B2B Food Market Research Report by Product Type (Fresh and Processed), by Type (Sauce/Condiment/Seasoning, Meat and Poultry, Seafood, Bakery and Confectionery, Beverages, Ready-to-Eat and Prepared Foods, and Others), by end user (Food service/Hospitality Sector, Food Manufacturers and Processors, Institutional Buyers, and Others), by distribution channel (Direct and Indirect), and By Region (North America, Europe, Asia-Pacific, Middle East & Africa, and South America) –Market Forecast Till 2032

Global B2B Food Market Overview

B2B Food Market Size was valued at USD 1,989.3 Billion in 2023. The B2B Food market industry is projected to grow from USD 2,080.81 Billion in 2024 to USD 2,987.0 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.6% during the forecast period (2023 - 2032). Increasing demand for convenience foods and increasing global demand for meat and poultry products are the key market drivers boosting the growth of the B2B Food market. 

FIGURE 1: B2B FOOD MARKET SIZE 2018-2032 (USD BILLION)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

B2B Food Market Trends

Focus On Local Sourcing

The B2B Food Market is witnessing a significant shift toward local sourcing, a trend driven by evolving consumer preferences, environmental concerns, and supply chain challenges. Businesses are increasingly prioritizing local procurement strategies to ensure quality, reduce costs, and enhance sustainability. This trend aligns with the growing demand for traceability and transparency, as consumers seek to understand the origins of their food and its environmental impact. The emphasis on local sourcing in the B2B food market stems from multiple factors. One critical drive is the increasing awareness of environmental sustainability. Sourcing food locally minimizes transportation distances, thereby reducing carbon emissions. Additionally, the COVID-19 pandemic exposed vulnerabilities in global supply chains, prompting businesses to adopt more resilient, regional procurement strategies. Local sourcing also supports community economies, offering growth opportunities for small and medium-sized enterprises (SMEs) and farmers.

Leading countries spearheading this trend include the United States, France, Germany, and Australia. The U.S. B2B food market has seen companies forging partnerships with local farmers and producers to meet the rising demand for organic and sustainably sourced food. For instance, foodservice giants and retailers increasingly emphasize farm-to-table concepts. Similarly, France, renowned for its culinary heritage, has implemented policies supporting local agriculture, further fueling this trend. Germany’s focus on sustainability, coupled with its robust agricultural infrastructure, makes it a key player in the local sourcing movement. In Australia, abundant natural resources and government-backed initiatives bolster local food production and supply chains. Technology plays a pivotal role in facilitating local sources. Digital platforms enable seamless connections between producers and buyers, improving efficiency and reducing transaction costs. Blockchain technology enhances traceability, providing stakeholders with detailed insights into food origins and ensuring compliance with quality standards.

B2B Food Market component Segment Insights

B2B Food Product Type Insights.

Based on product type, the B2B Food Market segmentation includes fresh and processed. The processed held the majority share in 2023, contributing around ~57.46% to the market revenue. These products cater to industries like food manufacturing, schools, and hospitals, offering standardized quality and extended shelf life. Processing methods such as freezing, drying, and fermentation is key to maintaining usability. With trends like clean labeling and healthier ingredients, the processed category is evolving to meet modern demands for balanced convenience and nutrition, making it a cornerstone of operational efficiency for businesses.

FIGURE 2: B2B FOOD MARKET, BY PRODUCT TYPE, 2023 VS 2032 (USD BILLION)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

B2B Food Type Insights

Based on Type, the B2B Food Market segmentation includes Sauce/Condiment/Seasoning, Meat and Poultry, Seafood, Bakery and Confectionery, Beverages, Ready-to-Eat and Prepared Foods, and Others. The contractual held the majority share in 2023. Contractual B2B Food are in high demand due to several factors, primarily driven by the consistent need for maintenance and hygiene across various sectors. The primary demand driver is the long-term operational requirements of industries such as healthcare, hospitality, retail, and corporate offices, where maintaining cleanliness is essential for safety, compliance, and creating a professional environment. The trend toward outsourcing non-core activities like cleaning to specialized service providers further fuels this demand as businesses seek cost-efficiency, scalability, and quality in their operations. Moreover, regulatory requirements in sectors like healthcare and food services, where hygiene standards are strictly enforced, add to the need for contractual B2B Food. Despite this demand, certain restraints exist. One significant challenge is maintaining long-term contracts, especially for small and medium-sized enterprises (SMEs) that may find it expensive to commit to regular professional cleaning. Additionally, labor shortages and high turnover rates in the cleaning industry can affect service quality and reliability and deter potential clients. Another restraint is the intense competition within the market, where companies often have to engage in price wars, potentially compromising profitability.

