The key driver driving the batter and breader premixes market is consumers' growing preference for convenience foods, such as processed meat and seafood. Fast-food culture's growing popularity among young and youth populations has also contributed to the market's expansion. Despite advancements in cooking technology, an increasing number of people are relying on ready-to-cook (RTC) food due to its reduced preparation time. Due to a shortage of time available for cooking, dual-income consumers choose these types of items. The RTC product line includes batter mixes, meat products, and breakfast goods, among others. Rapid urbanization is another factor for such purchases. Consumers are also searching for food that is nutritious, tasty, and adds value to their lives. Convenience is entirely dependent on the consumer's requirements.
Batters are critical in maximizing product yields while imparting flavor, as well as textural and visual distinctions, while crumbs are critical in imparting the appropriate bite, texture, and taste to appetizers or center-of-the-plate products. These features, combined with their convenience, make them an indispensable component of the food processing industry. Ease of use, high nutritional content, functionality, and rapid delivery are just a few of the several features processors want in premixes, and companies are progressively responding with unique and creative concepts to suit this need. Players are extending their global presence in response to increased demand for batter and breader premixes.
Segmentation
Batter & Breader Premixes Market has been segmented based on product type of batter premixes, application of batter premixes, product type of breader premixes, application of breader premixes and region.
The global batter premixes market has been classified, based on product type, as adhesion batter, tempura batter, customized batter, and others.
The global batter & breader premixes industry has been classified, based on application, as meat & poultry, seafood, vegetables, and others.
The global breader premixes market has been classified, based on product type, as crumbs & flakes, flour & starch, and others.
The global breader premixes market has been classified, based on application, as meat & poultry, seafood, vegetables, and others.
The global market has been analyzed for four key regions—North America, Europe, Asia-Pacific, and the rest of the world. The North American batter & breader premixes market has further been segmented into the US, Canada, and Mexico.
The European batter & breader premixes market has been classified as the UK, Germany, France, Italy, Spain, and the Rest of Europe.
The batter & breader premixes industry in Asia-Pacific has been divided into China, India, Japan, Australia and New Zealand, and the rest of Asia-Pacific. The batter & breader premixes market in the rest of the world has been segmented into South America, the Middle East, and Africa.
Regional Market Summary
Global Batter & Breader Premixes Market Share (%), by Region, 2017
Source: Secondary Sources and MRFR Analysis
Among the regions, North America is expected to dominate the global batter & breader premixes market in terms of value. Increase in consumption of convenience food which includes several processed meat and seafood products is anticipated to drive the sales of batter & breader premixes in the North America region. The US is estimated to account for the significant market share of 70% in the North America batter & breader market in 2018, and the trend is expected to continue throughout the forecast period. However, Asia-Pacific is projected to witness the fastest growth rate during the forecast period. Among the rest of the world, the Middle East region is expected to expand at a significant growth rate.
Recent Development
August 2021: Kerry Group, the world leader in batter breader premix, revealed that the company's expansion of its health portfolio shows no signs of slowing, with the agreement to acquire botanicals player Natreon for roughly USD 50 million. Kerry has strategically increased its health portfolio in recent years, acquiring the probiotic GanedenBC30, the yeast beta glucan Wellmune, and the probiotic Bio-K Plus.
Global Batter Premixes Market, by Product Type
Global Batter Market, by Application
Global Breader Premixes Market, by Product Type
Global Breader Premixes Market, by Application
Global Market, by Region
Key Players in the Global Market
Intended Audience
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