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Baby Food Packaging Market Share

ID: MRFR//1129-HCR | 150 Pages | Author: Harshita Gorade| December 2024

Increasing popularity of standup pouches will drive the overall food packaging market growth; this is due to its numerous desirable features like ease of hygiene, lightness which eases portability and storage; even better, stand-up pouches help to keep away bacteria from food while still making them last longer among many other benefits; rapid urbanization within middle-income countries accounts for this because there has been a shift towards modern lifestyles which is necessitated by high disposable income thus increased expenditure on infant nutrition products.

Companies operating in the baby food packaging market are grappling with a number of business strategies including market share positioning. A major strategy is differentiation where companies focus on unique packaging designs and materials that set their products apart from their rivals. One such innovation includes easy-to-use pouches designed with spouts or resealable lids for convenience to parents. By investing in research and development, firms can lead the market by introducing packaging innovations that meet consumers’ changing preferences.

On the other hand, market development entails introducing existing baby food packaging products into new markets. A thorough analysis of the market should therefore be done to establish areas or groups with a growing demand for baby foods. This allows them to develop customized packages targeting specific needs and tastes of these new clients thus expanding customer base and increasing their position in the industry. Consequently, this approach is useful for companies looking to spread across countries and exploit untapped opportunities.

Therefore, product innovation is one such strategy sought after when it comes to capturing more shares of the market. Continually introducing newer and better ways of packaging will enable a company to remain current in this tough competitive sector of baby food packaging. Packaging that improves shelf life, forestalls spoilage or gives additional functionality could lure modern day customers looking for efficient options only . Companies should ensure they are updated regularly so as not lose out on any industry changes as well as securing its position among its customers.

Strategic partnerships and collaborations also play an important role in how companies position themselves within the highly competitive world of baby food packing firms. Therefore, businesses can work together with manufacturers of baby foods, retailers among others so as to leverage each other’s strengths hence improve their position relative to competition . In addition, such kind of alliances can result into shared costs such as marketing expenses thus making it cheaper in terms access through various channels finally leading to higher sales.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2023
Forecast Period 2024-2032
Growth Rate 3.23% (2024-2032)

Global Baby Food Packaging Market Overview


The baby food packaging market size was valued at USD 9.64 billion in 2023. The baby food packaging industry is projected to grow from USD 10.0 Billion in 2024 to USD 12.89 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.23% during the forecast period (2024 - 2032). An increase in the number of working parents, a rise in demand for eco-friendly packaging of the products, safety concerns among the users and an expansion in technological improvements and modernization in the production techniques are the key market drivers enhancing the market growth.


Baby Food Packaging Market


Source: Primary Research, MRFR Database, Secondary Research, and Analyst Review


Baby Food Packaging Market Trends




  • Various strategies adopted by key players are driving the market growth




Market CAGR for baby food packaging is driven by the rising number of strategies various key players adopt. The key companies operating in the industry are positively inclined towards adopting various growth strategies, including capacity expansion, mergers and acquisitions, partnerships, geographical expansion, new product introductions, and product innovation to remain competitive in the marketplace. This is anticipated to positively impact significant market growth. Hence due to the development and manufacturing of creative solutions, the baby food packaging market is augmenting the growth over the forecast period. For instance, in September 2021, Silgan Holdings Inc. declared that it had acquired Gateway Plastics. This business manufactures and markets dispensing closures and integrated dispensing packaging solutions, including a collective container and closure or 100% recyclable dispensing liquid pods, to customers' goods product firms primarily for the food and beverage markets.


Additionally, with the changing lifestyles and growing number of working parents, the demand for larger pack sizes and more convenient packaging are anticipated to expand significantly in the baby food packaging market revenue over the forecast period. The demand is likely to be high in the prepared baby food category, where thin wall plastic containers, flexible plastic packs, and aluminum/plastic pouches in sizes above 100 g are expected to replace glass jars due to the benefit they offer regarding portability and ease of use.


