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    Blanket Market

    ID: MRFR/CR/8913-HCR
    90 Pages
    Snehal Singh
    October 2025

    Blanket Market Research Report Information by Product Type (Electric Blanket and Regular Blanket), By Material Type (Wool, Cotton, Polyester, and Others), By End-User (Residential and Commercial), By Sales Channel (Wholesalers/ Distributors, Hypermarkets/ Supermarkets, Specialty Stores, Multi-brand Stores, Independent Small Retailers, Online Retailers, and Others), and by Region (North America, Asia-Pacific, Europe, and Rest of The World)—Forecast Till 2035

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    Blanket Market Infographic
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    Blanket Market Summary

    As per MRFR analysis, The Global Blanket Size was estimated at 8.8 USD Billion in 2024. The blanket industry is projected to grow from 9.078 USD Billion in 2025 to 12.39 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 3.16 during the forecast period 2025 - 2035.

    Key Market Trends & Highlights

    The Global Blanket is experiencing a dynamic shift towards sustainability and personalization, driven by technological advancements and changing consumer preferences.

    • North America remains the largest market for blankets, driven by a strong demand for electric blankets.
    • Asia-Pacific is emerging as the fastest-growing region, with increasing consumer interest in regular blankets.
    • The electric blanket segment continues to dominate the market, while the regular blanket segment is witnessing rapid growth.
    • Market drivers such as sustainability focus and e-commerce expansion are significantly influencing consumer purchasing behavior.

    Market Size & Forecast

    2024 Market Size 8.8 (USD Billion)
    2035 Market Size 12.39 (USD Billion)
    CAGR (2025 - 2035) 3.16%

    Major Players

    Berkshire Blanket (US), Tranquillo (DE), Macy's (US), IKEA (SE), WestPoint Home (US), Sferra (US), Pendleton Woolen Mills (US), Cuddledown (US), L.L. Bean (US)

    Blanket Market Trends

    The Global Blanket is currently experiencing a dynamic evolution, driven by various factors that influence consumer preferences and manufacturing practices. The increasing demand for sustainable and eco-friendly materials appears to be reshaping the landscape, as consumers become more conscious of their environmental impact. This shift is prompting manufacturers to explore innovative materials and production techniques that align with sustainability goals. Additionally, the rise of e-commerce platforms is facilitating broader access to diverse blanket options, allowing consumers to make informed choices from the comfort of their homes. As a result, the market is witnessing a surge in product variety, catering to different tastes and preferences. Moreover, The Global Blanket seems to be influenced by changing lifestyle trends, with an emphasis on comfort and personalization. Consumers are increasingly seeking products that not only provide warmth but also enhance their living spaces. This trend is leading to a greater focus on design aesthetics, with manufacturers incorporating unique patterns and textures into their offerings. Furthermore, the growing popularity of home decor and interior design is likely to drive demand for blankets that serve as both functional items and decorative elements. Overall, The Global Blanket is poised for continued growth, reflecting the evolving needs and desires of consumers in a rapidly changing world.

    Sustainability Focus

    The emphasis on eco-friendly materials is reshaping The Global Blanket. Consumers are increasingly prioritizing products made from sustainable resources, prompting manufacturers to innovate in material selection and production processes.

    E-commerce Expansion

    The rise of online shopping platforms is transforming how consumers access blankets. This trend allows for a wider variety of options, enabling customers to compare products and make informed purchasing decisions from home.

    Personalization and Aesthetics

    There is a growing demand for blankets that combine functionality with design. Consumers are seeking products that not only provide warmth but also enhance their home decor, leading to a focus on unique patterns and textures.

    The Global Blanket Market appears to be experiencing a notable shift towards sustainable materials and innovative designs, reflecting a growing consumer preference for eco-friendly products.

    U.S. Department of Commerce

    Blanket Market Drivers

    E-commerce Expansion

    The rapid expansion of e-commerce is significantly influencing The Global Blanket Industry. With the proliferation of online shopping platforms, consumers now have unprecedented access to a wide variety of blanket options from around the world. This trend is supported by data indicating that online retail sales are expected to reach 6.4 trillion USD by 2024. The convenience of online shopping, coupled with the ability to compare prices and read reviews, is driving consumers to purchase blankets online rather than in traditional retail settings. Consequently, companies that invest in robust e-commerce strategies may experience enhanced visibility and sales growth in The Global Blanket Industry. Furthermore, the integration of augmented reality and virtual fitting rooms could further enhance the online shopping experience, making it more appealing to consumers.

    Sustainability Focus

    The increasing emphasis on sustainability is reshaping The Global Blanket Industry. Consumers are becoming more environmentally conscious, leading to a rising demand for eco-friendly materials such as organic cotton, bamboo, and recycled fibers. This shift is not merely a trend; it appears to be a fundamental change in consumer behavior. According to recent data, the market for sustainable textiles is projected to grow at a compound annual growth rate of 9.7% through 2027. Manufacturers are responding by adopting sustainable practices in production, which not only appeals to eco-conscious consumers but also aligns with regulatory pressures for greener practices. As a result, companies that prioritize sustainability may gain a competitive edge in The Global Blanket Industry.

