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Baby Cradle Market Share

ID: MRFR//9301-HCR | 100 Pages | Author: Snehal Singh| November 2024

To gain a market share and address the needs of parents in search for secure and comfortable sleeping solutions for their infants, baby cradle market players apply different strategic methods. A key tactic in this market is product diversification and innovation. Within the baby cradle industry, companies are constantly launching new and improved designs to meet different tastes in styling as well as various safety features and recently desired functionality.
By offering a full range of cot beds that cater for needs, such as portability solutions or rocking motions designs, brands can market themselves as complete answers to parents seeking safe and comfortable places where their babies could sleep. Pricing strategies are significant in the determination of market share within baby cradle markets. Premium cradles with unique safety features, organic materials or convertible functionalities positioned at higher price points are for the parents that desire superior quality and convenience.
At the same time, there are more affordable alternatives that provide basic features for parents who value cost efficiency without sacrificing essential aspects of cradle safety and comfort. Achieving the right balance between pricing and perceived value is significant for companies that are targeting a wide and diverse consumer group. Brand image and trust are critical in the baby cradle market.
Parents are likely to get baby products from well-known companies associated with safety and condition of their infants. Firms invest heavily in the development and sustaining of a good brand through marketing initiatives; clearly communicating standards about safety; as well, they commit to using quality material that is non-toxic. Brands that have qualities like safety standards, easy assembly and comfortable ensure parents’ trust thus representing reliable options to buy baby cradles.
To get a market share positioning in the baby cradle market, innovation related to design and functionality of cradles is critical. Thus, companies differ from each other by offering cradles with various novel features, adjustable heights or a choice of soothing music options and even smart technology integration. Brands can also remain competitive by embracing design elements that make user experience better like using breathable materials, easy assembly or even designs where the product folds into a compact size. Baby cradles remain attractive in the market through continuous research and development.

Baby Cradle Market Overview


Baby cradle market size is projected to reach approximately USD 2,132.3 million by 2028, at a CAGR of 4.95% from 2021 to 2028. Baby cradle is a bed specially designed for newborn or very young children. Generally, the cradle is used for newborn to four-month-old babies. For building the good health of the baby, sufficient and uninterrupted sleep is needed. Quality sleep helps in the growth of the baby. Owing to this, various types of beds are made especially for babies. There have been many advancements in the design of this bed or cradle over the years. The traditional baby cradle was made up of wood. This cradle hangs from the top of the wooden pole for giving swinging facility. A mattress is placed in the cradle for giving the baby warmth and comfort. The swinging action can only be performed manually in these cradles. There are various cradle designs according to the needs and comfort of consumers. The advancement has made the swinging action of the cradle automatic with the help of an electric motor. These increasing advancements in the baby cradle help in increasing the demand for baby cradles among consumers. Moreover, the increasing popularity and usage of baby care products, such as monitors, strollers, and cradles, as a result of the rising need for advanced baby safety products, are expected to boost the growth of the baby cradle market.


COVID-19 Impact Analysis


The impact of COVID-19 has affected negatively on the distribution and sales of different products across several industries. Many countries are under lockdown and have sealed their borders to control the spread of the virus. The impact of COVID-19 on logistics has disturbed the supply of raw materials. Owing to this, the production capacity has decreased and, thus, there is shortage of products. These factors are expected to cause a price rise of products in short run.


The supply chain of the baby cradle market comprises manufacturers, distributors, and end-user. The COVID-19 pandemic has impacted the supply chain, as many countries are under lockdown and have sealed their borders to control the spread of the virus. The global economy is struggling with the pandemic situation currently. Due to this, it has impacted on the global baby cradle market. The impact is growing owing to the rapid weakening of global investment flows. Moreover, the government has imposed strict containment and preventive measures in several countries for controlling the impact of the outbreak. This has led to a significant restriction in transportation, driving a knock-on effect globally. These effects are expected to continue owing to the uncertainty in the global market and measures to address the supply/demand imbalance.


However, the demand for baby cradle is expected to experience a positive impact. A baby cradle is an essential product for the peaceful sleep of a baby and helps in growth of the baby. This has helped in the growth of global baby cradle market.


Market Dynamics


The increasing needs and awareness about infant protection, rising consumer purchasing power, and growing inclination towards nuclear families are some of the major factors driving the global baby cradle market. Furthermore, the rapidly increasing popularity of e-commerce platforms among consumers for purchasing products online owing to the availability of various brands, several discounts offered by third-party e-commerce companies, and ease of convenience will also help in boosting the baby cradle market for the forecast period.


Drivers

  • Rising Popularity and Usage of Baby Care Products


Increasing popularity and usage of baby care products, such as monitors, strollers, and cradles, owing to the rising need for advanced baby safety products, are expected to boost the demand for a baby cradle for the forecast period.


Furthermore, the increasingly stringent safety standards by regulating authorities are driving key manufacturers in the market to introduce products with advanced safety features. This is also expected to boost the demand for baby cradles, thereby fueling the market growth.


Restraint:

  • Low Penetration Rate of The Products in The Under Developed Economies


The growth of the global baby cradle market is restricted by low penetration rate of these products in underdeveloped economies. Owing to economic instability in the underdeveloped countries, it is difficult for manufacturers to enter in these countries for expansion opportunities. Moreover, the low purchasing power of the consumers in these countries are also hindering the growth of baby cradle market. Furthermore, the lifestyle of the consumers living in these regions is less advanced as compared to the developed countries. Along with the low purchasing power of the consumers, the lack of awareness about the facilities implemented for baby care are some of the factors restraining the growth of the baby cradle market in these countries where the birth rate is significantly high.

