Benzoic Acid Market Trends

Key Emerging Trends in the Benzoic Acid Market

The global demand for food and beverage brands has grown significantly due to increased consumer needs. To capture consumer attention, these brands are continuously working to expand their range of products. Benzoic acid plays a crucial role in preserving acidic foods and beverages like jams, pickles, fruit juices, sparkling drinks, and aerated drinks.
Nowadays, process technology is of great affection to consumers around the world mainly as source of food and beverage products such as snacks, fruit juices and processed meat snacks, to meet their daily dietary needs. An increasing number of European consumers now rely on ready-to-eat processed, and packaged food and drink products, instead of the traditional home-cooked meals with breakfast usually skipped. Thus, in the area of preservatives, benzoic acid is a primary component of these processed items, therefore, the industries in the End-Use sector are involved in the developments of benzoic acid. The changing pattern also brings in wonderful chances for firms to notch up their market position by widening their product line and coming up with new products. The growth in number of food and beverage processing plants especially in the developing countries like India, Australia, and China is also fuelling the higher demand of benzoic acids which are used as preservatives. Therefore, these factors act as contributing factors to the rapid increase in demand for Benzoic Acid.
The benzoic acid market has been gaining a lot of traction in recent times as demand for it has greatly increased because of the rapidly growing food and beverage industry. A preservative widely applied in foods, benzoic acid with its potassium, sodium and calcium salts, has gained an outstanding reputation as an inhibitor of mould, bacteria and fungi.
Rising demand for packaged and preserved foods cases an increase of demand of natural preservatives like benzoic acid. The increasing demand for beverages like sweetened fruit juices and carbonated drinks is expected to significantly contribute to the surge in market demand for benzoic acid during the forecast period. Since the application of benzoic acid for the manufacture of phenols and benzoyl chloride will continue to dominate the market, it will act as a significant trigger for the market development.