Beer Market Analysis

Global Beer Market Overview

Beer Market Size was valued at USD 673.66 billion in 2023. The Beer industry is projected to grow from USD 706.60 Billion in 2024 to USD 1,148.09 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.26% during the forecast period (2024 - 2032).

The market of beer has witnessed significant growth over the past few years, with an increasing number of consumers turning to low-alcohol and non-alcoholic beer. This trend can be attributed to growing health consciousness among consumers who are looking for beverages with lower alcohol content. Additionally, the rising popularity of low-alcohol and non-alcoholic beer can be attributed to changing consumer preferences and the availability of new products in the market.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Beer Market Trends

• GROWING DEMAND FOR LOW-ALCOHOL AND NON-ALCOHOLIC BEER.

One of the key drivers of the growing demand for low-alcohol and non-alcoholic beer is changing consumer preferences. Many consumers are becoming more health-conscious and are looking for ways to reduce their alcohol intake without sacrificing taste and enjoyment. As a result, they are turning to low-alcohol and non-alcoholic beer as a healthier alternative to traditional beer. For instance, Fever-Tree introduced Fever-Tree Blood Orange Ginger Beer in October 2022 as a new offering under the Fever-Tree brand. Fever-Tree's Blood Orange Ginger Beer is made with carefully chosen natural ingredients. It includes a special mixture of three different gingers coupled with the spicy, full-bodied flavor of its distinctive ginger beer and the sweetness of Italian blood oranges.

Another factor contributing to the growth of this market is the increasing number of health-conscious individuals. According to a survey conducted by MRFR Analysis 2021, nearly 21.5% of global consumers say they are actively trying to reduce their alcohol consumption. This trend is particularly pronounced among younger consumers, who are more likely to seek out low-alcohol and non-alcoholic options.

Segment Insights

Beer Packaging Insights

In the Beer Market segmentation is bifurcated into cans and bottles. Cans are used widely for the use of beer packaging owing to the low cost involved in procuring and producing them and was first came into practice in the early 1900s. The packaging of beer in cans provides a myriad of benefits and one such advantage is sustainability as the cans are made mostly with aluminum and metal that can be recycled easily compared to glass bottles. Whereas, beer bottles are either made of glass or PET occasionally. The majority of bottled beers can be found in glass and are perceived as of higher quality and also factors like aesthetics and hygiene add to their prevalence of use in the industry. Presently 12 ounce green and brown bottles are used widely for the packaging of bottled beers

Figure 1: Beer Market, by Packaging Type, 2021 & 2030 (USD billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Beer Type Insights

The Beer Market segmentation, based on type, includes,  alcoholic and Non-alcoholic. The alcoholic beer comprises ale, lager, stout, ale, and every other beer that is produced using malt fermentation. Owing to the long-term consumption of alcoholic beer, people tend to conceive that alcoholic beer has a better taste than non-alcoholic beer. Whereas, Non-Alcoholic beer is a beer variety that has an alcohol content of 0.5% ABV or lesser and generally has lower calories compared to alcoholic beer owing to the low-alcohol content. The minimal alcohol content is attributed to the natural fermentation process during brewing and is mostly prepared using lager yeast strains. It tastes a little sweeter than alcoholic beers. The alcohol content in the beer can be removed or prevented from forming alcohol content by either application of heat or by removing it with the help of a filter. Sometimes the alcohol formation is controlled by using non-fermenting ingredients which lowers the alcohol content significantly.

Figure 2: Beer Market, by Price, 2021 & 2030 (USD billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Beer Price Insights

The Beer Market segmentation, based on type, includes,  alcoholic and Non-alcoholic. It includes an average price range of USD 0.7 to USD 11.60 per pint. Most first-time individuals trying an alcoholic beverage or a beer would start with any of the popular-priced brands. The majority of the can beers fall under the popular-priced category compared to bottle-packaged beers. Whereas, Premium beers are those beer products that fall in the price range from a minimum of USD 44 per 720 ml to a maximum of USD 1815 per 500 ml. Some of the famous premium beers are Nail Brewing’s Antarctic Nail Ale, Pabst’s Blue Ribbon, BrewDog’s End of History, Carlsberg’s Jacobsen Vintage, Schorschbrau’s Schorshbock 57, Samuel Adams’ Utopias, etc. Commonly, premium products are released as limited editions and later when demand goes up, the price is increased further. It is generally conceived by the consumers that premium beers pose high quality and enriched taste.

Figure 3: Beer Market, by Production, 2021 & 2030 (USD billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Beer Consumer Insights

The Beer Market based on consumer groups has been classified into, Gen Z, Gen X, Millennials, and Boomers. Gen Z, the youngest consumer group consisting of individuals born between 1997 and 2012, also includes a proportion of the legally permitted population that can consume alcoholic drinks including beer in various parts of the world. According to an article published by Craft Beer Austin, post-the COVID-19 pandemic 35.5% of the Gen Z population in America have increased their quantity of alcohol consumed before the pandemic period translating to an uptick in the drinking trend. Additionally, Millennials are those populations that are born between 1981 and 1996, one of the largest consumer groups that are engaged in the workforce compared to other groups. The consumer group presently in their early 40s and 30s is becoming more health and label conscious, this has led to product innovation by various players in the beer industry to launch products that are low-calorie alcohol, natural, and low-sugar alcohol.

