B2C VPN Market Research Report Information by Type (remote access VPN, site to site VPN, personal VPN and mobile VPN.), and By Region (North America, Europe, Asia-Pacific, Middle East & Africa, and South America) –Market Forecast Till 2032

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY 15

2 MARKET INTRODUCTION 18

2.1 DEFINITION 18

2.2 SCOPE OF THE STUDY 18

2.3 RESEARCH OBJECTIVE 18

2.4 MARKET STRUCTURE 19

3 RESEARCH METHODOLOGY 20

3.1 RESEARCH PROCESS 20

3.2 PRIMARY RESEARCH 21

3.3 SECONDARY RESEARCH 22

3.4 MARKET SIZE ESTIMATION 23

3.5 FORECAST MODEL 24

3.6 LIST OF ASSUMPTIONS 25

4 MARKET DYNAMICS 26

4.1 INTRODUCTION 26

4.2 DRIVERS 27

4.2.1 GROWING USE FOR PRIVACY REASONS 27

4.2.2 INCREASING DEMAND FOR CONTENT WITH GEOGRAPHICAL ACCESS RESTRICTIONS AND BETTER ACCESS TO ENTERTAINMENT CONTENT 27

4.2.3 INCREASED USAGE DURING COVID-19 PANDEMIC 28

4.2.4 DRIVERS: IMPACT ANALYSIS 29

4.3 RESTRAINT 29

4.3.1 SLOW & DROPPED CONNECTION SPEEDS AND COMPLICATED SET UP 29

4.3.2 VPN BLOCKING SOFTWARE EXISTS 30

4.3.3 RESTRAINTS IMPACT ANALYSIS 30

4.4 OPPORTUNITY 31

4.4.1 COST FACTOR ASSOCIATED WITH B2C VPN 31

4.4.2 GROWING NUMBER OF CYBERATTACKS TO INCREASE DEMAND FOR VPN 31

4.5 MARKET GAPS 31

4.5.1 ILLEGAL IN VARIOUS COUNTRIES 31

4.5.2 VPN COMPATIBILITY AND INTEGRATION 32

4.5.3 VPN FLEXIBILITY AND ADAPTIVE TO THE EMERGING TRENDS 32

4.6 TRENDS 32

4.6.1 SOFTWARE-DEFINED PERIMETER (SDP) 32

4.6.2 SOFTWARE-DEFINED WIDE-AREA-NETWORK (SD-WAN) SERVICES 33

4.6.3 ZERO TRUST ARCHITECTURE 33

4.6.4 MULTILAYERED APPROACH TO REPLACE VPN ISSUES 33

4.7 VPN SOLUTIONS -TARGET AUDIENCE ANALYSIS 34

4.7.1 DEMOGRAPHIC ANALYSIS 34

4.7.2 FUNCTIONAL AND EMOTIONAL IMAGERY ANALYSIS 35

4.7.3 CATEGORY USAGE ANALYSIS 37

4.7.4 MARKET SATURATION VERSUS OPPORTUNITIES ACROSS REGIONS 38

4.7.5 USER PREFERENCES AND USAGE ANALYSIS 41

5 GLOBAL B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE 43

5.1 OVERVIEW 43

5.1.1 GLOBAL B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 44

6 GLOBAL B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY REGION 45

6.1 OVERVIEW 45

6.1.1 GLOBAL B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY REGION, 2022 VS 2032 (USD MILLION) 45

6.1.2 GLOBAL B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY REGION, 2019–2032 (USD MILLION) 46

6.2 NORTH AMERICA 46

6.2.1 NORTH AMERICA B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY COUNTRY, 2022 VS 2032 (USD MILLION) 47

6.2.2 NORTH AMERICA B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY COUNTRY, 2019–2032 (USD MILLION) 47

6.2.3 NORTH AMERICA B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 48

6.2.4 US 49

6.2.4.1 US B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 49

6.2.5 CANADA 50

6.2.5.1 CANADA B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 50

6.2.6 MEXICO 51

6.2.6.1 MEXICO B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 51

6.3 EUROPE 52

6.3.1 EUROPE B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY COUNTRY, 2022 VS 2032 (USD MILLION) 52

6.3.2 EUROPE B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY COUNTRY, 2019–2032 (USD MILLION) 53

6.3.3 EUROPE B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 53