Opportunity:

  • Technological Advancements in The Baby Cradle Market


The baby cradle market has experienced several technological advancements in recent years. For instance, an electronic device was invented for giving automatic swinging facility to traditional cradle. There is sensitivity control for actuating the crib’s swinging based on baby cry sound level. The timer helps to swing up to specific time. Moreover, there was an invention for baby cry analyzer in which sound is amplified with amplifier circuit and baby cry is detected by signal recognition circuit. Also, automatic baby rocker consists of noise sensor for baby cry detection. This helps in the crib to rock automatically if baby cry sound is detected. There are numerous inventions like these in the baby cradle market which helps in providing convenience to consumers, thereby helping the market to grow for the forecast period.
Segment OverviewBy Product Type

  • Based on product type, the global baby cradle market has been divided into hammock cradle and rocking cradle. The rocking cradle segment holds the largest market share in the global baby cradle market for the year 2020. The market for rocking cradle is the largest because there is a variety of products available in the market.


By Material Type

  • Based on material type, the global baby cradle market has been divided into fabric, wood, and metal. The metal segment holds the largest market share in the global baby cradle market for the year 2020. The metal baby cradles are convenient to use and comparatively cheaper than a wooden cradles.


By Shape

  • By shape, the global baby cradle market has been segmented as rectangular, round, and oval. The rectangular segment holds the largest market share in global baby cradle market for the year 2020.


By Category

  • By category, the global baby cradle market has been segmented as manual and electric. The manual segment holds the largest market share in global baby cradle market for the year 2020. The manual baby cradle is less expensive than an electric cradle. This makes it affordable by majority of the consumer groups.


By Distribution Channel

  • By distribution channel, the global baby cradle market has been segmented as store-based and non-store-based. Store-based distribution channels include supermarkets & hypermarkets, convenience stores, specialty stores, and others. The store-based segment holds the largest market share in global baby cradle market for the year 2020.


Regional Analysis:

By region, the global baby cradle market has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. Asia-Pacific accounted for the largest market share of 36% in 2020. North America is projected to exhibit the highest CAGR during the review period.

  • Asia-Pacific Market

    • Asia-Pacific is the largest market in 2020 and is expected to experience a decent growth rate during the forecast period in the global baby cradle market. The East Asia market is expected to grow at the fastest CAGR in the Asia Pacific market followed by South Asia attributed to increasing professional baby care centers in the developing countries, thereby leading to rising demand for baby cradles for their comfort, safety, and healthy sleep. Moreover, the region is anticipated to experience a significant CAGR during the forecast due to increasing trend of nuclear families, growing birth rate, and rising demand for advanced baby safety products.



  • North America Market

    • North America is expected to experience the highest CAGR during the forecast period in the global baby cradle market. In North America region, the US holds the largest market share. Baby cribs market is mainly dominated by North America due to increasing adoption of such products in the region along with rising demand for child safety products. Moreover, major companies in the baby cradles market are continuously seeking for sustainable certifications to compete in the market coupled with significantly growing their market footprint on online platform for expanding their customer base and product availability.




Competitive Landscape

  • The market comprises tier-1, tier-2, and local players. The tier-1 and tier-2 players have reach across the globe with diverse product portfolios. Companies such as Goodbaby International Holdings Ltd. (China), Delta Children's Products Corp. (New York), Silver Cross (UK), Dream On Me, Inc. (New Jersey) dominate the global baby cradle market due to product differentiation, financial stability, strategic developments, and diversified regional presence. The players are focused on investing in research and development. Furthermore, they adopt strategic growth initiatives, such as expansion, product launches, joint ventures, and partnerships, to strengthen their market position and capture a large customer base.

  • Prominent players in the global baby cradle market include Artsana S.p.A. (Italy), Babybjörn AB (Sweden), Delta Children's Products Corp. (New York), Dream On Me (New Jersey), East Coast Nursery Ltd (UK), Goodbaby International Holdings Limited (China), Kolcraft Enterprises Inc (US), Silver Cross (UK), Natart Juvenile, Inc. (Canada), and Stork Craft Manufacturing Inc (US).


Scope of the ReportGlobal Baby Cradle Market, by Product Type

  • Hammock Cradle

  • Rocking Cradle


Global Baby Cradle Market, by Material Type  

  • Fabric

  • Metal

  • Wood


Global Baby Cradle Market, by Category

  • Manual

  • Electric


Global Baby Cradle Market, by Shape

  • Rectangular

  • Round

  • Oval


Global Baby Cradle Market, by Distribution Channel

  • Store-Based

  • Supermarkets & Hypermarkets

  • Convenience Stores

  • Others

  • Non-Store-Based


Global Baby Cradle Market, by Region

  • North America

    • US

    • Canada

    • Mexico



  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • India

    • Japan

    • Australia and New Zealand

    • Rest of Asia-Pacific



  • Rest of the World

    • South America

    • Middle East

    • Africa




Objectives of the Study

  • The objectives of the study are summarized in 5 stages. They are as mentioned below:


Market Size and Forecast:



  • To identify and estimate the market size for global baby cradle market segmented by product type, material type, category, shape and distribution channel by value (in US dollars). Also, to understand the consumption/ demand created by consumers of baby cradle during the period of 2019-2028


Market Landscape and Trends:



  • To identify and infer, the drivers, restraints, opportunities and challenges for the global baby cradle market


Market Influencing Factors:



  • To find out the factors which are affecting the sales of baby cradle among consumers


Impact of COVID-19:



  • To identify and understand the various factors involved in the global baby cradle market affected by the pandemic


Company Profiling:



  • To provide a detailed insight on the major companies operating in the market. The profiling will include the financial health of the company past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.


Intended Audience

  • Baby Cradle Producers

  • Raw Material Suppliers

  • Retailers, Wholesalers, and Distributors

  • Governments, Associations, and Industrial Bodies

  • Investors and Trade Experts


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