technologies aimed at tracking and evaluating advertisements.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Blockchain In Media Advertising Entertainment Market Drivers
Growing Demand for Transparency and Accountability in Media Advertising
Blockchain technology offers a unique solution to the challenges of transparency and accountability in media advertising. By providing a secure and immutable ledger, blockchain can track and verify every step of the advertising process, from campaign planning to execution and measurement.
This can help to reduce fraud, improve efficiency, and build trust between advertisers and publishers. The growing demand for transparency and accountability is being driven by a number of factors, including the increasing complexity of the media landscape, the proliferation of digital channels and the rise of programmatic advertising.The growing sophistication of consumers is becoming more aware of the ways in which their data is being used.
The increasing pressure from regulators to improve transparency and accountability in the advertising industry. Blockchain technology is well-positioned to address these challenges and meet the growing demand for transparency and accountability in media advertising. By providing a secure and immutable ledger, blockchain can help to track and verify every step of the advertising process, from campaign planning to execution and measurement.This can help to reduce fraud, improve efficiency, and build trust between advertisers and publishers. In addition to the benefits of transparency and accountability, blockchain technology can also offer a number of other advantages for the media advertising industry, including increased efficiency: Blockchain can help streamline the media advertising process by automating tasks and reducing the need for manual intervention.
This can lead to significant cost savings and improved efficiency for advertisers and publishers.Improved targeting: Blockchain can be used to collect and analyze data on consumer behavior, which can help advertisers to better target their campaigns. This can lead to increased ROI and improved customer engagement. New opportunities for innovation: Blockchain technology is a disruptive technology that has the potential to revolutionize the media advertising industry.
By providing new ways to track, verify, and target advertising campaigns, blockchain can help create new opportunities for innovation and growth. The Blockchain In Media Advertising Entertainment Market Industry is expected to grow from USD 34.4 billion in 2023 to USD 350.0 billion by 2032, at a CAGR of 29.4%.The growth of the market is attributed to the increasing demand for transparency and accountability in media advertising, the growing sophistication of consumers, and the increasing pressure from regulators to improve transparency and accountability in the advertising industry.
Rising Adoption of Digital Media and Connected Devices
The rising adoption of digital media and connected devices is another key driver of growth for the Blockchain In Media Advertising Entertainment Market Industry. As more and more people consume media online, advertisers are increasingly looking for ways to reach these audiences. Blockchain technology can help advertisers track and target consumers across multiple devices and channels, ensuring that their campaigns are seen by the right people at the right time.
Increasing Investment in Blockchain Technology
The increasing investment in blockchain technology is also contributing to the growth of the Blockchain In Media Advertising Entertainment Market Industry. As more companies realize the potential of blockchain technology, they are investing in developing new applications and solutions for the media advertising industry. This investment is helping to drive down the cost of blockchain technology and making it more accessible to businesses of all sizes.
Blockchain In Media Advertising Entertainment Market Segment Insights
Blockchain In Media Advertising Entertainment Market Content Type Insights
The Blockchain In Media Advertising Entertainment Market is segmented by Content Type into Streaming Media, Social Media, Online Ads, Print Advertising, and Television Advertising. Streaming Media is projected to hold the largest market share due to the increasing popularity of online video streaming services such as Netflix, Amazon Prime Video, and Disney+. Social Media is expected to witness significant growth due to the rising number of social media users and the increasing adoption of blockchain technology for targeted advertising.
Online Ads are also expected to grow steadily due to the increasing use of programmatic advertising and the ability of blockchain to track ad performance and prevent fraud.The growth of the market is attributed to the increasing adoption of blockchain technology for advertising and marketing purposes. Blockchain provides a secure and transparent way to track ad performance, prevent fraud, and target audiences more effectively.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Blockchain In Media Advertising Entertainment Market Blockchain Type Insights
The Blockchain In Media Advertising Entertainment Market segmentation by Blockchain Type includes Public Blockchain, Private Blockchain, and Permissioned Blockchain. The Public Blockchain segment is anticipated to maintain its dominance in the market by 2024 owing to its decentralized nature, immutability, and transparency.
In 2023, the Blockchain In Media Advertising Entertainment Market for Public Blockchain is expected to reach a valuation of USD 11.5 billion, which is projected to grow to USD 70.5 billion by 2032, exhibiting a CAGR of 24.7%.Private Blockchain is estimated to hold a significant market share, driven by its enhanced privacy, security, and control features. Permissioned Blockchain, offering a hybrid approach with customizable permissions, is also anticipated to witness notable growth during the forecast period.
Blockchain In Media Advertising Entertainment Market Application Insights
The Blockchain In Media Advertising Entertainment Market is segmented by Application into Supply Chain Management, Content Monetization, Analytics and Attribution, Fraud Prevention, and Content Distribution. Supply Chain Management: In 2023, the Supply Chain Management segment accounted for 25% of the Blockchain In Media Advertising Entertainment Market revenue. The integration of blockchain technology into media and entertainment supply chains streamlines processes, enhances transparency, and improves efficiency. Key players in this segment include IBM, SAP, and Oracle.
