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Automotive Wiring Harness Market Share

ID: MRFR//1778-CR | 111 Pages | Author: Swapnil Palwe| October 2020

In the competitive automotive wiring harness industry, market share positioning strategies are essential for companies to establish a strong presence and thrive in the dynamic market. One primary strategy involves differentiation through technological innovation. Companies invest significantly in research and development to create advanced wiring harness solutions that offer superior performance, reliability, and efficiency compared to competitors. By incorporating cutting-edge materials, designs, and manufacturing processes, companies can differentiate their products and attract customers seeking innovative solutions. Another key strategy is cost competitiveness. Optimizing manufacturing processes, sourcing materials efficiently, and minimizing overhead costs enable companies to offer competitive pricing while maintaining high-quality standards. Cost-effective solutions appeal to a broader customer base and position companies favorably in the market.


Strategic partnerships and collaborations are also crucial components of market share positioning strategies in the automotive wiring harness industry. Forming alliances with automotive manufacturers, technology companies, and other key stakeholders allows wiring harness manufacturers to expand their market reach and secure long-term contracts. Establishing strong relationships with major players in the automotive industry positions companies as preferred suppliers, providing them with a competitive advantage. Collaborations can also facilitate the exchange of expertise, enabling companies to stay ahead of industry trends and technological advancements.


Additionally, a focus on global expansion plays a pivotal role in market share positioning. The automotive industry operates on a global scale, and wiring harness manufacturers must adapt to meet the diverse requirements of different regions and vehicle models. Developing wiring harnesses that are versatile and compatible with a range of vehicles allows companies to cater to a global customer base. Having a strong presence in multiple markets positions companies strategically, providing them with opportunities for growth and adaptation to regional variations in regulations and consumer preferences.


Customer-centric approaches are integral to market share positioning strategies in the automotive wiring harness industry. Providing exceptional customer service, technical support, and after-sales service contributes to building brand loyalty. Positive customer experiences not only strengthen existing relationships but also lead to word-of-mouth recommendations, enhancing the company's reputation and attracting new business. Companies that prioritize customer satisfaction are better positioned to retain and expand their market share.


Furthermore, a focus on sustainability is becoming increasingly important in market share positioning strategies. As environmental concerns rise, consumers and regulatory bodies are placing emphasis on eco-friendly practices. Wiring harness manufacturers are incorporating sustainable materials, efficient manufacturing processes, and recycling initiatives into their strategies. Companies that align with global sustainability goals not only contribute to environmental well-being but also enhance their brand image, attracting environmentally conscious consumers and securing a positive market position.


Lastly, continuous innovation and adaptability are fundamental in market share positioning. The automotive industry is dynamic, with rapid technological advancements and evolving consumer preferences. Companies that embrace innovation, stay abreast of industry trends, and adapt quickly to changing market dynamics position themselves for long-term success. Remaining at the forefront of emerging technologies, such as those related to electric and autonomous vehicles, allows wiring harness manufacturers to meet future market demands and secure a competitive market share.


The market share positioning strategies in the automotive wiring harness industry involve a combination of differentiation through innovation, cost competitiveness, strategic partnerships, global expansion, customer-centric approaches, sustainability, and adaptability. As the industry continues to evolve, companies that effectively implement these strategies will be well-positioned to navigate the competitive landscape, secure a significant market share, and contribute to the advancement of the automotive sector.

Automotive Wiring Harness Market Overview:


The Automotive Wiring Harness Market size was valued at USD 53068.32 Million in 2023. The Global automotive wiring harness industry is projected to grow from USD 54766.50 Million in 2024 to USD 70492.49 Million by 2032, exhibiting a compound annual growth rate (CAGR) of 3.21% during the forecast period (2024–2032). An automotive wiring harness refers to an electrical assembling of various vehicle components that help in transmitting both powers, along with information through a single system.


Automotive Wiring Harness Market


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


This has an important role to play in the transmission of information that is related to the vehicle operations, to send and receive sensor signals along with supplying power at the time of need. For vehicular emission, major countries like Germany, China, the USA, and France, are implementing laws regulated by the government to make use of advanced technologies. This will help in curbing the level of high emissions in vehicles. This Automotive Wiring Harness market’s functions are expected to increase fuel efficiency and hence, help in lowering the emission levels by the use of vehicles. Also, one of the main purposes behind this is that more eco-friendly vehicles are in demand and use globally. 


