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In the ever-changing landscape of Automotive Sun Visor market; different companies use distinct strategies to secure or reinforce their position. The key driver for this is product innovation whereby firms often invest in research and development (R&D) to improve functionality as well as design of sun visors. Such improvements range from glare reduction integrated technologies to shield off ultra-violet (UV) rays among other smart features that are useful for distinguishing one product from another while also ensuring they capture a large share of the competitive market.
Another aspect of market share positioning within the Automotive Sun Visor space involves collaborations and partnerships. In some cases, companies combine efforts with car manufacturers, component suppliers and providers of technological solutions so that they can have integrated products tailored specifically for modern vehicles. For example, working together it is possible to produce sun visors which are seamlessly integrated with sophisticated automotive systems thus enabling drivers enjoy an all-round holistic technological experience while on the road. This alignment means that firms not only get better coverage but they may also be able to take advantage of established channels such as distribution agreements hence leading to a more significant presence in different markets.
Price strategies play a significant role in determining market share within the Automotive Sun Visor niche. Strategic prices are arrived at after considerations on aspects like manufacturing costs, rivalry-based pricing structures even as organizations try adding value to customers above them. Striking balance between affordability and quality makes it possible for businesses to attract more customers across wider regions hence being profitable at the same time. Companies that adopt strategic pricing approach end up having the label of being affordable and providing value for money thus attracting consumers who are highly price sensitive and own large pieces of market share.
Geographical expansion is another notable strategy in the Automotive Sun Visor market. To penetrate new markets, companies must understand regional preferences, vehicle specifications, as well as safety regulations. This requires modifying the designs of sun visors to cater for different aesthetic and functional tastes of various places. The idea behind this is that if firms grow their presence in geographical areas with various characteristics then they can easily enter new customer segment while buffering against specific region’s market fluctuations.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Market Opportunities | Government initiative Developing commercial sectors globallyKey Market DynamicsRise in demand for safety features in vehicles Increasing investment by public |
| Market Dynamics | Rise in demand for safety features in vehicles Increasing investment by public |
Automotive Sun Visor Market Highlights:
Automotive Sun Visor Market Synopsis
The Automotive Sun Visor Market is projected to grow from USD 2145.4 Million in 2021 to USD 3201.7 Million by 2032, exhibiting a compound annual growth rate (CAGR) 4.9% during the forecast period (2023 - 2032). An automotive sun visor is used as a sunroof in vehicles located in the front portion of the roof panel inside the vehicle cabin. The sun visor is closed by a separate auxiliary glass or an extending portion of windshield glass, where the sun visor body is exposed to the vehicle cabin. An automotive sun visor provides various advantages such as heat absorption and helps to protect the vision of drivers and passengers from the glare of sunlight and electronic equipment in the vehicle, thereby maintain the interior temperature of the vehicle. The modern passenger car has one sun visor for driver and one for the passenger.
The factors driving the growth of this market are growing sales and production of vehicles across the globe, increasing traffic flow, and growing demand for vehicle and driver safety. The lack of standard protocols for the development of automotive sun visors and complex design of the system are considered as key restraining factors of this market. However, growing demand for electric vehicles across the globe, improving economy of emerging nations are providing opportunities for the growth of the automotive sector, in turn, driving this market.
The global automotive sun visor market is projected to witness significant growth during the study period. The rising number of manufacturers who are integrating simple and economical visor components to protect against dazzle in vehicles, the growing focus by consumers and automotive OEMs on vehicle and driver safety are playing a key role in the growth of this market.
The prominent players in the global automotive sun visor industry include
- Irvin Automotive Products Inc (US)
- GUMOTEX (Chez Republic)
- GRIOS s.r.o. (Czech Republic)
- Grupo Antolin (Spain)
- Atlas Holding (US)
- KASAI KOGYO CO. LTD. (Japan)
- HOWA TEXTILE INDUSTRY CO. LTD. (Japan)
- OTOTRIM Sanayi ve Ticaret A.Åž. Panel (Turkey)
- FOMPAK (Turkey)
- KB Foam Inc. (US).
The global market for Automotive Sun Visor is segmented on the basis of type, material, vehicle type, propulsion, and region. On the basis of type, the market has been segmented into LCD and Conventional sun visor. On the basis of material, the market has been segmented into vinyl, fabric, and others. On the basis of vehicle type, the market has been segmented into passenger car and commercial vehicle. On the basis of propulsion, the market has been segmented into ICE and electric vehicle. On the basis of sales channel, the market has been segmented into OEM and Aftermarket.
Geographically, the global automotive sun visor industry has been segmented into four major regions namely North America, Europe, Asia-Pacific, and the Rest of the World. The Asia-Pacific region is estimated to hold the largest market share during the forecast period owing to growing population, increasing vehicle penetration across countries, and changing lifestyle of consumers. Moreover, increased use of electrification in vehicles is expected to boost the demand for automotive sun visor as it protects the electric equipment in vehicles. Furthermore, the rise in demand for safety features in vehicles and increasing investment by public and private players to boost the development of the automobile sector are contributing to the growth of this market in this region.
The report for global automotive intelligence park assists system market of market research future covers extensive primary research. This is accompanied with detailed analysis of qualitative and quantitative aspects by various industry experts and key opinion leaders to gain deeper insights into the market and industry performance. The report gives a clear picture of the current market scenario, which includes the historical and forecasted market size, in terms of value and volume, technological advancement, macroeconomic, and governing factors of the market. The report provides comprehensive information about the strategies of the top companies in the industry, along with a broad study of the different market segments and regions.
Automotive Sun Visor Market Industry Developments
In March 2024, Steelbird Hi-Tech India Ltd, the world's largest helmet manufacturer, celebrated its 60th anniversary by unveiling the new SBA-17 RDX helmet priced at INR 1199. What’s more, the company disclosed that it will put up a new manufacturing plant in Tamil Nadu with an investment of INR 250 crore.
In March 2024, Japanese electric car rivals Nissan and Honda announced about their intent to enter into a strategic partnership in the electric vehicle industry.
Gentex has been preparing to launch smart home devices called PLACE in January 2024. This range includes separate products for each room that are functional yet smart. PLACE is intended to be a holistic offering of intelligent housing safety solutions, energy efficiency and security systems that all come together via one app, which is further designed to ensure convenience of usage for customers.
North American International Auto Show Event witnessed IAC Unveiling Couture Gown Crafted from Sustainable Automotive Materials for the North American International Auto Show Event in September 2022.
Ford developed an innovative design for automotive sun visors where functionality merged with safety by incorporating a mechanism that makes it possible for the sun visor to double up as an emergency escape tool used to shatter car windows.
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