Away From Home Tissue Market Research Report By Product Type (Facial Tissue, Toilet Paper, Paper Towels, Napkins), By Material Type (Virgin Wood Pulp, Recycled Paper, Bamboo, Non-Woven Fabrics), By End Use (Restaurants, Healthcare Facilities, Educational Institutions, Public Restrooms), By Distribution Channel (Online Retail, Supermarkets, Convenience Stores, Wholesale Distributors) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035.

Global Away From Home Tissue Market Overview

The Away From Home Tissue Market Size was estimated at 21.69 (USD Billion) in 2023. The Away From Home Tissue Industry is expected to grow from 22.18(USD Billion) in 2024 to 28.5 (USD Billion) by 2035. The Away From Home Tissue Market CAGR (growth rate) is expected to be around 2.3% during the forecast period (2025 - 2035).

Key Away From Home Tissue Market Trends Highlighted

The  Away From Home Tissue Market is affected by many trends which are based on the changes in consumer preferences. The increased attention to hygiene and sanitation has resulted in the growing use of tissue products in public areas such as workplaces, eateries, and clinics. Furthermore, the increasing demand for sustainable practices is compelling industries to shift their focus toward the production of environmentally friendly products in a bid to serve green consumers. The emergence of food service and as well as the creation of hospitality business further supports the requirement for away from home tissue consumption. There are abundant opportunities available for firms wishing to enter or grow into the market.

The growth in the popularity of online food delivery services has generated an urgent need for tissue disposal products for people on the go. Added to that, the growing number of international tourists has increased interest in tissue products in the travel industry including airlines and hotels. Businesses can look into developing those more finely tuned products that address certain needs such as antibacterial tissues or bio-degradable options for example, thus targeting a market that is more health and eco conscious. Recent developments show a significant change in consumer choice towards bulk buying or subscription purchasing of tissues.

This development not only improves satisfaction but also addresses the increasing consciousness with regards to economy of a business. Companies have begun to attach more significance to the ease of use of a product therefore, improvements in packages, including dispensers for example, are gaining more significance in business. In addition, the use of touchless dispensers, as an integration of technology in products, is becoming increasingly accepted as a positive trend. This along with many more changes will contribute to the shaping the future of  Away From Home Tissue Market.

Away From Home Tissue Market Drivers

Increasing Demand for Hygiene Products

One of the most significant market drivers for the  Away From Home Tissue Market Industry is the rising demand for hygiene products, which has been accentuated by increased awareness around health and sanitation. The COVID-19 pandemic has pushed consumers and businesses alike to prioritize cleanliness, resulting in heightened consumption of tissue products in various away-from-home settings including hotels, restaurants, and healthcare facilities.As individuals become more conscientious about hygiene practices, the need for environmentally sustainable and high-quality tissue products is also on the rise. Consequently, establishments in the healthcare and hospitality sectors are investing in tissue products that cater to customer expectations for higher hygiene standards. This trend is expected to continue, as consumer attitudes toward hygiene remain elevated, fueling further growth in the  Away From Home Tissue Market.In conjunction with these trends, many businesses are increasingly leaning towards eco-friendly options, which further supports demand for sustainable products and drives innovation in product offerings. As companies adapt to these changing consumer preferences, the market is likely to see an influx of new and innovative tissue products that align with sustainability goals. Enhanced distribution channels and marketing initiatives focused on the health benefits of tissue products will also aid in expanding the reach and availability of these products, strengthening the overall growth of the industry.

Growth of the Hospitality and Food Service Industry

The continuous expansion of the hospitality and food service industry is a major driver for the  Away From Home Tissue Market Industry. As  travel resumes and tourism levels rise, demand for tissue products in hotels, restaurants, and cafes has surged significantly. This rebound in hospitality services creates a robust opportunity for tissue manufacturers to supply their products, aligning with the needs of these establishments. Moreover, various food service providers are placing greater emphasis on customer experience, which includes the provision of quality hygiene products.This trend indicates a strong link between the growth of the hospitality sector and the sustained demand for away-from-home tissue products.

Emphasis on Environmental Sustainability

Another prominent driver in the  Away From Home Tissue Market Industry is the growing emphasis on environmental sustainability. Consumers and businesses are becoming increasingly aware of the environmental impact of their purchases, leading to a greater demand for tissue products made from sustainable materials. This awareness is motivating manufacturers to develop eco-friendly tissue products that appeal to environmentally-conscious consumers.Moreover, regulatory frameworks are evolving to support sustainable practices, giving businesses the incentive to invest in greener alternatives for their tissue needs. In response to this growing demand, companies are expected to innovate their product lines, introducing biodegradable and recyclable tissue products, which will further enhance market growth.