Automotive Wiring Harness Market COVID 19 Analysis


The global coronavirus pandemic is responsible for accelerating change in the global automotive wiring harness market. As stated, the market functions are related to the advanced features and technological development of the luxury car market. Due to the imposition of restrictions and alterations in the business working hours and conditions, it is a very tough time, globally. The Automotive Wiring Harness market is facing operational restrictions due to which they are not able to produce as per the expected demand. This is further causing them losses and hence, there is a decline in the sales quantum of luxury cars in the major geographies of the world.


Hence, the government and public sector are collaborating with the prominent market players spread across developing and developed world economies to present innovative features and technological advancements as a part of luxury cars. This is expected to work positively, and hence, help the market grow as per the expected CAGR rate by the end of the global forecast period in 2032 and reach the market valuation as discussed and projected during this period.


Automotive Wiring Harness Market Competitive Landscape


To get a detailed and profound idea about the Automotive Wiring Harness Market insights, it is very important to create a competitive environment amongst the different key players at different market locations all around the globe. Various key players are using expansion and partnership strategies for maintaining their position in the global Wiring Harness for car market.


The prime players of the Automotive Wiring Harness market are:-



  • Lear Corporation (U.S.)

  • Fujikura Ltd. (Japan)

  • THB Group (China)

  • Sumitomo Electric Industries Ltd. (Japan)

  • Furukawa Electric Co., Ltd. (Japan)

  • YAZAKI Corporation (Japan)

  • Delphi Automotive Plc. (the U.K.)

  • PKC Group (Finland)

  • LEONI AG (Germany)

  • MOTHERSON SUMI Systems (India),


Automotive Wiring Harness Market Recent Developments


July 2023- Ola, a ride-hailing cab service, has legally introduced its premium service 'Prime Plus' in Bengaluru. It will provide highly trained professional drivers assisted by a successful pilot in the city. The organization stated that with Prime Plus, the company plans to offer ride-hailing experiences with professional drivers and full ride assurance, removing any cancellations or operational hassles. Ola said that a release developed to surpass customer anticipations by presenting a scale of features Prime Plus service has been rolled out for all customers across Bengaluru starting this month and will be introduced in more cities by the end. Ola will continue to improve and implement its services to meet the customers' evolving requirements.


June 2023: Continental AG, a multinational German auto parts manufacturer, has introduced a new cost-effective "Smart Cockpit High-Performance Computer" for original equipment manufacturers. In contrast to current in-vehicle systems that rely on multiple on-board computer hardware units to provide support for functions like infotainment and instrumentation, Continental's novel Smart Cockpit HPC consolidates these functions into a solitary enclosure.Continental asserts that the HPC has a rapid time to market of 18 months and is a cost-effective solution.

The HPC provides a pre-integrated suite of functions for use in vehicles; OEM-specific functions can also be supported through configuration. The company asserts that the single unit architecture of the Smart Cockpit HPC enables it to provide quick response times, a seamless user interface, and cross-domain capabilities. Reportedly, OEMs who adopt the HPC and collaborate with Continental can reduce development time and expenses by utilizing the novel methodology. The incorporation of the infotainment and instrument cluster functions will serve to reduce the hardware expenditure even further. OEMs are able to place orders, integrate components, and commence manufacturing of automobiles using the HPC within a remarkably short period of 18 months.

In close coordination with the impacted suppliers, KODA AUTO has partially transferred cable harness production from Ukraine to the Czech Republic as of June 2022. Additionally, the automaker is acquiring supplementary manufacturing capabilities in Morocco and various other nations. The purpose of implementing these measures is to enhance the company's resilience against potential supply constraints and supply chain disruptions that may occur in the future. If required, the current production volumes can be increased by twofold per the arrangements. Due to a shortage of cable harnesses and supply bottlenecks caused by the conflict, KODA AUTO was compelled to suspend production of the all-electric ENYAQ iV for eight weeks beginning on 3 March. In an effort to expedite the resumption of operations, the automotive manufacturer and its suppliers promptly initiated investigations into the feasibility of replicating cable harness production at alternative manufacturing facilities located in Europe and North Africa.