Content Monetization:The Content Monetization segment is projected to grow at a CAGR of 30% from 2024 to 2032. Blockchain enables the creation of decentralized content marketplaces, allowing creators to monetize their work directly and transparently. This segment is expected to reach a valuation of USD 100 billion by 2032. Analytics and Attribution: The Analytics and Attribution segment is driven by the increasing need for accurate measurement and attribution in media advertising. Blockchain provides immutable and verifiable data, enabling precise campaign tracking and optimization.Key players in this segment include Nielsen, Google Analytics, and Adobe Analytics.
Fraud Prevention: The Fraud Prevention segment is expected to witness significant growth due to the rising concerns over ad fraud and piracy. Blockchain's inherent security and transparency can help prevent fraudulent activities, protect intellectual property, and maintain the integrity of the media and entertainment ecosystem. Content Distribution: The Content Distribution segment is poised to benefit from the adoption of blockchain for content delivery. Decentralized distribution networks powered by blockchain can improve content accessibility, reduce costs, and enhance the user experience.Key players in this segment include Amazon Web Services, Microsoft Azure, and Google Cloud Platform.
Blockchain In Media Advertising Entertainment Market End-User Insights
The Blockchain In Media Advertising Entertainment Market is segmented based on End-User into Media Agencies, Advertisers, Publishers, and Consumers. The Media Agencies segment held the largest market share in 2023, and it is expected to continue to dominate the market during the forecast period. The growth of this segment can be attributed to the increasing adoption of blockchain technology by media agencies to improve their efficiency and transparency.
The Advertisers segment is expected to grow at a significant rate during the forecast period, owing to the increasing demand for blockchain-based advertising solutions that can help advertisers reach their target audience more effectively.The Publishers segment is also expected to grow at a steady pace during the forecast period, as blockchain technology can help publishers improve their content distribution and monetization strategies. The Consumers segment is expected to grow at a moderate rate during the forecast period, as consumers become more aware of the benefits of blockchain technology and its potential to improve their online experiences.
Blockchain In Media Advertising Entertainment Market Deployment Model Insights
The deployment model segment of the Blockchain In Media Advertising Entertainment Market is categorized into cloud-based, on-premise, and hybrid. Among these, the cloud-based deployment model is anticipated to hold the largest market share during the forecast period. The Blockchain In Media Advertising Entertainment Market revenue from the cloud-based deployment model is projected to reach USD 15.2 billion by 2024, primarily driven by its cost-effectiveness, scalability, and flexibility.
The on-premise deployment model is expected to witness steady growth due to the increased need for data security and control.The hybrid deployment model, which combines the benefits of both cloud-based and on-premise models, is gaining traction as organizations seek to optimize their infrastructure. The Blockchain In Media Advertising Entertainment Market segmentation by deployment model provides insights into the market dynamics, allowing stakeholders to make informed decisions and capitalize on growth opportunities.
Blockchain In Media Advertising Entertainment Market Regional Insights
North America is expected to hold the largest market share in the Blockchain In Media Advertising Entertainment Market. The region's dominance can be attributed to the presence of major media and entertainment companies, as well as the early adoption of blockchain technology. Europe is expected to be the second-largest market, followed by APAC. The APAC region is expected to witness significant growth in the coming years, due to the increasing adoption of blockchain technology in the media and entertainment industry. South America and MEA are expected to account for a smaller share of the global market.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Blockchain In Media Advertising Entertainment Market Key Players And Competitive Insights
Major players in the Blockchain In Media Advertising Entertainment Market industry are constantly seeking innovative ways to enhance their offerings and gain a competitive edge. Leading Blockchain In Media Advertising Entertainment Market players are investing heavily in research and development to create new technologies and improve existing ones. They are also forming strategic partnerships and collaborations to expand their reach and access new markets. '
The Blockchain In Media Advertising Entertainment Market development landscape is highly dynamic, with new entrants emerging regularly. These new players are often bringing innovative ideas and approaches to the market, which is helping to drive growth and innovation in the industry. The competitive landscape is expected to remain intense in the coming years, as companies vie for market share and strive to differentiate their offerings.A leading player in the Blockchain In Media Advertising Entertainment Market is Animoca Brands.
The company offers a range of blockchain-based products and services, including games, entertainment, and educational content. Animoca Brands has a strong focus on innovation and is constantly developing new ways to use blockchain technology to enhance its offerings. The company has also made a number of strategic acquisitions in recent years, which has helped it to expand its reach and offerings.