The rise in the number of working women, the rising acceptance of convenience-oriented lifestyles, and growing concerns about child health and cleanliness are all projected to contribute to the considerable expansion of the baby food packaging market over the forecast period. The development of e-commerce platforms, the appeal of organic and natural baby food items, and sustainable and eco-friendly packaging options are expected to further accelerate the market's expansion. Nonetheless, it is expected that worries about the security of packing materials and the availability of less expensive and fake goods will impede market expansion.


The rising popularity of organic and natural infant food items drives the demand for eco-friendly and sustainable packaging solutions. The environmental effects of non-biodegradable Packaging are coming to consumers' attention, who are now looking for sustainable and eco-friendly packaging alternatives. Additionally, baby food sales have increased dramatically due to the introduction of e-commerce platforms, which have increased demand for packaging options that will safeguard the goods while in transit. The use of materials like Polypropylene, Polyethylene, and PET is a result of the growing demand for packaging solutions that are lightweight, strong, and flexible.

Chadwick's started a spoon-in-lid solution for infant food packaging in November 2023. The plastic engineering specialist Tekplas partnered with Chadwick’s on the development of a spoon-in-lid solution for the infant formula market within Australia, New Zealand and East Asia. The issue is that existing packaging drowns a scoop inside a can.


Baby Food Packaging Market Segment Insights


Baby Food Packaging Material Type Insights


The baby food packaging market segmentation, based on material type, includes polymer, paper, metal, glass, and others. The paper category dominated the market, accounting for 35% of market revenue (3.37 Billion). In developing economies, category growth is driven by the growing demand for eco-friendly and sustainable baby food packaging solutions. However, metal is the fastest-growing category due to the rising need for convenient, user-friendly packaging solutions.


Baby Food Packaging Sealing & Handle Insights


The baby food packaging market segmentation, based on sealing & handles, includes spout tops, heat seals, patch handles, zipper tops, and others. The zipper tops category generated the most income (70.4%) due to the high demand for safe and flexible packaging materials. However, spout top is the fastest-growing category over the forecast period owing to the rising number of working moms and the demand for alternatives to breastfeeding. Spout-top packaging is a great option for storing breast milk and formula.


Baby Food Packaging Application Insights


The baby food packaging market segmentation, based on application, includes liquid milk, dried baby food, powdered milk, and others. The powder milk category generated the most income due to the high demand for milk-based baby foods across the globe. However, dried baby food is the fastest-growing category over the forecast period owing to the high demand for durable and easy-to-carry dried baby foods in developing countries due to busy lifestyles and hectic work schedules.


Figure 1: Baby Food Packaging Market, by Application, 2022 & 2032 (USD Billion)


Baby Food Packaging Market, by Application


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Baby Food Packaging Regional Insights


By region, the study delivers market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American baby food packaging market will dominate this market, owing to the rising demand for environmentally friendly packaging materials. Parents are becoming more concerned regarding the protection and environmental effects of the things they buy for their children due to the high standard of living in the area. This has enhanced the demand for environmentally friendly packaging materials to propel market growth in this region. Further, the German baby food packaging market held the largest market share, and the UK baby food packaging market was the fastest-growing market in the North American region.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: BABY FOOD PACKAGING MARKET SHARE BY REGION 2022 (USD Billion)


BABY FOOD PACKAGING MARKET SHARE BY REGION


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Europe's baby food packaging market accounts for the second-largest market share of the rising demand for premium packaging materials in this region. Further, the German baby food packaging market held the largest market share, and the UK baby food packaging market was the fastest-growing market in the European region.


The Asia-Pacific baby food packaging market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the expansion of the e-commerce sector and the rising popularity of online shopping in this region. Moreover, China’s baby food packaging market held the largest market share, and the Indian baby food packaging market was the fastest-growing market in the Asia-Pacific region.


Baby Food Packaging Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development to expand their product lines, which will help the baby food packaging market grow even more. Market participants are also undertaking numerous strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the baby food packaging industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the baby food packaging industry to benefit clients and increase the market sector. Major players in the baby food packaging market, including Bericap India Pvt. Ltd., Essel Propack Limited, Hindustan National Glass & Industries Ltd, ITC Ltd Paperboards, MeadWestvaco Corporation, and others, are attempting to increase market demand by investing in research and development operations.