6.3.4 UK 54

6.3.4.1 UK B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 54

6.3.5 GERMANY 55

6.3.5.1 GERMANY B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 55

6.3.6 FRANCE 56

6.3.6.1 FRANCE B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 56

6.3.7 ITALY 57

6.3.7.1 ITALY B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 57

6.3.8 REST OF EUROPE 58

6.3.8.1 REST OF EUROPE B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 59

6.4 ASIA-PACIFIC 60

6.4.1 ASIA-PACIFIC B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY COUNTRY, 2022 VS 2032 (USD MILLION) 60

6.4.2 ASIA-PACIFIC B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY COUNTRY, 2019–2032 (USD MILLION) 61

6.4.3 ASIA-PACIFIC B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 62

6.4.4 CHINA 62

6.4.4.1 CHINA B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 63

6.4.5 JAPAN 63

6.4.5.1 JAPAN B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 64

6.4.6 INDIA 64

6.4.6.1 INDIA B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 66

6.4.7 SOUTH KOREA 66

6.4.7.1 SOUTH KOREA B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 67

6.4.8 REST OF ASIA-PACIFIC 67

6.4.8.1 REST OF ASIA-PACIFIC B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 69

6.5 REST OF THE WORLD 70

6.5.1 REST OF THE WORLD B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY REGION, 2022 VS 2032 (USD MILLION) 70

6.5.2 REST OF THE WORLD B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY REGION, 2019–2032 (USD MILLION) 71

6.5.3 REST OF THE WORLD B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 71

6.5.4 MIDDLE EAST & AFRICA 72

6.5.4.1 MIDDLE EAST & AFRICA B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 73

6.5.5 SOUTH AMERICA 73

6.5.5.1 SOUTH AMERICA B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 74

7 COMPETITVE LANDSCAPE 75

7.1 VENDOR SHARE ANALYSIS 75

7.2 COMPETITIVE BENCHMARKING 76

7.3 BRAND FUNNEL ANALYSIS 77

7.3.1 COMPETITIVE DYNAMIC 77

7.3.2 ARPU ANALYSIS 79

7.3.3 GOOGLE TRENDS MOMENTUM 79

7.3.4 VPN SERVER COUNT COMPARISON 82

7.3.5 VPN APP INSTALLATIONS 83

7.4 KEY RECENT DEVELOPMENTS 84

7.4.1 NEW PRODUCT DEVELOPMENTS/LAUNCHES 84

7.4.2 ACQUISITIONS/ MERGERS/ PARTNERSHIPS/ COLLABORATIONS/ JOINT VENTURES 87

7.4.3 SPONSORSHIP DEAL/ AGREEMENT/ BUSINESS DEVELOPMENT/ CONTRACTS 88

7.4.4 BUSINESS EXPANSIONS 89

8 COMPANY PROFILE 90

8.1 EXPRESSVPN 90

8.1.1 COMPANY OVERVIEW 90

8.1.2 FINANCIAL OVERVIEW 90

8.1.3 PRODUCTS OFFERED 90

8.1.4 KEY DEVELOPMENTSS 91

8.1.5 SWOT ANALYSIS 92

8.1.6 KEY STRATEGIES 92

8.2 NORD SECURITY (NORDVPN) 93

8.2.1 COMPANY OVERVIEW 93

8.2.2 FINANCIAL OVERVIEW 93

8.2.3 PRODUCTS OFFERED 93

8.2.4 KEY DEVELOPMENTS 94

8.2.5 SWOT ANALYSIS 95

8.2.6 KEY STRATEGIES 95

8.3 PROTONVPN 96

8.3.1 COMPANY OVERVIEW 96

8.3.2 FINANCIAL OVERVIEW 96

8.3.3 PRODUCTS OFFERED 96

8.3.4 KEY DEVELOPMENTS 97

8.3.5 SWOT ANALYSIS 98

8.3.6 KEY STRATEGIES 98

8.4 SURFSHARK 99

8.4.1 COMPANY OVERVIEW 99

8.4.2 FINANCIAL OVERVIEW 99

8.4.3 PRODUCTS OFFERED 99

8.4.4 KEY DEVELOPMENTS 100

8.4.5 SWOT ANALYSIS 101

8.4.6 KEY STRATEGIES 101

8.5 CYBERGHOST S.R.L. 102

8.5.1 COMPANY OVERVIEW 102