FIGURE 3: B2B FOOD MARKET, BY TYPE, 2023 VS 2032 (USD BILLION)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

B2B Food End User Insights

Based on end user, the B2B Food Market segmentation includes Food, service/Hospitality Sector, Food Manufacturers and Processors, Institutional Buyers, and Others. The Foodservice/Hospitality Sector held the majority share in 2023. The food service and hospitality sector are a major end-user in the B2B food market, comprising restaurants, hotels, cafés, catering services, and fast-food chains. These businesses rely on B2B suppliers for a consistent supply of ingredients, semi-prepared, and ready-to-cook products to meet the demands of diverse menus and large-scale operations. Freshness, quality, and variety are critical to maintaining customer satisfaction in this highly competitive industry. Bulk purchasing and customizable options allow businesses to align with unique operational needs. With the growing demand for sustainable and locally sourced ingredients, many foodservice providers are forming partnerships with ethical suppliers. Additionally, innovations like pre-portioned items and specialized packaging help reduce waste and streamline kitchen operations, making this sector a dynamic and essential part of the B2B food ecosystem.

FIGURE 4: B2B FOOD MARKET, BY END USER, 2023 VS 2032 (USD BILLION)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

B2B Food Distribution Channel Insights

Based on distribution channel, the B2B Food Market segmentation includes direct and indirect. The direct Sector held the majority share in 2023. This channel eliminates intermediaries, enabling a streamlined supply chain and fostering direct communication between the supplier and buyer. Benefits of the direct approach include cost efficiency, better control over product quality, and the ability to customize orders to meet specific client needs. Manufacturers often leverage direct channels for bulk orders, long-term contracts, or specialized requirements such as organic or allergen-free certifications. With the rise of digital platforms, many suppliers are also embracing e-commerce solutions to expand their direct distribution capabilities, enhancing accessibility and efficiency for buyers.

FIGURE 5: B2B FOOD MARKET, BY DISTRIBUTION CHANNEL, 2023 VS 2032 (USD BILLION)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

B2B Food Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific, South America, and Middle East & Africa. The North America B2B Food market accounted for ~33.7% in 2023. The North American B2B Food market benefits from several key strengths that drive its robust performance. The rise in quick-service restaurants (QSRs) and fast-casual dining establishments fuels the need for bulk food supplies, including fresh produce, prepared foods, and condiments. Additionally, North America's diverse population drives demand for a variety of ethnic and specialty food products. Health-conscious consumers are prompting businesses to source organic, sustainable, and clean-label ingredients, further boosting the B2B market. The U.S. and Canada also see significant investments in technology, enabling streamlined supply chains, efficient cold storage, and direct-to-business delivery systems. The growing trend of meal kits and ready-to-cook options has added another dimension, as manufacturers and food processors cater to B2B clients aiming to meet evolving consumer demands.

FIGURE 3: B2B FOOD MARKET SIZE BY REGION 2023 VS 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Further, the major countries studied in the market report are the U.S., Canada, Germany, UK, France, Spain, Italy, China, India, Japan, Australia, and South Korea.

Asia Pacific is expected to secure the second-largest market share, this dominance is largely attributed to the significant consumer demand for products. The region's diverse culinary landscape and increasing popularity of dining out boost demand for fresh and processed food products across restaurants and hotels. Countries like China and India witness significant growth due to expanding retail chains and online grocery platforms, creating vast opportunities for B2B suppliers. Additionally, the rising trend of health-conscious eating and premiumization of products fuels demand for organic and high-quality food ingredients. Robust investments in food processing and storage infrastructure, especially in Southeast Asia, support the seamless distribution of perishable and non-perishable items. The region’s dynamic export-import activities and reliance on large-scale procurement for institutional buyers further amplify B2B market opportunities.