    Health and Wellness Trends

    The growing focus on health and wellness is influencing consumer choices within The Global Blanket Industry. As individuals become more aware of the importance of sleep quality and comfort, there is an increasing demand for blankets that promote relaxation and well-being. Products such as weighted blankets, which are believed to reduce anxiety and improve sleep quality, are gaining popularity. Market Research Future indicates that the weighted blanket segment is projected to grow at a rate of 20% annually. This trend suggests that consumers are willing to invest in products that enhance their overall health and comfort. Consequently, companies that align their offerings with health and wellness trends may find lucrative opportunities within The Global Blanket Industry.

    Technological Advancements

    Technological advancements are playing a crucial role in shaping The Global Blanket Industry. Innovations in textile manufacturing, such as the development of smart fabrics and advanced weaving techniques, are enhancing the functionality and appeal of blankets. For instance, blankets with integrated heating elements or moisture-wicking properties are gaining traction among consumers seeking comfort and convenience. Data indicates that the smart textiles market is expected to reach 5.5 billion USD by 2026, suggesting a growing interest in technologically enhanced products. As manufacturers continue to invest in research and development, the introduction of new technologies may lead to the creation of unique blanket offerings that cater to evolving consumer needs in The Global Blanket Industry.

    Personalization and Aesthetics

    The demand for personalized and aesthetically pleasing products is becoming increasingly prominent in The Global Blanket Industry. Consumers are seeking blankets that not only serve functional purposes but also reflect their individual styles and preferences. This trend is evidenced by the rise of customizable options, where consumers can choose colors, patterns, and materials that resonate with their personal tastes. Market data suggests that the personalized home decor segment is expected to grow significantly, with a projected increase of 15% annually. This shift indicates that brands offering unique and customizable blankets may capture a larger share of the market. As a result, companies that prioritize design innovation and personalization could potentially thrive in the competitive landscape of The Global Blanket Industry.

    Market Segment Insights

    By Type: Electric Blanket (Largest) vs. Regular Blanket (Fastest-Growing)

    In The Global Blanket, the Electric Blanket holds a significant share, dominating the landscape due to its innovative features and user-friendly technology. As consumers increasingly seek convenience and comfort, the Electric Blanket's market presence continues to grow. Conversely, the Regular Blanket, while not as dominant, is rapidly gaining traction among eco-conscious customers and those cherishing traditional bedding solutions, making it the fastest-growing segment in this market.

    Blankets: Electric (Dominant) vs. Regular (Emerging)

    The Electric Blanket is distinguished by its ability to provide warmth on demand, making it particularly appealing in colder climates and during winter months. With advancements in safety features and energy efficiency, these blankets are becoming standard in households, especially where heating costs are a concern. On the other hand, the Regular Blanket is favored for its versatility and variety of materials, being a staple in homes for all seasons. As trends shift towards sustainability, Regular Blankets made from organic or recycled materials are emerging, appealing to a market segment that values environmental responsibility. Together, these blankets showcase the diverse preferences of consumers in The Global Blanket.

    By Material: Wool (Largest) vs. Polyester (Fastest-Growing)

    In The Global Blanket, the 'Material' segment is characterized by a diverse array of offerings, with wool capturing the largest share. Wool is recognized for its superior warmth and craftsmanship, appealing to consumers looking for high-quality blankets. Polyester, however, is quickly gaining traction due to its affordability and versatility, offering a wide range of options that cater to various market needs. The cotton segment, though significant, holds a smaller market presence, followed closely by other materials that serve niche segments in the market. Overall, the distribution reflects a blend of traditional materials like wool with innovative options like polyester. Growth trends in The Global Blanket are significantly influenced by changing consumer preferences and trends towards sustainable and hypoallergenic products. Wool remains a favorite for its natural properties, while polyester's growth is underscored by advancements in manufacturing techniques that enhance its quality. The rise of eco-conscious consumers is also leading to an uptick in demand for organic cotton blankets. Retail strategies focusing on online sales and personalization further drive growth in the polyester segment, making it the fastest-growing material in the market.

    Wool (Dominant) vs. Polyester (Emerging)

    Wool blankets are regarded as the dominant choice in The Global Blanket, primarily due to their unrivaled warmth, durability, and natural insulating properties. Consumers highly value these blankets for their luxury feel and comfort, often associating wool with premium quality. Manufacturers capitalize on this trend by offering unique designs and sustainable sourcing options, enhancing wool's appeal. On the other hand, polyester blankets represent an emerging segment characterized by affordability, ease of maintenance, and an expanding array of designs. As production techniques continue to evolve, polyester is overcoming its initial perceptions of being lower quality. With advances in technology, polyester blankets now come in soft textures and high-performance fabrics, capturing a significant share of the market as they cater to budget-conscious consumers and younger demographics.

    By End User: Residential (Largest) vs. Commercial (Fastest-Growing)

    In The Global Blanket, the residential segment commands the largest share, driven by increasing consumer preferences for comfort and warmth in homes. With a steady demand for a variety of blankets catering to diverse consumer tastes, this segment has established itself as the market leader. On the other hand, the commercial segment is rapidly gaining traction, particularly in hospitality and health care industries where there is a growing requirement for high-quality blankets. The robust demand for customization and bulk purchases in hotels and hospitals significantly contributes to this trend.

