Many firms in the global market tend to follow cost leadership as they aspire to be the lowest cost producers. This involves making production processes more efficient, obtaining favorable agreements with suppliers and using economies of scale to reduce manufacturing costs. Through their low-priced awnings which are still of high quality, businesses adopting a cost leadership strategy are targeting a wider consumer base including individuals who put more emphasis on budget-friendly alternatives.
 
There is continuous innovation in market share positioning strategies in the awning market. The commitment to changing consumer needs can be seen in the following ways: keeping ahead of trends, using new technologies and regularly updating products. Through this, not only does the firm gain a higher customer base but also its existing ones are kept because they are provided with current and most advanced awnings.
The last strategy is geographical expansion for an increased market size used by many firms. Identifying untapped markets or regions with high demand for awnings and strategically entering those areas through distribution channels or partnerships can lead to significant market share growth. In addition to this; there is always thorough research carried out in various markets before such decisions are reached based on what the local people want as well as government policies guiding such products in every country.
To stay ahead of the competition, businesses employ differentiation, cost leadership, niche targeting, strategic alliances, branding, innovation or geographical expansion as their choice positioning strategy in a bid to obtain a strong market foothold. The effectiveness of these strategies depends on the company’s ability to adjust to changing market dynamics and consistently deliver value to customers.