Figure 3: Beer Market, by Distribution Channel, 2021 & 2030 (USD billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Beer Distribution Channel Insights

On-premises sales of beer are the distribution strategy that involved the direct sales of beer to consumers within the premises of the brewery or place of manufacturing. According to MRFR analysis, the sales through on-premises have faced lag during the pandemic and have been recovering from it since 2022 but still haven’t recovered to the pre-pandemic level. Supermarkets & Hypermarkets play a significant role in the sales of beers especially non-alcoholic beverages as they stock a wide range of grocery items, snacks, beverages, and other food items of various brands. Hence, when distributed through supermarkets & hypermarkets, the product awareness of new and functional beers like low-calories, protein-enriched, low-sugar, and low-alcohol beers. Moreover, Specialty Stores include liquor shops, pubs, restaurants, and bars. These stores offer niche and a wide range of unique beer products which serves as a unique proposition for its sales. Not only the product, but the enriching experience provided by the specialized stores also plays a vital role in the function of specialty stores.

Figure 3: Beer Market, by Production, 2021 & 2030 (USD billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Beer Regional Insights

The market is divided into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa in the study. The market of beer has been growing steadily in recent years, with the North American beer market being one of the key regions contributing to this growth.The increasing popularity of craft beer and the growing demand for premium and super-premium beer are some of the key factors driving the growth of the beer industry in the US. The increasing popularity of low-alcohol beer and the rising trend of health and wellness are also expected to contribute to the growth of the beer industry in the US. Additionally, the growing population of youth coupled with the ever-changing consumer preferences towards the variety of beverages has made beer popular in the region for decades. For instance, According to a survey conducted by the National Beer Wholesalers Association (NBWA). Further, the major countries studied are: The U.S., Mexico, the UK, Italy, Spain, Australia, South Korea Japan, Germany, France, Canada India, China, Argentina, and Brazil.

Figure 4: BEER MARKET SHARE BY REGION 2021 (%)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

The North America Beer market accounts for the second-largest market share.  The U.S. beer industry segment accounted for the larger market share in 2020, with a market value of USD 2,788.8 billion; it is expected to register a CAGR of 5.6% during the forecast period.

Europe is one of the largest market for beer in the world, with a rich history and a diverse range of beer cultures. Major countries in the European region such as France, Germany, Ireland, the UK, and Russia have witnessed the key contributing countries as part of the consumption of alcoholic & non-alcoholic beers. Beer plays an important role in all European countries and is an integral part of culture, heritage, and nutrition. The European Union is one of the main beer-producing regions in the world. According to The Brewers of Europe, the consumption in 2019 was 368,682 hectolitres, brewed by around 11,048 breweries spread all around Europe. Additionally, the emergence of new micro and small breweries in the past few years is a significant sign of the industry's innovative potential. The overall alcohol content and harmful use of alcohol in Europe have declined, as some consumers seem to switch to low-alcohol products such as beer and low-alcohol and non-alcoholic varieties in this category.

Germany's market of beer is considered to be the key country that has a major contributing share. The country is known for its famous beer festivals, such as Oktoberfest, and has a strong tradition of brewing beer. The German beer market is driven by factors such as the increasing popularity of craft beer, the growing demand for low-alcohol beer, and the rising trend of health and wellness amongst the major consumers across the country. The trend has witnessed enlarged demand for the growth of the product. For instance, according to a survey conducted by the German Brewers Association (GBA, the sales of craft beer in Germany increased by 13% in 2021, and the trend is expected to continue in the coming years.

Beer Key Market Players & Competitive Insights

The key players operating in the beer market include Anheuser-Busch InBev (Belgium), Heineken N.V. (Netherlands), ASAHI GROUP HOLDINGS, LTD. (Japan), Carlsberg Breweries A/S (Denmark), Molson Coors Beverage Company (US), Diageo Plc (UK), Tsingtao Brewery Co. Ltd (China), Kirin Holdings Company (Japan), The Boston Beer Company (US. Thus, vendors focus on expanding geographically and improving product quality. One of the main business strategies accepted by manufacturers in the global Beer industry to benefit clients and expand the Beer industry segment is to build local production houses to reduce operating costs.

Key Companies in the Beer market include

• Anheuser-Busch InBev


• Heineken N.V.


• ASAHI GROUP HOLDINGS, LTD.


• Carlsberg Breweries A/S,


• Molson Coors Beverage Company


• Diageo Plc


• Tsingtao Brewery Co. Ltd

Beer Industry Developments

January 2022: Diageo announced the investment of Euro 73 billion to construct a Guinness microbrewery & culture hub in London.

October 2022: ASAHI GROUP HOLDINGS LTD. announced the relocation of Hakata Brewery and the investment of 49.1 billion yen in a Japan-based company Tosu Brewery with an objective for operational efficiency and to become “Carbon Negative” in 2026.

Beer Market Segmentation

Beer Packaging Outlook

• Cans


• Bottles

Beer Category Outlook

• Alcoholic


• Non-Alcoholic

Beer Price Outlook

• Popular Priced


• Premium

Beer Production Outlook

• Macro brewery


• Microbrewery


• Craft Brewery


• Others

Beer Consumer Group Outlook

• Gen X


• Gen Z


• Millennials


• Boomers

Beer Price Outlook

• Popular Priced


• Premium

Beer Distribution Channel Outlook

• On-premises


• Supermarkets & Hypermarkets


• Specialty Stores


• Online

Beer Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia & New Zealand
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • South America
  
  
  • Middle East
  
  
  • Africa