Baby Toys Companies

Global Baby Toys Market

On July 19, 2023, WHP Global announced its plan for national store growth for its Babies R Us and Toys R Us brands. The retailer is eying $1 BN in market share from liquidating rival Buy Buy Baby. After officially opening its only U.S. store at the American Dream megamall, Babies R Us will push ahead with a national rollout, following the expansion model of its sister retailer, Toys R Us.

Recently, on Oct. 20, 2022, WHP Global announced the return of its Babies R Us and Toys R Us brands to the United Kingdom with the launch of digital flagship ecommerce. The UK's digital commerce launched a massive range of products on the Babies R Us and Toys R Us brands sites, aiming to further enhance the customer experience by offering engaging content, expert guides, and product differentiation.

On Jan.31, 2023, Vivid Goliath announced its entry into the nursery market with Modimi, a range of future-focused infant toys that grow from babies to toddlers. The new Modimi range is made from durable and recycled materials with sustainability at its core. These toys offer a wide variety of sensory and cognitive play experiences. Modimi encourages fine motor skills, color recognition, and hand strength in toddlers while allowing them to enjoy building & creating. Modimi represents a strategic move for the company into the infant sector.

On Feb. 15, 2022, Mastermind Toys (Canada), the largest specialty toy and children's book retailer, announced the expansion of its baby brand focused on development skills and the launch of its first digital Baby Play Guide. This guide features new line-ups from exciting brands alongside Mastermind Toys exclusives that support babies' development through play.

Key Companies in the air condition market include –

• LEGO SYSTEM A/S


• MATTEL


• HASBRO INC.


• BANDAI NAMCO ENTERTAINMENT INC.


• SPIN MASTER


• NINTENDO CO., LTD.


• TOMY COMPANY, LTD


• KIDS II, INC.


• BRANDSTÄTTER GROUP


• BASIC FUN!