Nestle SA is a manufacturer and marketer of food products and beverages. The company's product portfolio comprises baby foods, bottled water, cereals, chocolates and confectionery, coffee, culinary products, plant-based foods, chilled and frozen foods, dairy products, nutritional products, ice cream, and pet care products. Nestle markets its products under the Aero, Purina Alpo, Milkybar, Nestle Ice Cream, Cerelac, Nescafe, Nespresso, Nido, Perrier, S.Pellegrino, Acqua Panna, Nestea, Milo, Maggi, Buitoni, Cailler, Movenpick, Purina, Boost, Gerber, and Kit Kat brand names. In May 2020, Nestle S.A. announced plans to invest in a new plant-based food production facility in China. The firm aims to meet the rising demand for plant-based baby food products in the region and strengthen its position in the baby food market.


AptarGroup Inc is a supplier of dispensing and sealing packaging delivery systems. It serves personal care, beauty, homecare, pharmaceutical, and food and beverage markets. The company offers aerosol valves, bag-on valves, dispensing systems, fine mist pumps, lotion pumps, dispensing and non-dispensing closures, continuous spray valves and dose inhaler valves. The company also offers elastomeric primary packaging components and customized packaging solutions. AptarGroup offers its products to customers through its direct sales force, independent representatives and distributors. In February 2020, AptarGroup launched a new range of baby food packaging solutions called "Baby Pure." The packaging features a patented dispensing system that allows for easy and mess-free feeding while preserving the food's freshness and nutritional value.

Silgan Holdings Inc. acquired Gateway Plastics in September 2022. This specific business sells and produces dispensing closures and integrated dispensing packaging solutions such as a combined container and closure or 100% recyclable dispensing beverage pods to consumer goods companies mainly in food and beverages markets.

Heinz launched an easily recyclable baby food pouch in August 2021. The On-Pack Recycling Label (OPRL) has assessed these products made entirely from polypropylene. This is consistent with the company's strategy of eliminating as much plastic as possible; it seeks to have all its packing recycled, reused, or composted by twenty twenty-five.


Key Companies in the Baby Food Packaging market include



  • Gerber Packaging

  • Heinz Baby Food

  • Nestle S.A.

  • Piramal Glass

  • Amcor

  • AptarGroup

  • Ball Corporation

  • Owens-Illinois, Inc.

  • Tetra Pak International S.A.

  • Berlin Packaging


Baby Food Packaging Industry Developments


In March 2020 Nestle introduced the first-ever mono material pouch for baby foods that is designed to be recycled in the future. Through Gerber's national recycling program with TerraCycle, this product will be recyclable by 100%.

In June 2021, Kraft-Heinz owned Italian baby food company Plasmon brought back its “Squeezer and Taste” line but now in fully recyclable pack. The Plasmon snack pack includes hundred percent fruit especially suited for kids.

In November 2022, Plum Organics revealed their new packaging look across the entire range of the whole portfolio of nutritiously packed pouches and snacks aimed at fostering taste expansion in infants and toddlers who are selective about their meals; it helps make the customers feel comfortable about what their kids eat. This is a full redesign of packaging by Plum Organics, which aims to foster baby and toddler palate expansion.

In April 2022, Organic baby foods company Little Spoon will be completely rebranding its product labels to create a more impactful, cohesive look across its range of products and work better within the D2C environment. Recently, Little Spoon Organic expanded its product line to include smoothies, toddler and kids' meals, vitamin boosters and remedies.


Baby Food Packaging Market Segmentation


Baby Food Packaging Material Type Outlook



  • Polymer

  • Paper

  • Metal

  • Glass

  • Others


Baby Food Packaging Sealing & Handle Outlook



  • Spout Top

  • Heat Seal

  • Patch Handle

  • Zipper Top

  • Other


Baby Food Packaging Application Outlook



  • Liquid Milk

  • Dried Baby Food

  • Powder Milk

  • Others


Baby Food Packaging Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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