Away From Home Tissue Market Segment Insights

Away From Home Tissue Market Product Type Insights 

The ' Away From Home Tissue Market' has shown remarkable growth within its Product Type segment, comprising diverse categories such as Facial Tissue, Toilet Paper, Paper Towels, and Napkins. As of 2024, the market is valued at 22.18 billion USD, with the potential to grow significantly by 2035. Within this segment, Toilet Paper emerges as a leading category, commanding a valuation of 8.0 billion USD in 2024 and projected to reach 10.0 billion USD in 2035, thus highlighting its importance in both commercial and institutional settings. Following closely is Facial Tissue, valued at 5.5 billion USD in 2024, anticipated to grow to 7.0 billion USD by 2035, indicating its essential role in hygiene and customer satisfaction within away-from-home environments.Paper Towels also hold a considerable market share, with a valuation of 6.0 billion USD in 2024, reaching 7.5 billion USD by 2035, emphasizing the growing focus on sanitation and cleanliness in public places. Meanwhile, Napkins, with a lower valuation of 2.68 billion USD in 2024, are expected to increase to 4.0 billion USD, reflecting their importance particularly in the foodservice industry. The majority holding of Toilet Paper, along with the significant presence of Paper Towels, showcases the expanding demand driven by heightened awareness of hygiene practices and the growing preference for disposable products.The market growth is fueled by factors such as the increasing number of foodservice outlets, rising disposable income, and changing consumer lifestyles that favor convenience and sanitation. However, challenges such as environmental concerns related to manufacturing and waste disposal may impact future growth. Nevertheless, innovative product development and sustainability initiatives present considerable opportunities for market expansion, indicating a dynamic landscape for the  Away From Home Tissue Market where each product type plays a pivotal role in meeting the needs of consumers in various settings.

Away From Home Tissue Market Material Type Insights 

The  Away From Home Tissue Market is prominently shaped by its Material Type, which plays a pivotal role in catering to varying consumer needs and preferences. This market has been projected to reach a valuation of 22.18 USD Billion by 2024, showcasing a steady demand trajectory. Among the different materials, Virgin Wood Pulp has emerged as a significant contributor, often favored for its premium quality, while Recycled Paper reflects a growing trend towards sustainability, resonating with environmentally-conscious consumers. Bamboo has gained traction due to its rapid renewable attributes, aligning with current sustainability concerns, thereby marking its importance in the market.Furthermore, Non-Woven Fabrics are increasingly utilized in specialized applications, illustrating innovation within the industry. The market's growth is bolstered by rising disposable income, increasing urbanization, and an enhanced focus on hygiene, although challenges such as raw material availability and fluctuating prices may impact overall stability. In terms of market statistics, these material types collectively enhance the diversification of solutions available in the  Away From Home Tissue Market, reflecting varied consumer preferences and fostering competitive dynamics.

Away From Home Tissue Market End Use Insights 

The  Away From Home Tissue Market is witnessing substantial growth in its End Use segment, encompassing various sectors such as Restaurants, Healthcare Facilities, Educational Institutions, and Public Restrooms. By 2024, the market is projected to reach a valuation of 22.18 billion USD, reflecting a steady demand for tissue products across these channels. Restaurants hold a significant share due to the continuing focus on hygiene and customer experience, leading to high consumption of disposable tissues. Healthcare Facilities also play a crucial role, demanding a consistent supply of tissue products for both patient care and hygiene protocols, driving their importance in the market.Educational Institutions require hygiene solutions to support safe environments for students, which further bolsters the demand within this segment. Public Restrooms, as high-traffic areas, dominate the market, ensuring accessibility to tissue products, thereby highlighting their essential nature in maintaining public health standards. The interplay of these factors contributes to the overall growth of the  Away From Home Tissue Market, presenting both opportunities and challenges in meeting the demands of diverse end users. As the market evolves, trends such as sustainability and innovative tissue solutions are expected to shape future consumption patterns.

Away From Home Tissue Market Distribution Channel Insights 

The  Away From Home Tissue Market is poised for growth, with a projected valuation of 22.18 USD Billion in 2024, highlighting the significance of various distribution channels in facilitating product accessibility. The distribution channels play a pivotal role in reaching consumers, with a notable presence of online retail shaping shopping habits, particularly post-pandemic as convenience drives purchase decisions. Supermarkets and convenience stores also hold a substantial share, capitalizing on foot traffic and customer loyalty, thereby ensuring consistent product availability.Furthermore, wholesale distributors remain a backbone, effectively distributing products to different sectors, ensuring a steady supply to businesses like hotels, restaurants, and offices. The dynamic nature of these distribution channels reflects changing consumer preferences and shifting market trends, with each channel adapting its strategies to enhance market reach and customer engagement. Overall, the blend of these diverse distribution channels contributes significantly to the revenue and expansion prospects of the  Away From Home Tissue Market as it adjusts to evolving consumer demands and market challenges.