As far as, the case of electric vehicles is concerned, the HEV market segment is expected to increase its development and production scale that will help the market reach the expected market valuation. The HEV is likely to hold the largest share in the global automotive wiring harness market, thus benefiting consumers. The government is providing monetary benefits and subsidies, along with helping in the development of the required infrastructure. This is collaborating with the hike in fuel prices and creating a wide-scale demand for the BEV market segment. The interface is user-friendly and hence, it is catering to the demand for comfort and luxury while using passenger cars.


Automotive Wiring Harness Market Dynamics


Drivers


It is a surprising yet very positive fact that most of the emerging and developing nations are largely devoting their focus on the development of technologies applicable in the market. Also, they are eyeing for a wide-scale infrastructural development related to the automotive manufacturer of luxury cars in their region. Also, the growth in the complexities related to onboard electronics has a major role to play in driving the global market’s demand.


Restraints


The high cost associated with the wide use of the wiring harness is a factor that is harming the potential growth of the global market.


Automotive Wiring Harness Market Technology Analysis


The ongoing global forecast period for the market is 2023-2032. during this region, the global automotive wiring harness market is expected to grow at a staggering rate. The market is functional in 4 major geographies of the world and the key market players belonging to these regions are focusing on the development of the advanced features which are increasing with each passing year. The main focus is on the development of features like keyless entry, alarms, immobilizers, along with assisting when there is a case of stolen vehicle and theft. 


Additionally, the players are increasing the penetration of luxury cars belonging to major brands like Lamborghini and Maserati. As far as the APAC region is concerned, the focus of the companies belonging to markets like India, Japan, along China is catering to the demand by conducting the process of vehicle production on a large scale. The demand has majorly driven in the past 5 years. The brands of this market are Volkswagen, Mercedes Benz, Audi, along with others like Daimler, BMW, and Porsche. This region is also investing in the development of the availability of features like vehicle access control. 


Automotive Wiring Harness Market Study Objectives


To take up the viewpoint of various industry experts and leaders into consideration and predict compound annual growth rate and market growth rate by the end of the global automotive wiring harness market forecast in 2032. To bring out a competitive market outlook and examine the yield models of key market players, worldwide. To observe the various market dynamics like trends, drivers, and opportunities from the report. These factors are most probable to play a role in helping the Wiring Harness for car market. The different segments growing in the domestic, as well as the international market, also will make a difference to the expected growth rate and automotive wiring harness market valuation.


Automotive Wiring Harness Market Regional Analysis


The Automotive Wiring Harness market industry movements are remarkably working in 5 major regions of the world Europe, Asia Pacific, Africa, North America, and the Middle East. Asia Pacific region is expected to witness tremendous growth during the forecast period. The reason attributed to it is the rising demand for luxury cars such as Ferrari, Maserati, and Rolls Royce. India and China are considered to be the largest manufacturers of such cars. Many of these luxury car companies had expanded their market, especially in Japan and China. The security of passengers is the main thing that these companies keep in mind while manufacturing and designing. Other special technological features provided by these companies attract more consumers such as entry without a key or handprint lock, in-built GPS, automatic gear shifting, and stolen vehicle tracking and alarms. All these additional features combined with the growing demand for luxury vehicles will boost the market in this region.


The Automotive Wiring Harness Market report presents a shift analysis that includes market drivers, opportunities, and restraints that are available in the global market. The market report discusses the impact of covid-19 on the key players of the industry. The report also tells about the segmentation of the market on a different basis and how a competitive environment is developed among the key players around the globe. At last, the report presents some recent developments in the field of Automotive Wiring Harness.


Automotive Wiring Harness Market Segmentation: 


Automotive Wiring Harness market share is anticipated to witness significant growth owing to the performance of different market segments. Among all segments, the copper segment of material type will be the fastest-growing segment during the forecast period. For an amplifying use the market is segmented into the following on different bases:


By Material Type



  • Copper,

  • Aluminum,

  • Others


By Component Type



  • Wires,

  • Connectors,

  • Terminals


By Application



  • Engine,

  • HVAC,

  • Body,

  • Chassis,

  • Sensors,

  • Others,


By Vehicle Type



  • Passenger Vehicle

  • Commercial Vehicle

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