    End User: Residential (Dominant) vs. Commercial (Emerging)

    The residential segment is characterized by a wide array of choices, appealing to individual consumer preferences. This segment includes various blanket materials such as fleece, cotton, and wool, addressing distinct needs based on climate, usage, and personal style. Consumers are keen on purchasing blankets that not only provide warmth but also enhance interior aesthetics. Conversely, the commercial segment is seen as emerging due to its focus on bulk orders and specialized products for the hospitality sector. Hotels and healthcare facilities favor durable and easy-to-maintain blankets, indicating a shift towards quality and functionality. This segment's growth is further augmented by increasing investments in upscale hotel chains and an emphasis on consumer satisfaction in service industries.

    By Sales Channel: Wholesalers/ Distributors (Largest) vs. Online Retailers (Fastest-Growing)

    The Global Blanket is significantly shaped by various sales channels, with wholesalers and distributors holding the largest market share. These entities play a vital role in the supply chain, ensuring that blankets reach retailers efficiently and effectively. Following closely are hypermarkets and supermarkets, which attract customers seeking physical retail experiences. Specialty stores and multi-brand retailers also contribute, albeit at a smaller scale. Independent small retailers serve niche markets, and the rapidly growing online retailers are reshaping how consumers purchase blankets, offering convenience and variety, which is leading to shifts in market dynamics.

    Wholesalers/ Distributors (Dominant) vs. Online Retailers (Emerging)

    Wholesalers and distributors remain dominant in The Global Blanket due to their established networks and relationships with manufacturers and retailers. They provide essential services such as bulk purchasing and distribution, lowering costs for end retailers. On the other hand, online retailers are emerging as significant players, capitalizing on changing consumer behaviors favoring digital shopping. This segment thrives on offering extensive product ranges and convenience, thus appealing to younger consumers. As e-commerce continues to grow, online retailers are expected to expand their market presence significantly, offering personalized shopping experiences and direct-to-consumer services that traditional sales channels may struggle to match.

    Get more detailed insights about Blanket Market

    Key Companies in the Blanket Market market include

    Future Outlook

    Blanket Market Future Outlook

    The Global Blanket is projected to grow at a 3.16% CAGR from 2024 to 2035, driven by increasing consumer demand for sustainable materials and innovative designs.

    New opportunities lie in:

    • Expansion into eco-friendly blanket materials
    • Development of smart blankets with temperature control
    • Partnerships with e-commerce platforms for direct-to-consumer sales

    By 2035, the market is expected to achieve robust growth, driven by innovation and sustainability.

    Market Segmentation

    Blanket Market Type Outlook

    • Electric Blanket
    • Regular Blanket

    Blanket Market End User Outlook

    • Residential
    • Commercial

    Blanket Market Material Outlook

    • Wool
    • Cotton
    • Polyester
    • Others

    Blanket Market Sales Channel Outlook

    • Wholesalers/ Distributors
    • Hypermarkets/ Supermarkets
    • Specialty Stores
    • Multi-brand Stores
    • Independent Small Retailers
    • Online Retailers
    • Others

    Report Scope

    MARKET SIZE 20248.8(USD Billion)
    MARKET SIZE 20259.078(USD Billion)
    MARKET SIZE 203512.39(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR)3.16% (2024 - 2035)
    REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR2024
    Market Forecast Period2025 - 2035
    Historical Data2019 - 2024
    Market Forecast UnitsUSD Billion
    Key Companies ProfiledMarket analysis in progress
    Segments CoveredMarket segmentation analysis in progress
    Key Market OpportunitiesGrowing demand for sustainable materials in The Global Blanket presents significant innovation opportunities.
    Key Market DynamicsRising consumer preference for sustainable materials drives innovation and competition in the blanket market.
    Countries CoveredNorth America, Europe, APAC, South America, MEA

    Market Highlights

    Author
    Snehal Singh
    Assistant Manager - Research

    High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

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    FAQs

    What is the study period of the blanket market report?

    The blanket market forecast period is 2024-2032

    What is the blanket Market Growth rate?

    The market is expected to register a CAGR of 3.06% By 2032, according to blanket market research.

    Which region has the highest market growth rate?

    Asia-Pacific is expected to register the highest CAGR during 2024-2032

    Which region has the largest share of the market?

    North America held the largest share in 2021

    What is the expected blanket market size by 2032?

    The market size is expected to be USD 11.21 billion by 2032.

    Who are the key players in the market?

    Pendleton Woolen Mills, Urbanara, Faribault Woolen Mill Co., Biddeford Blankets L.L.C., Hudson's Bay Company, Boll & Branch Co., American Blanket Company, Shanghai Easun Group, Medline Industries Inc., Kanata Blanket Company, Jarden Corporation, Beurer GmbH, New Zealand Wool Blankets Ltd., Barker Textiles, U.A.B. Silkeborg, Morphy Richards Ltd., and others are the major companies operating in the market.

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