8.5.2 FINANCIAL OVERVIEW 102

8.5.3 PRODUCTS OFFERED 102

8.5.4 KEY DEVELOPMENTS 103

8.5.5 SWOT ANALYSIS 103

8.5.6 KEY STRATEGIES 104

8.6 PUREVPN (PURESQUARE) 105

8.6.1 COMPANY OVERVIEW 105

8.6.2 FINANCIAL OVERVIEW 105

8.6.3 PRODUCTS OFFERED 105

8.6.4 KEY DEVELOPMENTS 106

8.6.5 SWOT ANALYSIS 107

8.6.6 KEY STRATEGIES 107

8.7 ULTRAVPN 108

8.7.1 COMPANY OVERVIEW 108

8.7.2 FINANCIAL OVERVIEW 108

8.7.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 108

8.7.4 KEY DEVELOPMENTS 108

8.7.5 SWOT ANALYSIS 108

8.8 IPVANISH 110

8.8.1 COMPANY OVERVIEW 110

8.8.2 FINANCIAL OVERVIEW 110

8.8.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 110

8.8.4 KEY DEVELOPMENTS 111

8.8.5 SWOT ANALYSIS 111

8.8.6 KEY STRATEGIES 111

8.9 PRIVATE INTERNET ACCESS, INC. 112

8.9.1 COMPANY OVERVIEW 112

8.9.2 FINANCIAL OVERVIEW 112

8.9.3 PRODUCTS OFFERED 112

8.9.4 KEY DEVELOPMENTS 113

8.9.5 SWOT ANALYSIS 113

8.9.6 KEY STRATEGIES 113

8.10 VPNWHOLESALER 114

8.10.1 COMPANY OVERVIEW 114

8.10.2 FINANCIAL OVERVIEW 114

8.10.3 PRODUCTS OFFERED 114

8.10.4 KEY DEVELOPMENTSS 115

8.10.5 SWOT ANALYSIS 115

8.11 HOTSPOT SHIELD (PART OF AURA) 116

8.11.1 COMPANY OVERVIEW 116

8.11.2 FINANCIAL OVERVIEW 116

8.11.3 PRODUCTS OFFERED 116

8.11.4 KEY DEVELOPMENTS 117

8.11.5 SWOT ANALYSIS 117

8.11.6 KEY STRATEGIES 117

8.12 TUNNELBEAR LLC 118

8.12.1 COMPANY OVERVIEW 118

8.12.2 FINANCIAL OVERVIEW 118

8.12.3 PRODUCTS OFFERED 118

8.12.4 KEY DEVELOPMENTS 119

8.12.5 SWOT ANALYSIS 119

8.12.6 KEY STRATEGIES 119

LIST OF TABLES

TABLE 1 LIST OF ASSUMPTIONS 25

TABLE 2 TOP 25 COUNTRIES WITH HIGHEST VPN ADOPTION INDEX 40

TABLE 3 GLOBAL B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 44

TABLE 4 GLOBAL B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY REGION, 2019–2032 (USD MILLION) 46

TABLE 5 NORTH AMERICA B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY COUNTRY, 2019–2032 (USD MILLION) 47

TABLE 6 NORTH AMERICA B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 48

TABLE 7 US VPN DEMAND ANALYSIS 49

TABLE 8 US B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 49

TABLE 9 CANADA VPN DEMAND ANALYSIS 50

TABLE 10 CANADA B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 50

TABLE 11 MEXICO VPN DEMAND ANALYSIS 51

TABLE 12 MEXICO B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 51

TABLE 13 EUROPE B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY COUNTRY, 2019–2032 (USD MILLION) 53

TABLE 14 EUROPE B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 53

TABLE 15 UK VPN DEMAND ANALYSIS 54

TABLE 16 UK B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 54

TABLE 17 GERMANY VPN DEMAND ANALYSIS 55

TABLE 18 GERMANY B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 55

TABLE 19 FRANCE VPN DEMAND ANALYSIS 56

TABLE 20 FRANCE B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 56

TABLE 21 ITALY VPN DEMAND ANALYSIS 57

TABLE 22 ITALY B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 57

TABLE 23 REST OF EUROPE DEMAND ANALYSIS 58

TABLE 24 REST OF EUROPE B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 59

TABLE 25 ASIA-PACIFIC B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY COUNTRY, 2019–2032 (USD MILLION) 61

