Automotive Wrap Films Market Size was valued at USD 04 Billion in 2022 and The automotive wrap films industry is projected to grow from USD 10 Billion in 2023 to USD 26 Billion by 2030, exhibiting a compound annual growth rate (CAGR) of 25.00% during the forecast period (2024 - 2030). The growth is mainly attributed to significant growth in the personalization of automobiles by the application of custom automotive wrap films. Also, rising demand for out-of-home (OOH) advertising is the key market drivers enhancing market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The rising demand for out-of-home (OOH) advertising is indeed driving the automotive wraps films market. Automotive wrap films are used to cover and protect the surface of vehicles while also providing a platform for advertising. The wraps can be customized with various designs and graphics, which makes them an effective and eye-catching tool for brand promotion.
The growth of the OOH advertising industry, particularly in emerging economies, is one of the major drivers of the automotive wraps films market. As the use of billboards, hoardings and other traditional advertising methods becomes more limited and expensive, companies are turning to alternative methods of promotion such as vehicle wraps. This has led to an increase in demand for high-quality and durable automotive wrap films. In addition to advertising, the use of automotive wrap films is also growing in the automotive industry for vehicle customization and personalization. Wraps films can be used to change the color of a vehicle or add a unique design to its surface. This has led to increased demand from car enthusiasts and individuals looking to customize their vehicles. Overall, the rising demand for out-of-home advertising and the increasing trend of vehicle customization are driving the growth of the automotive wraps films market. Therefore, such factors related to Automotive Wrap Films have enhanced the Automotive Wrap Films market CAGR across the globe in recent years.
The Automotive Wrap Films Market segmentation, based on type, includes Cast Film, and Calendered Films. The cast film segment held the majority share in 2022 of the Automotive Wrap Films Market revenue. Cast film is a high-quality, thin, and flexible film that is typically used for wrapping complex curves and shapes, such as vehicles. Cast films are known for their excellent conformability, durability, and UV stability, making them an ideal choice for long-term outdoor applications. Due to their high-performance characteristics, cast films are also more expensive than calendered films. Calendered films, on the other hand, are thicker and less expensive than cast films. They are typically used for short-term applications, such as event promotions and temporary advertisements. Calendered films are more rigid and less conformable than cast films, making them less suitable for wrapping complex shapes.
The Automotive Wrap Films Market segmentation, based on distribution channels, includes Online, Offline. The offline segment held the majority share in 2022. Offline distribution channels include brick-and-mortar stores, specialty shops, and distributors. These channels offer customers the opportunity to see and feel the product before purchasing it, which can be important for customers who are not familiar with automotive wrap films. The preference for personal interaction with the product, as well as the presence of a larger number of brick-and-mortar stores and specialty shops.
Based on vehicle type, the Automotive Wrap Films Market segmentation includes Passenger Cars, LCVs, and HCV. The Passenger Cars segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2023-2030. Passenger cars are the most common type of vehicle on the road, and as a result, they represent the largest market segment for automotive wrap films. Automotive wrap films are used to change the appearance of a vehicle or to protect the original paintwork, and passenger cars are frequently customized for personal or commercial purposes. These all factors for Automotive Wrap Films positively impact the market growth.
Figure 2: Automotive Wrap Films Market, by Distribution Channels, 2022 & 2030 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia Pacific region is expected to grow at the fastest (CAGR) in the Automotive Wrap Films market. The Asia Pacific region is home to some of the fastest-growing economies in the world, such as China and India, and has a rapidly expanding automotive industry. The rising disposable income of consumers in the region, along with a growing interest in vehicle customization, is driving the demand for Automotive Wrap Films. In addition, the increasing popularity of out-of-home advertising in the region is also fueling the growth of the market. The adoption of new technologies and the availability of cost-effective production methods are also expected to contribute to the growth of the Automotive Wrap Films market in the Asia Pacific region.
Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Figure 3: AUTOMOTIVE WRAP FILMS MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe’s Automotive Wrap Films market accounts for the third-largest market share. Europe is home to some of the world's leading automakers. The region has a well-established automotive industry and a large number of high-end and luxury passenger cars on the road. These vehicles are often customized using Automotive Wrap Films to enhance their aesthetic appeal. In addition, the European market is characterized by stringent regulations for vehicle advertising, which have increased the demand for Automotive Wrap Films as a safer alternative to traditional vehicle paint jobs. The growing trend of vehicle personalization in the region is also driving the demand for Automotive Wrap Films. Further, the Germany Automotive Wrap Films market held the largest market share, and the UK Automotive Wrap Films market was the fastest-growing market in the European region.
North America is home to a large number of automotive enthusiasts and is a major market for vehicle customization. The region has a well-established automotive industry and a large number of passenger cars on the road, which makes it an attractive market for automotive wrap films. In addition, the growing demand for out-of-home advertising in the region is also driving the growth of the market. Moreover, the U.S. Automotive Wrap Films market held the largest market share, and the Canada Automotive Wrap Films market was the fastest-growing market in the North American region.
Major market players are spending a lot of money on R&D to increase their product lines, which will help the Automotive Wrap Films market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Automotive Wrap Films industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth for Automotive Wrap Films. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their global presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Automotive Wrap Films industry must offer affordable products.
Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the global Automotive Wrap Films industry to benefit customers and expand the market sector. Major Automotive Wrap Films market players, including 3M, Arlon Graphics, Llc, Avery Dennison Corporation, HEXIS S.A.S., KAY PREMIUM MARKING FILMS LTD, Vvivid Vinyl Inc., and ORAFOL Europe GmbH, and others, are attempting to increase market demand by funding R&D initiatives.
3M Company is a multinational conglomerate corporation. The company is a leading innovator in a wide range of industries, including healthcare, industrial, consumer goods, and safety and graphics. 3M operates through four business segments: Safety and Industrial, Transportation and Electronics, Health Care, and Consumer. The Safety and Industrial segment provides a range of products, including personal protective equipment, safety and security products, industrial adhesives and tapes, abrasives, and roofing granules. The Transportation and Electronics segment provides solutions for the automotive, aerospace, and electronic industries. The Health Care segment offers medical and surgical supplies, dental and orthodontic products, and drug delivery systems. The Consumer segment provides products for home improvement, personal care, and other consumer applications.
Arlon Graphics is a global leader in the manufacture of high-performance pressure-sensitive cut vinyl, flexible substrates, and print media for the sign, graphics, and automotive industries. Arlon Graphics specializes in the production of premium cast vinyl films for vehicle wraps and fleet graphics, architectural signage, and other applications. The company also manufactures a range of calendered and perforated vinyl films, digital print media, and laminates. Its products are designed for use in a variety of environments, including outdoor and indoor signage, wall graphics, and vehicle wraps. In 2019, Arlon Graphics was acquired by FLEXcon Company, Inc., a leading producer of adhesive coating and laminating technologies, creating a powerful force in the pressure-sensitive graphics industry.
Automotive Wrap Films Industry Developments
In April 2021, American multinational conglomerate, 3M announced the introduction of a new product known as 3M Ceramic Coating, a long-lasting protective finish for automotive glass, paint, wheels, and metal and plastic trim. This newest long-lasting item provides the advantages customers expect and is designed to enable the shops to enter this emerging private auto market segment. The coating gives an incredible slick surface that looks great with high gloss enabling it to quickly remove water and light dust. According to the company’s website road salts, acid rain, harsh chemicals, and many other substances are also resistant against 3M Ceramic Coatings.
June 2023- An example is Spandex Australia, which has launched Omega Skinz; a European automotive film called Omega Skinz is highly flexible, and functions are characterized by great quality cast films that are self-adhesive in nature with bright colors.
May 2023- PPG has unveiled its paint and clear film solutions for the automotive and industrial sectors in conjunction with Entrotech, thereby improving vehicle protection and aesthetics.
In March 2024, Tesla launched wraps for the Cybertruck, Model Y and Model 3 at a new venue. It was announced at the Collision Austin South body shop in Texas, besides their current operations in California.
Fedrigoni S.P.A acquired a research and development center located in Grenoble, France, as part of its efforts to innovate production processes so as to meet the increasing demand for cutting-edge automotive films and wraps from consumers; it was bought on February 2023
In July, Alamotape was notified to join Arlon Graphics LLC business unit owned by FLEXcon Holdings Trust. The new leadership will broaden product offerings and services provided by Arlon Innovations’ departments, which aligns with its mission statement, vision, core values since this company offers top-notch service that perfectly fits into Arlon Innovations’ vision mission core values.
In April, AVERY DENNISON CORPORATION extended its footprint by launching a new production facility situated at Noida, India. This expansion will enable the firm to strengthen its global position within the Asian markets.
Automotive Wrap Films Market Segmentation
Automotive Wrap Films Type Outlook
Automotive Wrap Films Vehicle Type Outlook
Automotive Wrap Films Distribution Channel Outlook
Automotive Wrap Films Regional Outlook
| Report Attribute/Metric | Details |
| Market Size 2022 | USD 04 Billion |
| Market Size 2023 | USD 10 Billion |
| Market Size 2030 | USD 26 Billion |
| Compound Annual Growth Rate (CAGR) | 25.00% (2024-2030) |
| Base Year | 2022 |
| Market Forecast Period | 2024-2030 |
| Historical Data | 2018 & 2020 |
| Market Forecast Units | Value (USD Million) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Distribution Channel, Vehicle Type and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and Rest of the World |
| Countries Covered | The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | 3M, Arlon Graphics, Llc, Avery Dennison Corporation, HEXIS S.A.S., KAY PREMIUM MARKING FILMS LTD, Vvivid Vinyl Inc., and ORAFOL Europe GmbH |
| Key Market Opportunities | · Rising popularity for vehicle wraps in developing economies |
| Key Market Dynamics | · Increasing adoption of vehicle wraps in the advertising sector · Growing demand for the personalization of cars · High preference for vehicle wraps over paint |
Automotive Wrap Films Market Highlights:
Frequently Asked Questions (FAQ) :
The Automotive Wrap Films Market size was valued at USD 04 Billion in 2022.
The global market is projected to grow at a CAGR of 25.00% during the forecast period, 2024-2030.
North America had the largest share in the Automotive Wrap Films Market.
The key players in the market are 3M, Arlon Graphics, Llc, Avery Dennison Corporation, HEXIS S.A.S., KAY PREMIUM MARKING FILMS LTD, Vvivid Vinyl Inc., and ORAFOL Europe GmbH.
The cast films category dominated the market in 2022.
The offline based had the largest share in the global market for Automotive Wrap Films.
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