B2C VPN Market is predicted to reach USD 2,714.8 million at a CAGR of 12.7% during the forecast period 2023-2032

Market Research Future (MRFR) has published on the “Global B2C VPN Market

A common method of consuming entertainment content is now streaming. Streaming services put an enormous library of entertainment at fingertips, whether it be TV series, films, or live sporting events. However, access to some content can frequently be restricted due to location limitations. A Virtual Private Network (VPN) can help in this situation. The growing desire for material with global access restrictions has been one of the main factors driving VPN use in recent years. For instance, depending on the user's location, video streaming services like Netflix or YouTube only make some videos available in specific countries. With the help of VPNs, users can get around restrictions and see stuff that they otherwise wouldn't be able to. Actually, it's the main reason non-workers utilise VPNs. Due to licencing agreements and content distribution rights, streaming platforms frequently impose geographical limits. This means that some series or films may be available only in particular countries. As a result, users in other locations may be deprived of their preferred content. A VPN might be a game changer in this situation.

Accessing social networks (34%), browsing anonymously (31%), and accessing files and services while working (30%) are some of the other reasons for using a VPN. Almost half of all home VPN users utilise a free service. The penalty for free service is frequently a lack of functionality: more than 60% of free VPN customers experience connection issues, the most prevalent of which are sluggish internet speed (39%), many or buggy advertisements (13%), and streaming troubles (12%).

Regional web content is not always accessible from everywhere. Services and websites frequently contain content that can only be accessible from specific parts of the world. Standard connections use local servers in the country to determine location. This means users can't access content from home while travelling and can't access overseas content from home. With VPN location spoofing, users can connect to a server in another country and effectively "change" location. VPN usage varies by consumer demographic. The 16-24 age group accounts for 35% of all VPN users. The 25-34 age group accounts for 33% of all users. Only 4% of VPN users are Boomers or those aged 55 and up.

Market Research Future (MRFR) has published a cooked research report on the “Global B2C VPN Market” that contains information from 2019 to 2032. The Snowmobile Parts & Accessories Market is estimated to register a CAGR of 12.6% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global B2C VPN market - ExpressVPN, NordVPN, PrivateInternetAccess (PIA), ProtonVPN, CyberGhost VPN, IPVanish, CiscoAnyConnect, VPNWholesaler, SurfShark, Hotspot Shield, PureVPN and various other companies.

Market Highlights

The Global B2C VPN Market is accounted for to register a CAGR of 12.7% during the forecast period and is estimated to reach USD 2,714.8 million by 2032.

VPNs are legal in different countries. While they are extensively used to safeguard online privacy and gain access to geo-restricted information, there are significant hazards and penalties associated with their illicit use. Many governments prohibit the use of VPNs as part of broader measures to regulate internet access and silence dissenting voices. VPN use is prohibited in five countries: Belarus, Iraq, North Korea, Oman, and Turkmenistan. VPN access is strictly prohibited in Russia, Uganda, and the United Arab Emirates. Eleven more countries have loosened VPN bans. Anyone caught using a VPN in some countries faces fines or imprisonment. North Korea and Turkmenistan are among these countries. Illegally using a VPN might result in fines, jail, or other legal consequences.

Locals in several countries, such as Egypt, the United Arab Emirates, and Oman, are not permitted to use VPNs to view content that violates the country's moral standards. Pornography, drug use, and limited news channels may also be included. Offenders who are caught may face fines and jail. In Turkey, the government is tightening down on VPN use, particularly during political instability. Those caught viewing prohibited content or engaged in illicit activity may suffer legal ramifications.

Segment Analysis

The Global B2C VPN Market has been segmented based on Type, and Region

Based on, the B2C virtual private network (VPN) market is bifurcated based on the type into remote access VPN, site to site VPN, personal VPN and mobile VPN. Mobile VPN segment is holding second largest share in 2022 and expected to grow at 17.1% CAGR during the forecast period. The site to site VPN is also expected to increase at a significant rate. A site to site VPN is essentially a private network designed to hide private intranets and allow users of these secure networks to access each other's resources. Site to site VPNs are mainly used in large companies. They are complex to implement and do not offer the same flexibility as other types of VPNs. However, they are the most effective way to ensure communication within and between large departments.

Regional Analysis

North America is expected to witness the largest market share due to VPN awareness and usage in Mexico exhibit average levels. Approximately 62.6% of individuals aged 18 to 64 are familiar with VPNs, but only about 27.6% actively use them, marking a decline from 2022's 32.3%. The typical Mexican VPN user, often male and aged 25 to 44, belongs to Gen Y or Gen X, showcasing financial stability and employment. While 44.2% opt for paid VPN services, 40.2% choose free options, posing potential data privacy risks. Notably, Gen Y demonstrates the best VPN habits, favoring paid services for online privacy and security. Overall, VPN awareness remains stable, but actual usage has slightly decreased in Mexico and paid version is preferred by Gen-Y.

Europe hold the second largest share of the market in 2022. VPN awareness in France is slightly below average, with 58% of respondents familiar with the technology, yet VPN usage aligns with global trends, with nearly a quarter of the population utilizing it. Typically, French VPN users, aged 25 to 54 and predominantly male, belong to Gen Y or Gen X. Despite this, 39.2% choose free VPNs, posing cybersecurity risks, while 43.3% opt for paid services. Notably, Gen Z and Gen Y in France exhibit similar VPN habits, with a balance between free and paid VPN usage. Awareness has steadily risen from 47.7% in 2020 to 57.5% in 2023, with usage increasing from 16.6% in 2022 to 24% in 2023. Among French VPN users, 36.7% connect for device and account security, while 36.3% prioritize online privacy.

 Asia Pacific Is hold prominent share of the market in 2022. The growth of the market in these regions is owing to VPNs that can help businesses increase productivity and efficiency. A VPN allows you to access resources from any place, removing geographical limitations. Employees may thus work across regions and time zones and seamlessly collaborate with colleagues. A typical VPN user in Australia is male, aged 25 to 44, and belongs to Generation Y (millennials) or Generation X (post-boomers). They have a job, adequate money, and the ability to save for the future. VPN use patterns Using a paid VPN in Australia is more common than in the United Kingdom, the United States, and Canada. Three out of every five (60.3%) Australian VPN customers choose commercial VPNs over free services. However, as in all other countries, a portion of Australian VPN users (25.7%) utilize free VPNs, potentially placing themselves at risk. Millennials are the most inclined to use free VPN services. Gen Y consumers often utilize paid VPNs to increase their online anonymity. Over the last four years, VPN awareness has stayed rather consistent. VPN usage is typical and has not changed significantly since 2020. According to the 2023 survey, 27.1% of the population uses a VPN. According to the latest available data, 25.72% of the UAE’s population downloaded a VPN, giving it the highest global adoption rate.

Key Findings of the Study

• The Global B2C VPN Market is expected to reach USD 2,714.8 million by 2032, at a CAGR of 12.7%


• during the forecast period.


• The North America region accounted for the fastest-growing global market, imperative factors, such as the significant number of investments and key market players in North America, making it the primary contributor to the market share.


• Based on Type, the Personal VPN segment held the majority share in 2022, contributing around ~60.4% to the market revenue.


• ExpressVPN, NordVPN, PrivateInternetAccess (PIA), ProtonVPN, CyberGhost VPN, IPVanish, CiscoAnyConnect, VPNWholesaler, SurfShark, Hotspot Shield, PureVPN and various other companies are key market players.