TABLE 26 ASIA-PACIFIC B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 62

TABLE 27 CHINA VPN DEMAND ANALYSIS 62

TABLE 28 CHINA B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 63

TABLE 29 JAPAN VPN DEMAND ANALYSIS 64

TABLE 30 JAPAN B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 64

TABLE 31 INDIA VPN DEMAND ANALYSIS 65

TABLE 32 INDIA B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 66

TABLE 33 SOUTH KOREA VPN DEMAND ANALYSIS 67

TABLE 34 SOUTH KOREA B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 67

TABLE 35 REST OF ASIA-PACIFIC VPN DEMAND ANALYSIS 69

TABLE 36 REST OF ASIA-PACIFIC B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 69

TABLE 37 REST OF THE WORLD B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY REGION, 2019–2032 (USD MILLION) 71

TABLE 38 REST OF THE WORLD B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 71

TABLE 39 MIDDLE EAST & AFRICA VPN DEMAND ANALYSIS 72

TABLE 40 MIDDLE EAST & AFRICA B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 73

TABLE 41 SOUTH AMERICA VPN DEMAND ANALYSIS 73

TABLE 42 SOUTH AMERICA B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 74

TABLE 43 CHINA B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019–2032 (USD MILLION) 79

TABLE 44 VPN SERVER COUNT COMPARISON, 2020-2023 82

TABLE 45 NEW PRODUCT DEVELOPMENTS/LAUNCHES 84

TABLE 46 ACQUISITIONS/ MERGERS/ PARTNERSHIPS/ COLLABORATIONS/ JOINT VENTURES 87

TABLE 47 SPONSORSHIP DEAL/ AGREEMENT/ BUSINESS DEVELOPMENT/ CONTRACTS 88

TABLE 48 BUSINESS EXPANSIONS 89

TABLE 49 EXPRESSVPN: PRODUCTS OFFERED 90

TABLE 50 EXPRESSVPN: KEY DEVELOPMENTS 91

TABLE 51 NORD SECURITY (NORDVPN): PRODUCTS OFFERED 93

TABLE 52 NORD SECURITY (NORDVPN): KEY DEVELOPMENTS 94

TABLE 53 PROTONVPN: PRODUCTS OFFERED 96

TABLE 54 NORD SECURITY (NORDVPN): KEY DEVELOPMENTS 97

TABLE 55 SURFSHARK: PRODUCTS OFFERED 99

TABLE 56 SURFSHARK: KEY DEVELOPMENTS 100

TABLE 57 CYBERGHOST S.R.L.: PRODUCTS OFFERED 102

TABLE 58 CYBERGHOST S.R.L.: KEY DEVELOPMENTS 103

TABLE 59 CYBERGHOST S.R.L.: SWOT ANALYSIS 103

TABLE 60 PUREVPN (PURESQUARE): PRODUCTS OFFERED 105

TABLE 61 PUREVPN (PURESQUARE): KEY DEVELOPMENTS 106

TABLE 62 ULTRAVPN.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 108

TABLE 63 IPVANISH: PRODUCTS/SOLUTIONS/SERVICES OFFERED 110

TABLE 64 PRIVATE INTERNET ACCESS, INC.: PRODUCTS/ SOLUTIONS/ SERVICES OFFERED 112

TABLE 65 VPNWHOLESALER: PRODUCTS OFFERED 114

TABLE 66 HOTSPOT SHIELD: PRODUCTS OFFERED 116

TABLE 67 HOTSPOT SHIELD: KEY DEVELOPMENTS 117

TABLE 68 TUNNELBEAR LLC: PRODUCTS OFFERED 118

TABLE 69 TUNNELBEAR LLC : KEY DEVELOPMENTS 119

LIST OF FIGURES

FIGURE 1 MARKET SYNOPSIS 17

FIGURE 2 GLOBAL B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET: STRUCTURE 19