Away From Home Tissue Market Regional Insights 

The Regional segment of the  Away From Home Tissue Market shows significant value across various regions, highlighting the diversity within this industry. In 2024, North America is set to be the dominant region with a market revenue of 10.5 USD Billion, anticipated to rise to 13.0 USD Billion by 2035. This substantial valuation underscores its majority holding, driven by high demand in commercial and healthcare segments. Europe follows, with a market value of 6.0 USD Billion in 2024, projected to increase to 7.5 USD Billion by 2035, predominantly supported by growing hygiene awareness and sustainable products.The APAC market, valued at 3.5 USD Billion in 2024, is expected to grow to 4.5 USD Billion, reflecting increased urbanization and changing consumer preferences. In South America, the market stands at 1.8 USD Billion in 2024, indicating a significant growth opportunity as the region develops its infrastructure. Lastly, the MEA segment, with a smaller market valuation of 0.4 USD Billion, is expected to grow to 1.3 USD Billion, showcasing increased investment in hospitality and tourism sectors, contributing to its gradual growth. Overall, these Regional insights provide a comprehensive view of the  Away From Home Tissue Market segmentation, emphasizing varying growth dynamics and opportunities across different geographical areas.

Away From Home Tissue Market Key Players and Competitive Insights

The  Away From Home Tissue Market is characterized by a diverse landscape of competitors who are continuously adapting to emerging consumer preferences and market dynamics. This market segment includes a plethora of products aimed at various away-from-home settings, such as restaurants, hotels, offices, and healthcare facilities. The competition is driven by factors such as innovation in product offerings, sustainability practices, and the ability to meet rigorous hygiene standards. Companies are increasingly focusing on enhancing their distribution networks while leveraging advanced manufacturing technologies to meet the growing demand for high-quality tissue products.Napco has established a significant presence in the  Away From Home Tissue Market, showcasing a robust portfolio that emphasizes innovation and customer-centric solutions. The company often capitalizes on its commitment to sustainability, producing eco-friendly tissue products that align with the increasing consumer demand for environmentally conscious options. Napco's strength lies in its strong manufacturing capabilities, coupled with a wide-reaching distribution network that ensures consistent product availability. The company's responsiveness to market trends and consumer needs, alongside its emphasis on quality, positions it favorably within the competitive landscape of the away-from-home tissue sector.Albaad, another key player in the  Away From Home Tissue Market, brings a unique value proposition through its diverse range of tissue products tailored for various away-from-home applications. The company's commitment to research and development allows it to introduce innovative features and packaging solutions that enhance user experience. Albaad’s strengths include a strong international presence and a focus on customization, allowing businesses to select products that meet their specific operational requirements. Additionally, the company's adherence to high-quality manufacturing standards ensures reliability and satisfaction among its clientele, making it a notable competitor in this growing market.

Key Companies in the Away From Home Tissue Market Include

• Napco


• Albaad


• Clearwater Paper


• Essity


• Mondi


• Marcal


• Kruger Products


• GeorgiaPacific


• Cascades


• Sappi


• KimberlyClark


• Procterand Gamble


• Sofidel


• Imperial Dade


• American Tissue

Away From Home Tissue Market Industry Developments

The  Away From Home Tissue Market has seen notable developments, particularly as companies like Essity, Georgia-Pacific, and Kimberly-Clark continue to expand their product lines to cater to evolving consumer preferences for sustainable and high-quality tissue products. The demand for eco-friendly options has pushed companies like Sofidel and Cascades to enhance their sustainability initiatives. Additionally, mergers and acquisitions have shaped the landscape, with recent activities involving Kruger Products and American Tissue as strategic moves to bolster market position and innovation capabilities. Clearwater Paper's emphasis on technology and operational efficiency has positioned it well within the competitive framework. Market valuations for key players are increasing due to robust demand in sectors such as hospitality and healthcare, and driving growth for firms like Procter & Gamble and Mondi. The recent focus on hygiene amidst  health concerns continues to elevate the relevance of the away-from-home tissue market, benefiting companies that adapt quickly to market shifts. Enhanced distribution networks and targeted marketing strategies are integral as industry players aim for sustainable long-term growth in this evolving market environment.

Away From Home Tissue Market Segmentation Insights

Away From Home Tissue Market Product Type Outlook

• Facial Tissue


• Toilet Paper


• Paper Towels


• Napkins

Away From Home Tissue Market Material Type Outlook

• Virgin Wood Pulp


• Recycled Paper


• Bamboo


• Non-Woven Fabrics

Away From Home Tissue Market End Use Outlook

• Restaurants


• Healthcare Facilities


• Educational Institutions


• Public Restrooms

Away From Home Tissue Market Distribution Channel Outlook

• Online Retail


• Supermarkets


• Convenience Stores


• Wholesale Distributors

Away From Home Tissue Market Regional Outlook

• North America


• Europe


• South America


• Asia Pacific


• Middle East and Africa