Animoca Brands is well-positioned to continue to lead the Blockchain In Media Advertising Entertainment Market in the coming years.Another major player in the Blockchain In Media Advertising Entertainment Market is Dapper Labs. The company is the creator of NBA Top Shot, a popular blockchain-based basketball trading card game. Dapper Labs is also developing other blockchain-based games and entertainment products. The company has a strong team of experienced executives and engineers and is well-funded. Dapper Labs is well-positioned to continue to be a major player in the Blockchain In Media Advertising Entertainment Market in the coming years.
Key Companies in the Blockchain In Media Advertising Entertainment Market Include:
-
Quantcast
-
Oracle
-
Microsoft
-
Adobe
-
Rocketfuel
-
Apple
-
Broadxcast
-
IBM
-
Google
-
Verizon
-
Salesforce
-
Tapad
-
TubeMogul
-
RhythmOne
-
Amazon
Blockchain In Media Advertising Entertainment Market Industry Developments
The Global Blockchain in Media, Advertising, and Entertainment Market is projected to grow significantly over the next decade, driven by the increasing adoption of blockchain technology in various sectors. In 2023, the market is expected to be valued at approximately USD 34.4 billion, and by 2032, it is forecast to reach USD 350.0 billion, exhibiting a CAGR of 29.4%.
This growth is attributed to factors such as the rising demand for transparency and security in the media and entertainment industry, as well as the increasing use of blockchain for digital rights management and content distribution. Recent developments in the market include the launch of new blockchain-based platforms for media and entertainment content, as well as partnerships between major players in the industry to explore the potential of blockchain technology. These developments are expected to further drive the growth of the Global Blockchain in Media, Advertising, and Entertainment Market in the coming years.
Blockchain In Media Advertising Entertainment Market Segmentation Insights
-
Blockchain In Media Advertising Entertainment Market Content Type Outlook
-
Streaming Media
-
Social Media
-
Online Ads
-
Print Advertising
-
Television Advertising
-
Blockchain In Media Advertising Entertainment Market Blockchain Type Outlook
-
Public Blockchain
-
Private Blockchain
-
Permissioned Blockchain
-
Blockchain In Media Advertising Entertainment Market Application Outlook
-
Blockchain In Media Advertising Entertainment Market End-User Outlook
-
Media Agencies
-
Advertisers
-
Publishers
-
Consumers
-
Blockchain In Media Advertising Entertainment Market Deployment Model Outlook
-
Cloud-based
-
On-premise
-
Hybrid
-
Blockchain In Media Advertising Entertainment Market Regional Outlook
-
North America
-
Europe
-
South America
-
Asia Pacific
-
Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
26.59(USD Billion) |
| Market Size 2023 |
34.4(USD Billion) |
| Market Size 2032 |
350.0(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
29.4% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Quantcast, Oracle, Microsoft, Adobe, Rocketfuel, Apple, Broadxcast, IBM, Google, Verizon, Salesforce, Tapad, TubeMogul, RhythmOne, Amazon |
| Segments Covered |
Content Type, Blockchain Type, Application, End-User, Deployment Model, Regional |
| Key Market Opportunities |
Transparency in AD performance Enhanced user engagement Streamlined supply chain management Targeted advertising Fraud prevention |
| Key Market Dynamics |
Growing adoption of blockchain technology Increasing demand for transparency and accountability Rise of digital advertising Expansion of virtual reality and augmented reality Emergence of decentralized autonomous organizations DAOs |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Blockchain In Media Advertising Entertainment Market size is expected to reach USD 350.0 billion by 2032, exhibiting a CAGR of 29.4% during the forecast period.
North America is expected to dominate the Blockchain In Media Advertising Entertainment Market, owing to the presence of well-established media and entertainment industries and early adoption of blockchain technology.
Growing demand for transparency and efficiency in media advertising, increasing adoption of blockchain-based solutions to improve supply chain management, and rising popularity of decentralized applications (dApps) are the key growth drivers of the market.
Blockchain technology finds applications in various areas of the Media Advertising Entertainment industry, including digital rights management, content distribution, fraud prevention, and supply chain optimization.
IBM, Microsoft, Amazon Web Services (AWS), Limelight Networks, and Bitfury are some of the key competitors in the Blockchain In Media Advertising Entertainment Market.
The Asia Pacific region is expected to reach a market size of USD 120.0 billion by 2032, exhibiting a CAGR of 31.4% during the forecast period.
Blockchain technology has the potential to transform the Media Advertising Entertainment industry by providing greater transparency, efficiency, and security, as well as enabling new business models and revenue streams.
Lack of regulatory clarity, scalability issues, and concerns over data privacy and security are some of the challenges faced by the Blockchain In Media Advertising Entertainment Market.
Rising adoption of decentralized autonomous organizations (DAOs), increasing use of blockchain-based solutions for content monetization, and growing popularity of non-fungible tokens (NFTs) are some of the key trends shaping the Blockchain In Media Advertising Entertainment Market.