FIGURE 3 RESEARCH PROCESS 20

FIGURE 4 TOP-DOWN & BOTTOM-UP APPROACHES 23

FIGURE 5 MARKET DYNAMIC ANALYSIS OF THE GLOBAL B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET 26

FIGURE 6 DRIVERS: IMPACT ANALYSIS 29

FIGURE 7 RESTRAINT IMPACT ANALYSIS 30

FIGURE 8 BY AGE 34

FIGURE 9 BY GENDER 34

FIGURE 10 BY INCOME 35

FIGURE 11 % OF VPN USERS ACROSS DEVICE TYPES 35

FIGURE 12 FACTORS CONSIDERED BY THE USERS IN VPN SELECTION 36

FIGURE 13 % OF INTERNET USERS CONCENERNED ABOUT THEIR PERSONAL DATA WITHIN SPECIFIC CATEGORIES 37

FIGURE 14 HIGHEST VPN ADOPTION RATE BY COUNTRY, 2023 38

FIGURE 15 LOWEST VPN ADOPTION RATE BY COUNTRY, 2023 39

FIGURE 16 TOP 50 COUNTRIES WITH HIGHEST VPN ADOPTION PERCENTAGES 39

FIGURE 17 KEY FINDING 41

FIGURE 18 % OF VPN USERS UTILIZING FOR THE FOLLOWING REASONS 41

FIGURE 19 GLOBAL B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2022 (% SHARE) 43

FIGURE 20 GLOBAL B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2022 VS 2032 (USD MILLION) 43

FIGURE 21 GLOBAL B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY REGION, 2022 (% SHARE) 45

FIGURE 22 GLOBAL B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY REGION, 2022 VS 2032 (USD MILLION) 45

FIGURE 23 NORTH AMERICA B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY COUNTRY, 2022 (% SHARE) 46

FIGURE 24 NORTH AMERICA B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY COUNTRY, 2022 VS 2032 (USD MILLION) 47

FIGURE 25 NORTH AMERICA B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019-2032 (USD MILLION) 48

FIGURE 26 EUROPE B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY COUNTRY, 2022 (% SHARE) 52

FIGURE 27 EUROPE B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY COUNTRY, 2022 VS 2032 (USD MILLION) 52

FIGURE 28 EUROPE B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019-2032 (USD MILLION) 53

FIGURE 29 ASIA-PACIFIC B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY COUNTRY, 2022 (% SHARE) 60

FIGURE 30 ASIA-PACIFIC B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY COUNTRY, 2022 VS 2032 (USD MILLION) 60

FIGURE 31 ASIA-PACIFIC B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019-2032 (USD MILLION) 61

FIGURE 32 REST OF THE WORLD B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY COUNTRY, 2022 (% SHARE) 70

FIGURE 33 REST OF THE WORLD B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY REGION, 2022 VS 2032 (USD MILLION) 70

FIGURE 34 REST OF THE WORLD B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET, BY TYPE, 2019-2032 (USD MILLION) 71

FIGURE 35 GLOBAL B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET VENDOR SHARE ANALYSIS (2022, %) 75

FIGURE 36 GLOBAL B2C VIRTUAL PRIVATE NETWORK (VPN) MARKET: COMPETITIVE BENCHMARKING 76

FIGURE 37 NORDVPN 77

FIGURE 38 PRIVATE INTERNET ACCESS (PIA) VPN 77

FIGURE 39 EXPRESSVPN 78

FIGURE 40 CYBERGHOST 78

FIGURE 41 PUREVPN 79

FIGURE 42 TOP 5 VPN INTEREST OVER TIME (2023) 79

FIGURE 43 TOP 5 VPN INTEREST OVER TIME (2018-2023) 81

FIGURE 44 REGIONAL BREAKDOWN 81

FIGURE 45 GOOGLE PLAY STORE INSTALLS AND RATINGS 83

FIGURE 46 APP STORE RATINGS 84

FIGURE 47 EXPRESSVPN: SWOT ANALYSIS 92

FIGURE 48 NORD SECURITY (NORDVPN): SWOT ANALYSIS 95

FIGURE 49 PROTONVPN: SWOT ANALYSIS 98

FIGURE 50 SURFSHARK: SWOT ANALYSIS 101

FIGURE 51 PUREVPN (PURESQUARE): SWOT ANALYSIS 107

FIGURE 52 ULTRAVPN.: SWOT ANALYSIS 108

FIGURE 53 IPVANISH: SWOT ANALYSIS 111

FIGURE 54 PRIVATE INTERNET ACCESS, INC.: SWOT ANALYSIS 113

FIGURE 55 VPNWHOLESALER: SWOT ANALYSIS 115

FIGURE 56 HOTSPOT SHIELD: SWOT ANALYSIS 117

FIGURE 57 TUNNELBEAR LLC: SWOT ANALYSIS 119