Automotive Seat Market Analysis

Automotive Seat Market Overview:

The Automotive Seat Market Size was valued at USD 44.2 Billion in 2021. The Automotive Seat market industry is projected to grow from USD 56.2 Billion in 2022 to USD 99.8 Billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.1% during the forecast period (2024 - 2030). An Automotive seat is the latest model designed for providing more comfort to both the passenger and driver. But these seats are very expensive due to the usage of high-durability materials in manufacturing. The common material used in the production of vehicle seats is polyester. To provide access to the controls and comfort to the driver, the driver seat is provided as an integral part of the vehicle which drives the growth of the automotive seat market.  

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Automotive Seat Market Trends

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  Growing demand for hybrid and electric vehicles in the emerging nation across the globe is expected to drive market growth.

  
  

The increasing demand for hybrid and electric vehicles in emerging nations leads to the demand for automotive seats in vehicles and hence propels market growth. Rising growth in the automotive industry, growing development in technology, automotive manufacturers focusing on lightweight seats, increasing comfort to the rider, and more are the growth factors accelerating the market growth. An increase in vehicle production is also boosting the market. Automotive manufacturers are researching more to innovate their products. The major focus of the manufacturers is on smart seats for smart cars that enhance the comfort provided by the seat. The advanced innovations manufactured in vehicle seats are boosting the growth of the market. In emerging nations, automotive manufacturers are focusing on the development of lightweight interior parts, and improving fuel efficiency are escalating the market growth.

Additionally, Rising the use of bench seats in all types of vehicles including passenger cars and commercial vehicles. Growing focus on the development of advanced driver assistance technologies to develop in a way that fully automated driving experience which is the opportunity to augment the growth of the market. According to the survey of the Victoria Transport Policy Institute (VTPI), more than 70% of fully autonomous cars are used for ride-sharing, and the remaining 30% are likely to be privately owned.

Automotive Seat Market Segment Insights

Automotive Seat Type Insights

The Automotive Seat market segmentation, based on type, includes Bench, Bucket, Folding, and Others. Bucket seats are majorly used in the driver and co-driver seat format in commercial and passenger vehicles. In some premium vehicles, bucket seats are provided at the rear, as well. The bench seat is the most common type of seating in the rear seating of passenger cars and commercial vehicles owing to its cost-effectiveness. The bench seat is expected to hold a significant market share owing to its low cost and robust design.

Automotive Seat Technology Insights

Based on Technology, the Automotive Seat market segmentation includes Powered, Heated, Powered & Heated, and Standard. the powered & heated segment is dominating the largest market share for providing both power capability and temperature control capabilities. The heated seats are preferable in high-end cars which boosts the growth of the market during the assessment period.

Based on Material, the Automotive Seat market segmentation includes Genuine Leather, Synthetic Leather, and Fabric. Synthetic leather is accounting for the largest market share during the forecast period. Owing to the growing trend of the population going vegan.

Based on Vehicle Type, the Automotive Seat market segmentation includes Passenger Car

Commercial Vehicle. Due to the rising demand for vehicles like mid-range sedans, sedans, and luxury sedans, the passenger car segment is dominating the market share.

Figure 2: Automotive Seat Market, by Vehicle type, 2021 & 2030 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Automotive Seat Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. Asia Pacific holds the largest market share of the automotive seat market. The rising adoption of innovative technology and an increasing number of vehicle production would be factors driving the growth of the market. China is the largest automotive manufacturer followed by Japan, South Korea, and India.

Figure 3: Automotive Seat Market Share By Region 2021 (%)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

North America and Europe are expected to grow significantly over the forecast period owing to rising consumer demand for luxurious and comfortable travel. The technological development in the automotive seats by the key players in this region is likely to boost the market in this region.

Automotive Seat Key Market Players & Competitive Insights

Major market players are spending a lot of money on R&D to increase their product lines, which will help the Automotive Seat market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Automotive Seat industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth for Automotive seats. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Automotive Seat industry must offer affordable products.

Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the Automotive Seat industry to benefit customers and expand the market sector. The Automotive Seat market has recently given medicine some of the most important advantages. Major hair care product market players, including Johnson Controls (U.S.), Lear Corporation (U.S.), Faurecia (France), Toyota Boshoku Corporation (Japan), TS Tech Co. Ltd (Japan), and others, are attempting to increase market demand by funding R&D initiatives.

Johnson Controls Automotive Seating ranked highest in three out of seven vehicle segments in the annual J.D. Power 2016 Seat Quality and Satisfaction Study SM. The company ranks highest in more categories than any other seating supplier. Manufacturing automotive seats with a high level of craftsmanship that exceed comfort and safety requirements is a top priority for Johnson Controls said Byron Foster, executive vice president for Johnson Controls Automotive Seating. "they are pleased to be recognized by J.D. Power, as it acknowledges the efforts of our entire team to build quality seat products for our automaker customers.

Also, Magna International prides itself on a highly entrepreneurial culture and a corporate constitution that outlines the distribution of profits to various stakeholders. This automotive supplier's product groups include exteriors, interiors, seating, roof systems, body and chassis, powertrain, vision, and electronic systems, closure systems, electric vehicle systems, tooling and engineering, and contracted vehicle assembly. Roughly 46% of Magna's revenue comes from North America while Europe accounts for approximately 43%.

Key Companies in the Automotive Seat market include

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  Johnson Controls (U.S)


• Lear Corporation (U.S)


• Toyota Boshoku Corporation (Japan)


• TS Tech Corporation Ltd (Japan)


• DURA Automotive Systems (U.S)


• IFB Automotive (India)


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  Fisher and Company (Austria)


• Magna International Inc (Canada)


• Aktis Engineering Solutions (India)


• Marter Automotive Seating Systems (Turkey).

Automotive Seat Industry Developments

June 2022: Sustainable seat foam from bio-sourced raw material,US foam producer Woodbridge has developed a process to integrate biogenic carbon (biocarbon) in its purest form into the company’s polyurethane seating foam chemistry. The new product, TrimVisible Bio, is stated to enable a cradle-to-gate reduction in carbon dioxide (CO2 ) footprint for automotive seating foam without compromising material properties, performance and comfort.

January 2022: Volkswagen-Brose joint venture for seat production goes live,A joint venture between automotive supplier Brose and Volkswagen, called Brose Sitech, began operations as an independent supplier of seat systems on January 1, 2022. Brose and Volkswagen each hold a 50% stake in the joint venture, headquartered in Polkowice, Poland.The companies hope that the JV will cater to current megatrends of e-mobility and autonomous driving, where the vehicle is becoming a mobile living space, and the importance of interior and seats as a differentiating feature is increasing.

September 2021: Adient, a global supplier of seating systems for the automotive industry, and Covestro, a polymer specialist, have joined forces in an effort to improve the sustainability of the former’s seat products.From November, Adient will be integrating Cardyon, a polyol made using Covestro’s CO₂ technology, as a sustainable feedstock for the production of hot cure molded polyurethane foam. Adient uses these foams as cushioning in its automotive seating systems.This supply chain-related sustainability move helps to further reduce Adient’s Scope 3 emissions as calculated by the Greenhouse Gas Protocol. Based on the principle of the circular economy, the Covestro’s CO₂ technology reuses carbon dioxide as a material source by integrating up to 20% of CO₂ into polyol production. The smart contribution helps to preserve fossil resources and close the carbon loop.

March 2020, a popular enterpriser, Adient took an agreement with Sage Automotive Interiors, an Asahi Kasei Company, to sell their automotive fabrics manufacturing business, and their lamination business for USD 175 Billion. This selling process is predicted to complete at the end of FY 2020.

February 2020, in Japan, one of the top leading companies, Toyota Boshoku Corporation introduced the innovation in a seat with a comfortable and convenient function Drivers easy return seta function for Toyota Yaris.

Automotive Seat Market Segmentation

Automotive Seat Type Outlook

• Bench


• Bucket


• Folding


• Others

Automotive Seat Technology Outlook

• Powered


• Heated


• Powered & Heated


• Standard

Automotive Seat Material Outlook

• Genuine Leather


• Synthetic Leather


• Fabric

Automotive Seat Vehicle Type Outlook

• Passenger Car


• Commercial Vehicle

Automotive Seat Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America