B2B Food Key Market Players & Competitive Insights.

With a strong presence across different verticals and geographies, the B2B Food market is highly competitive and dominated by established, pure-play vendors. Over 10 vendors cater to this market, and they continually innovate their solutions to meet the evolving needs of businesses by adopting new technologies. These vendors have a robust geographic footprint and partner ecosystem to cater to diverse customer segments. The B2B Food market is highly competitive, with many vendors offering similar products and services.

The major players in the market include Mondelez International, Nestlé, Danone, Archer Daniels Midland Company, Cheetah, Sysco, Cargill, Mars Inc, Tyson Food, and US Foods Industries Corporation constantly takes on new challenges to ensure the stability of its management foundation by extending its reach into business fields. In 2023, the B2B Food market remains highly fragmented, characterized by a diverse array of players, from large multinational corporations to numerous smaller, local firms. This fragmentation is evident from the market share distribution, where the leading companies command only a small fraction of the overall market. It concentrates on broadening its product offerings to reach new audiences in the global market.

The B2B Food Market is consolidated, increasing competition, acquisitions, mergers, and other strategic market developments and decisions to improve operational effectiveness.

Key Companies in the B2B Food market include

• Mondelez International


• Nestlé


• Danone


• Archer Daniels Midland Company


• Cheetah


• Sysco


• Cargill


• Mars Inc


• Tyson Food


• US Foods

B2B Food Industry Developments

• In September 2024, Danone SA made a non-binding proposal to acquire Lifeway Foods, a producer of kefir and probiotic products, for approximately $283 million (or $25 per share). This offer comes as Lifeway Foods navigates internal leadership disputes and shareholder pressures to explore strategic alternatives. Danone, which currently holds a 23.4% stake in Lifeway, has expressed confidence in the potential benefits of a merger, citing Lifeway's recent performance and market position. The proposed acquisition price represents a 59% premium over Lifeway's average share price of $15.74 over the last three months.


• In September 2024, Mondelēz International has announced plans to acquire a majority stake in Evirth, a Chinese manufacturer of cakes and pastries, as part of its strategy to enhance its footprint in the rapidly growing frozen-to-chilled desserts market. The deal, pending regulatory approval, aligns with Mondelēz’s focus on expanding its offerings in the cakes and pastries category, which is projected to grow at a CAGR of approximately 15% in a market valued at around $3 billion.


• in August 2024, Nescafé B2B by Nestlé Professional has partnered with Deborah Meaden to spotlight UK SMEs. Nescafé B2B by Nestlé Professional – has given small and medium businesses, a unique opportunity to win bespoke insight and advice from serial entrepreneur and business guru, Deborah Meaden. Open to small to medium sized businesses (SMEs), across all industries, the new business programme, by Nescafé, Let’s Partner up for Good, has seen seven lucky businesses win a seat at the table to discuss their business challenges relating to their sustainability journey, workplace wellbeing and business growth with Deborah Meaden and Nescafé B2B business experts.

B2B Food Market Segmentation:

Global B2B Food Product Type Outlook

• Fresh


• Processed

Global B2B Food Type Outlook

• Sauce/Condiment/Seasoning


• Meat and Poultry


• Seafood


• Bakery and Confectionery


• Beverages


• Ready-to-Eat and Prepared Foods


• Others

Global B2B Food End User Outlook

• Food service/Hospitality Sector


• Food Manufacturers and Processors


• Institutional Buyers


• Others

Global B2B Food Distribution Channel Outlook

• Indirect


• Direct

B2B Food Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  • Mexico
  
  
  
  


• Europe
  
  
  
  • UK
  
  
  • Germany
  
  
  • France
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • South Korea
  
  
  • Australia & New Zealand
  
  
  • Rest of Asia-Pacific
  
  
  
  


• MEA
  
  
  
  • UAE
  
  
  • Turkey
  
  
  • Saudi Arabia
  
  
  • South Africa
  
  
  • Rest of the Middle East
  
  
  
  


• South America
  
  
  
  • Brazil
  
  
  • Argentina
  
  
  • Rest of South America